The Portrait of Wellness Tourism during the COVID-19 Pandemic in Indonesia. A Case Study of Health Protocol Implementation at Green Kubu Café Bali
Abstract
Wellness tourism themed is currently a new trend because it aims to maintain the physical, mental, emotional, social, environmental, and spiritual aspects of tourists. This study is qualitative-descriptive research with data collection methods in the form of interviews, observations, and documentation. This study aims to look at the implementation of CHSE-based health protocols on tourist visits at Green Kubu Café, Tegallalang District, Gianyar Regency during the COVID-19 pandemic. The results of this study indicate that the implementation of the CHSE-based health protocol on tourist visits at Green Kubu Café has been going well, although it has not yet reached perfection. The satisfaction and loyalty of tourists who visit Green Kubu Café due to the implementation of the CHSE-based health protocol is also not meaningful or has no major influence, so the purpose of implementing the CHSE certification as stated by the Ministry of Tourism and Creative Economy is to provide guarantees to tourists for cleanliness, health, safety, and safety environmental sustainability has not been maximized.
References
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[19] Pujiastuti, S., Sugiarto, S., and Hermantoro, H. 2018. Pengembangan mata air ciburial di Kawasan agrowisata gunung mas Menjadi wellnes tourism di pt. Perkebunan Nusantara Viii Cisarua-Bogor. Jurnal Kajian Bahasa dan Pariwisata, 203–214. https://doi.org/10.34013/BARISTA.V5I1.161 (in Indonesian)
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[21] Sugiyono. 2017. Metodode penelitian kombinasi (Mixed methods) (9th Ed.). Jakarta: Sinar Grafika, ISBN: 978-602-9328-06-6. (in Indonesian)
[22] Biniswisata.com. 2021. Jaga kebugaran sambil berwisata wellness tourism Solusinya. Tribun Jogja. https://jogja.tribunnews.com/2021/04/07/jaga-kebugaran-sambil-berwisata-wellness-tourism-solusinya?page=all
List of Informants:
I Nyoman Darma, Owner of Green Kubu Café Bali, interview was conducted in person on March 4, 2021.
Made Arya Gunawan, Operational Manager of Green Kubu Café, interview was conducted in person on March 8, 2021.
Made Gunawan, Head of Tegallalang Village, interview was conducted online on March 10, 2021.
I Wayan Pasek Adiputra, Head of Porkdarwis Tegallalang, interview conducted online on March 12, 2021.
[2] Astuti, D.W., Yuwono, R. 2021. Potensi pengembangan wellness hospitality tourism di Tawangmangu. Publikasi Seminar Ilmiah Arsitektur, 282. Available at: http://hdl.handle.net/11617/12655
[3] Chinazzi, M., et al. 2020. The effect of travel restrictions on the spread of the 2019 novel coronavirus (COVID-19) outbreak. Science, 368 (6489): 395-400. DOI: https://doi.org/10.1126/science.aba9757
[4] Darmawijaya, I. G., Sekarti, N. K., and Tirtawati, N. M. 2019. The typology of wellness tourism in Bali. Proceedings of the International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2018), 205–207. DOI: https://doi.org/10.2991/teams-18.2019.36
[5] Emzir. 2016. Metodologi penelitian kualitatif: Analisis data (5th Ed.). Jakarta: Rajawali Pers. ISBN: 978-979-769-304-6 (in Indonesian)
[6] Goyal, C., and Taneja, U. 2023. Electronic word of mouth for the choice of wellness tourism destination image and the moderating role of COVID-19 pandemic. Journal of Tourism Futures. DOI:https://doi.org/10.1108/JTF-08-2022-0207
[7] Hartono, A. 2019. Journey For Healthy-Life: Skenario Perjalanan Wisata Kebugaran Di Joglosemar, Bali dan Jakarta. Deputi Bidang Pengembangan Industri Dan Kelembagaan Kementerian Pariwisata Dan Ekonomi Kreatif. https://www.scribd.com/document/495365436/Buku-Skenario-Perjalanan-Wisata-Kebugaran-Joglose mar-Bali-dan-Jakarta (in Indonesian)
[8] Kurniawan, L. L. (2018). Promoting Indonesia as a wellness tourism destination. KnE Social Sciences, 3(10). DOI: https://doi.org/10.18502/kss.v3i10.3378
