Application of Interactive Media Techniques in Virtual Reality in the Marketing of Tourist Trails in Jordan
Abstract
Virtual Reality Technology (VRT) has many advantages that contribute to many electronic applications in the marketing of tourist sites. In recent times, VRT has witnessed a huge development in electronic tourism. This study is conducted to identify the enormous potential provided by technology in marketing virtual tourist tails in Jordan through an electronic application interface that contains information on virtual tourist tails within the tourist and archaeological sites within a two- and three-dimensional display mechanism. As well as the possibility of displaying pictures of tourist and archaeological sites in different dimensions and drawing scales, which contributes to identifying the geographical pattern in the distribution of tourism services within tourist attractions using spatial analysis based on techniques, applications, and computer systems for the virtual world. The study relied on neighbourhood analysis, which relies on Virtual Reality technologies, hotspot correlation analysis, and other mapping tests within the ARCGIS 10.3 spatial analyser extension. The study aims to connect the virtual tourist tails within the tourist and archaeological sites to each other, providing the possibility of interactive navigation according to the predefined scenario.
References
[1] Al Fahmawee, E., and Jawabreh, O. 2022. Narrative architectural interior design as a new trend to enhance the occupancy rate of low-class heritage hotels. New Design Ideas, 6(2): 207-228.
[2] Alananzeh, O. A., et al. 2015. Managing promoting tourism products of the golden triangle in Jordan. International Journal of Humanities and Social Science, 5(9): 197-207.
[3] Alananzeh, O., et al. 2023. The Impact of Job Stability, Work Environment, Administration, Salary and Incentives, Functional Justice, and Employee Expectation on the Security Staff’s Desire to Continue Working at the Hotel, J. Stat. Appl. Pro. 12(2): 425-439. DOI: http://dx.doi.org/10.18576/jsap/120209
[4] Alananzeh, O.A., Masa’deh, R., and Bazazo, I.K. 2023b. Ebb and Flow Theory in Tourism, Hospitality, and Event Management. In: Alshurideh, M., Al Kurdi, B.H., Masa’deh, R., Alzoubi, H.M., Salloum, S. (eds) The Effect of Information Technology on Business and Marketing Intelligence Systems. Studies in Computational Intelligence, vol 1056. Springer, Cham. DOI: https://doi.org/10.1007/978-3-031-12382-5_130
[5] Al-Rawashdeh, O., and Jawabreh Ali, B. 2023. Supply Chain Management and Organizational Performance: The Moderating Effect of Supply Chain Complexity. Inf. Sci. Lett. 12(3): 1673-1684. DOI:http://dx.doi.org/10.18576/isl/120351
[6] Armstrong 2022. Emerging Technologies and the Changing Nature of Work in GIS. In Proceedings of GIS/LIS’97, Cincinnati, Ohio. pp. 800-807.
[7] Bazazo, I.A. and Alananzeh, O.A. 2020. Developing Geomorphologic Tourism in the Valleys of the Eastern Coast of the Dead Sea. Journal of Environmental Management and Tourism, (Volume XI, Fall), 6(46): 1416 - 1426. DOI: 10.14505/jemt.v11.6(46).12
[8] Bazazo, I.A. and Alananzeh, O.A. 2020. The Implementation of international standards’ and specifications (ISO-SCUBA) on improving the quality of diving tourism in aqaba, Jordan. Geojournal of Tourism and Geosites, 33(4). DOI: 10.30892/gtg.334spl
[9] Bazazo, I.K.; Alananzeh, O.A. and Alrefaie, S.A. 2022. Applications of digital models in integrated management in smart tourist cities: Aqaba city of Jordan as a case study. GeoJournal of Tourism and Geosites, 40(1): 313–318. DOI: https://doi.org/10.30892/gtg.40137-833
[10] Berry, J. K. 1991. GIS in island resource planning: A case study in map analysis. Geographical Information Systems. Harlow, Longman
[11] Coppock, J. T., and Rhind, D. W. 2022. The History of GIS. In D. J. Maguire, M. F. Good child, & D. W. Rhind (editors), Geographical Information Systems: Principles and Applications (Vol. 1). Harlow, U.K.: Longman Group. pp. 21-43.
[12] Cowen, D. J. 2021. GIS versus CAD versus DBMS: what are the differences? In D. J. Peuquet, & D. F. Marble (editors), Introductory Readings in Geographic Information Systems. London: Taylor & Francis. pp. 52-61.
