The Influence of Halal Attractions and Memorable Experiences on Tourists' Destination Choices: An Indonesian Perspective
Abstract
The objective of this research is to analyze the influence of the tourism brand on decision-making developments during the holidays, as well as the contribution of religious standards, hallucinations and memorable tourist experiences. Tourism, a prominent step in the brand, is gaining a lot of attention and promotion in Indonesia. The study perfect is empirically authenticated through a field survey, a questionnaire distributed to 150 people surveyed by sampling methods. The collected data was processed with the Amos 20 software using Structural Equations (SEM). The results of the study show that memorable tourist experiences affect the natural value of a person's religiosity and the decision to visit a destination, and captivation also influence tourism choices. However, neither the attractive tourist brand nor the attraction affects the religiosity of a place, and the value of religiosity does not play roles in the judgements that tourists make to visit it.
References
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[27] Rasiobar, M. R., and Alfiannor, A. 2023. The Effect of Lifestyle, Self-Concept and Perceived Value on Purchasing Judgements Ice Cream Baskin Robbins in Giant Express Banjarmasin. Apollo: Journal of Tourism and Business, 1(2): 55–63. DOI: https://doi.org/10.58905/APOLLO.V1I2.46
[28] Razzaq, S., Hall, C. M., and Prayag, G. 2016. The capacity of New Zealand to accommodate the halal tourism market - Or not. Tourism Management Perspectives, 18: 92–97. DOI:https://doi.org/10.1016/j.tmp.2016.01.008
[29] Said, M., Hassan, F., Musa, R., and Rahman, N. A. 2014. Assessing Consumers’ Perception, Knowledge and Religiosity on Malaysia’s Halal Food Products. Procedia - Social and Behavioral Sciences, 130: 120–128. DOI: https://doi.org/10.1016/j.sbspro.2014.04.015
[30] Sanya, S. N., Datta, S. K., and Banerjee, A. K. 2013. Conceptualisation of branding: Strategy based on the Indian pharma sector. International Journal of Pharmaceutical and Healthcare Marketing, 7(2): 175–198. DOI: https://doi.org/10.1108/IJPHM-04-2013-0013
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[33] Siala, H. 2013. Religious influences on consumers’ high-involvement purchasing judgements. In Journal of Services Marketing, 27(7): 579–589.
[34] Singh, D. 2015. Human Resource Management in Police : A Study of Haryana Police Academy, Madhuban. 6(9): 177–196.
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[36] Tukamushaba, E. K., Xiao, H., and Ladkin, A. 2016. The effect of tourists’ perceptions of a tourism product on memorable travel experience: Implications for destination branding. European Journal of Tourism, Hospitality and Recreation, 7(1): 2–12. DOI: https://doi.org/10.1515/ejthr-2016-0001
[37] Ustaahmetoğlu, E. 2020. The influence of different advertisement messages and levels of religiosity on attitude and purchase intention. International Journal of Islamic and Middle Eastern Finance and Management, 13(2): 339–356. DOI: https://doi.org/10.1108/IMEFM-02-2019-0064
[38] Wanof, M. I., and Gani, A. 2023. MSME Marketing Trends in the 4.0 Era: Evidence from Indonesia. Apollo: Journal of Tourism and Business, 1(2): 36–41. DOI: https://doi.org/10.58905/APOLLO.V1I2.22
[2] Asseraf, Y., and Shoham, A. 2017. Destination branding: The role of consumer affinity. Journal of Destination Marketing and Management, 6(4): 375–384. DOI: https://doi.org/10.1016/j.jdmm.2016.06.004
[3] Basiya, R, and Rozak, H. A. 2012. Kualitas Dayatarik Wisata, Kepuasan dan Niat Kunjungan Kembali Wisatawan Mancanegara di Jawa Tengah. Dinamika Kepariwisataan: Jurnal Pengembangan Ilmu-Ilmu Kepariwisataan & Perhotelan, 11(2): 1–12.
[4] Blain, C., Levy, S.E., and Ritchie, J.R.B. 2005. Destination branding: Insights and practices from destination management organizations. Journal of Travel Research, 43(4): 328–338. DOI: https://doi.org/10.1177/0047 287505274646
[5] Ekinci, Y., Sirakaya-Turk, E., and Baloglu, S. 2007. Host image and destination personality. Tourism Analysis, 12(5–6): 433–446. DOI: https://doi.org/10.3727/108354207783227885
[6] El-Gohary, H. 2016. Halal tourism, is it really Halal? Tourism Management Perspectives, 19: 124–130. DOI:https://doi.org/10.1016/j.tmp.2015.12.013
[7] Elaziz, M. F., and Kurt, A. 2017. Religiosity, consumerism and hala! tourism: A study of seaside tourism organizations in Turkey. Tourism, 65(1): 115–128.
