Geusun Ulun Museum as Sumedang Larang Kingdom Assets Entry Points of Tourism Destinations in Sumedang
Abstract
Visit to the Geusun Ulun Museum are still very low compared to other tourist attractions in West Java; a management strategy for the Geusan Ulun Museum is needed. This study aims to apply a SWOT analysis to the Prabu Geusan Ulun Palace as an entry point for Sumedang tourist destinations. The research was conducted by observation and interviews. The results showed that the Geusun Ulun Museum had the highest score of 3.82 in quadrant/position I, which means that the condition of the Geusun Ulun Museum is very profitable and has opportunities and strengths so that it can take advantage of current opportunities; the strategy used is the SO/Strenght Opportunity strategy including: (1) Improving the presentation of collections to be more informative and conceptual; (2) The Nazir Prince Wakaf Sumedang Foundation, the manager of the Geusun Ulun Museum, is actively promoting and developing the Royal Sunda Museum; (3) The strategic location of the Museum is the main attraction for tourists; (4) The remaining land area is still widely used for facilities and infrastructure that still need to be created; (5) Cooperating with the private sector to promote through the internet about the Geusun Ulun Museum; (6) Package and synergize tour packages with travel agents.
References
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[29] Tubagus, M. R., and Yanti, N. 2020. Fungsi Tradisi Ngumbah Pusaka Prabu Geusan Ulun Sumedang Larang. Jurnal Budaya Etnika, 4(1), 3-22. DOI: http://dx.doi.org/10.26742/be.v4i1.1559 (in Indonesian)
[30] William, C. Research methods. Journal of Business & Economic Research, 5(3): 65–72. DOIhttps://doi.org/10.19030/jber.v5i3.2532
[31] Yunita, L., and Lestari, T. I. 2020. The implementation of swot analysis as a basis for determining marketing strategies. Enrichment: Journal of Management, 10(2), 25-29. DOI: https://doi.org/10.35335/enrichment.v10i2,%20May.16
[2] Auer-Srnka, K. J., and Koeszegi, S. T. 2007. From words to numbers: how to transform qualitative data into meaningful quantitative results. Schmalenbach Business Review, 59(1), 29-57. DOI:10.1007/BF03396741
[3] Arumugam, A., Nakkeeran, S., and Subramaniam, R. 2023. Exploring the Factors Influencing Heritage Tourism Development: A Model Development. Sustainability, 15(15). DOI:https://doi.org/10.3390/su151511986
[4] Bowen, G. 2009. Document analysis as a qualitative research method. Qualitative Research Journal, 9(2), 27–40. DOI:10.3316/QRJ0902027
[5] Creswell, J. W. 2014. Research design qualitative, quantitative, and mixed methods approaches. Los Angeles: Sage Publications, Inc.
[6] Duan, Z. Y., Tan, S-K., Choon, S. W., and Zhang, M. Y. 2023. Crafting a place-based souvenir for sustaining cultural heritage. Heliyon, 9(5), 1-16. DOI: https://doi.org/10.1016/j.heliyon.2023.e15761
[7] Farida, I., and Setiawan, D. 2022. Business strategies and competitive advantage: The role of performance and innovation. Journal of Innovation: Technology, Market, and Complexity, 8(3), 1-16. DOI:https://doi.org/10.3390/joitmc8030163
[8] Fitra, H., Devi, V., and Yuliana, D. D. 2019. Principle component analysis in determining development strategy for culture tourism in bangka regency. Eurasia: Economics & Business, 3(21), 86-93. DOIhttps://doi.org/10.18551/econeurasia.2019-03
[9] Gantina, D., Budiman, S. F., Nurabeti., Gunawijaya, J. 2021. Museum Prabu Geusan Ulun Kabupaten Sumedang sebagai daya tarik wisata Kabupaten Sumedang. Jurnal Ilmiah Pariwisata, 26(3), 233-242. DOI:https://doi.org/10.30647/jip.v26i3.1583 (in Indonesian)
[10] Gürel, E. 2017. SWOT analysis: A theoretical review. Journal of International Social Research, 10(51), 994–1006. DOI:10.17719/jisr.2017.1832
[11] Istan, M. 2022. SWOT analysis in the determination of competing strategies (Study at PT. Bank Syariah Indonesia Curup Branch). Budapest International Research and Critics Institue-Journal (BIRC-Journal), 5(1), 2826-2840. DOI: https://doi.org/10.33258/birci.v5i1.3897
[12] Kumar, P., Mishra, J. M., and Yedia, V. R. 2021. Analyzing tourism destination promotion through Facebook by Destination Marketing Organizations of India. Current Issues in Tourism, 25(15), 1–16. DOI:10.1080/13683500.2021.1921713
[13] Lestari, T. I., and Yunita, L. 2020. The Implementation of SWOT analysis as a Basis for determining marketing strategies. Enrichment: Journal of Management, 10(2), 25-29. DOI:https://doi.org/10.35335/enrichment.v10i2,%20May.16
