The Influence of University-Business Cooperation in the Development of Local Tourism in Kazakhstan: Documentary Analysis

Abstract

Cooperation between universities and businesses has become a potent tool for driving innovation, economic growth, and societal development. Through this partnership, universities and business companies can pool their resources, knowledge, and practical experience. Universities have significant expertise in tourism research, education, and training that can be used by businesses to enhance their products, services, and operational procedures. Businesses, in turn, offer useful insights and real-world problems that influence academic research and curriculum development. The purpose of this study is to examine the impact of university-business cooperation on the expansion and enhancement of the local tourism industry in Kazakhstan. This study uses documentary analysis as a research approach and examines current legislation, reports, policy papers, existing literature, and other pertinent sources to find out more about the role of university-business cooperation in the tourism industry. The findings emphasize the importance of university-business collaboration in fostering innovation and technological advancement, facilitating knowledge transfer and skills development, contributing to regional economic development, addressing societal challenges, and promoting sustainable development. It stresses that university-business cooperation is essential to the growth of local tourism. By fostering knowledge exchange, innovation, and collaboration, these partnerships create a supporting ecosystem that promotes the competitiveness and sustainable expansion of the local tourism sector.

References

[1] Altaibayeva, Z. K., et al. (2020). Assessment of the main economic indicators of tourism development in Kazakhstan. Journal of Environmental Management and Tourism, 11(4 (44)), 925-936.
[2] Altynbassov, B., Abdukarimova, Z., Bayanbayeva, A., Mukhamejanuly, S. (2020). Legal and organizational issues of the transformation of public universities into non-profit organizations in Kazakhstan. Journal of Advanced Research in Law and Economics, 3(49), 726-734.
[3] Altynbassov, B. et al. (2022). Academic Tourism as an Emerging Tourism Industry in Kazakhstan. Journal of Environmental Management and Tourism, 13(6), 1646-1657.
[4] Altynbassov, B. et al. (2021). The establishment of international university campuses as a key factor in the development of local tourism in the Turkestan region in Kazakhstan: Economic and legal aspects. Journal of Environmental Management and Tourism, 12(6 (54)), 1454-1464.
[5] Amandykova, S. K. et al. (2016). The role of science and education in the formation of national human capital: Kazakhstani experience. Indian Journal of Science and Technology, 9(27), 1-7.
[6] Bayanbayeva, A. et al. (2023). The Transformational Role of Entrepreneurial Universities in Fostering Tourism Sector of Kazakhstan: Legal Documentary Analysis. Journal of Environmental Management and Tourism, (Volume XIV, Summer), 4(68): 2046 - 2055. DOI:10.14505/jemt.v14.4(68).16
[7] Bazhikova, A. O. and Shayekina, Z. M. (2015). Perspective Directions of Development of Regional Tourism in Kazakhstan. Education and Science Without Borders, 6(11), 15.
[8] Bitsani, E., and Kavoura, A. (2014). Host Perceptions of Rural Tour Marketing to Sustainable Tourism in Central Eastern Europe. The Case Study of Istria, Croatia. Procedia-Social and Behavioral Sciences, 148, 362-369.
[9] Bowen, G. A. (2009). Document Analysis as a Qualitative Research Method. Qualitative Research Journal, 9(2), 27-40.
[10] Bramwell, B., and Lane, B. (2011). Critical research on the governance of tourism and sustainability. Journal of Sustainable Tourism, 19(4-5), 411-421.
[11] Budeanu, A. (2005). Impacts and responsibilities for sustainable tourism: a tour operator's perspective. Journal of Cleaner Production, 13(2), 89-97.
[12] Chatterton, P., and Goddard, J. (2000). The Response of Higher Education Institutions to Regional Needs. European Journal of Education, 35(4), 475-496.
[13] Corbetta, P. (2003). Social Research: Theory, Methods and Techniques. Sage Publications.
[14] Cronin Jr, J. J., Brady, M. K., Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of retailing, 76(2), 193-218.
[15] Davidson, R., and Cope, B. (2003). Business travel: Conferences, incentive travel, exhibitions, corporate hospitality, and corporate travel. Prentice Hall.
