Halal Tourism Campaign: Does It Demolish Conventional? A New Touristic Segment on the Island of Lombok
Abstract
A new segment, halal tourism, has been widely acknowledged and economically constitutes a spirit for societies' well-being improvement. The continuously growing Muslim population worldwide generates optimism that halal tourism is projected to be intensely consumed as it targets Muslims and non-Muslim travelers. This research then highlights how the halal tourism campaign impacts the existence of the conventional tourism industry on the island of Lombok. Phenomenology is a type of research formulated to answer research questions as it describes a phenomenon occurring at the research location. Processed data were systematically sourced from the first party in the form of structured interviews and participant observations involving hotel managers, government officials, tourism actors, academics, and related figures who fully understand the practice of halal tourism. Secondary sources (library research, document review) are analyzed in favor of the information sought. The study's results revealed that halal tourism practices are an added value to existing segments and can be adopted by non-Muslim tourism entrepreneurs. Halal tourism does not threaten conventional tourism, but its existence adds value to old products. Some challenges in response to halal tourism practice are discussed in this paper.
References
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[29] Jia, X., and Chaozhi, Z. 2021. Turning impediment into attraction: A supplier perspective on Halal food in non-Islamic destinations. Journal of Destination Marketing and Management 19(135): 100517. DOI:https://doi.org/10.1016/j.jdmm.2020.100517
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[31] Lalicic, L., and Garaus, M. 2020. Tourism-Induced Place Change: The Role of Place Attachment, Emotions, and Tourism Concern in Predicting Supportive or Oppositional Behavioral Responses. Journal of Travel Research 12(1): 1. DOI: https://doi.org/10.1177/0047287520967753
[32] Ma, S. D., and Kirilenko, A. P. 2019. Climate Change and Tourism in English-Language Newspaper Publications. Journal of Travel Research 15(1): 1. DOI: https://doi.org/10.1177/0047287519839157
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[34] Mastercard-Crescentrating. 2022. Global Muslim Travel Index 2022 Report. June 31–62. https://www.crescentrating.com/download/thankyou.html?file=j-EXWnF4_GMTI_2022_Report_-_FINAL.pdf
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[36] Muneeza, A., and Mustapha, Z. 2020. Need to pioneer Islamic tourism in tourist resorts in Maldives. Journal of Islamic Marketing 11(4): 895–916. DOI: https://doi.org/10.1108/JIMA-01-2019-0004
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Published
2023-09-29
How to Cite
CAHYONO, Heru et al.
Halal Tourism Campaign: Does It Demolish Conventional? A New Touristic Segment on the Island of Lombok.
Journal of Environmental Management and Tourism, [S.l.], v. 14, n. 6, p. 2574 - 2585, sep. 2023.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/8080>. Date accessed: 23 nov. 2024.
doi: https://doi.org/10.14505/jemt.v14.6(70).08.
Section
Article
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.