[13] Fischer, M. M., Scholten, H. J., and Unwin, D. J. 2022. Geographic information systems, spatial data analysis and spatial modelling: an introduction. In M. Fischer, Henk J. Scholten, David Unwin: Spatial Analytical Perspectives on GIS, Routledge. DOI: https://doi.org/10.1201/9780203739051
[14] Godovykh, M., Baker, C., & Fyall, A. 2022. VR in Tourism: A New Call for Virtual Tourism Experience amid and after the COVID-19 Pandemic. Tourism and Hospitality, 3(1): 265–275. MDPI AG. Retrieved from DOI:http://dx.doi.org/10.3390/tourhosp3010018
[15] Goodchild, M. F., Haining, R., and Wise, S. 2021. Integrating GIS and spatial data analysis: problems and possibilities. International Journal of Geographical Information Systems, 6(5): 407-423.
[16] Haines, Y. 2022. Countryside Information System: An information System for Environmental Policy Development and Appraisal. Geographical Systems, 1(4): 329–345.
[17] Hanna, and. Millar 2021. Promoting Tourism on the Internet. International Journal of Tourism Management 18(7): 469-470.
[18] Jahmani, A., Jawabreh, O., Abokhoza, R., and Alrabei, A.M. (2023). The Impact of Marketing Mix Elements on Tourist's Satisfaction towards Five Stars Hotel Services in Dubai during COVID-19. Journal of Environmental Management and Tourism, (Volume XIV, Spring), 2(66): 335 - 346. DOI:10.14505/jemt.v14.2(66).04
[19] Jamal, and. Getz 2021. “Collaboration Theory and Community Tourism Planning. Annals of Tourism Research, 22: 186-204.
[20] Jawabreh, O., Mahmoud, R., Alananzeh, O. and Ali, B. 2023c. An Empirical Analysis of the Factors Influencing Online Meal Delivery Services, J. Stat. Appl. Pro., 12(2): 415-423. DOI:http://dx.doi.org/10.18576/jsap/120208
[21] Jawabreh, O., Masa’deh, R. 2023. The Impact of Marketing, Technology and Security Orientations on Customer Orientation: A Case Study in Jordan. In: Alshurideh, M., Al Kurdi, B.H., Masa’deh, R., Alzoubi, H.M., Salloum, S. (eds) The Effect of Information Technology on Business and Marketing Intelligence Systems. Studies in Computational Intelligence, vol 1056. Springer, Cham. DOI: https://doi.org/10.1007/978-3-031-12382-5_131
[22] Jawabreh, O., Masa’deh, R., Bqaa’een, Y., and Alshurideh, M. 2023a. Pricing Policies and Their Impact on Customer Satisfaction. In: Alshurideh, M., Al Kurdi, B.H., Masa’deh, R., Alzoubi, H.M., Salloum, S. (eds) The Effect of Information Technology on Business and Marketing Intelligence Systems. Studies in Computational Intelligence, vol 1056. Springer, Cham. DOI: https://doi.org/10.1007/978-3-031-12382-5_138
[23] Jawabreh, O., Masa’deh, R., Yassen, T., and Alshurideh, M. 2023b. The Impediments of the Application E-Business to Classified the Restaurants in the Aqaba Special Economic Zone. In: Alshurideh, M., Al Kurdi, B.H., Masa’deh, R., Alzoubi, H.M., Salloum, S. (eds) The Effect of Information Technology on Business and Marketing Intelligence Systems. Studies in Computational Intelligence, vol 1056. Springer, Cham. DOI:https://doi.org/10.1007/978-3-031-12382-5_41
[24] Loureiro, S. M. C., Guerreiro, J., and Ali, F. 2020. 20 years of research on virtual reality and augmented reality in tourism context: A text-mining approach. Tourism Management, 77, 104028 DOI:https://doi.org/10.1016/j.tourman.2019.104028
[25] Maaiah, B., Al-Shorman, A., Alananzeh, O. and Al-Badarneh, M. 2019. The dynamic role of augmented reality in tourism. Tourism Culture & Communication, 19(1): 43-53. DOI:https://doi.org/10.3727/109830419X15489421397255
[26] Magige, J.M., Jepkosgei, C., and Onywere, S.M. 2020. Use of GIS and Remote Sensing in Tourism. In: Xiang, Z., Fuchs, M., Gretzel, U., Höpken, W. (eds) Handbook of e-Tourism. Springer, Cham. DOI:https://doi.org/10.1007/978-3-030-05324-6_118-1
[27] Maguire, D. J. 2021. An overview and definition of GIS. In D. J. Maguire, M. F. Good child, & D. W. Rhind (editors), Geographical Information Systems: Principles and Applications (Vol. 1). Harlow, UK: Longman Group. pp. 9-20.