[16] Daye, M., Charman, K., Wang, Y., Suzhikova, B. (2020). Exploring local stakeholders’ views on the prospects of China’s Belt and Road Initiative on tourism development in Kazakhstan. Current Issues in Tourism, 23(15), 1948-1962.
[17] den Heijer, A. C., and Curvelo Magdaniel, F. T. (2018). Campus–city relations: Past, present, and future. Geographies of the University, 12(3), 439.
[18] Denzin, N. K., and Lincoln, Y. S. (Eds.). (2011). The Sage handbook of qualitative research. sage.
[19] Dollinger, M., Coates, H., Bexley, E., Croucher, G., Naylor, R. (2018). Framing international approaches to university–industry collaboration. Policy Reviews in Higher Education, 2(1), 105-127.
[20] Drucker, J., and Goldstein, H. (2007). Assessing the regional economic development impacts of universities: A review of current approaches. International Regional Science Review, 30(1), 20-46.
[21] Dwyer, L., Forsyth, P., Dwyer, W. (2010). Tourism economics and policy. Channel View Publications.
[22] Etzkowitz, H., Webster, A., Gebhardt, C., Terra, B.R.C. (2000). The future of the university and the university of the future: Evolution of ivory tower to entrepreneurial paradigm. Research Policy, 29(2), 313-330.
[23] Eugenio-Martin, J. L. (2003). Modelling determinants of tourism demand as a five-stage process: A discrete choice methodological approach. Tourism and Hospitality Research, 4(4), 341-354.
[24] Freeman, R. E. (1984). Strategic Management: A Stakeholder Approach. Cambridge University Press.
[25] Garcia, R., Araújo, V., Mascarini, S., Santos, E. G., Costa, A. R. (2020). How long-term university-industry collaboration shapes the academic productivity of research groups. Innovation, 22(1), 56-70.
[26] Getz, D. (2012). Event studies: Theory, research, and policy for planned events. Routledge.
[27] Goeldner, C. R. et al. (1980). Journal of Travel Research. In Research and the Changing World of Travel in the 1980's. The Travel Research Association Eleventh Annual Conference Proceedings. Salt Lake City: College of Business. University of Utah (pp. 91-92).
[28] Guo, W., Wu, D. F., Wang, F. X., Ye, Y. Q., Lin, H. W., Zhang, C. F. (2022). Suitability Evaluation of Popular Science Tourism Sites in University Towns: Case Study of Guangzhou University Town. Sustainability 2022, 14, 2296.
[29] Hall, C. M. (2010). Tourism and regional development: New pathways. Ashgate Publishing.
[30] Hebbert, M. (2018). The campus and the city: a design revolution explained. Journal of Urban Design, 23(6): 883-897. DOI: https://doi.org/10.1080/13574809.2018.1518710
[31] Huggins, R., and Johnston, A. (2009). Knowledge Networks in an Uncompetitive Region: SME Innovation and Growth. Growth and Change, 40(2), 227-259.
[32] Imangali, A. (2023). Kazakhstan to Become New Regional Academic Hub, Says Minister of Science and Higher Education. Astanatimes. Retrieved from https://astanatimes.com/2023/05/kazakhstan-to-become-new-regional-academic-hub-says-minister-of-science-and-higher-education/
[33] Issabekov, B., Bayanbayeva, A., Altynbassov, B., Barlykov, Y. (2022). University-Business Cooperation as a Key Factor in Innovative Economic Development in Kazakhstan. Theoretical and Practical Research in Economic Fields, 13(1), 86-101.
[34] Kenzhebekov, N., Zhailauov, Y., Velinov, E., Petrenko, Y., Denisov, I. (2021). Foresight of Tourism in Kazakhstan: Experience Economy. Information, 12(3), 138.
[35] Kim, E. G., Chhabra, D., Timothy, D. J. (2022). Towards a Creative MICE Tourism Destination Branding Model: Integrating Heritage Tourism in New Orleans, USA. Sustainability, 14(24), 16411.
[36] Koens, K., Postma, A., Papp, B. (2018). Is overtourism overused? Understanding the impact of tourism in a city context. Sustainability, 10(12), 4384.
