Assess the Barrier of Small and Medium-Sized Hotel Digitalization: A Combination of AHP and DEMATEL Analysis
Abstract
This study investigates the barriers to digitalization in small and medium-sized hotels through a combined Analytic Hierarchy Process (AHP) and Decision-Making Trial and Evaluation Laboratory (DEMATEL) analysis. It aims to identify and rank the barriers to technology adoption and understand their interrelationships. The findings emphasize that the most significant barriers are technological context and organizational context, precisely data security, IT infrastructure, competition, skilled digital workforce, and financial resources are challenges for this process. Besides, the technological context and organizational context belong to the cause group, which directly and indirectly influences the environmental context. The study provides a comprehensive framework for understanding the multifaceted barriers to digitalization in the hotel industry, suggesting that managers focus on overcoming these critical barriers to improve performance through digital adoption. This research solves a gap in the literature by focusing on independent hotels' challenges in technology adoption. It offers practical insights for hotel managers and technology developers aiming to support digitalization in this industry.
References
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[24] Kuan, Kevin KY, and Patrick YK Chau. 2001. A Perception-Based Model for Edi Adoption in Small Businesses Using a Technology–Organization–Environment Framework. Information and Management 38(8): 507-21. DOI: https://doi.org/10.1016/S0378-7206(01)00073-8
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[26] Lee, Sangjae, and Kyoung-jae Kim. 2007. Factors Affecting the Implementation Success of Internet-Based Information Systems." Computers in Human Behavior 23(4): 1853-80. DOI:https://doi.org/10.1016/j.chb.2005.12.001
[27] Leung, Daniel, Ada Lo, Lawrence Hoc Nang Fong, and Rob Law. 2015. Applying the Technology-Organization-Environment Framework to Explore Ict Initial and Continued Adoption: An Exploratory Study of an Independent Hotel in Hong Kong. Tourism Recreation Research 40(3): 391-406. DOI:https://doi.org/10.1080/02508281.2015.1090152
[28] Leung, Daniel, Rob Law, Hubert Van Hoof, and Dimitrios Buhalis. 2013. Social Media in Tourism and Hospitality: A Literature Review. Journal of Travel Tourism Marketing 30(1-2): 3-22. DOI:https://doi.org/10.1080/10548408.2013.750919
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[30] Lian, Jiunn-Woei, David C Yen, and Yen-Ting Wang. 2014. An Exploratory Study to Understand the Critical Factors Affecting the Decision to Adopt Cloud Computing in Taiwan Hospital. International Journal of Information Management 34(1): 28-36. DOI: https://doi.org/10.1016/j.ijinfomgt.2013.09.004
[31] Lin, Sheng Wei, and Hsin Pin Fu. 2012. Uncovering Critical Success Factors for Business-to-Customer Electronic Commerce in Travel Agencies. Journal of Travel Tourism Marketing 29(6): 566-84. DOI:https://doi.org/10.1080/10548408.2012.703034
[32] Lin, Sheng Wei. 2017. Identifying the Critical Success Factors and an Optimal Solution for Mobile Technology Adoption in Travel Agencies. International Journal of Tourism Research 19(2): 127-44. DOI:https://doi.org/10.1002/jtr.2092
[33] Melián-González, Santiago, and Jacques Bulchand-Gidumal. 2016. A Model That Connects Information Technology and Hotel Performance. Tourism Management 53: 30-37. DOI:https://doi.org/10.1016/j.tourman.2015.09.005
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[41] Oliveira, Tiago, and Maria Fraga Martins. 2011. Literature Review of Information Technology Adoption Models at Firm Level. Electronic Journal of Information Systems Evaluation 14(1): 110‑21.
[42] Oliveira, Tiago, Manoj Thomas, and Mariana Espadanal. 2014. Assessing the Determinants of Cloud Computing Adoption: An Analysis of the Manufacturing and Services Sectors. Information and Management 51(5): 497-510. DOI: https://doi.org/10.1016/j.im.2014.03.006
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Published
2024-08-30
How to Cite
TUNG, Pham Thanh.
Assess the Barrier of Small and Medium-Sized Hotel Digitalization: A Combination of AHP and DEMATEL Analysis.
Journal of Environmental Management and Tourism, [S.l.], v. 15, n. 3, p. 547 - 563, aug. 2024.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/8560>. Date accessed: 25 oct. 2024.
doi: https://doi.org/10.14505/jemt.v15.3(75).10.
Section
Article
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.