Impact of the Perceived Quality of Traditional Villages’ Cultural Landscapes on Tourists’ Loyalty
Abstract
This study explored the relationship between the perceived quality of cultural landscapes and tourists’ loyalty to traditional villages using structural equation modeling (SEM) by collecting data from 463 tourists in Huangdu Dong Village within China’s Hunan Province. The results reveal that the perceived quality of traditional villages’ cultural landscapes indirectly and significantly affected tourist loyalty; its influence was primarily transmitted through the mediating variable of tourist satisfaction. Meanwhile, no significant difference in loyalty was observed between tourists’ gender, occupation, and place of residence, while age, educational background, and income level had significant effects on loyalty. This study reveals the importance of cultural landscapes in traditional village tourism and provides important ideas for traditional village tourism marketing. In doing so, this study enhances the competitiveness and influence of traditional village tourism and provides theoretical contributions to sustainable village development.
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[14] Dang, Anrong, Dongmei Zhao, Yang Chen, and Congwei Wang. 2020. Conservation of Cave-Dwelling Village Using Cultural Landscape Gene Theory. Spatial Synthesis: Computational Social Science and Humanities, 97–105. DOI: https://doi.org/10.1007/978-3-030-52734-1_8
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Published
2023-12-08
How to Cite
SHEN, Huaheng et al.
Impact of the Perceived Quality of Traditional Villages’ Cultural Landscapes on Tourists’ Loyalty.
Journal of Environmental Management and Tourism, [S.l.], v. 14, n. 7, p. 2853 - 2870, dec. 2023.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/8238>. Date accessed: 17 may 2024.
doi: https://doi.org/10.14505/jemt.v14.7(71).04.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.