Analyzing the Sociodemographic Aspects and Characteristics of Honeymoon Trips
Abstract
Honeymoon travel is an important sector in the field of tourism due to its growing economic impact on host destinations. The objective of this research was to identify the profile and preferences of honeymoon travel consumers, their sociodemographic variables, consumption trend, tourist spending and the attributes that the destination must have to be chosen. The study was carried out in the city of Guayaquil-Ecuador, through the application of a questionnaire. Variant and bivariate techniques were used to analyze the data. The results showed that most of this market segment were young people with tertiary education and good economic income who generally chose Caribbean tourist destinations as a travel option, that is, sun and beach tourism. They also indicated that "romantic", "pleasant climate", "good accommodation" and "affordable prices" were the most important attributes for choosing a honeymoon destination. This study provides useful information for countries, operators, and wholesalers of tourism that work on developing tourism products and promotion strategies focused on attracting this consumer profile.
References
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[28] Sardone, S. 2018. Wedding statistics and honeymoon facts and figures. Available at: https://www.tripsavvy.com/wedding-statistics-and-honeymoon-facts-1860546
[29] Schumann, F. R., and Cherlene, A. 2010. Japanese overseas weddings in Guam: A case study of Guam’s first hotel wedding chapel. South Asian Journal of Tourism and Heritage, 3(1): 173-181. Available at: https://sajth.com/old/2010/Microsoft%20Word%20-%2021ultimatelast.pdf
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[31] Shonk, D. J., and Chelladurai, P. 2008. Service quality, satisfaction, and intent to return in event sport tourism. Journal of Sport Management, 22(5): 587-602. DOI: https://doi.org/10.1123/jsm.22.5.587
[32] Villagómez-Buele, C., Carvache-Franco, M., Carvache-Franco, O., Carvache-Franco, W., and Villavicencio-Párraga, M. 2020. Gastronomic Experience as a Factor of Motivation and Satisfaction in Coastal Destinations. Journal of Environmental Management & Tourism, 11(6): 1328-1337. DOI:https://doi.org/10.14505/jemt.v11.6(46).03
[33] Ünal, C., Dursun, A., and Caber, M. 2017. A study of domestic honeymoon tourism in Turkey. European Journal of Tourism, Hospitality and Recreation, 8(1): 65-74. DOI: https://doi.org/10.1515/ejthr-2017-0006
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[37] South Pacific Tourism Organization. 2015. SPTO wedding and honeymoon tourism report. Available at: http://www.samoatourism.org/content/siteresources/PAGE/139/wedding.pdf
[38] Tourism Authority of Thailand. 2013. About Phuket. Available at: http://www.etatjournal.com/web/menu-download-zone/14-cate-dl-executive-summary/542-201310-dl-golfhoneymoon-wedding
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[2] Awaritefe, O. 2004. Motivation and other considerations in tourist destination choice: A case study of Nigeria. Tourism geographies, 6(3): 303-330. DOI: https://doi.org/10.1080/1461668042000249638
[3] Bertella, G. 2015. Celebrating the family abroad: The wedding tourism experience. Annals of Leisure Research, 18(3): 397-413. DOI: https://doi.org/10.1080/11745398.2015.1064774
[4] Bulcroft, K., Smeins, L. E., and Bulcroft, R. 1999. Romancing the honeymoon: Consummating marriage in modern society. Sage Publications, Inc.
[5] Carvache-Franco, M., Carvache-Franco, O., Carvache-Franco, W., Villagómez-Buele, C., and Arteaga-Peñafiel, M. 2020. Motivation and segmentation of gastronomic events: festival of the Red Crab in Ecuador. Annals of Leisure Research, 1-17. DOI: https://doi.org/10.1080/11745398.2020.1830421
[6] Carvache‐Franco, M., Carvache‐Franco, O., Carvache‐Franco, W., Alvarez‐Risco, A., and Estrada‐Merino, A. 2021. Motivations and segmentation of the demand for coastal cities: A study in Lima, Peru. International Journal of Tourism Research, 23(4): 517-531. DOI: https://doi.org/10.1002/jtr.2423
[7] Chen, C. M., Lee, H. T., Chen, S. H., and Huang, T. H. 2011. Tourist behavioural intentions in relation to service quality and customer satisfaction in Kinmen National Park, Taiwan. International Journal of Tourism Research, 13(5): 416-432. DOI: https://doi.org/10.1002/jtr.810
[8] Citrinot, L. 2016. Romantic Thailand: Behind the slogan beats and economic force. Available at: http://asean.travel/2016/05/12/romantic-thailand-behind-the-slogan-beats-an-economic-force
[9] Carrascosa-López, C., Carvache-Franco, M., and Carvache-Franco, W. 2021. Perceived Value and Its Predictive Relationship with Satisfaction and Loyalty in Ecotourism: A Study in the Posets-Maladeta Natural Park in Spain. Sustainability, 13(14): 7860. DOI: https://doi.org/10.3390/su13147860
[10] Dann, G. M. 1977. Anomie, ego-enhancement and tourism. Annals of tourism research, 4(4): 184-194.
