Formation of Tourist Clusters in Ecotourism Centers: Case of Zerenda Resort Center in Kazakhstan
Abstract
In modern conditions, the development of tourism is undergoing dramatic changes under the influence of a number of exogenous and endogenous factors. For tourists, those tourist areas are becoming more and more attractive, where full-fledged conditions for recreation in a unique natural environment have been created, considering the provision of comfortable stay. Thus, one of the directions of spatial organization of tourism is formation of tourist clusters. In this scientific work, the authors consider the issues of creating tourist clusters in ecotourism centers of Kazakhstan on the example of the Zerenda resort center.
The method of cartographic taxonomy was used as the main research tool, within which taxa were identified that could form the basis of a tourist cluster in a certain geographical environment. Territorial units were included in each taxon, covering territories of the area where tourist resources are located.
As a result of the study, sections of the resort area were identified, which can be covered by a tourist cluster. It is assumed that each section of the cluster has its own specific characteristics and can act as a dominant and serve as a point of attraction for tourists.
In general, given that the clustering process is a rather lengthy and complex process, the authors assume that the creation of tourist ecotourism clusters can not only increase the attractiveness of ecocenters, but also lead to the emergence of new types of recreation, including in the field of green tourism.
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[2] Beni M.C. 2003 Globalização do turismo: megatendências do setor e a realidade brasileira. - Sao Paulo: Aleph. - 2003. - 450 p.
[3] Benner M. 2017 From Clusters to Smart Specialization: Tourism in Institution-Sensitive Regional Development Policies. Economies 2017, 5(3), 26.
[4] Boja C. 2011. Clusters Models, Factors and Characteristics. International Journal of Economic Practices and Theories, Vol. 1, no. 1, 2011 (July), pp. 34-43.
[5] Bouchra, N.H., and Hassan, R.S. 2023. Application of Porter's diamond model: A case study of tourism cluster in UAE. Industry Clusters and Innovation in the Arab World: Challenges and Opportunities, 129–156. DOI: https://doi.org/10.1108/978-1-80262-871-520231007
[6] Bubnov A.V. 2018 Cluster development of Russian tourism: legal and economic and managerial aspects: monograph. M.: RUSAYNS, 202 p.
[7] Capone F. 2016. Tourist clusters, destinations and competitiveness: theoretical issues and empirical evidences. Routledge: Taylor and Francis Group, 203 p.
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[9] Czamanski S., De Ablas L.A. 1979. Identification of Industrial Clusters and Complexes: a Comparison of Methods and Findings. urban studies. Vol. 16. P. 61–80.
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[12] Dmitriyev P.S., Fomin I.A., Wendt J.A., Ismagulova S.M., Shmyreva O.S. 2022. Regional aspects of creation complex routes ecological tourism on the territory of North Kazakhstan region. Geo Journal of Tourism and Geosites, 41(2), pp. 485-492.
[13] Dukhovnaya, L., Sayenko, M., Zenin, S., Kryukova, E., Sekerin, V., Sinyukov, V. 2023. Modeling a tourism regional cluster: the impact of administrative and logistic restrictions on the development of regulated clusters. Anais Brasileiros De Estudos Turísticos, 13(1), pp. 1-8. DOI:https://doi.org/10.5281/zenodo.8044974
[14] García-Villaverde, P.M., Elche, D., Martínez-Pérez, Á. 2020. Understanding pioneering orientation in tourism clusters: Market dynamism and social capital. Tourism Management, 76, 103966. DOI:https://doi.org/10.1016/j.tourman.2019.103966
[15] Gómez-Vega, M., Herrero-Prieto, L.C., López, M.V. 2022. Clustering and country destination performance at a global scale: Determining factors of tourism competitiveness. Tourism Economics, 28(6), 1605 – 1625. DOI: https://doi.org/10.1177/13548166211007598
[16] Hartman, S. 2023. Destination governance in times of change: a complex adaptive systems perspective to improve tourism destination development. Journal of Tourism Futures, 2(9), 267–278. DOI:https://doi.org/10.1108/JTF-11-2020-0213
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[18] Karanovich M.K. 2019. Formation of tourist clusters in destinations. A new word in science and practice: hypotheses and approbation of research results, 3. - P. 179-185.
[19] Karpova E.G. 2011. Essence and structure of the economic cluster. Scientific and technical statements of the St. Petersburg State Polytechnic University. No. 119. T.2.
[20] Kazmina, L., Makarenko, V., Provotorina, V., Shevchenko, E. 2023. Strategy for the functioning of the tourist ecological and recreational cluster of rural areas of the Rostov region. E3S Web of Conferences, 381, 01086. DOI: https://doi.org/10.1051/e3sconf/202338101086
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[22] Kropinova, E.G. and Mitrofanova, A.V. 2009. Regional-geographical approach to the concept of ‘tourist-recreational cluster’. Vestnik RSU. - 2009. - No. 1. - S. 70–75.
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[32] Perkins, R., Khoo, C., and Arcodia, C. 2022. Stakeholder contribution to tourism collaboration: Exploring stakeholder typologies, networks and actions in the cluster formation process. Journal of Hospitality and Tourism Management, 52, 304–315.DOI: https://doi.org/ 10.1016/j.jhtm.2022.07.011
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[36] Shin, H.H., Kim, J., Jeong, M. 2023. Memorable tourism experience at smart tourism destinations: Do travelers' residential tourism clusters matter? Tourism Management Perspectives, 46, 101103. DOI:https://doi.org/ 10.1016/j.tmp.2023.101103
[37] Solazzo, G., Maruccia Y., Lorenzo G., Ndou V., Del Vecchio P., Elia G. 2022. Extracting insights from big social data for smarter tourism destination management. Measuring Business Excellence, Vol. 26, Issue 1, p. 122-140.
[38] Tleubayeva, A. 2023. Features of Rural Tourism as an Element of Kazakh Culture during the Pandemic Syndrome. Journal of Environmental Management and Tourism. Vol. XIV, Issue 2(66), pp. 398-416
[39] Yalçinkaya, T., Güzel T. 2019. A general overview of tourism clusters. Journal of Tourism Theory and Research, 1(5), pp. 27-39.
[40] Zherukova, A.B., Baisultanova, L.B. and Bekaldieva, Z.S. 2020. Some approaches to developing a model of innovative development of a regional tourism and recreation cluster / Bulletin of the Academy of Knowledge, No. 3 (38), pp. 115-119.
Published
2023-09-29
How to Cite
MUKANOV, Aidar H. et al.
Formation of Tourist Clusters in Ecotourism Centers: Case of Zerenda Resort Center in Kazakhstan.
Journal of Environmental Management and Tourism, [S.l.], v. 14, n. 6, p. 2641 - 2658, sep. 2023.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/8085>. Date accessed: 21 may 2024.
doi: https://doi.org/10.14505/jemt.v14.6(70).13.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.