[37] Kotler, P., Haider, D. H., Rein, I. (1993). Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations. Free Press.
[38] Kozak, M., and Rimmington, M. (2000). Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination. Journal of Travel Research, 38(3), 260-269.
[39] Laruelle, M. (2018). China’s Belt and Road Initiative and its impact in Central Asia. Retrieved from http://centralasiaprogram.org/wp-content/uploads/2017/12/OBOR_Book_.pdf
[40] Lem, P. (2023). Open branch campuses with us, Kazakhstan tells West. Times Higher Education. https://www.timeshighereducation.com/news/open-branch-campuses-us-kazakhstan-tells-west
[41] Mowery, D. C., Nelson, R. R., Sampat, B. N., Ziedonis, A. A. (2001). The growth of patenting and licensing by U.S. universities: an assessment of the effects of the Bayh-Dole act of 1980. Research Policy, 30(1), 99-119.
[42] Mozumi, S. (2022). Tax Expenditures and the Tax Reform Act of 1969 in the United States. Social Science History, 46(1), 93-118.
[43] Neumayer, E. (2006). The impact of political violence on tourism: dynamic cross-national estimation. Journal of Conflict Resolution, 50(2), 259-281.
[44] Niyazbayeva, A., and Yessengeldina, A. (2016). Analysis of tourism cluster development: Kazakhstan experience. Journal of Environmental Management and Tourism, 7(3 (15)), 519-525.
[45] Oktadiana, H., and Chon, K. (2017). Why do we teach what we teach? Perspectives from Asia’s hospitality and tourism program directors. Journal of Teaching in Travel and Tourism, 17(4), 281-299.
[46] Parasuraman, A., Zeithaml, V. A., Berry, L. L. (1988). Servqual: A multiple-item scale for measuring consumer perceptions of service quality. Journal of retailing, 64(1), 12.
[47] Presenza, A., and Cipollina, M. (2010). Analysing tourism stakeholders’ networks. Tourism Review, 65(4), 17-30.
[48] Prior, L. (2012). Using Documents in Social Research. In J. F. Gubrium, J. A. Holstein, A. B. Marvasti, and K. D. McKinney (Eds.), The SAGE Handbook of Interview Research: The Complexity of the Craft. SAGE Publications.
[49] Pugh, R. et al. (2022). Nuancing the roles of entrepreneurial universities in regional economic development. Studies in Higher Education, 47(5), 964-972.
[50] Rampersad, G. (2002). Enhancing tourism industry management in the Caribbean through tertiary education: A case study of Trinidad and Tobago. Journal of Teaching in Travel and Tourism, 2(1), 19-33.
[51] Rinaldi, C., Cavicchi, A. Robinson, R.N.S. (2020). University contributions to co-creating sustainable tourism destinations, Journal of Sustainable Tourism, DOI: https://doi.org/10.1080/09669582.2020.1797056
[52] Ritchie, B. W., Carr, N., and Cooper, C. (2003). Managing Educational Tourism. In Managing Educational Tourism. Available at: https://doi.org/10.1016/j.tourman.2003.08.003
[53] Rodriguez, X. A., Martinez-Roget, F., Pawlowska, E. (2013). Academic tourism: a more sustainable tourism. Regional and Sectoral Economic Studies, 13(2), 89-98.
[54] Rogers, T. (2008). Conferences and conventions: A global industry. Butterworth-Heinemann.
[55] Rojas Bueno, A., Alarcón Urbistondo, P., del Alcázar Martínez, B. (2020, May). The MICE tourism value chain: Proposal of a conceptual framework and analysis of disintermediation. In Journal of Convention and Event Tourism (Vol. 21, No. 3, pp. 177-200). Routledge.
[56] Schumann, F. R. (2018). Managing educational tourism in higher education. Journal of Global Tourism Research, 3(2). Available at: DOI: https://doi.org/10.37020/jgtr.3.2_81
[57] Scott, J. J. S. R. (1990). A matter of Record: Documentary Sources. Social Research.