[28] Mango, J., Çolak, E., and Li, X. 2021. Web-based GIS for managing and promoting tourism in sub-Saharan Africa. Current Issues in Tourism, 24(2): 211-227. DOI: 10.1080/13683500.2019.1711028
[29] Marble, D. F. 2021. Geographic information systems: an overview. In D. J. Peuquet, & D. F. Marble (editors), Introductory Readings in Geographic Information Systems. London: Taylor & Francis. pp. 8-17.
[30] Marina T. 2020. Development & Potentials of Ecotourism on Balkan Peninsula In D. J. Peuquet, & D. F. Marble (editors), Introductory Readings in Geographic Information Systems. London: Taylor & Francis. pp. 30-51.
[31] Melović, M., Baynazoğlu, M.E. and Šerić, N. 2023. Family businesses in tourism – the use of digital technologies in times of uncertainty and crisis. Journal of Family Business Management, 13 (1): 185-209. DOI: https://doi.org/10.1108/JFBM-06-2022-0086
[32] Saleh, M., Jawabreh, O., Al-Amro, S. and Saleh, H. 2023. Requirements for enhancing the standard of accounting education and its alignment with labor market requirements a case study hospitality and industrial sector in Jordan, Journal of Sustainable Finance & Investment. DOI: 10.1080/20430795.2021.1891781
[33] Saleh, M.M.A., Omar Jawabreh, O. and Abu-Eker, E.F.M. 2023. Factors of applying creative accounting and its impact on the quality of financial statements in Jordanian hotels, sustainable practices. Journal of Sustainable Finance & Investment, 13(1): 499-515. DOI: 10.1080/20430795.2021.1962662
[34] Shniekat, N., Saleh, M., Jawabreh, O. and Al Omary, R. 2021. Arificial Itellegence (AI) and the impact of enhance the consistency and interpretation of financial statement in the classified hotel in Aqaba, Jordan. Academy of Strategic Management Journal, Volume 20, Special Issue 3.
[35] Smriti Kumari. 2021. Remote Sensing and GIS Based Ecotourism Planning: A Case Study for Western Midnapore, West Bengal, India. Columbus: Merrill Publishing Company.
[36] Streimikiene, D. and Korneeva, E. 2020. Economic impacts of innovation in tourism marketing. Terra Economicus, 18 (3): 182-193.
[37] Tomlinson, R. F. 2021. Geographic Information Systems - a new frontier. In D. J. Peuquet, & D. F. Marble (editors), Introductory Readings in Geographic Information Systems. London: Taylor & Francis. pp. 18-29.
[2] Alananzeh, O. A., et al. 2015. Managing promoting tourism products of the golden triangle in Jordan. International Journal of Humanities and Social Science, 5(9): 197-207.
[3] Alananzeh, O., et al. 2023. The Impact of Job Stability, Work Environment, Administration, Salary and Incentives, Functional Justice, and Employee Expectation on the Security Staff’s Desire to Continue Working at the Hotel, J. Stat. Appl. Pro. 12(2): 425-439. DOI: http://dx.doi.org/10.18576/jsap/120209
[4] Alananzeh, O.A., Masa’deh, R., and Bazazo, I.K. 2023b. Ebb and Flow Theory in Tourism, Hospitality, and Event Management. In: Alshurideh, M., Al Kurdi, B.H., Masa’deh, R., Alzoubi, H.M., Salloum, S. (eds) The Effect of Information Technology on Business and Marketing Intelligence Systems. Studies in Computational Intelligence, vol 1056. Springer, Cham. DOI: https://doi.org/10.1007/978-3-031-12382-5_130
[5] Al-Rawashdeh, O., and Jawabreh Ali, B. 2023. Supply Chain Management and Organizational Performance: The Moderating Effect of Supply Chain Complexity. Inf. Sci. Lett. 12(3): 1673-1684. DOI:http://dx.doi.org/10.18576/isl/120351
[6] Armstrong 2022. Emerging Technologies and the Changing Nature of Work in GIS. In Proceedings of GIS/LIS’97, Cincinnati, Ohio. pp. 800-807.
