Organization of the System of Internal Marketing and Marketing of Interaction of Agricultural Enterprises for the Production of Biodiesel Based on Value Chain Analysis
Abstract
The aim of the study was to analyze and evaluate the organization of the system of internal marketing and marketing interaction of agricultural enterprises for the production of biodiesel based on value chain analysis.
The authors conducted aresearch on the formation of a marketing model and the corresponding marketing policy of the enterprise, where it is methodologically important is the formation of effective value chains as a basis for competition in the market. The theoretical approach to the formation of the value chain within the marketing model of an individual agricultural enterprise is substantiated. At the same time, value chains are seen as production networks in which businesses use competitive resources and operate in an institutional environment, and form network of horizontally and vertically connected enterprises united by a partnership model of interaction. The objectives of the study were solved using such methods as: historical, systematic, inductive and deductive, analysis and synthesis, modeling and comparative analysis.
To ensure the efficiency of energy production from biomass, the optimality of the logistics factor should be ensured. Applied models based on tools such as operations research and mathematical optimization using computer algorithms have been developed to plan and manage biomass supply chains.
It is proposed to model supply chains and / or create value by types of resource flows with the possibility of their modular connection to the overall model, which, in our opinion, can increase the reliability of the results.
To study the value chain of biodiesel in Ukraine, an appropriate model was developed to simulate the flow of raw sunflower and rapeseed, as the use of both crops was identified as the most common for biodiesel production in Ukraine. The model differs from the existing ones in that it takes into account different scenarios to determine the total cost of biodiesel production, as well as the cost of individual activities in the value chain formation.
References
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[32] Nadvi, K. 2004. Globalization and Poverty: How Can Global Value Chain Research Inform the Policy Debate? IDS Bulletin, 35(1): 20-30.
[33] NASA. Available online: https://climate.nasa.gov/evidence/
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[35] Pronko, L., Kolesnyk, T., and Samborska, O. 2021. Essence and Concept of Capitalization of Enterprises, Its Types and Methods of Evaluation. European journal of Sustainble Development, 10(1): 551-560.
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[37] Pryshliak, N., Lutsiak, V., Tokarchuk, D. and Semchuk, I. 2020. The Empirical Research of the Potential, Awareness and Current State of Agricultural Waste Use to Ensure Energy Autonomy of Agricultural Enterprises of Ukraine. Journal of Environmental Management and Tourism, 11(7): 1634-1648. DOI:https://doi.org/10.14505//jemt.v11.7(47).04
[38] Ramos-Hernández, R., et al. 2021. Evaluation of bioenergy potential from coffee pulp trough System Dynamics. Renewable Energy, 165: 863-877. DOI: https://doi.org/10.1016/j.renene.2020.11.040
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[41] Ruben, R., M. van Boekel, A. van Tilburg and Trienekens J. 2007. Governance for Quality in Tropical Food Chains, 309. The Netherlands: Wageningen Acadamic Publishers.
[42] Sarkar, B., Mridha, B., and Pareek, S. 2021. A sustainable smart multi-type biofuel manufacturing with the optimum energy utilization under flexible production. Journal of Cleaner Production. 332. DOI:https://doi.org/10.1016/j.jclepro.2021.129869
[43] Sarkar, B., Mridha, B., Pareek, S., Sarkar, M., and Thangavelu, L. 2021. A flexible biofuel and bioenergy production system with transportation disruption under a sustainable supply chain network. Journal of Cleaner Production. 317. DOI: https://doi.org/10.1016/j.jclepro.2021.128079
[44] Scott, W.R. 1995. Institutions and organizations, London: Sage.
[45] Singh, A., Christensen, T., and Panoutsou, C. 2020. Policy review for biomass value chains in the European bioeconomy. Global Transitions, 3: 13-42. DOI: https://doi.org/10.1016/j.glt.2020.11.003
[46] Stern, L.W., El-Ansary, A.I. and Coughlan, A.T. 1996. Marketing Channels. London: Prentice Hall-International.
[47] Uzzi, B. 1997. Social Structure and Competition in Interfirm Networks: the Paradox of Embeddedness. Administrative Science Quarterly, 42: 35-67.
[48] Vimmerstedt, L., Bush, B.W., Hsu, D.D., Inman, D., and Peterson, S.O. 2014. Maturation of biomass-to-biofuels conversion technology pathways for rapid expansion of biofuels production: A system dynamics perspective. Biofuels Bioprod. Biorefining, 9: 158-176. DOI: https://doi.org/10.1002/bbb.1515
[49] Williamson, O.E. 1999. Strategy Research: Governance and Competence Perspectives. Strategic Management Journal, 20: 1087-1108.
[2] Bennich, T., Belyazid, S., Kopainsky, B., and Diemer, A. 2018. Understanding the Transition to a Bio-Based Economy: Exploring Dynamics Linked to the Agricultural Sector in Sweden. Sustainability, 10: 1504. DOI:https://doi.org/10.3390/su10051504
[3] Bowersox, D.J. and Closs, D.J. 1996. Logistical Management: The Integrated Supply Chain Process, New York: Macmillan.
[4] Christensen, T., and Panoutsou, C. 2022. Advanced Biofuel Value Chains through System Dynamics Modelling and Competitive Priorities. Energies, 15: 627. DOI: https://doi.org/10.3390/en15020627
[5] Cooper, M.C., Lambert, D.M. and Pagh, J.D. 1997. Supply Chain Management: More Than a New Name for Logistics. International Journal of Logistics Management, 8(1): 1-14.
[6] Eisenhardt, K.M. 1989. Agency Theory: An Assessment and Review. Academy of Management Review, 14(1): 57-74.
[7] Francis, M., Simmons, D. and Bourlakis, M. 2008. Value Chain Analysis in the UK Beef Foodservice Sector. Supply Chain Management an International Journal, 13(1): 83-91.
[8] Garai, A., Chowdhury, S., and Sarkar, B., Roy, T.K. 2020. Cost-effective subsidy policy for growers and biofuels-plants in closed-loop supply chain of herbs and herbal medicines: An interactive bi-objective optimization in T-environment. Applied Soft Computing. 2020, 100. DOI:https://doi.org/10.1016/j.asoc.2020.106949
[9] Gereffi, G. 1999. International Trade and Industrial Upgrading in the Apparel Commodity Chain. Journal of International Economics, 48: 37-70.
[10] Giannopoulos, D., et al. 2022. An Assessment of Liquid Biofuel Value Chains from Heavy-Metal Contaminated Feedstock. Fuels, 3: 509-532. DOI: https://doi.org/10.3390/fuels3030031
[11] Giuliani, E., Pietrobelli C. and Rabellotti R. 2005. Upgrading in global value chains: lessons from Latin American Clusters. World Development, 33(4): 549-574.
[12] Grunert, K., et al. 2005. Market orientation of value chains; a conceptual framework based, on four case studies from the food industry. European Journal of Marketing, 39(5/6): 429-455.
[13] Gulati, R. 1998. Alliances and Networks. Strategic Management Journal, 19: 293-317.
[14] Hoffman, M.H.G. 2011. Cognitive conditions of diagrammatic reasoning. Semiotica, 18: 189-212.
[15] Honcharuk I.V., Furman I.V., and Dmytryk O.V. 2022. Complex processing of solid household waste as a way to solve environmental problems of the Ilyinets territorial community. Economics, finance, management: current issues of science and practical activity, 1 (59): 7-20 DOI: 10.37128/2411-4413-2022-1-1
[16] Humphrey. J. and Schmitz, H. 2002. How Does Insertion in Global Value Chains Affect Upgrading in Industrial Clusters? Regional Studies, 36: 1017-1027.
[17] Ivarsson, I. and Alvstam, C.G. 2005. Technology transfer from TNCs to local suppliers in developing countries: A study of AB Volvo’s truck and bus plants in Brazil, China and Mexico. World Development, 33(8): 1325-1344.
[18] Kaletnik, G. and Pryshliak, N. 2019. Bioenergy potential development of the agrarian sector as a component of sustainable development of Ukraine. Management mechanisms and development strategies of economic entities in conditions of institutional transformations of the global environment: collective monograph. Edited by M. Bezpartochnyi, in 2 Vol. ISMA University, Riga: «Landmark» SIA, 1: 96-104.
[19] Kaletnik, G., Honcharuk, I., and Okhota, Y. 2020. The Waste-free production development for the energy autonomy formation of ukrainian agricultural enterprises. Journal of Environmental Management and Tourism, 11(3): 513-522. DOI: https://doi.org/10.14505//jemt.v11.3(43).02
[20] Kaletnik, G., and Lutkovska, S. 2020. Strategic Priorities of the System Modernization Environmental Safety under Sustainable Development. Journal of Environmental Management and Tourism, 5 (45): 1124-1131. DOI: https://doi.org/10.14505/jemt.v11.5(45).10.
[21] Kaplinsky, R. 2001. Globalisation and Unequalisation: What Can be Learned from Value Chain Analysis. Journal of Development Studies, 73(2): 117-146.
[22] Karka, P., Johnsson, P., and Papadokonstantakis, S. 2021. Perspectives for Greening European Fossil-Fuel Infrastructures through Use of Biomass: The Case of Liquid Biofuels Based on Lignocellulosic Resources. Frontiers in Energy Research, 9. DOI: https://doi.org/10.3389/fenrg.2021.636782
[23] Kuo, T.C., et al. 2019. Biofuels for vehicles in Taiwan: Using system dynamics modeling to evaluate government subsidy policies. Resources, Conservation and Recycling, 145: 31-39. DOI:https://doi.org/10.1016/j.resconrec.2019.02.005
[24] Lazzarini, S.L., Chaddad, F.R. and Cook, M.L. 2001. Integrating Supply Chain and Network. Journal on Chain and Network Science, 1(1): 7–22.
[25] Logosha R., et al. 2019. Entrepreneurship education of future economists in the process of preparation. Journal of Entrepreneurship Education, 22(6): 1–7. Available at: https://www.scopus.com/record/display.uri?eid=2-s2.0-85077723774&origin=resultslist&sort=plf-f
[26] Logosha, R., Moroz, I., Semenyshena, N. and Chykurkova A. 2019. Market institute: research methodology in context of basic cognitive approaches. Intellectual economics, 13(2): 172-194. DOI:https://doi.org/10.13165//IE-19-13-2-09
[27] Lohosha, R. and Semchuk, I. 2020. Identification of marketing models of interaction of agricultural enterprises in the production of biofuel. Economy of agro-industrial complex, 12: 45-54.
[28] Lohosha, R. and Semchuk, I. 2021. Socio-economic foundations of biofuel production business at the organizational level. Business Inform, 5(520). DOI: https://doi.org/10.32983/2222-4459-2021-5-175-187
[29] Lohosha, R., Mykhalchyshyna, L., Prylutskyi, A., and Kubai, O. 2020. Institutionalization of the agrarian market in Ukraine and European economic community: genesis, evaluation and analysis. Independent Journal of Management & Production, 8. Vol.11: 727-750. DOI: https://doi.org/10.14807/ijmp.v11i8.1232 Available at: https://www.webofscience.com/wos/woscc/full-record/WOS:000531014800012
[30] Musango, J.K., et al. 2011. Technology sustainability assessment of biodiesel development in South Africa: A system dynamics approach. Energy, 36: 6922–6940. DOI: https://doi.org/10.1016/j.energy.2011.09.028
[31] Myronenko, M., Polova, O., Prylutskyi, A. and Smoglo, O. 2017. Financial and economic aspects of bioenergy development in the context of providing energy independence of Ukraine. Problems and Perspectives in Management, 15(4): 243-253. DOI:10.21511/ppm.15(4-1).2017.08
[32] Nadvi, K. 2004. Globalization and Poverty: How Can Global Value Chain Research Inform the Policy Debate? IDS Bulletin, 35(1): 20-30.
[33] NASA. Available online: https://climate.nasa.gov/evidence/
[34] Porter, M.E. 1990. The Competitive Advantage of Nations. Simon&Schuster.
