Tourism of Ukraine as a Type of Business before and during the War

Ilona YASNOLOB; Nataliia DEMIANENKO; Oleksandr GALYCH; Oleg GORB; Olena YEHOROVA; Roman LIPSKYI; Tetyana BOROVYK; Inna MYKOLENKO; Nataliia PROTSIUK

doi:10.14505/jemt.14.2(66).11

Ilona YASNOLOB Poltava State Agrarian University, Ukraine
Nataliia DEMIANENKO Poltava State Agrarian University, Ukraine
Oleksandr GALYCH Poltava State Agrarian University, Ukraine
Oleg GORB WSB University in Dąbrowa Górnicza, Poland
Olena YEHOROVA Poltava State Agrarian University, Ukraine
Roman LIPSKYI Poltava State Agrarian Academy, Ukraine
Tetyana BOROVYK Poltava State Agrarian University, Ukraine
Inna MYKOLENKO Poltava State Agrarian University, Ukraine
Nataliia PROTSIUK Khmelnytskyi Humanitarian and Pedagogical Academy, Ukraine

DOI: https://doi.org/10.14505/jemt.14.2(66).11

Abstract

Ukrainian tourism as a type of entrepreneurship before and during the war was analyzed in the article. It has been noted that Ukraine is a hospitable country, endowed with incredible nature, ancient culture and has delicious food. But since February 24, 2022, the country has completely lost inbound tourist traffic, business tourism came to a halt, and local tourism turned into the migration of internally displaced persons.

It has been determined that the longer the war in Ukraine continues, the more Europe suffers from it as well. Accordingly, the slogan “Stand with Ukraine”, which sounds like the call for help, was proposed to be transformed into “to visit and help”.

It has been studied that great opportunities will open up for inbound tourism after the war. At first, routes related to the war and remarkable post-war locations will be relevant. At the same time, the beauty and hospitality of Ukraine will attract tourists. After the victory, Ukraine will be among the top five countries in the world attractive to visit. The sky is open, or at least nominally safe.

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