Influence of Digital Technologies on Transition to a Circular Economy in Tourism: Values and Barriers

  • Samalgul NASSANBEKOVA School of Creative Industry, Astana IT University, Kazakhstan
  • Gaukhar YESHENKULOVA School of Creative Industry, Astana IT University, Kazakhstan
  • Nurkhat IBADILDIN School of Creative Industry, Astana IT University, Kazakhstan

Abstract

Circular economy (CE) designed as a socio-economic system where resources are maintained for a long term with minimal leakage and waste, making them circular through closing, narrowing and slowing resource loops. In this system, we should not only consider materials and technical resources but also human capital. Creating circular business strategies is one of the paradigms of sustainable development and has potential to achieve many of the SDGs. Digital technologies (DT) enable this movement to CE including in the service sectors as a tourism. The aim of this paper is to identify how DT supports the transition to CE in tourism (CET). In this study, we conducted semi-structured interviews with 12 experts from tourism, CE and DT fields. Findings determined main values created by DT in CET, with special attention to values for human development, and existing barriers to utilize whole potential of DT for CET. This study contributes to conceptualization of knowledge about the role of digitalization in transition to CE in tourism and outlines future research areas.


Structured abstract: Purpose: to show how DT aids in the transformation of tourism to CE business model, by examine values created by DT for CE in tourism and human development and determine barriers for DT in transition to CE in tourism.


Design/methodology/approach: In this study, we applied semi-structured interviews with experts. To address study subjects, we employed a non-random judgment sampling strategy. Twelve specialists in total participated in semi-structured interviews.


Findings: Enhancing community participation, provide educational and training resources, access to information about sustainable tourism practices – are values created by DT for social development in tourism. Findings from the study suggest that DT can provide platforms for collaboration and innovation in tourism development. This can lead to new business models, products, and services that are more sustainable, inclusive, and resilient. However, in order to utilize DT in CET more effectively required particular economic, social, legal conditions, in the other word there are barriers and challenges.


Originality: The present study reveals roles of DT for transition to CE in tourism particularly outlining human-centered approach. The exciting frameworks considering links between DT and CE in the literature mainly directed for closing, narrowing and slowing material resource flow and only few included human capital. In this study, we outlined the main DT important for transition to CE in tourism, values created by this DT for CE and human development in tourism and existing barriers for them.

