Analysis of Factors Influencing Re-Visit Intentions and Recommending Post-Pandemic Marine Tourism Destinations in Lampung Province
Abstract
This study aims to examine the factors that influence tourists' decisions to revisit ecotourism destinations in Lampung province. The factors under investigation include the attractiveness of tourism, quality of service, information sources, and visitor satisfaction. The research employs a quantitative approach, utilizing a questionnaire that was distributed to 153 tourists who had previously visited a marine ecotourism destination. The Structural Equation Model (SEM) was then applied using Smart-PLS 4.0.8.6 to analyze the data. The results show that quality of service, hospitality, and social capital have a significant direct impact on visitor satisfaction, as well as on tourists' intentions to return and recommendations for the destination. There is also a significant indirect effect of these variables on the recommendation of tourism through visitor satisfaction and intention to return.
References
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[9] Cahyanto, I., Bingjie, L.L. and Gallagher, W. 2023. Diaspora Engagement in Tourism Crisis Recovery: The Case of Indonesia. Tourism Review 78 (4): 1133–46. https://doi.org/10.1108/TR-06-2022-0291.
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[13] Dewi, Cut, Matthew Rofe, Julie Nichols, and Izziah Izziah. 2023. Heritage and the COVID-19 Pandemic: The Meaning of Visitation. Built Heritage 7 (1). https://doi.org/10.1186/s43238-023-00095-z.
[14] Diedrich, Amy, Claudia Benham, Lina Pandihau, and Marcus Sheaves. 2019. Social Capital Plays a Central Role in Transitions to Sportfishing Tourism in Small-Scale Fishing Communities in Papua New Guinea. Ambio. Springer Science and Business Media LLC. https://doi.org/10.1007/s13280-018-1081-4.
[15] Faturrahman, A D, Z Abidin, and S Pi. 2021. “Peran Perceived Risk Dan Memorable Tourism Experience Sebagai Mediasi Hubungan Destination Image Terhadap Minat Berkunjung Kembali Wisatawan Ke Ekowisata Clungup Mangrove Conservation (CMC) Tiga Warna Malang Pasca Pandemi COVID-19.” Universitas Brawijaya. http://repository.ub.ac.id/184994/.(in Indonesian)
[16] Fraga, Julia, and Daniel Robledo. 2022. COVID-19 and Sargassum Blooms: Impacts and Social Issues in a Mass Tourism Destination (Mexican Caribbean). Maritime Studies 21 (2): 159–71. https://doi.org/10.1007/s40152-022-00267-0.
[17] Frolova, Elena V., and Olga V. Rogach. 2023. Limitations and Development Prospects of Domestic Tourism in Russian Regions. Economy of Regions 19 (1): 208–19. https://doi.org/10.17059/EKON.REG.2023-1-16.
[18] Golian, Sylwia. 2016. Profil osobowy włascicieli gospodarstw agroturystycznych na Roztoczu.”Annales Universitatis Mariae Curie-Sklodowska. Sectio B 71 (2): 153–64. https://doi.org/10.17951/b.2016.71.2.153.
[19] Han, Heesup, and Sunghyup Sean Hyun. 2017. Key Factors Maximizing Art Museum Visitors’ Satisfaction, Commitment, and Post-Purchase Intentions. Asia Pacific Journal of Tourism Research. Informa UK Limited. https://doi.org/10.1080/10941665.2017.1345771.
[20] Handayani, S. Wahyudin, N. and Khairiyansyah, K. 2019. “Fasilitas, Aksesibilitas Dan Daya Tarik Wisata Terhadap Kepuasan Wisatawan.” Jurnal Ilmiah Manajemen Dan Bisnis 20 (2): 123–33. https://doi.org/10.30596/jimb.v20i2.3228 (in Indonesian)
[21] Hariyanto, Oda I. B., and Jayanti Rukmandiana. 2022. “Analisis Faktor-Faktor Yang Mempengaruhi Kualitas Layanan Dan Dampaknya Terhadap Kepuasan Pengunjung.” Jurnal Inspirasi Bisnis Dan Manajemen. https://doi.org/10.33603/jibm.v6i1.5162 (in Indonesian)
[22] Husna, Nurul, and Dian Novita. 2020. Peran Aesthetic Experential Qualities Dan Perceived Value Untuk Kepuasan Dan Loyalitas Pengunjung Wisata Bahari Di Provinsi Lampung. Jurnal Pariwisata Pesona 5 (2). https://doi.org/10.26905/jpp.v5i1.4732.
[23] Indriani, M., Farida, F. and Sair, A. 2019. “Perkembangan pariwisata danau ranau kecamatan banding agung kabupaten ogan komering ulu selatan tahun 2008-2017.” Sriwijaya University.
[24] Julinta, D. 2015. Tingkat Kepuasan Pengunjung Terhadap Pelayanan Sistem Informasi Wisata Di Taman Nasional Bali Barat. repository.ipb.ac.id. https://repository.ipb.ac.id/handle/123456789/78016.
[25] Lasally, A. 2015. Kualitas Daya Tarik Wisata Alam Dan Budaya Kawasan Tanjung Setia Dan Kawasan Pulau Pisang, Di Kabupaten Pesisir Barat, Provinsi Lampung. etd.repository.ugm.ac.id. http://etd.repository.ugm.ac.id/penelitian/detail/88540.