[58] Seken, A. et al. (2019). Modern potential of rural tourism development in Kazakhstan. Journal of Environmental Management and Tourism, 10(6 (38)), 1211-1223.
[59] Sequeira, D., and Warner, M. (2007). Stakeholder engagement: a good practice handbook for companies doing business in emerging markets (No. 39916, pp. 1-202). The World Bank.
[60] Silverman, D. (2016). Qualitative Research. Sage Publications.
[61] Thune, T. (2011). Success Factors in Higher Education - Industry Collaboration: A case study of collaboration in the engineering field. Tertiary Education and Management, 17, 31-50.
[62] Tijssen, R., van de Klippe, W., Yegros, A. (2019). Globalisation, localisation and glocalisation of university-business research cooperation: General patterns and trends in the UK university system.
[63] Tileuberdinova, А., Shayekina, Zh., Salauatova, D. (2019). Analysis of entrepreneurial activity in the tourism sector of the regions of Kazakhstan. Economics: the strategy and practice, 14(2), 141-154.
[64] Tleuberdinova, A. T., and Salauatova, D. M. (2018). Features of entrepreneurship activities in tourism. Bulletin of National Academy of Science of the Republic of Kazakhastan, 1(371), 53-61.
[65] Tomasi, S., Paviotti, G., Cavicchi, A. (2020). Educational tourism and local development: The role of universities. Sustainability, 12(17), 6766.
[66] Tosun, C. (2002). Host perceptions of impacts: A comparative tourism study. Annals of Tourism Research, 29(1), 231-253.
[67] Vaduva, S., Echevarria-Cruz, S., Takacs Jr, J. (2020). The economic and social impact of a university education upon the development of the Romanian tourism industry. Journal of Hospitality, Leisure, Sport and Tourism Education, 27, 100270.
[68] Xiajie, P. (2021). Teaching innovation and practice of tourism planning education. The International Journal of Electrical Engineering and Education, 00207209211003253.
[69] Ziyadin, S., and Takhtaeva, R. (2014). Trends and problems in tourism development on the territory of eastern Kazakhstan region. Aktual'ni Problemy Ekonomiky= Actual Problems in Economics, (159), 232.
[70] Cornell University. (n.d.). School of Hotel Administration. Retrieved from https://sha.cornell.edu/
[71] OECD (2022), OECD Tourism Trends and Policies 2022, OECD Publishing, Paris, https://doi.org/10.1787/a8dd3019-en.
[72] OECD. (2019). The Role of Education and Skills in Promoting Innovation in OECD Countries. OECD Publishing.
[73] OECD. (2019). University-Industry Collaboration: New Evidence and Policy Options. OECD Publishing.
[74] OECD. (2020). Local Economic and Employment Development (LEED) Programme. OECD Publishing.
[75] The Concept for the development of the tourism industry in the Republic of Kazakhstan for the years 2023-2029, available at https://adilet.zan.kz/eng/docs/P1700000406
[76] The State Program for the Development of the Tourism Industry for 2019-2025, available at https://adilet.zan.kz/rus/docs/P1900000360
[77] University of Surrey. (n.d.). School of Hospitality and Tourism Management. Retrieved from https://www.surrey.ac.uk/school-hospitality-tourism-management
[78] UNWTO Tourism Highlights: 2018 Edition. (2018). In UNWTO Tourism Highlights: 2018 Edition. DOI:https://doi.org/10.18111/9789284419876
[79] WTTC. (2021). Travel and Tourism Economic Impact _ World Travel and Tourism Council (WTTC). In Travel and Tourism Econimc Impact. Available at: https://wttc.org/Portals/0/Documents/Reports/2021/Global%20Economic%20Impact%20and%20Trends%202021.pdf
Published
2023-09-29
How to Cite
YESSIMOVA, Sholpan et al. The Influence of University-Business Cooperation in the Development of Local Tourism in Kazakhstan: Documentary Analysis. Journal of Environmental Management and Tourism, [S.l.], v. 14, n. 6, p. 2626 - 2640, sep. 2023. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/8084>. Date accessed: 27 may 2024. doi: https://doi.org/10.14505/jemt.v14.6(70).12.