Exploring a New Destination Image: A Case Study of Suranadi Village
Abstract
The purpose of this study is to examine several aspects of tourism in Suranadi Village, namely the sociology of attributes, destination attributes, tourist loyalty, and tourist opinions on Suranadi, as a first step towards finding a new Suranadi Tourism destination image. Using a quantitative descriptive method and a questionnaire, data were collected and analyzed using the achievement level formula. This study discovered that the sociology attribute received a good predicate with an average of 82; destination attribution received a good predicate with an average of 81; and visitor loyalty attribution received a very good rating with a value of 86. Furthermore, tourists believe that Suranadi Village should improve a variety of aspects, including tourism product innovation and other supporting factors. Finally, the most popular tourist attractions in Suranadi Village are natural and religious tourism, as Suranadi Village has significant natural potential and is a Hindu pilgrimage site.
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Published
2023-09-29
How to Cite
ILYAS, Gunawan Bata et al.
Exploring a New Destination Image: A Case Study of Suranadi Village.
Journal of Environmental Management and Tourism, [S.l.], v. 14, n. 6, p. 2659 - 2672, sep. 2023.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/8086>. Date accessed: 17 may 2024.
doi: https://doi.org/10.14505/jemt.v14.6(70).14.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.