[26] Lim, Yeon Jin, Hwa Kyung Kim, and Timothy J. Lee. 2016. Visitor Motivational Factors and Level of Satisfaction in Wellness Tourism: Comparison Between First-Time Visitors and Repeat Visitors. Asia Pacific Journal of Tourism Research. Informa UK Limited. https://doi.org/10.1080/10941665.2015.1029952.
[27] Mai, Khuong Ngoc, Phuong Ngoc Duy Nguyen, and Phuong Thi Minh Nguyen. 2019. Tourists’ Loyalty to Ho Chi Minh City Destination-a Mediation Analysis of Perceived Service Quality and Perceived Value. Sustainability (Switzerland) 11 (19). https://doi.org/10.3390/su11195447.
[28] McKercher, Bob, and Edward Koh. 2017. “Do Attractions ‘Attract’ Tourists? The Case of Singapore.” International Journal of Tourism Research 19 (6): 661–71. https://doi.org/10.1002/jtr.2138.
[29] Menhat, Masha, Izyan Munirah Mohd Zaideen, Yahaya Yusuf, Nurul Haqimin Mohd Salleh, Meor Azry Zamri, and Jagan Jeevan. 2021. The Impact of Covid-19 Pandemic: A Review on Maritime Sectors in Malaysia. Ocean and Coastal Management 209. https://doi.org/10.1016/j.ocecoaman.2021.105638.
[30] Nurmala, Nurmala, and Sullaida Sullaida. 2022. Pengaruh Fasilitas Wisata, Daya Tarik Wisata Dan Kualitas Layanan Terhadap Kepuasan Pengunjung Wisata Pantai Ujong Blang Lhokseumawe. E-Mabis: Jurnal Ekonomi Manajemen Dan Bisnis 23 (2): 73–78. https://doi.org/10.29103/e-mabis.v23i2.861.
[31] Obradović, S, V Stojanović, A Tešin, I Šećerov, M Pantelić, and D Dolinaj. 2023. Memorable Tourist Experiences in National Parks: Impacts on Future Intentions and Environmentally Responsible Behavior. Sustainability (Switzerland) 15 (1). https://doi.org/10.3390/su15010547.
[32] Padrón-Ávila, Hugo, and Raúl Hernández-Martín. 2019. Preventing Overtourism by Identifying the Determinants of Tourists’ Choice of Attractions. Sustainability (Switzerland) 11 (19). https://doi.org/10.3390/su11195177.
[33] Park, Deukhee, Gyehee Lee, Woo Gon Kim, and Taegoo Terry Kim. 2019. Social Network Analysis as a Valuable Tool for Understanding Tourists’ Multi-Attraction Travel Behavioral Intention to Revisit and Recommend. Sustainability (Switzerland) 11 (9). https://doi.org/10.3390/su11092497.
[34] Pessoa, Rosângela Andrade, Oderlene Oliveira, and Lucas Lopes Ferreira Souza. 2022. Factors That Make a Destination Fascinating and Motivate (Re)Visit. Spanish Journal of Marketing - ESIC 26 (2): 210–30. https://doi.org/10.1108/SJME-12-2021-0231.
[35] Pratiwi, Wiwik Dwi, Bramanti Kusuma Nagari, Romi Bramantyo Margono, and Sri Suryani. 2022. Visitor’S Intentions To Re-Visit Reconstructed Public Place in Jakarta Tourism Heritage Riverfront. Alam Cipta 15 (1): 2–9. https://doi.org/10.47836/AC.15.1.Chapter01ac.id.
[36] Prihantika, Ita, Rahayu Sulistiowati, Bella Meika Lestari, Dewie Atika, and Tia Panca Rahmadhani. 2021. The Role of Stakeholders in The Development of Indonesia Marine Tourism: A Scoping Review. The 5th Internasional Conference on Social, Humanity, Economics, Education, Law, and Sustainable Development (SHIELD 2021). http://repository.lppm.unila.ac.id/35109/.
[37] Primananda, Pande Gde Bagus Naya, Ni Nyoman Kerti Yasa, I. Putu Gde Sukaatmadja, and Putu Yudi Setiawan. 2022. “Trust as a Mediating Effect of Social Media Marketing, Experience, Destination Image on Revisit Intention in the COVID-19 Era.” International Journal of Data and Network Science 6 (2): 517–26. https://doi.org/10.5267/j.ijdns.2021.12.002.
[38] Purnami, Ni Nyoman Alit, Iga. Oka Suryawardani, and I Ketut Suamba. 2019. Pengaruh Kualitas Layanan Terhadap Kepuasan Pengunjung Agrowisata Bali Pulina Untuk Membentuk Minat Kunjungan Ulang. Jurnal Agribisnis Dan Agrowisata (Journal of Agribusiness and Agritourism). ojs.unud.ac.id. https://doi.org/10.24843/jaa.2019.v08.i01.p07. (in Indonesian)
[39] Putri, D.A., Susilowati, M.H.D. and Semedi, J.M.. 2021. Tourist Attraction and Tourist Motivation in the Patuha Mountain Area, West Java. Indonesian Journal of Geography 53 (1): 95–102. https://doi.org/10.22146/IJG.52415.
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Published
2023-09-29
How to Cite
SULISTIOWATI, Rahayu et al.
Analysis of Factors Influencing Re-Visit Intentions and Recommending Post-Pandemic Marine Tourism Destinations in Lampung Province.
Journal of Environmental Management and Tourism, [S.l.], v. 14, n. 6, p. 2799 - 2814, sep. 2023.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/8098>. Date accessed: 23 nov. 2024.
doi: https://doi.org/10.14505/jemt.v14.6(70).26.
Section
Article
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.