[9] Mofijur, M., et al. 2021. Impact of COVID-19 on the social, economic, environmental and energy domains: Lessons learnt from a global pandemic. Sustainable Production and Consumption, 26: 343–359. DOI:https://doi.org/10.1016/j.spc.2020.10.016
[10] Moleong., L. J. 2021. Metodologi penelitian kualitatif. Cet ke-40. (Revisi). PT. Remaja Rosdakarya. ISBN: 979-514-051-5 (in Indonesian)
[11] Nariswari, N. M. A. S., and Wyasa, P. ida B. 2020. Implikasi kebijakan PSBB dan protokol kesehatan COVID-19 Terhadap Minat Wisatawan Berkunjung Ke Bali. E-Journal Ilmu Hukum Kertha Desa, 9(5): 45–57. https://ojs.unud.ac.id/index.php/kerthadesa/article/view/73792 (in Indonesian)
[12] Nel-lo Andreu, M. G., Font-Barnet, A., and Espasa Roca, M. 2021. Wellness tourism-new challenges and opportunities for tourism in Salou. Sustainability, 13(15): 1–13. DOI: https://doi.org/10.3390/su13158246
[13] Noor, J. 2015. Metodologi penelitian. (5th Ed.). Jakarta: Kencana Prenadamedia Group. http://36.66.171.205:8181/inlislite3/opac/detail-opac?id=2085 (in Indonesian)
[14] Novita, D., and Permatasari, C. 2021. Pengembangan Pariwisata Khusus (Niche Tourism ) Melalui Penyelenggaraan event Kebugaran ( Wellness tourism ) di Ubud Studi Kasus Bali Spirit Festival 2019. Tourism: Jurnal Travel, Hospitality, Culture, Destination, and Mice, 4(01): 1–13. DOI:https://doi.org/10.32511/tourism.v4i1.766 (in Indonesian)
[15] Nuruddin, Putu Eka Wirawan, Sri Pujiastuti, N. N. S. A. 2020. Strategi Bertahan Hotel di Bali saat Pandemi COVID-19. Jurnal Kajian Bali (Journal of Bali Studies), 10(2), 579. DOI:https://doi.org/10.24843/jkb.2020.v10.i02.p11 (in Indonesian)
[16] Okasha, A. A., Haq, F., Medhekar, A., and Yasin, N. 2023. Exploring the challenges for medical tourism in the United Arab Emirates during the COVID-19 pandemic era: A stakeholder perspective. Worldwide Hospitality and Tourism Themes, 15(1): 155-168. DOI: https://doi.org/10.1108/WHATT-10-2022-0119
[17] Pramono, J. 2013. Strategi pengembangan health and wellness Di Bali. Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan, 7(1), 66. (in Indonesian)
[18] Pratiwi, R., et al. 2021. Building the trust for the tourism destination resiliency in new normal society (The role of wellness tourism system). Jurnal IKRA-ITH Humaniora, 5(1): 140–148.
[19] Pujiastuti, S., Sugiarto, S., and Hermantoro, H. 2018. Pengembangan mata air ciburial di Kawasan agrowisata gunung mas Menjadi wellnes tourism di pt. Perkebunan Nusantara Viii Cisarua-Bogor. Jurnal Kajian Bahasa dan Pariwisata, 203–214. https://doi.org/10.34013/BARISTA.V5I1.161 (in Indonesian)
[20] Sugiyono. 2014. Memahami penelitian kualitatif (8th ed.). Alfabeta Bandung. ISBN: 979-843337X.
[21] Sugiyono. 2017. Metodode penelitian kombinasi (Mixed methods) (9th Ed.). Jakarta: Sinar Grafika, ISBN: 978-602-9328-06-6. (in Indonesian)
[22] Biniswisata.com. 2021. Jaga kebugaran sambil berwisata wellness tourism Solusinya. Tribun Jogja. https://jogja.tribunnews.com/2021/04/07/jaga-kebugaran-sambil-berwisata-wellness-tourism-solusinya?page=all
List of Informants:
I Nyoman Darma, Owner of Green Kubu Café Bali, interview was conducted in person on March 4, 2021.
Made Arya Gunawan, Operational Manager of Green Kubu Café, interview was conducted in person on March 8, 2021.
Made Gunawan, Head of Tegallalang Village, interview was conducted online on March 10, 2021.
I Wayan Pasek Adiputra, Head of Porkdarwis Tegallalang, interview conducted online on March 12, 2021.
Published
2023-12-29
How to Cite
WIRAWAN, Putu Eka et al.
The Portrait of Wellness Tourism during the COVID-19 Pandemic in Indonesia. A Case Study of Health Protocol Implementation at Green Kubu Café Bali.
Journal of Environmental Management and Tourism, [S.l.], v. 14, n. 8, p. 3062 - 3068, dec. 2023.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/8271>. Date accessed: 20 nov. 2024.
doi: https://doi.org/10.14505/jemt.v14.8(72).07.
Section
Article
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.