[8] Hamid, Z. A., Wee, H., Hanafiah, M. H., and Asri, N. A. A. 2016. The effect of social media on tourists’ decision to travel to islamic destination: A case of Malaysia. Heritage, Culture and Society: Research Agenda and Best Practices in the Hospitality and Tourism Industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016, January, 501–506. DOI: https://doi.org/10.1201/9781315386980-89
[9] Hassan, Z. 2015. Factors affecting Muslim Tourists Choice of Halal Concept Hotels and Satisfaction in Malaysia: Moderating effect of Religious Devotedness. International Journal of Accounting and Business Management, 3(2): 133–144. DOI: https://doi.org/10.24924/ijabm/2015.11/v3.iss2/133.144
[10] Henderson, J. C. 2016. Muslim travellers, tourism industry responses and the case of Japan. Tourism Recreation Research, 41(3): 339–347. DOI: https://doi.org/10.1080/02508281.2016.1215090
[11] Hoppen, A., Brown, L., and Fyall, A. 2014. Literary tourism: Opportunities and challenges for the marketing and branding of destinations? Journal of Destination Marketing and Management, 3(1): 37–47. DOI:https://doi.org/10.1016/j.jdmm.2013.12.009
[12] Izberk-Bilgin, E., and Nakata, C. C. 2016. A new look at faith-based marketing: The global halal market. Business Horizons, 59(3), 285–292. DOI: https://doi.org/10.1016/j.bushor.2016.01.005
[13] Kemp, E., Jillapalli, R., and Becerra, E. 2014. Healthcare branding: Developing emotionally based consumer brand relationships. Journal of Services Marketing, 28(2): 126–137. DOI: https://doi.org/10.1108/JSM-08-2012-0157
[14] Kim, S., Im, H. H., and King, B. E. M. 2015. Muslim travelers in Asia: The destination preferences and brand perceptions of Malaysian tourists. Journal of Vacation Marketing, 21(1): 3–21. DOI:https://doi.org/10.1177/1356766714549648
[15] Kladou, S., Kavaratzis, M., Rigopoulou, I., and Salonika, E. 2017. The role of brand elements in destination branding. Journal of Destination Marketing and Management, 6(4): 426–435. DOI:https://doi.org/10.1016/j.jdmm. 2016.06.011
[16] Mattsson, J., and Praesto, A. 2005. The creation of a swedish heritage destination: An insider’s view of entrepreneurial marketing. Scandinavian Journal of Hospitality and Tourism, 5(2): 152–166. DOI:https://doi.org/10.1080/15022250510014426
[17] Maulida, D. 2019. Tourism Destination Branding: Analisis Strategi Branding Wisata Halal “The Light of Aceh” (Studi Kasus pada Dinas Kebudayaan dan Pariwisata Aceh Tahun 2015-2016). Jurnal Ilmu Komunikasi, 5(1). DOI: https://doi.org/10.35308/source.v5i1.1171
[18] Mohsin, A., Ramli, N., and Alkhulayfi, B. A. 2016. Halal tourism: Emerging opportunities. Tourism Management Perspectives, 19: 137–143. DOI: https://doi.org/10.1016/j.tmp.2015.12.010
[19] Morgan, N. J., Pritchard, A., and Piggott, R. 2003. Destination branding and the role of the stakeholders: The case of New Zealand. Journal of Vacation Marketing, 9(3): 285–299. DOI:https://doi.org/10.1177/135676670300900307
[20] Muna, A., Ausat, A., Al Bana, T., and Gadzali, S. S. 2023. Basic Capital of Creative Economy: The Role of Intellectual, Social, Cultural, and Institutional Capital. Apollo: Journal of Tourism and Business, 1(2): 42–54. DOI: https://doi.org/10.58905/APOLLO.V1I2.21
[21] Nurhayati, T., and Hendar, H. 2019. Personal intrinsic religiosity and product knowledge on halal product purchase intention: Role of halal product awareness. Journal of Islamic Marketing, 11(3): 603–620. DOI:https://doi.org/10.1108/JIMA-11-2018-0220
[22] Oktadiana, H., Pearce, P. L., and Chon, K. 2016. Muslim travellers’ needs: What don’t we know? Tourism Management Perspectives, 20: 124–130. DOI: https://doi.org/10.1016/j.tmp.2016.08.004
[23] Owusu-frimpong, N., and Nwankwo, S. 2012. Service quality orientation : An approach to diffusing mindfulness in SMEs. 29(6): 681–698. DOI: https://doi.org/10.1108/02656711211245665
