An Examination of the Supply-Side Stakeholders’ Views towards Health Tourism Investments in the Region of Thessaly, Greece


The study aims to examine the views of local executives and managers in Thessaly, Greece related to the potential profitability of investing in the health tourism industry. Furthermore, the study attempts to shed some light on the factors that affect their views about health tourism investments. The data are collected through self-administered questionnaires to stakeholders in facilities that have the potential, or they are already, engaged in the health tourism industry. The sample is collected from a wide range of facilities, namely hotels, hospitals, private clinics, rehabilitation centres and nursing homes. Kendall’s tau-b correlation statistics and logistic regression models are employed to detect the driving forces on the formation of attitudes towards health tourism investments. Current research regarding health tourism in Greece is rather limited. In addition, the majority of relevant international studies examines factors shaping the demand side. The present study utilizes a sample from the supply side, thus of stakeholders in related sectors and can enhance our knowledge about their stances towards health tourism investments and the factors shaping these stances.


[1] Abdulloev, I., Gang, I. N., Yun, M.-S. 2014. Migration, education and the gender gap in labour force participation. European Journal of Development Research 26: 509-526. DOI:
[2] Agiomirgianakis, G., Sfakianakis, G. 2022. The Resilience of the Greek Tourism Sector Ensures Growth Prospects for the Greek Economy: A Note. Modern Economy 13: 826-832. DOI: 10.4236/me.2022.136044
[3] Conover, W. J. 1999. Practical Nonparametric Statistics, 3rd ed., NewYork: Wiley.
[4] International Labour Organization (ILO) (2022). ‘The future of work in the tourism sector: Sustainable and safe recovery and decent work in the context of the COVID-19 pandemic’. Report for the Technical Meeting on COVID-19 and Sustainable Recovery in the Tourism Sector, Geneva, 25–29 April 2022.
[5] Kalantzi, O., Tsiotas, D., Polyzos, S. 2017. The contribution of tourism in national economies: Evidence of Greece. European Journal of Business and Social Sciences 5(10): 41-64. DOI:
[6] Karadayi-Usta, S., Serdar Asan, S. 2020. A Conceptual Model of Medical Tourism Service Supply Chain Journal of Industrial Engineering and Management 13(2): 246-265.
[7] Lolos, S., Palaios, P., Papapetrou, E. 2021. The Greek tourism-led growth revisited: insights and prospects. Bank of Greece Working Paper Series, Working Paper No. 289. DOI:
[8] Roman, M., Roman, M., Wojcieszak-Zbierska, M. 2022. Health Tourism-Subject of Scientific Research: A Literature Review and Cluster Analysis. International Journal of Environmental Research and Public Health, 20(1): 480. DOI: 10.3390/ijerph20010480. PMID: 36612800; PMCID: PMC9819796.
[9] Sarantopoulos, I., Katsoni, V., Geitona, M. 2014. A supply side investigation of medical tourism and ICT use in Greece. Procedia - Social and Behavioral Sciences 148: 370 – 377. DOI: 10.1016/j.sbspro.2014.07.055
[10] Sarantopoulos, I., Laloumis, D. 2015. The contribution of medical tourism to the economic and regional development in Greece. International Journal of Management and Applied Research 2(2): 73-84. DOI:10.18646/2056.22.15-006
[11] Sultana, S., Haque, A., Momen, A., Yasmin, F. 2014. Factors affecting the attractiveness of medical tourism destination: an empirical study on India- review article. Iranian Journal of Public Health 43(7): 867 – 876. PMID: 25909055; PMCID: PMC4401052.
[12] Walker, D. A. 2016. JMASM38: Confidence Intervals for Kendall's Tau with Small Samples (SPSS). Journal of Modern Applied Statistical Methods 15 (1): 45. DOI: 10.22237/jmasm/1462077840
[13] Wong, B. K. M., Sa’aid Hazley, S. A. 2023. The future of health tourism in the industrial revolution 4.0 era. Journal of Tourism Futures 7(2): 267-272. DOI:
[14] Zhang, S., Sun, T., Lu, Y. 2023. The COVID-19 Pandemic and Tourists’ Risk Perceptions: Tourism Policies’ Mediating Role in Sustainable and Resilient Recovery in the New Normal. Sustainability 15(2): 1323. DOI:
[15] Zhong, L., Deng, B., Morrison, A. M., Coca-Stefaniak, J. A., Yang, L. 2021. Medical, Health and Wellness Tourism Research — A Review of the Literature (1970–2020) and Research Agenda. International Journal of Environmental Research and Public Health, 18: 10875. DOI:
How to Cite
GIANNAKE, Georgia et al. An Examination of the Supply-Side Stakeholders’ Views towards Health Tourism Investments in the Region of Thessaly, Greece. Journal of Environmental Management and Tourism, [S.l.], v. 14, n. 6, p. 2531 - 2538, sep. 2023. ISSN 2068-7729. Available at: <>. Date accessed: 03 dec. 2023. doi: