Sustainable Tourism: Effect of Destination Image on Loyalty Customers
Abstract
This study investigates the relationship between factors affecting consumer loyalty, namely destination image, which includes environmental and socioeconomic pictures. Customer engagement is the intermediary in indirect testing. The goal of exploring Indonesian tourist locations as global tourist destinations should be worthwhile in the eyes of visitors or customers. This study determines that the perception of a place with local knowledge that applies to every Indonesian region has its allure. The data utilized in this study is primary data collected from respondents using questionnaires with stand-alone items. Foreign and domestic tourist industry participants and those with direct stake in tourism policy make up the research respondents. According to data analysis employing factor analysis, the environmental image positively impacted consumer loyalty. Customer loyalty is unaffected by socioeconomic status. However, after doing indirect research via consumer involvement, it was discovered that environmental and socioeconomic pictures positively impact customer loyalty.
References
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[4] Barber, Nelson A. 2014. Profiling the Potential ‘Green’ Hotel Guest: Who Are They and What Do They Want? Journal of Hospitality and Tourism Research 38 (3): 361–87. https://doi.org/10.1177/1096348012451462.
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[6] Chen, Yu Shan, and Ke Chiun Chang. 2013. The Nonlinear Effect of Green Innovation on the Corporate Competitive Advantage. Quality and Quantity 47 (1): 271–86. https://doi.org/10.1007/s11135-011-9518-x
[7] Chen, Yu Shan, Shu Tzu Hung, Ting Yu Wang, A. Fen Huang, and Yen Wen Liao. 2017. The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image. Sustainability (Switzerland) 9 (4). https://doi.org/10.3390/su9040654
[8] Chi, Christina G., Oscar Hengxuan Chi, Xun Xu, and Ian Kennedy. 2022. Narrowing the Intention-Behavior Gap: The Impact of Hotel Green Certification. International Journal of Hospitality Management 107. https://doi.org/10.1016/j.ijhm.2022.103305
[9] Ebrahimi, Elham, Mohammad Karamouz, and Elham Ebrahimi Sarindizaj. 2021. Dynamics of Water Accounting Balance for Assessing Water Stress Vulnerability Considering Social Aspects. https://doi.org/10.21203/rs.3.rs-1054348/v1
[10] Efferin, Sujoko, and Trevor Hopper. 2007. Management Control, Culture and Ethnicity in a Chinese Indonesian Company. Accounting, Organizations and Society 32 (3): 223–62. https://doi.org/10.1016/j.aos.2006.03.009
[11] Fu, Yan Kai. 2020. The Impact and Recovering Strategies of the COVID-19 Pandemic: Lessons from Taiwan’s Hospitality Industry. Cogent Social Sciences 6 (1). https://doi.org/10.1080/23311886.2020.1829806
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[13] Guix, Mireia, Maria Jesús Bonilla-Priego, and Xavier Font. 2018. The Process of Sustainability Reporting in International Hotel Groups: An Analysis of Stakeholder Inclusiveness, Materiality and Responsiveness. Journal of Sustainable Tourism 26 (7): 1063–84. https://doi.org/10.1080/09669582.2017.1410164
[14] Hellmeister, André, and Harold Richins. 2019. Green to Gold: Beneficial Impacts of Sustainability Certification and Practice on Tour Enterprise Performance. Sustainability (Switzerland) 11 (3). https://doi.org/10.3390/su11030709
[15] Hidayatullah, Syarif, Achmad Firdiansjah, Ryan Gerry Patalo, and Abdul Waris. 2019. The Effect of Entrepreneurial Marketing and Competitive Advantage on Marketing Performance. International Journal of Scientific and Technology Research 8 (10): 1297–1301.
[16] Higgins-Desbiolles, Freya. 2020. Socialising Tourism for Social and Ecological Justice after COVID-19. Tourism Geographies 22 (3): 610–23. https://doi.org/10.1080/14616688.2020.1757748
[17] Hofmann, Sara, Øystein Sæbø, Alessio Maria Braccini, and Stefano Za. 2019. The Public Sector’s Roles in the Sharing Economy and the Implications for Public Values. Government Information Quarterly 36 (4). https://doi.org/10.1016/j.giq.2019.101399
[18] Kandampully, Jay, and Dwi Suhartanto. 2000. Customer Loyalty in the Hotel Industry: The Role of Customer Satisfaction and Image. International Journal of Contemporary Hospitality Management 12 (6): 346–51. https://doi.org/10.1108/09596110010342559.
[19] Kaplan, R. S., and Norton, D. P. 2001. How Balanced Scorecard Companies Thrive in the New Business Environment. Concentrated KnowledgeTM for the Busy Executive.
[20] Komang, A. et al. 2022. Ecotourism, Agricultural Products, and Biological Assets in Accounting. Rjoas 2 (122): 63–332.
[21] Lasso, Aldi, and Heidi Dahles. 2018. Are Tourism Livelihoods Sustainable? Tourism Development and Economic Transformation on Komodo Island, Indonesia. Asia Pacific Journal of Tourism Research 23 (5): 473–85. https://doi.org/10.1080/10941665.2018.1467939.
[22] Leninkumar, Vithya. 2017. The Relationship between Customer Satisfaction and Customer Trust on Customer Loyalty. International Journal of Academic Research in Business and Social Sciences 7 (4). https://doi.org/10.6007/ijarbss/v7-i4/2821
[23] Lima, Priscila de Morias, Mariane Franca de Morais, Michel Angelo Constantino, Paula Loureiro Paulo, and Fernando Jorge Corrêa Magralhães Filho. 2021. Environmental Assessment of Waste Handling in Rural Brazil: Improvements towards Circular Economy. Cleaner Environmental Systems 2. https://doi.org/10.1016/j.cesys.2021.100013
[24] Mahdavi, Taghi. 2022. An Indicator-Based Assessment of Local Water Security by Using the SEEA-Water Accounting Framework. Arabian Journal of Geosciences 15. https://doi.org/10.1007/s12517-022-09658-3
[25] Maudana, I Gede, Ni Made Ernawati, and Mihai Voda. 2021. Analysis of the Evolving Cultural Tourism Implementation in Bali Indonesia. Multicultural Education 7 (6): 60–68. https://doi.org/https://doi.org/10.5281/zenodo.5035637
[26] Merli, Roberto, Michele Preziosi, Alessia Acampora, and Faizan Ali. 2019. Why Should Hotels Go Green? Insights from Guests Experience in Green Hotels. International Journal of Hospitality Management 81: 169–79. https://doi.org/10.1016/j.ijhm.2019.04.022
[27] Molodchik, Mariya Anatolievna, Elena Anatolievna Shakina, and Angel Barajas. 2014. Metrics for the Elements of Intellectual Capital in an Economy Driven by Knowledge. Journal of Intellectual Capital 15 (2): 206–26. https://doi.org/10.1108/JIC-08-2013-0091
[28] Nezakati, Hossein, Shayesteh Moghadas, Yuhans Abdul Aziz, Asra Amidi, Roghayeh Sohrabinezhadtalemi, and Yusmadi Yah Jusoh. 2015. Effect of Behavioral Intention toward Choosing Green Hotels in Malaysia – Preliminary Study. Procedia - Social and Behavioral Sciences 172: 57–62. https://doi.org/10.1016/j.sbspro.2015.01.335
[29] Nyoman NURJAYA. 2022. Legal Policy of Sustainable Tourism Development: Toward Community-Based Tourism in Indonesia. Jurnal Internasional of Tourism 2 (3): 123–32.
[30] O’Neill, John W., and Mats Carlbäck. 2011. Do Brands Matter? A Comparison of Branded and Independent Hotels’ Performance during a Full Economic Cycle. International Journal of Hospitality Management 30 (3): 515–21. https://doi.org/10.1016/j.ijhm.2010.08.003
[31] Pereira-Moliner, Jorge, María D. López-Gamero, Xavier Font, José F. Molina-Azorín, Juan José Tarí, and Eva M. Pertusa-Ortega. 2021. Sustainability, Competitive Advantages and Performance in the Hotel Industry: A Synergistic Relationship. Journal of Tourism and Services 12 (23): 132–49. https://doi.org/10.29036/JOTS.V12I23.282
[32] Poll, Huibrecht Margaretha van der. 2015. Facilitating a Greener Environment through Management Accounting. African Journal of Hospitality, Tourism and Leisure 4: 1–15. http//: www.ajhtl.com
[33] Putri, Putu Yudha Asteria, and Komang Adi Kurniawan Saputra. 2022. Regulatory Impact Analysis on Local Government Regulation Standards for Organizing Cultural Tourism in Bali. American Research Journal of Humanities and Social Science (ARJHSS) 5 (4): 22–32. https://www.arjhss.com/wp-content/uploads/2022/04/C542232.pdf
[34] Rahmiati, Filda, Norfaridatul Akmaliah Othman, and Md Nor Hayati Tahir. 2020. Examining the Trip Experience on Competitive Advantage Creation in Tourism. International Journal of Economics and Business Administration 8 (1): 15–30. https://doi.org/10.35808/ijeba/405
[35] Reid, Sacha, Nicole Johnston, and Anoop Patiar. 2017. Coastal Resorts Setting the Pace: An Evaluation of Sustainable Hotel Practices. Journal of Hospitality and Tourism Management 33: 11–22. https://doi.org/10.1016/j.jhtm.2017.07.001
[36] Ribaudo, Giorgio, Salvatore Moccia, Maria Orero-Blat, and Daniel Palacios-Marqués. 2020. Comparing Chains versus Independent Hotels Based on International Sales: An Exploratory Study. Economic Research-Ekonomska Istrazivanja 33 (1): 2286–2304. https://doi.org/10.1080/1331677X.2019.1710719
[37] Rivers, Nicholas, Sarah Shenstone-Harris, and Nathan Young. 2017. Using Nudges to Reduce Waste? The Case of Toronto’s Plastic Bag Levy. Journal of Environmental Management 188: 153–62. https://doi.org/10.1016/j.jenvman.2016.12.009
[38] Rubio-Mozos, Ernestina, Fernando E. García-Muiña, and Laura Fuentes-Moraleda. 2020. Sustainable Strategic Management Model for Hotel Companies: A Multi-Stakeholder Proposal to ‘Walk the Talk’ toward SDGS. Sustainability (Switzerland) 12 (20): 1–25. https://doi.org/10.3390/su12208652
[39] Sanusi, A., Sumiyati, L., Winata, A., and Hakim. 2017. Developing a Model of Sustainable Competitive Advantage (Causal Empirical Case Studies from Indonesia).
[40] Saputra, K.A.K. 2021. The Effect of Sound Governance and Public Finance Management on the Performance of Local Governments. Russian Journal of Agricultural and Socio-Economic Sciences 118 (10): 32–43. https://doi.org/10.18551/rjoas.2021-10.04
[41] Saputra, Komang Adi Kurniawan, Daniel T.H. Manurung, Lia Rachmawati, Eka Siskawati, and Franklin Kharisma Genta. 2021. Combining the Concept of Green Accounting with the Regulation of Prohibition of Disposable Plastic Use. International Journal of Energy Economics and Policy 11 (4): 84–90. https://doi.org/10.32479/ijeep.10087
[42] Saputra, Komang Adi Kurniawan, Bambang Subroto, Aulia Fuad Rahman, and Erwin Saraswati. 2022. Eco-Efficiency and Energy Audit to Improve Environmental Performance: An Empirical Study of Hotels in Bali-Indonesia. International Journal of Energy Economics and Policy 12 (6): 175–82. https://doi.org/10.32479/ijeep.13565
[43] Sara, I Made, Komang Adi Kurniawan Saputra, and Gde Deny Larasdiputra. 2021. Community Service Activities for Development of Potential Tourism Villages in Bali (A Study Based on Community Service in Siangan Village, Gianyar). Palarch’s Journal of Archaeology of Egypt/Egyptology 18 (4): 6358–69.
[44] Stanojević, M., S. Vranes, and I. Gökalp. 2010. Green Accounting for Greener Energy. Renewable and Sustainable Energy Reviews 14 (9): 2473. https://doi.org/10.1016/j.rser.2010.06.020
[45] Stylos, Nikolaos, and Chris Vassiliadis. 2015. Differences in Sustainable Management Between Four- and Five-Star Hotels Regarding the Perceptions of Three-Pillar Sustainability. Journal of Hospitality Marketing and Management 24 (8): 791–825. https://doi.org/10.1080/19368623.2015.955622
[46] Sudiarta, I. Nyoman, and I. Wayan Suardana. 2016. Tourism Destination Planning Strategy: Analysis and Implementation of Marketing City Tour in Bali. Procedia - Social and Behavioral Sciences 227: 664–70. https://doi.org/10.1016/j.sbspro.2016.06.130
[47] Sutawa, Gusti Kade. 2012. Issues on Bali Tourism Development and Community Empowerment to Support Sustainable Tourism Development. Procedia Economics and Finance 4: 413–22. https://doi.org/10.1016/s2212-5671(12)00356-5
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Published
2023-09-29
How to Cite
ZAKIAH, Siti; ALHADIHAQ, Muhammad Yusuf.
Sustainable Tourism: Effect of Destination Image on Loyalty Customers.
Journal of Environmental Management and Tourism, [S.l.], v. 14, n. 6, p. 2774 - 2785, sep. 2023.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/8096>. Date accessed: 21 nov. 2024.
doi: https://doi.org/10.14505/jemt.v14.6(70).24.
Section
Article
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.