Entrepreneurs’ Innovative Behaviour Response in Rural Tourism Development. A Case Study of Local Service Providers in Dong Van Karst Plateau Geopark, Northern Vietnam
Abstract
Tourism industry becomes the spearhead economy in the Vietnamese government's development strategies that compete with regional countries like Thailand, Taiwan, Singapore, Philippines, Malaysia. Especially tourism in rural areas has been focused on and integrated into regional and national development programs in terms of creating a driving force for socio-economic development, high quality, diversified, and branded tourism products. Innovative efforts are necessary to further promote this industry so as to reap the full benefits and potential of this sector. Creativity and innovative approaches are essential for success.
The objective of this study is to examine the impact of innovation on the effectiveness of entrepreneurs in the tourism industry and propose that strategic and behavioural innovativeness enhances performance of entrepreneurs. Based on semi-structure interviews with 15 local service providers, the existing business challenges facing the service providers were identified and innovation activities that they adopted in responding to the challenges for the development strategies of rural tourism in Dong Van Karst Plateau Geopark. This research contributes to the understanding of innovative behaviour of participants and also some practical benefits as responses to their business challenges. However, the sample size of the study is quite small, new avenues for further research is highly recommended.
References
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[30] Jolly, D. and Dimanche, F. 2009. Investing in technology for tourism activities: Perspectives and challenges. Technovation, 9: 576-579. DOI: http://dx.doi.org/10.1016%2Fj.technovation.2009.05.004
[31] Joppe, M., Brooker, E. and Thomas, K. 2014. Drivers of innovation in rural tourism: The role of good governance and engaged entrepreneurs. Journal of Rural and Community Development, 9.
[32] Ju, P. 2011. Research on the tourist expectation in rural tourism. International Journal on Economics and Finance Research, 4: 138-143.
[33] Jurdana, D. S., Milohnic, I. and Dadic, L. 2015. Entrepreneurship in tourism as a factor of rural development. journal of wei business and economics, 4: 1.
[34] Keller, P. 2006. Innovation and tourism policy. Innovation and growth in tourism, 17-40. DOI:https://doi.org/10.1787/9789264025028-en
[35] Komppula, R. 2014. The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination–A case study. Tourism Management, 40: 361-371. DOI:https://doi.org/10.1016/j.tourman.2013.07.007
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[37] Lane, B. 1994. What is rural tourism? Journal of sustainable tourism, 2: 7-21. DOI:https://doi.org/10.1080/09669589409510680
[38] López-Fernández, M., Serrano-Bedia, A. and Gómez-López, R. 2009. La decisión de innovar de las empresas turísticas: un análisis empírico de la industria hostelera. Investigaciones europeas de dirección y economía de la empresa, 15: 169-182. DOI: https://doi.org/10.1016/S1135-2523(12)60107-5
[39] Lordkipanidze, M., Brezet, H. and Backman, M. 2005. The entrepreneurship factor in sustainable tourism development. Journal of cleaner production, 13: 787-798. DOI: https://doi.org/10.1016/j.jclepro.2004.02.043
[40] Martín-Rios, C. and Ciobanu, T. 2019. Hospitality innovation strategies: An analysis of success factors and challenges. Tourism Management, 70: 218-229. DOI: https://doi.org/10.1016/j.tourman.2018.08.018
[41] Martĺnez-Ros, E. and Orfila-Sintes, F. 2009. Innovation activity in the hotel industry. Technovation, 29, 632-641. DOI: https://doi.org/10.1016/j.technovation.2009.02.004
[42] Mattsson, J., Sundbo, J. and Fussing‐Jensen, C. 2005. Innovation systems in tourism: The roles of attractors and scene‐takers. Industry and innovation, 12: 357-381. DOI: https://doi.org/10.1080/13662710500195967
[43] Mili, N. 2012. Rural tourism development: An overview of tourism in the Tipam Phakey village of Naharkatia in Dibrugarh District, Assam (India). International Journal of Scientific and Research Publications, 2: 1-3. DOI: http://www.ijsrp.org/research-paper-1212.php?rp=P12549
[44] Najda-Janoszka, M. and Kopera, S. 2014. Exploring barriers to innovation in tourism industry–the case of southern region of Poland. Procedia-Social and Behavioral Sciences, 110: 190-201. DOI:https://doi.org/10.1016/j.sbspro.2013.12.862
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[46] Okech, R., Haghiri, M. and George, B. 2012. Rural Tourism as a Sustainable Development Alternative. An Analysis with Special Reference to Luanda, Kenya, 3-33.
[47] Othman, P. and Rosli, M. M. 2011. The impact of tourism on small business performance: Empirical evidence from Malaysian islands. International Journal of Business and Social Science, 2.
[48] Paget, E., Dimanche, F. and Mounet, J.-P. 2010. A tourism innovation case: An actor-network approach. Annals of Tourism research, 37: 828-847. DOI: https://doi.org/10.1016/j.annals.2010.02.004
[49] Pikkemaat, B., Peters, M. and Bichler, B. F. 2019. Innovation research in tourism: Research streams and actions for the future. Journal of Hospitality and Tourism Management, 41: 184-196. DOI:https://doi.org/10.1016/j.jhtm.2019.10.007
[50] Powell, R., Green, T., Holladay, P., Krafte, K., Duda, M., Nguyen, M., Spencer, J. and Das, P. 2018. Examining community resilience to assist in sustainable tourism development planning in Dong Van Karst Plateau Geopark, Vietnam. Tourism Planning and Development, 15: 436-457. DOI:https://doi.org/10.1080/21568316.2017.1338202
[51] Rønningen, M. 2010. Innovation in the Norwegian rural tourism industry: Results from a Norwegian survey. Available at: http://hdl.handle.net/11250/2382554
[52] Rosário, A. T. 2023. Tourism Entrepreneurship in Innovation Sustainability: Challenges and Opportunities. Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service, 213-238. DOI: https://doi.org/10.4018/978-1-6684-6985-9.ch011
[53] Rubalcaba, L. 2006. Which policy for innovation in services? Science and Public Policy, 33: 745-756. DOI:http://dx.doi.org/10.3152/147154306781778524
[54] Schmookler, J. 1966. Invention and economic growth. DOI: https://doi.org/10.4159/harvard.9780674432833
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Published
2024-05-31
How to Cite
TRUONG, Thi Hang.
Entrepreneurs’ Innovative Behaviour Response in Rural Tourism Development. A Case Study of Local Service Providers in Dong Van Karst Plateau Geopark, Northern Vietnam.
Journal of Environmental Management and Tourism, [S.l.], v. 15, n. 2, p. 303 - 314, may 2024.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/8414>. Date accessed: 30 june 2024.
doi: https://doi.org/10.14505/jemt.v15.2(74).06.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.