References

[1] Alcayaga, A., Wiener, M. and Hansen, E. G. 2019. Towards a Framework of Smart-Circular Systems: An Integrative Literature Review. Journal of Cleaner Production 221: 622–34. DOI:https://doi.org/10.1016/j.jclepro.2019.02.085
[2] Bocken, N. M P, et al. 2017. Taking the Circularity to the Next Level: A Special Issue on the Circular Economy. Journal of Industrial Ecology 21 (3): 476–82. DOI: https://doi.org/https://doi.org/10.1111/jiec.12606
[3] Burmaoglu, S., Gungor, D. O., Kirbac, A. and Saritas, O. 2022. Future Research Avenues at the Nexus of Circular Economy and Digitalization. International Journal of Productivity and Performance Management ahead-of-p (ahead-of-print). DOI: https://doi.org/10.1108/IJPPM-01-2021-0026
[4] Centobelli, P., et al. 2020. Designing Business Models in Circular Economy: A Systematic Literature Review and Research Agenda. Business Strategy and the Environment 29 (4): 1734–49. DOI:https://doi.org/10.1002/bse.2466
[5] Chauhan, C., Parida, V. and Dhir, A. 2022. Linking Circular Economy and Digitalisation Technologies: A Systematic Literature Review of Past Achievements and Future Promises. Technological Forecasting and Social Change 177 (March): 121508. DOI: https://doi.org/10.1016/j.techfore.2022.121508
[6] Einarsson, S., and Sorin, F. 2020. Circular Economy in Travel and Tourism: A Conceptual Framework for a Sustainable, Resilient and Future Proof Industry Transition. CE360 Alliance. www.CE360-alliance.com
[7] EMAF. 2015. “Growth within: A Circular Economy Vision for a Competitive Europe.” McKinsey Center for Business and Environment. https://www.mckinsey.com/business-functions/sustainability/our-insights/growth-within-a-circular-economy-vision-for-a-competitive-europe
[8] Hedberg, Annika, and Stefan Šipka. 2020. “The Circular Economy: Going Digital.” European Policy Centre.
[9] Jones, P., and Wynn, M. G. 2019. The Circular Economy, Natural Capital and Resilience in Tourism and Hospitality. International Journal of Contemporary Hospitality Management 31 (6): 2544–63. DOI:https://doi.org/10.1108/IJCHM-05-2018-0370
[10] Manniche, J., Topsoe Larsen, K. and Brandt Broegaard, R. 2021. The Circular Economy in Tourism : Transition Perspectives for Business and Research. Scandinavian Journal of Hospitality and Tourism 21 (3): 247–64. DOI: https://doi.org/10.1080/15022250.2021.1921020
[11] Nassanbekova, S., and Yeshenkulova, G. 2022. Mapping Analysis of the Research Trends on Digital Technologies and Circular Economy in Tourism. Journal of Environmental Management and Tourism XIII (7(63)): 2048–57. DOI: https://doi.org/10.14505/jemt.v13.7(63).24
[12] Neligan, A., Baumgartner, R. J., Geissdoerfer, M. and Schöggl, J. P. 2022. Circular Disruption: Digitalisation as a Driver of Circular Economy Business Models. Business Strategy and the Environment, no. July 2021: 1–14. DOI: https://doi.org/10.1002/bse.3100
[13] Pagoropoulos, Aris, Daniela C.A. Pigosso, and Tim C. McAloone. 2017. “The Emergent Role of Digital Technologies in the Circular Economy: A Review.” Procedia CIRP 64: 19–24. DOI:https://doi.org/10.1016/j.procir.2017.02.047
[14] Perez-Vega, Rodrigo, Valtteri Kaartemo, Cristiana R. Lages, Niloofar Borghei Razavi, and Jaakko Männistö. 2021. “Reshaping the Contexts of Online Customer Engagement Behavior via Artificial Intelligence: A Conceptual Framework.” Journal of Business Research 129 (May): 902–10. DOI:https://doi.org/10.1016/j.jbusres.2020.11.002
[15] Ping, G. 2011. Information Management System with the Application to Tourism Management in the Period of Circular Economy. Energy Procedia 5: 1525–29. DOI:https://doi.org/https://doi.org/10.1016/j.egypro.2011.03.261
[16] Ranta, V., Aarikka-Stenroos, L. and Väisänen, J. M. 2021. Digital Technologies Catalyzing Business Model Innovation for Circular Economy—Multiple Case Study. Resources, Conservation and Recycling 164. DOI:https://doi.org/10.1016/j.resconrec.2020.105155
[17] Rodríguez, C., Florido, C. and Jacob, M. 2020. Circular Economy Contributions to the Tourism Sector: A Critical Literature Review. Sustainability 12 (11). DOI: https://doi.org/10.3390/su12114338
[18] Santos, J D, and Silva Ó L. 2019. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries. Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global. https://books.google.kz/books?id=zq2rDwAAQBAJ
[19] Schröder, P., Lemille, A. and Desmond, P. 2020. Making the Circular Economy Work for Human Development. Resources, Conservation and Recycling 156: 104686. DOI:https://doi.org/10.1016/j.resconrec.2020.104686
[20] Schulz, C., Hjaltadóttir, R. E. and Hild, P. 2019. Practising Circles: Studying Institutional Change and Circular Economy Practices. Journal of Cleaner Production 237 (November): 117749. DOI:https://doi.org/10.1016/J.JCLEPRO.2019.117749


[21] Sgambati, M., Acampora, A., Martucci, O. and Lucchetti. M.C. 2021. The Integration of Circular Economy in the Tourism Industry: A Framework for the Implementation of Circular Hotels Martina. In Advances in Global Services and Retail Management, edited by C. Cobanoglu and V. Della Corte, 1–23. USF M3 Publishing. DOI: https://doi.org/10.5038/9781955833035
[22] Sørensen, F., and Bærenholdt, J. O. 2020. “Tourist Practices in the Circular Economy. Annals of Tourism Research 85: 103027. DOI: https://doi.org/https://doi.org/10.1016/j.annals.2020.103027
[23] Sørensen, F., Bærenholdt, J. O., Andreas, K. and Møller, G. 2019. Circular Economy Tourist Practices. Current Issues in Tourism 0 (0): 1–4. DOI: https://doi.org/10.1080/13683500.2019.1706456
[24] Sorin, F., and Sivarajah, U. 2021. Exploring Circular Economy in the Hospitality Industry : Empirical Evidence from Scandinavian Hotel Operators. Scandinavian Journal of Hospitality and Tourism 0 (0): 1–21. DOI:https://doi.org/10.1080/15022250.2021.1921021
[25] Uçar, E., Le Dain, M. A. and Joly, I. 2020. Digital Technologies in Circular Economy Transition: Evidence from Case Studies. Procedia CIRP 90: 133–36. DOI: https://doi.org/10.1016/j.procir.2020.01.058
Published
2023-12-08
How to Cite
NASSANBEKOVA, Samalgul; YESHENKULOVA, Gaukhar; IBADILDIN, Nurkhat. Influence of Digital Technologies on Transition to a Circular Economy in Tourism: Values and Barriers. Journal of Environmental Management and Tourism, [S.l.], v. 14, n. 7, p. 2871 - 2879, dec. 2023. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/8239>. Date accessed: 17 june 2024. doi: https://doi.org/10.14505/jemt.v14.7(71).05.