[7] Bazazo, I.A. and Alananzeh, O.A. 2020. Developing Geomorphologic Tourism in the Valleys of the Eastern Coast of the Dead Sea. Journal of Environmental Management and Tourism, (Volume XI, Fall), 6(46): 1416 - 1426. DOI: 10.14505/jemt.v11.6(46).12
[8] Bazazo, I.A. and Alananzeh, O.A. 2020. The Implementation of international standards’ and specifications (ISO-SCUBA) on improving the quality of diving tourism in aqaba, Jordan. Geojournal of Tourism and Geosites, 33(4). DOI: 10.30892/gtg.334spl
[9] Bazazo, I.K.; Alananzeh, O.A. and Alrefaie, S.A. 2022. Applications of digital models in integrated management in smart tourist cities: Aqaba city of Jordan as a case study. GeoJournal of Tourism and Geosites, 40(1): 313–318. DOI: https://doi.org/10.30892/gtg.40137-833
[10] Berry, J. K. 1991. GIS in island resource planning: A case study in map analysis. Geographical Information Systems. Harlow, Longman
[11] Coppock, J. T., and Rhind, D. W. 2022. The History of GIS. In D. J. Maguire, M. F. Good child, & D. W. Rhind (editors), Geographical Information Systems: Principles and Applications (Vol. 1). Harlow, U.K.: Longman Group. pp. 21-43.
[12] Cowen, D. J. 2021. GIS versus CAD versus DBMS: what are the differences? In D. J. Peuquet, & D. F. Marble (editors), Introductory Readings in Geographic Information Systems. London: Taylor & Francis. pp. 52-61.
[13] Fischer, M. M., Scholten, H. J., and Unwin, D. J. 2022. Geographic information systems, spatial data analysis and spatial modelling: an introduction. In M. Fischer, Henk J. Scholten, David Unwin: Spatial Analytical Perspectives on GIS, Routledge. DOI: https://doi.org/10.1201/9780203739051
[14] Godovykh, M., Baker, C., & Fyall, A. 2022. VR in Tourism: A New Call for Virtual Tourism Experience amid and after the COVID-19 Pandemic. Tourism and Hospitality, 3(1): 265–275. MDPI AG. Retrieved from DOI:http://dx.doi.org/10.3390/tourhosp3010018
[15] Goodchild, M. F., Haining, R., and Wise, S. 2021. Integrating GIS and spatial data analysis: problems and possibilities. International Journal of Geographical Information Systems, 6(5): 407-423.
[16] Haines, Y. 2022. Countryside Information System: An information System for Environmental Policy Development and Appraisal. Geographical Systems, 1(4): 329–345.
[17] Hanna, and. Millar 2021. Promoting Tourism on the Internet. International Journal of Tourism Management 18(7): 469-470.
[18] Jahmani, A., Jawabreh, O., Abokhoza, R., and Alrabei, A.M. (2023). The Impact of Marketing Mix Elements on Tourist's Satisfaction towards Five Stars Hotel Services in Dubai during COVID-19. Journal of Environmental Management and Tourism, (Volume XIV, Spring), 2(66): 335 - 346. DOI:10.14505/jemt.v14.2(66).04
[19] Jamal, and. Getz 2021. “Collaboration Theory and Community Tourism Planning. Annals of Tourism Research, 22: 186-204.
[20] Jawabreh, O., Mahmoud, R., Alananzeh, O. and Ali, B. 2023c. An Empirical Analysis of the Factors Influencing Online Meal Delivery Services, J. Stat. Appl. Pro., 12(2): 415-423. DOI:http://dx.doi.org/10.18576/jsap/120208
[21] Jawabreh, O., Masa’deh, R. 2023. The Impact of Marketing, Technology and Security Orientations on Customer Orientation: A Case Study in Jordan. In: Alshurideh, M., Al Kurdi, B.H., Masa’deh, R., Alzoubi, H.M., Salloum, S. (eds) The Effect of Information Technology on Business and Marketing Intelligence Systems. Studies in Computational Intelligence, vol 1056. Springer, Cham. DOI: https://doi.org/10.1007/978-3-031-12382-5_131
[22] Jawabreh, O., Masa’deh, R., Bqaa’een, Y., and Alshurideh, M. 2023a. Pricing Policies and Their Impact on Customer Satisfaction. In: Alshurideh, M., Al Kurdi, B.H., Masa’deh, R., Alzoubi, H.M., Salloum, S. (eds) The Effect of Information Technology on Business and Marketing Intelligence Systems. Studies in Computational Intelligence, vol 1056. Springer, Cham. DOI: https://doi.org/10.1007/978-3-031-12382-5_138
