Features of Rural Tourism as an Element of Kazakh Culture during the Pandemic Syndrome
Abstract
The article discusses the prospects for developing rural tourism as one of the tools for shaping the country's image during and after the pandemic period. The tourism sphere of Kazakhstan, in which there were noticeable changes during the pandemic, is analyzed. Areas infected with coronavirus infection were shown on the map. Also, separately studied the data of the tourism sector of the Akmola and Karaganda regions during the pandemic. Marketing and sociological surveys were conducted to find determine residents' opinion of holiday destinations during the pandemic. In the example of neighboring regions of Akmola and Karaganda regions, some tourist objects contributing to the formation of the image and development of rural tourism were highlighted and marked on the map.
The key strengths of rural tourism development for the Republic of Kazakhstan, which can contribute to the sustainable formation of the country's image, are identified and recommended. The article compares the effects of COVID-19 and its impact on tourism development. Thus, the pandemic allows the development of domestic tourism in the country, due to which the population began to choose and give preference to tourist sites and routes within the country.
References
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[2] Abilda, K. 2021. It started with Balkhash. Available at: https://egemen.kz/article/289989-balqashtan-bastau-aldy
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[17] Marques, C. P., Guedes, A., and Bento, R. 2021. Rural tourism recovery between two COVID-19 waves: the case of Portugal. Current Issues in Tourism, 25(6): 857-863. DOI: 10.1080/13683500.2021.1910216
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[19] Polukhina, A., et al. 2021. The Concept of Sustainable Rural Tourism Development in the Face of COVID-19 Crisis: Evidence from Russia. Journal of Risk and Financial Management, 14, 1: 38. DOI:https://doi.org/10.3390/jrfm14010038
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[22] Sharma, G. D., Thomas, A., and Paul, J. 2021. Reviving tourism industry post-COVID-19: A resilience-based framework. Tourism Management Perspectives, 37, 100786. DOI: https://doi.org/10.1016/j.tmp.2020.100786
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[27] Tleubayeva, A. 2018. Rural Tourism as One of the Priority Factors for Sustainable Development of Rural Territories in Kazakhstan. Journal of Environmental Management and Tourism, 6(30): 1312 – 1326. DOI:10.14505/jemt.v9.6(30).21
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[31] Vaishar, A. and Šťastná, M. 2020. Impact of the COVID-19 pandemic on rural tourism in Czechia Preliminary considerations. Current Issues in Tourism, 25(2): 187-191. DOI: 10.1080/13683500.2020.1839027
[32] Yerzhanova, S. K. 2011. The Role of entrepreneurship in the development of rural tourism. Vestnik KarGU. Available at: https://articlekz.com/article/5586
[33] *** Aviapages. 2020. The most visited tourist destinations in the world. Retrieved. Available at: https://www.aviapages.ru/ docs/114-camye-poseschaemye-turisticheskie-napravleniya-v-mire
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[41] *** Qansonar.com. 2019. The fifth regional dog show was held in the Osakarovsky district of the Karaganda region. Available at: https://qansonar.com/dogbreeding/385-pyatyj-regionalnyj-smotr-sobak-proshel-v-osakarovskom-rajone-karagandinskoj-oblasti
[42] *** Stat.gov.kz. 2019. Strategic planning of the Republic of Kazakhstan National Bureau of Statistics and reform. Available at: agency. www.stat.gov.kz
[43] *** The impact of COVID-19 on tourism. 2020. Available at: https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2020-08/UN-Tourism-Policy-Brief-Visuals.pdf
[44] *** UNWTO. 2019. Resource efficiency in tourism. Available at: https://www.unwto.org/sustainable-development/resource-efficiency-in-tourism
[45] *** Uvp-akmo.gov.kz. 2021. A unique family wellness center has appeared in the Birzhan Sal district of Akmola region. Available at: http://uvp-akmo.gov.kz/content/unikalynyy-semeynyy-ozdorovitelynyy-centr-poyavilsya-v-rayone-birghan
Published
2023-03-31
How to Cite
TLEUBAYEVA, Aitolkyn et al.
Features of Rural Tourism as an Element of Kazakh Culture during the Pandemic Syndrome.
Journal of Environmental Management and Tourism, [S.l.], v. 14, n. 2, p. 398 - 416, mar. 2023.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/7689>. Date accessed: 21 nov. 2024.
doi: https://doi.org/10.14505/jemt.v14.2(66).10.
Section
Article
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.