[35] Pronko, L., Kolesnyk, T., and Samborska, O. 2021. Essence and Concept of Capitalization of Enterprises, Its Types and Methods of Evaluation. European journal of Sustainble Development, 10(1): 551-560.
[36] Pronko, L., Kolesnyk, T., and Samborska, O. 2020. Ukraine Dairy Market: State and Prospects of Development. Considering World Experience. European Journal of Sustainable Development, 9(1): 243-252.
[37] Pryshliak, N., Lutsiak, V., Tokarchuk, D. and Semchuk, I. 2020. The Empirical Research of the Potential, Awareness and Current State of Agricultural Waste Use to Ensure Energy Autonomy of Agricultural Enterprises of Ukraine. Journal of Environmental Management and Tourism, 11(7): 1634-1648. DOI:https://doi.org/10.14505//jemt.v11.7(47).04
[38] Ramos-Hernández, R., et al. 2021. Evaluation of bioenergy potential from coffee pulp trough System Dynamics. Renewable Energy, 165: 863-877. DOI: https://doi.org/10.1016/j.renene.2020.11.040
[39] Rindfleisch, A. and Heide, J.B. 1997. Transaction Cost Analysis: Past, Present, and Future Applications. Journal of Marketing, 61: 30-54.
[40] Roni, M.S., Eksioglu, S.D., Cafferty, K.G., and Jacobson, J.J. 2017. A multi-objective, hub-and-spoke model to design and manage biofuel supply chains. Annals of Operations Research. 249: 351-380. DOI:10.1007/s10479-015-2102-3
[41] Ruben, R., M. van Boekel, A. van Tilburg and Trienekens J. 2007. Governance for Quality in Tropical Food Chains, 309. The Netherlands: Wageningen Acadamic Publishers.
[42] Sarkar, B., Mridha, B., and Pareek, S. 2021. A sustainable smart multi-type biofuel manufacturing with the optimum energy utilization under flexible production. Journal of Cleaner Production. 332. DOI:https://doi.org/10.1016/j.jclepro.2021.129869
[43] Sarkar, B., Mridha, B., Pareek, S., Sarkar, M., and Thangavelu, L. 2021. A flexible biofuel and bioenergy production system with transportation disruption under a sustainable supply chain network. Journal of Cleaner Production. 317. DOI: https://doi.org/10.1016/j.jclepro.2021.128079
[44] Scott, W.R. 1995. Institutions and organizations, London: Sage.
[45] Singh, A., Christensen, T., and Panoutsou, C. 2020. Policy review for biomass value chains in the European bioeconomy. Global Transitions, 3: 13-42. DOI: https://doi.org/10.1016/j.glt.2020.11.003
[46] Stern, L.W., El-Ansary, A.I. and Coughlan, A.T. 1996. Marketing Channels. London: Prentice Hall-International.
[47] Uzzi, B. 1997. Social Structure and Competition in Interfirm Networks: the Paradox of Embeddedness. Administrative Science Quarterly, 42: 35-67.
[48] Vimmerstedt, L., Bush, B.W., Hsu, D.D., Inman, D., and Peterson, S.O. 2014. Maturation of biomass-to-biofuels conversion technology pathways for rapid expansion of biofuels production: A system dynamics perspective. Biofuels Bioprod. Biorefining, 9: 158-176. DOI: https://doi.org/10.1002/bbb.1515
[49] Williamson, O.E. 1999. Strategy Research: Governance and Competence Perspectives. Strategic Management Journal, 20: 1087-1108.
Published
2023-06-02
How to Cite
LOHOSHA, Roman et al.
Organization of the System of Internal Marketing and Marketing of Interaction of Agricultural Enterprises for the Production of Biodiesel Based on Value Chain Analysis.
Journal of Environmental Management and Tourism, [S.l.], v. 14, n. 3, p. 823 - 841, june 2023.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/7811>. Date accessed: 03 dec. 2024.
doi: https://doi.org/10.14505/jemt.v14.3(67).21.
Section
Article
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.