[23] Jawabreh, O., Masa’deh, R., Yassen, T., and Alshurideh, M. 2023b. The Impediments of the Application E-Business to Classified the Restaurants in the Aqaba Special Economic Zone. In: Alshurideh, M., Al Kurdi, B.H., Masa’deh, R., Alzoubi, H.M., Salloum, S. (eds) The Effect of Information Technology on Business and Marketing Intelligence Systems. Studies in Computational Intelligence, vol 1056. Springer, Cham. DOI:https://doi.org/10.1007/978-3-031-12382-5_41
[24] Loureiro, S. M. C., Guerreiro, J., and Ali, F. 2020. 20 years of research on virtual reality and augmented reality in tourism context: A text-mining approach. Tourism Management, 77, 104028 DOI:https://doi.org/10.1016/j.tourman.2019.104028
[25] Maaiah, B., Al-Shorman, A., Alananzeh, O. and Al-Badarneh, M. 2019. The dynamic role of augmented reality in tourism. Tourism Culture & Communication, 19(1): 43-53. DOI:https://doi.org/10.3727/109830419X15489421397255
[26] Magige, J.M., Jepkosgei, C., and Onywere, S.M. 2020. Use of GIS and Remote Sensing in Tourism. In: Xiang, Z., Fuchs, M., Gretzel, U., Höpken, W. (eds) Handbook of e-Tourism. Springer, Cham. DOI:https://doi.org/10.1007/978-3-030-05324-6_118-1
[27] Maguire, D. J. 2021. An overview and definition of GIS. In D. J. Maguire, M. F. Good child, & D. W. Rhind (editors), Geographical Information Systems: Principles and Applications (Vol. 1). Harlow, UK: Longman Group. pp. 9-20.
[28] Mango, J., Çolak, E., and Li, X. 2021. Web-based GIS for managing and promoting tourism in sub-Saharan Africa. Current Issues in Tourism, 24(2): 211-227. DOI: 10.1080/13683500.2019.1711028
[29] Marble, D. F. 2021. Geographic information systems: an overview. In D. J. Peuquet, & D. F. Marble (editors), Introductory Readings in Geographic Information Systems. London: Taylor & Francis. pp. 8-17.
[30] Marina T. 2020. Development & Potentials of Ecotourism on Balkan Peninsula In D. J. Peuquet, & D. F. Marble (editors), Introductory Readings in Geographic Information Systems. London: Taylor & Francis. pp. 30-51.
[31] Melović, M., Baynazoğlu, M.E. and Šerić, N. 2023. Family businesses in tourism – the use of digital technologies in times of uncertainty and crisis. Journal of Family Business Management, 13 (1): 185-209. DOI: https://doi.org/10.1108/JFBM-06-2022-0086
[32] Saleh, M., Jawabreh, O., Al-Amro, S. and Saleh, H. 2023. Requirements for enhancing the standard of accounting education and its alignment with labor market requirements a case study hospitality and industrial sector in Jordan, Journal of Sustainable Finance & Investment. DOI: 10.1080/20430795.2021.1891781
[33] Saleh, M.M.A., Omar Jawabreh, O. and Abu-Eker, E.F.M. 2023. Factors of applying creative accounting and its impact on the quality of financial statements in Jordanian hotels, sustainable practices. Journal of Sustainable Finance & Investment, 13(1): 499-515. DOI: 10.1080/20430795.2021.1962662
[34] Shniekat, N., Saleh, M., Jawabreh, O. and Al Omary, R. 2021. Arificial Itellegence (AI) and the impact of enhance the consistency and interpretation of financial statement in the classified hotel in Aqaba, Jordan. Academy of Strategic Management Journal, Volume 20, Special Issue 3.
[35] Smriti Kumari. 2021. Remote Sensing and GIS Based Ecotourism Planning: A Case Study for Western Midnapore, West Bengal, India. Columbus: Merrill Publishing Company.
[36] Streimikiene, D. and Korneeva, E. 2020. Economic impacts of innovation in tourism marketing. Terra Economicus, 18 (3): 182-193.
[37] Tomlinson, R. F. 2021. Geographic Information Systems - a new frontier. In D. J. Peuquet, & D. F. Marble (editors), Introductory Readings in Geographic Information Systems. London: Taylor & Francis. pp. 18-29.
Published
2023-06-30
How to Cite
ALKURDI, Ibrahim et al.
Application of Interactive Media Techniques in Virtual Reality in the Marketing of Tourist Trails in Jordan.
Journal of Environmental Management and Tourism, [S.l.], v. 14, n. 4, p. 2066 - 2076, june 2023.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/7903>. Date accessed: 22 dec. 2024.
doi: https://doi.org/10.14505/jemt.14.4(68).18.
Section
Article
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.