[11] Dwyer, L., and Kim, C. 2003. Destination competitiveness: Determinants and indicators. Current Issues in Tourism, 6(5): 369-414. DOI: https://doi.org/10.1080/13683500308667962
[12] Enright, M. J., and Newton, J. 2004. Tourism destination competitiveness: a quantitative approach. Tourism management, 25(6): 777-788. DOI: https://doi.org/10.1016/j.tourman.2004.06.008
[13] Formica, S., and Uysal, M. 2006. Destination attractiveness based on supply and demand evaluations: An analytical framework. Journal of Travel Research, 44(4): 418-430. DOI:https://doi.org/10.1177/0047287506286714
[14] Jang, H., Lee, S., Lee, S. W., and Hong, S. K. 2007. Expanding the individual choice-sets model to couples’ honeymoon destination selection process. Tourism Management, 28(5): 1299-1314. DOI:https://doi.org/10.1016/j.tourman.2006.11.008
[15] Japan Tourist Bureau. 2008. JTB survey of wedding & honeymoon intentions (Press Releases).
[16] Jönsson, C., and Devonish, D. 2008. Does nationality, gender, and age affect travel motivation? A case of visitors to the Caribbean island of Barbados. Journal of Travel & Tourism Marketing, 25(3-4): 398-408. DOI:https://doi.org/10.1080/10548400802508499
[17] Kim, S. H., Holland, S., and Han, H. S. 2013. A structural model for examining how destination image, perceived value, and service quality affect destination loyalty: A case study of Orlando. International Journal of Tourism Research, 15(4): 313-328. DOI: https://doi.org/10.1002/jtr.1877
[18] Kim, S. S., and Agrusa, J. 2005. The positioning of overseas honeymoon destinations. Annals of tourism research, 32(4): 887-904. DOI: https://doi.org/10.1016/j.annals.2004.12.004
[19] Kuoni. 2013. Kuoni reveals the perfect honeymoon in latest research. Available at: http://www.kuoni.co.uk/press-room/news-archive/press-releases-2013/kuoni-honeymoon-survey
[20] Lai, L. H., and Graefe, A. R. 1999. Identifying market potential and destination choice factors of Taiwanese overseas travelers. Journal of Hospitality & Leisure Marketing, 6(4): 45-65. DOI:https://doi.org/10.1300/J150v06n04_05
[21] Laws, E. 1995. Tourist destination management: issues, analysis and policies. Routledge.
[22] Lee, A. K. Y., and Abrahams, R. A. 2018. Naturalizing people, ethnicizing landscape: Promoting tourism in China’s rural periphery. Asian Geographer, 35(2): 177-196. DOI:https://doi.org/10.1080/10225706.2018.1505646
[23] Lee, C. F., Huang, H. I., and Chen, W. C. 2010. The determinants of honeymoon destination choice—The case of Taiwan. Journal of Travel & Tourism Marketing, 27(7): 676-693. DOI:https://doi.org/10.1080/10548408.2010.519303
[24] Lee, T. H. 2009. A structural model to examine how destination image, attitude, and motivation affect the future behavior of tourists. Leisure sciences, 31(3): 215-236. DOI:https://doi.org/10.1080/01490400902837787
[25] Likert, R. 1932. A technique for the measurement of attitudes. Archives of psychology.
[26] Payne, E. 2015. Forget the beach; we'd rather go to Borneo! Newlyweds splash out £3,000 on dream honeymoon, a third opt for an adventure trip and 14% take the kids. MailOnline. Available at: http://www.dailymail.co.uk/travel/travel_news/article-2902173/Forget-beach-honeymoon-d-Borneo-Newlyweds-splash-3-000-dream-trip-optadventure-holiday-14-kids.html#ixzz4MSAoqrO3
[27] Reisenwitz, T. H. 2013. A consumer profile of the US honeymooner and an examination of elements of the destination decision-making process. Anatolia, 24(2): 268-271. DOI:https://doi.org/10.1080/13032917.2013.779928
[28] Sardone, S. 2018. Wedding statistics and honeymoon facts and figures. Available at: https://www.tripsavvy.com/wedding-statistics-and-honeymoon-facts-1860546
[29] Schumann, F. R., and Cherlene, A. 2010. Japanese overseas weddings in Guam: A case study of Guam’s first hotel wedding chapel. South Asian Journal of Tourism and Heritage, 3(1): 173-181. Available at: https://sajth.com/old/2010/Microsoft%20Word%20-%2021ultimatelast.pdf
[30] Seebaluck, N. V., Munhurrun, P. R., Naidoo, P., and Rughoonauth, P. 2015. An analysis of the push and pull motives for choosing Mauritius as “the” wedding destination. Procedia-Social and Behavioral Sciences, 175: 201-209. DOI: https://doi.org/10.1016/j.sbspro.2015.01.1192
[31] Shonk, D. J., and Chelladurai, P. 2008. Service quality, satisfaction, and intent to return in event sport tourism. Journal of Sport Management, 22(5): 587-602. DOI: https://doi.org/10.1123/jsm.22.5.587
[32] Villagómez-Buele, C., Carvache-Franco, M., Carvache-Franco, O., Carvache-Franco, W., and Villavicencio-Párraga, M. 2020. Gastronomic Experience as a Factor of Motivation and Satisfaction in Coastal Destinations. Journal of Environmental Management & Tourism, 11(6): 1328-1337. DOI:https://doi.org/10.14505/jemt.v11.6(46).03
[33] Ünal, C., Dursun, A., and Caber, M. 2017. A study of domestic honeymoon tourism in Turkey. European Journal of Tourism, Hospitality and Recreation, 8(1): 65-74. DOI: https://doi.org/10.1515/ejthr-2017-0006
[34] Winchester, M., Winchester, T., and Alvey, F. 2011, January. Seeking romance and a once in a life-time experience: Considering attributes that attract honeymooners to destinations. In ANZMAC 2011 conference proceedings: Marketing in the Age of Consumerism: Jekyll or Hyde? (pp. 1-7). ANZMAC.
[35] Instituto Nacional de Estadística y Censos. 2010. Censo de población y Vivienda. Available at: https://www.ecuadorencifras.gob.ec/base-de-datos-censo-de-poblacion-y-vivienda-2010-a-nivel-de-manzana/
[36] Instituto Nacional de Estadística y Censos. 2011. Encuesta de Estratificación del Nivel Socioeconómico. Available at: https://www.ecuadorencifras.gob.ec//documentos/web-inec/Estadisticas_Sociales/Encuesta_Estratificacion_Nivel_Socioeconomico/111220_NSE_Presentacion.pdf
[37] South Pacific Tourism Organization. 2015. SPTO wedding and honeymoon tourism report. Available at: http://www.samoatourism.org/content/siteresources/PAGE/139/wedding.pdf
[38] Tourism Authority of Thailand. 2013. About Phuket. Available at: http://www.etatjournal.com/web/menu-download-zone/14-cate-dl-executive-summary/542-201310-dl-golfhoneymoon-wedding
[39] Tourism Intelligence International. 2009. Prospects for the British market 2009. Tourism Industry Intelligence, 6(1): 1-4.
[40] United Nations World Tourism Organization. 2001. Tourism 2020 vision: Global forecasts and profiles of market segments. Madrid, Spain: Author
Published
2021-09-30
How to Cite
SALTOS-LAYANA, Andrea et al.
Analyzing the Sociodemographic Aspects and Characteristics of Honeymoon Trips.
Journal of Environmental Management and Tourism, [S.l.], v. 12, n. 6, p. 1655-1663, sep. 2021.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/6444>. Date accessed: 20 apr. 2024.
doi: https://doi.org/10.14505//jemt.v11.6(54).21.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.