The Influence of Tourist Experience on Local Product Purchase Behavior
Abstract
This study aims to propose and test a conceptual model to clarify the relationship between tourist experience and local product purchase behavior. It also clarifies the moderating relationship of the commemorative factor in the relationship between experience and local product purchase behavior. From there, there are manycontributions in both theoretical and practical aspects. In detail, the tourist experience has 6 components, namely, escape, staff, peace of mind, uniqueness, learning and entertainment. To test the proposed hypothesis, this research applied quantitative method with the data colected from tourists in a mountainous region in Vietnam via questionnaire survey. Finally, 218 valid questionnaires were collected and tested by SPSS sofware and Amos. The results showed that all components of tourist experience have influence on local product purchase, in which the role of staff is the most importance. Moreover, tourist memory contributes as the moderating variable in the relationship between tourist experience and local product purchase.
References
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[25] Darnall, N., et al. 2017. Advancing green purchasing in local governments. Sustainable Purchasing in Local Governments, 1-39. DOI: 10.13140/RG.2.2.13106.50884
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[27] Eftekhar, M., Jeannette Song, J.-S., Webster, S. J. M. and Management, S. O. 2021. Prepositioning and Local Purchasing for Emergency Operations Under Budget, Demand, and Supply Uncertainty.
[28] Elter, F., Gooderham, P. N., and Ulset, S. 2014. Functional-level transformation in multi-domestic MNCs: Transforming local purchasing into globally integrated purchasing. In Orchestration of the global network organization: Emerald Group Publishing Limited.
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[32] Fratu, D. 2011. Factors of influence and changes in the tourism consumer behaviour. Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences, 4(1): 119.
[33] Friman, J. 2010. Consumer attitudes toward mobile advertising. Available at: https://core.ac.uk/download/pdf/80700324.pdf
[34] Frisvoll, S., Forbord, M., and Blekesaune, A. 2016. An empirical investigation of tourists’ consumption of local food in rural tourism. Scandinavian Journal of Hospitality and Tourism, 16(1): 76-93.
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[39] He, M., et al. 2012. The influence of local food environments on adolescents’ food purchasing behaviors. Int J Environ Res Public Health, 9(4): 1458-1471.
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Published
2022-09-30
How to Cite
NGUYEN, Dac Hung; KHAI, Hoang Nguyen; NGO, Quang Van.
The Influence of Tourist Experience on Local Product Purchase Behavior.
Journal of Environmental Management and Tourism, [S.l.], v. 13, n. 6, p. 1712-1727, sep. 2022.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/7283>. Date accessed: 19 apr. 2024.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.