[24] Papista, E., and Dimitriadis, S. 2019. Consumer – green brand relationships: revisiting benefits, relationship quality and outcomes. Journal of Product and Brand Management, 28(2): 166–187. DOI:https://doi.org/10.1108/JPBM-09-2016-1316
[25] Putra, E. H., Hati, S. R. H., and Daryanti, S. 2016. Understanding Muslim Customer Satisfaction with Halal Destinations: The Effects of Traditional and Islamic Values. 167–175. DOI:https://doi.org/10.15405/epsbs.2016.11.02.16
[26] Rahman, M., Rana, M. S., Hoque, M. N., and Rahman, M. K. 2019. Brand perception of halal tourism services and satisfaction: the mediating role of tourists’ attitudes. International Journal of Tourism Sciences, 19(1): 18–37. DOI: https://doi.org/10.1080/15980634.2019.1592987
[27] Rasiobar, M. R., and Alfiannor, A. 2023. The Effect of Lifestyle, Self-Concept and Perceived Value on Purchasing Judgements Ice Cream Baskin Robbins in Giant Express Banjarmasin. Apollo: Journal of Tourism and Business, 1(2): 55–63. DOI: https://doi.org/10.58905/APOLLO.V1I2.46
[28] Razzaq, S., Hall, C. M., and Prayag, G. 2016. The capacity of New Zealand to accommodate the halal tourism market - Or not. Tourism Management Perspectives, 18: 92–97. DOI:https://doi.org/10.1016/j.tmp.2016.01.008
[29] Said, M., Hassan, F., Musa, R., and Rahman, N. A. 2014. Assessing Consumers’ Perception, Knowledge and Religiosity on Malaysia’s Halal Food Products. Procedia - Social and Behavioral Sciences, 130: 120–128. DOI: https://doi.org/10.1016/j.sbspro.2014.04.015
[30] Sanya, S. N., Datta, S. K., and Banerjee, A. K. 2013. Conceptualisation of branding: Strategy based on the Indian pharma sector. International Journal of Pharmaceutical and Healthcare Marketing, 7(2): 175–198. DOI: https://doi.org/10.1108/IJPHM-04-2013-0013
[31] Sarvari, N. G. 2012. Destination Brand Equity, Satisfaction And Revisit Intention : An Application In TRNC As a Tourism Destination. September, 1–72.
[32] Scott, N., Suwaree Ashton, A., Ding, P., and Xu, H. 2011. Tourism branding and nation building in China. International Journal of Culture, Tourism and Hospitality Research, 5(3): 227–234. DOI:https://doi.org/10.1108/17506181111156925
[33] Siala, H. 2013. Religious influences on consumers’ high-involvement purchasing judgements. In Journal of Services Marketing, 27(7): 579–589.
[34] Singh, D. 2015. Human Resource Management in Police : A Study of Haryana Police Academy, Madhuban. 6(9): 177–196.
[35] Stephenson, M. L. 2014. Deciphering “Islamic hospitality”: Developments, challenges and opportunities. Tourism Management, 40: 155–164. DOI: https://doi.org/10.1016/j.tourman.2013.05.002
[36] Tukamushaba, E. K., Xiao, H., and Ladkin, A. 2016. The effect of tourists’ perceptions of a tourism product on memorable travel experience: Implications for destination branding. European Journal of Tourism, Hospitality and Recreation, 7(1): 2–12. DOI: https://doi.org/10.1515/ejthr-2016-0001
[37] Ustaahmetoğlu, E. 2020. The influence of different advertisement messages and levels of religiosity on attitude and purchase intention. International Journal of Islamic and Middle Eastern Finance and Management, 13(2): 339–356. DOI: https://doi.org/10.1108/IMEFM-02-2019-0064
[38] Wanof, M. I., and Gani, A. 2023. MSME Marketing Trends in the 4.0 Era: Evidence from Indonesia. Apollo: Journal of Tourism and Business, 1(2): 36–41. DOI: https://doi.org/10.58905/APOLLO.V1I2.22
Published
2023-06-30
How to Cite
YASIN, Muaidy; HERMAN, Lalu Edy.
The Influence of Halal Attractions and Memorable Experiences on Tourists' Destination Choices: An Indonesian Perspective.
Journal of Environmental Management and Tourism, [S.l.], v. 14, n. 4, p. 1926 - 1934, june 2023.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/7887>. Date accessed: 10 may 2024.
doi: https://doi.org/10.14505/jemt.v14.4(68).04.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.