[14] Lorenzo, J. R. F., Rubio, M. T. M., and Garces, S. A. 2018. The competitive advantage in business, capabilities, and strategy. What general performance factors are found in the Spanish wine industry?. Wine Economics and Policy, 7(2), 94-108. DOI: https://doi.org/10.1016/j.wep.2018.04.001
[15] Mahdi, S. 2018. Pelestarian Naskah-Naskah Kuno di Museum Prabu Geusan Ulun Sumedang. Jurnal Pengabdian Kepada Masyarakat, 2(2): 1-7. http://jurnal.unpad.ac.id/pkm/article/view/16559 (in Indonesian)
[16] Matteucci, X., Koens, K., Calvi, L., and Moretti, S. 2022. Envisioning the futures of cultural tourism. Future, 142(103013), 1-10. DOI:10.1016/j.futures.2022.103013
[17] Meisari, Y., Cardiah, T., and Raja, T. M. 2021. Redesain interior Museum Geusun Ulun. E-Proceeding of Art & Design, 8(2), 667-674. https://openlibrarypublications.telkomuniversity.ac.id/index.php/artdesign/article/view/14488
[18] Nazarko, J., Ejdys, J., Halicka, K., Magruk, A., Nazarko, L., and Skrek, A. 2017. Application of enhanced SWOT analysis in the future-oriented public management of technology. Procedia Engineering, 182, 482-490. DOI: https://doi.org/10.1016/j.proeng.2017.03.140
[19] Nurbaeti., Rahmanita, M., Amrullah., Ratnaningtyas, H., and Nurmalinda, E. 2022. Pengaruh komponen 4A terhadap minat berkunjung kembali dengan kepuasan sebagai variabel intervening pada Telaga Biru Cisoka, Kabupaten Tangerang, Provinsi Banten. Kawistara: Jurnal Ilmiah Sosial dan Humaniora, 12(3), 354-367. DOI: https://doi.org/10.22146/kawistara.69846 (in Indonesian)
[20] Puyt, R. W., Lie, F. B., and Wilderom, C. P. M. 2023. The origins of SWOT analysis. Long Range Planning, 56(3), 1-24. DOI: https://doi.org/10.1016/j.lrp.2023.102304
[21] Oetomo, H. W., and Ardini, A. 2012. SWOT Analysis in strategic management: A case study at Surabaya Bus Station. Journal of Economics, Business, and Accountancy Ventura, 15(2), 171-186. DOI:http://dx.doi.org/10.14414/jebav.v15i2.73
[22] Rangkuti, F. 2014. Analisis SWOT teknik membedah kasus bisnis. Jakarta: PT. Gramedia Pustaka Utama. (in Indonesian)
[23] Richards, G. 2014. Cultural tourism: a review of recent research and trends. Journal of Hospitality and Tourism Management, 36(September). DOI:10.1016/j.jhtm.2018.03.005
[24] Safa’at., Fatimah, N., and Ahmad, M. A. 2021. SWOT analysis to determine a company's strategy in The State of The Covid-19 Plague in XYZ Company. Journal of Islamic Economics Perspectives, 3(2), 1-9. DOI:https://doi.org/10.35719/jiep.v3i2.44.
[25] Suci., Sanjaya, D. A., Idris, I., Sari, R. A., Supriyanto., and Ritonga, M. M. 2012. SWOT analysis as strategy to improve competitiveness of Durian Pancake medium enterprises. JOJAPS-Journal Online Jaringan Cott Polipd, 29-41. DOI:10.31219/osf.io/4zh7k
[26] Somnuxpong, S. 2020. Chiang Mai: A creative city using creative tourism management. Journal of Urban Culture Research, 20, 112-132. DOI: https://doi.org/10.14456/jucr.2020.8
[27] Taherdoost, H. 2022. Data collection methods and tools for research; A step-by-step guide to choose data collection technique for academic and business research projects. International Journal of Academic Research in Management (IJARM), 10(1), 10-38. https://hal.archives-ouvertes.fr/hal-03741847/document
[28] Thresnawaty, E. 2011. Sejarah Kerajaan Sumedang Larang. Patanjala, Jurnal Penelitian Sejarah dan Budaya, 3(1), 1-10. DOI:10.30959/patanjala.v3i1.276 (in Indonesian)
[29] Tubagus, M. R., and Yanti, N. 2020. Fungsi Tradisi Ngumbah Pusaka Prabu Geusan Ulun Sumedang Larang. Jurnal Budaya Etnika, 4(1), 3-22. DOI: http://dx.doi.org/10.26742/be.v4i1.1559 (in Indonesian)
[30] William, C. Research methods. Journal of Business & Economic Research, 5(3): 65–72. DOIhttps://doi.org/10.19030/jber.v5i3.2532
[31] Yunita, L., and Lestari, T. I. 2020. The implementation of swot analysis as a basis for determining marketing strategies. Enrichment: Journal of Management, 10(2), 25-29. DOI: https://doi.org/10.35335/enrichment.v10i2,%20May.16
Published
2024-02-29
How to Cite
NURBAETI, Nurbaeti; RATNANINGTYAS, Heny; PANTJA DJATI, Sundring.
Geusun Ulun Museum as Sumedang Larang Kingdom Assets Entry Points of Tourism Destinations in Sumedang.
Journal of Environmental Management and Tourism, [S.l.], v. 15, n. 1, p. 194 - 208, feb. 2024.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/8333>. Date accessed: 03 may 2024.
doi: https://doi.org/10.14505/jemt.v15.1(73).16.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.