Development of Marketing Tools to Raise Funds for Green Projects. Experience of the Republic of Kazakhstan
Abstract
The large-scale implementation of climate protection projects, the latest resource-saving and environmentally friendly technologies, and ecological construction measures for the green growth of national economies requires sound financial backing. The mobilization of financial resources for investment and innovation in the environmental area is currently carried out through increased operational activity on the part of banking institutions to stimulate the implementation of green projects along the principles of environmental and socially responsible financing. The development of the green investment market entails the emergence of new innovative marketing services, green investment marketing, which raises the need to develop the respective theoretical and methodological provisions of its use. The study demonstrates that the primary goals of green investment marketing are: the popularization and promotion of green investment among potential stakeholders to attract additional funds for the implementation of measures to achieve the indicative sustainable development goals; the provision of stakeholders with reliable, complete, up-to-date, and credible marketing information on green financial market trends, the structure and dynamics of demand for green investments, and the priorities of corporate and private investors; the development of an effective set of marketing communications to ensure the targeted promotion of green investments.
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[3] Cherian, J., and Jacob, J. 2012. Green marketing: A study of consumers’ attitude towards environmentally friendly products. Asían Social Science, 8(12): 117-26.
[4] Choi, I. 2001. Unit root tests for panel data. Journal of International Money and Finance, 20: 249-72.
[5] Chowdhury, T.U., Datta, R. and Mohajan, H.K. 2013. Green finance is essential for economic development and sustainability. International Journal of Research in Commerce and Management Studies, 3: 104-8.
[6] Degtev, G., Gladilina, I. Zhukov, V. and Vorontsov, A. 2022. Opportunities for public administration regulation tools to increase the sustainability of territorial development. Revista Jurídica, 1(68): 868-82.
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[11] Duran, C.D., Gogan, LM. Artene, A. and Duran, V. 2015. The components of sustainable development - A possible approach. Procedia Economics and Finance, 26: 806-11.
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[13] Eyraud, L., Clements, B. and Wane, A. 2013. Green investment: Trends and determinants. Energy Policy, 60: 852-65.
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[20] Karásek, J., and Pavlica, J. 2016. Green investment scheme: Experience and results in the Czech Republic. Energy Policy, 90: 121-30.
[21] Katrandjiev, H. 2016. Ecological marketing, green marketing, sustainable marketing: Synonyms оr аn evolution оf ideas? Economic Alternatives, 1: 71-82.
[22] Klarin, T. 2018. The concept of sustainable development: From its beginning to the contemporary issues. Zagreb International Review of Economics & Business, 21(1): 67-94.
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[33] Yan, Y.K., and Yazdanifard, R. 2014. The concept of green marketing and green product development on consumer buying approach. Global Journal of Commerce and Management Perspective, 3(2): 33-8.
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[35] Zhang, Y., and Berhe, H.M. 2022. The impact of green investment and green marketing on business performance: The mediation role of corporate social responsibility in Ethiopia’s Chinese textile companies. Sustainability, 14(7): 3883. DOI: http://dx.doi.org/10.3390/su14073883
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Published
2023-06-02
How to Cite
BOKAYEV, Zhanobek et al.
Development of Marketing Tools to Raise Funds for Green Projects. Experience of the Republic of Kazakhstan.
Journal of Environmental Management and Tourism, [S.l.], v. 14, n. 3, p. 689 - 697, june 2023.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/7794>. Date accessed: 19 apr. 2024.
doi: https://doi.org/10.14505/jemt.v14.3(67).08.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.