The Impact of Travellers’ Motivation on Visit Intention: Applied on Ecolodges
Abstract
Ecolodges represent a growing segment of sustainable hospitality, yet the motivational drivers that shape travellers' intention to visit them remain insufficiently understood. This study examines how push (internal) and pull (external) dimensions of travellers' motivation independently influence visit intention toward ecolodges, drawing on the push-pull motivation theory and the theory of planned behavior.
A mixed-methods design was employed. Qualitative data were gathered through semi-structured in-depth interviews with four experts from Environmental Quality International (EQI), a group of eco-friendly hotels in Egypt, as well as 38 potential travellers. Quantitative data were collected via online and offline self-administered questionnaires distributed through QR codes, yielding a sample of 228 respondents. Data were analysed using SPSS for descriptive statistics and SmartPLS 3 for structural equation modelling.
Travellers' motivation significantly influences ecolodge visit intention. Importantly, push and pull motivation emerged as distinct constructs with independent effects on visit intention, rather than operating as a unified motivational force. Both dimensions were found to be significant predictors of the intention to visit ecolodges, advancing prior literature that has treated push and pull factors as a consolidated motivational construct.
This study provides empirical evidence that push and pull motivations represent separate pathways influencing ecolodge visitation decisions. The findings deepen scholarly understanding of ecotourism consumer behaviour and offer actionable insights for sustainable hospitality practitioners seeking to develop targeted marketing strategies aligned with travellers' distinct internal and external motivational drivers.
References
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de Grosbois, D., & Fennell, D. A. (2024). Sustainability and ecotourism principles adoption by leading ecolodges: Learning from best practices. In Ecotourism essentials (pp. 117–132). Routledge.
Dean, D., & Suhartanto, D. (2019). The formation of visitor behavioral intention to creative tourism: The role of push–pull motivation. Asia Pacific Journal of Tourism Research, 24(5), 393–403.
Dirnagl, U. (2020). Preregistration of exploratory research: Learning from the golden age of discovery. PLoS Biology, 18(3), e3000690.
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Hosany, S., Buzova, D., & Sanz-Blas, S. (2020). The influence of place attachment, ad-evoked positive affect, and motivation on intention to visit: Imagination proclivity as a moderator. Journal of Travel Research, 59(3), 477–495.
Jain, N. (2021). Survey versus interviews: Comparing data collection tools for exploratory research. The Qualitative Report, 26(2), 541–554. https://doi.org/10.46743/2160-3715/2021.4492
Jalali, A., Abhari, S., Jaafar, M., Palalić, R., & Paijo, M. A. N. (2026). How tourist motivation drives sustained loyalty: A study of push and pull factors in community-based tourism enterprises. Journal of Enterprising Communities: People and Places in the Global Economy, 1–18.
Jameel, A., Hussain, A., Kanwel, S., Guo, W., & Khan, S. (2025). Impact of pull–push motivations on tourist satisfaction and loyalty: The moderating role of Islamic attributes in shaping destination image. Humanities and Social Sciences Communications, 12(1), 1–13. https://doi.org/10.1057/s41599-025-05622-0
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Karwacki, A., Lepczyński, K., & Leszniewski, T. (2025). Anomic experiences in anomic social conditions: Polish youth during the pandemic in the light of memoirs. Polish Sociological Review, 229(1), 7–32.
Katsikari, C., Hatzithomas, L., Fotiadis, T., & Folinas, D. (2020). Push and pull travel motivation: Segmentation of the Greek market for social media marketing in tourism. Sustainability, 12(11), Article 4770. https://doi.org/10.3390/su12114770
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Li, X., Yang, T., Li, C., & Qu, Z. (2026). Mental time travel: The influence of pre-trip sharing intention on tourist experience. Journal of Vacation Marketing, 13567667251411554. https://doi.org/10.1177/13567667251411554
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Luo, J. M., & Ye, B. H. (2020). Role of generativity on tourists’ experience expectation, motivation and visit intention in museums. Journal of Hospitality and Tourism Management, 43, 120–126.
Luo, J. M., Lam, C. F., & Fan, D. X. F. (2020). The development of measurement scale for entertainment tourism experience: A case study in Macau. Current Issues in Tourism, 23(7), 852–866. https://doi.org/10.1080/13683500.2018.1556251
Luvsandavaajav, O., & Narantuya, G. (2021). Understanding of travel motivations of domestic tourists. Journal of Tourism and Services, 12(22), 1–22. https://doi.org/10.29036/jots.v12i22.253
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Osei, B. A. (2021). Travel to emerging tourist destinations: Motivations and decision-making processes. In Marketing tourist destinations in emerging economies: Towards competitive and sustainable emerging tourist destinations (pp. 101–119). Springer International Publishing.
Pektaş, F. (2022). Destination as a brand: The impact of push and pull factors of travel motivation on customer-based destination equity. Uluslararası Yönetim İktisat ve İşletme Dergisi, 18(3), 856–874.
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Ramaano, A. I. (2026). Rural pursuits and local climate change influence on subsistence: A sustainable tourism approach to provincial environmental governance and sustainability targets. Management of Environmental Quality: An International Journal, 37(1), 208–233.
Reeve, J. (2016). A grand theory of motivation: Why not? Motivation and Emotion, 40(1), 31–35.
Rice, J., & Khanin, D. (2019). Why do they keep coming back? The effect of push motives vs. pull motives, and attribute satisfaction on repeat visitation of tourist destinations. Journal of Quality Assurance in Hospitality & Tourism, 20(4), 445–469.
Rosli, N. A., Zainuddin, Z., Yusoff, Y. M., Muhammad, Z., Nordin, A. O. S., & Halim, S. A. (2022). Push and pull perspectives: Travel motivation to coastal tourism in case of Redang Island. Universiti Malaysia Terengganu Journal of Undergraduate Research, 4(4), 39–52.
Said, J., & Maryono. (2018). Motivation and perception of tourists as push and pull factors to visit national park. In E3S Web of Conferences (Vol. 31, Article 08022). EDP Sciences.
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Published
2026-08-28
How to Cite
MOBARAK, Nancy Ahmed et al.
The Impact of Travellers’ Motivation on Visit Intention: Applied on Ecolodges.
Journal of Environmental Management and Tourism, [S.l.], v. 17, n. 3, p. 215 - 238, aug. 2026.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/9608>. Date accessed: 02 sep. 2026.
doi: https://doi.org/10.14505/jemt.v17.3(83).01.
Section
Article
Copyright© 2025 The Author(s). Published by ASERS Publishing 2025. This is an open access article distributed under the terms of CC-BY 4.0 license.