Factors Influencing the Development of Domestic Tourism in the Erongo Region, Namibia
Abstract
Domestic tourism is viewed as the main driving force of the tourism industry in major economies globally. It has received worldwide recognition as a dynamic part of the industry with enormous potential for growth and is considered a useful tool for socio-economic development. However, in Namibia, as is the case with many developing countries, the sector is academically less explored and economically misrepresented. On that background, the main aim of this study was to understand the key factors influencing the development of domestic tourism in developing economies. The Erongo region of Namibia served as a case study. A structured questionnaire was used to collect usable data from 400 respondents. From this study, it was found that major obstacles to the development of domestic tourism in the study area include affordability and awareness issues, limited infrastructure, and poor government policies. While collaboration amongst stakeholders, robust government policies, and coordinated marketing efforts were identified as key determinants of domestic tourism development, they were also identified as key enabling factors. Consequently, the study recommends differential pricing, augmenting the marketing and promotion of tourism products to domestic tourists, and promoting collaboration among stakeholders.
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[21] Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R.E. (2014) Multivariate Data Analysis. 7th Edition, Pearson Education, Upper Saddle River.
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[24] Jänis, J. 2014. Political economy of the Namibian tourism sector: addressing post-apartheid inequality through increasing indigenous ownership. Review of African Political Economy, 41(140): 185-. DOI:10.1080/03056244.2013.872614
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[29] Kifworo, C., Okello, M. and Mapelu, I. 2020. The influence of travel preferences on domestic tourism participation behaviour in Kenya: An analysis of tourists and non-tourists. International Journal of Tourism and Hospitality Reviews, 7(1): 40-50. DOI: https://doi.org/10.18510/ijthr.2020.715
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Published
2024-05-31
How to Cite
NGONDO, Ebson; HERMANN, Uwe P.; VENTER, Dewald H..
Factors Influencing the Development of Domestic Tourism in the Erongo Region, Namibia.
Journal of Environmental Management and Tourism, [S.l.], v. 15, n. 2, p. 400 - 415, may 2024.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/8421>. Date accessed: 30 june 2024.
doi: https://doi.org/10.14505/jemt.v15.2(74).13.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.