The Applications of Technology Acceptance Models in Tourism and Hospitality Research: A Systematic Literature Review
Abstract
This paper aims to answer four fundamental questions: (1) What scientific journals have published papers on the application of the Technology Acceptance Models (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) in tourism and hospitality research? (2) In what context have the TAM and UTAUT models emerged in tourism and hospitality research? (3) Which types of TAM and UTAUT have attracted interest in tourism and hospitality research? (4) What methodologies are used in the applications of TAM and UTAUT in tourism research? The design of this study corresponds to establishing the framework for future research on TAM and UTAUT in tourism by outlining what is currently known. Based on 40 papers published between 2017 and 2022, the methodology consists of an analysis of studies that have been conducted in tourism and hospitality using technology adoption theories (TAM and UTAUT). A systematic literature review is the ideal approach for the current state with a focus on the application of the theories of TAM and UTAUT models. Based on an analysis of 40 studies, mobile applications and social media marketing emerged as the most prevalent constructs. This paper proposes a summary of potential paths for future studies, offering possibilities and guidelines.
References
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[4] Ali, Jabir, and Sushil Kumar. 2011. Information and Communication Technologies (ICTs) and Farmers’ Decision-Making across the Agricultural Supply Chain. International Journal of Information Management, 31(2): 149-59. DOI: https://doi.org/10.1016/j.ijinfomgt.2010.07.008
[5] Alraja, Mansour. 2015 User Acceptance of Information Technology: A Field Study of an E-Mail System Adoption from the Individual Students’ Perspective. Mediterranean Journal of Social Sciences 6 (1 novembre 2015). DOI: https://doi.org/10.5901/mjss.2015.v6n6s1p19
[6] Alsharif, F. F. 2013. Investigating the Factors Affecting Online Shopping Adoption in Saudi Arabia (Doctoral Dissertation). Software Technology Research Laboratory, De Montfort University.
[7] Alt, Rainer, and Klein, S. 2011. Twenty years of electronic markets research—looking backwards towards the future. Electronic Markets, 21(1): 41-51.
[8] Anderson, J. E., and Schwager, P. H. 2004. SME adoption of wireless LAN technology: applying the UTAUT model. In Proceedings of the 7th annual conference of the southern association for information systems, 7: 39-43.
[9] Ashcroft, E. et al. 2019. Resistance to the adoption of ICTs in independent restaurants: insights from China & the UK. e-Review of Tourism Research 16(2/3).
[10] Bae, So Young, and Ju Hyoung Han. 2020. Considering Cultural Consonance in Trustworthiness of Online Hotel Reviews among Generation Y for Sustainable Tourism: An Extended TAM Model. Sustainability, 12(7) (janvier 2020): 2942. DOI: https://doi.org/10.3390/su12072942
[11] Budiasa, I. M., Suparta, I. K. and Nadra, N.M. 2018. Factors that influencing the usage of global distribution system. In Journal of Physics: Conference Series, 953:012053. IOP Publishing.
[12] Çakir, O., and Çiftçi. Ş.F. 2019. Investigating Domestic Tourists’ Intentions to Use Mobile Tourism Applications within the Context of UTAUT Model. Theory and Practice in Social Sciences 570.
[13] Carbonell, P., and Rodríguez Escudero, A.I. 2010. The effect of market orientation on innovation speed and new product performance. Journal of Business & Industrial Marketing.
[14] Carlisle, S., Stanislav I., and Dijkmans, C. 2021. The digital skills divide: evidence from the European tourism industry. Journal of Tourism Futures.
[15] Chang, M., et al. 2022. Acceptance of Tourism Blockchain Based on UTAUT and Connectivism Theory. Technology in Society, 71 (1 novembre 2022): 102027. DOI: https://doi.org/10.1016/j.techsoc.2022.102027
[16] Chen, Xiaoru, and Zhou Li. 2020. Research on the behavior of college students’ online tourism booking based on TAM. Journal of Service Science and Management 13(01): 28.
[17] Chou, S.-F., et al. 2022. Identifying the critical factors for sustainable marketing in the catering: The influence of big data applications, marketing innovation, and technology acceptance model factors. Journal of Hospitality and Tourism Management, 51: 11-21.
[18] Chuang, C.-M. 2020. A current travel model: smart tour on mobile guide application services. Current Issues in Tourism 23(18) (16 septembre 2020): 2333-52. DOI: https://doi.org/10.1080/13683500.2019.1631266
[19] Dávid, L., & Sz\Hucs, C. 2009. Building of networking, clusters and regions for tourism in the Carpathian Basin via information and communication technologies. Netcom. Réseaux, communication et territoires, 23-1/2, 63-74.
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[21] Davis, F. D. 1989. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3): 319-40. DOI: https://doi.org/10.2307/249008
[22] Davis, F. D., Bagozzi, R. P. and Warshaw, P. R. 1989. User acceptance of computer technology: A comparison of two theoretical models. Management science, 35(8): 982-1003.
[23] Davis, F. D., Bagozzi, R. P. and Warshaw, P. R. 1992. Extrinsic and intrinsic motivation to use computers in the workplace 1. Journal of applied social psychology, 22(14): 1111 - 32.
[24] Diaz, M. C., and Loraas, T. 2010. Learning new uses of technology while on an audit engagement: Contextualizing general models to advance pragmatic understanding. International Journal of Accounting Information Systems 11(1): 61-77.
[25] El archi, Y., and Benbba B. 2021. Adoption et utilisation des outils digitaux dans les organisations touristiques : Cas de la destination Agadir. International Journal of Accounting, Finance, Auditing, Management and Economics, novembre 2021. DOI: https://doi.org/10.5281/zenodo.5730566
[26] Go, Hanyoung, Myunghwa Kang, and SeungBeum Chris Suh. 2020. Machine learning of robots in tourism and hospitality: interactive technology acceptance model (iTAM) – cutting edge. Tourism Review 75(4): 625-36. DOI: https://doi.org/10.1108/TR-02-2019-0062
[27] Goh, E., and Wen, J. 2021. Applying the technology acceptance model to understand hospitality management students’ intentions to use electronic discussion boards as a learning tool. Journal of Teaching in Travel & Tourism 21(2): 142-54. DOI: https://doi.org/10.1080/15313220.2020.1768621
[28] Gu, Dongxiao, Salman Khan, Ikram Ullah Khan, and Safeer Ullah Khan. 2019. Understanding mobile tourism shopping in Pakistan: An integrating framework of innovation diffusion theory and technology acceptance model. Mobile Information Systems 2019.
[29] Gupta, A., and Dogra, N. 2017. Tourist adoption of mapping apps: a UTAUT2 perspective of smart travellers. Tourism and hospitality management 23(2): 145 - 61.
[30] Hamid, A. A., et al. 2016. The Effects of Perceived Usefulness and Perceived Ease of Use on Continuance Intention to Use E-Government. Procedia Economics and Finance, 7th International Economics & Business Management Conference (IEBMC 2015), 3): 644 - 49. DOI: https://doi.org/10.1016/S2212-5671(16)00079-4
[31] Hamner, M., and Qazi, R. 2009. Expanding the technology acceptance model to include additional factors such as personal utility. Government Information Quarterly 26(2): 128 - 36.
[32] Hamouda, M. 2022. Mobile Applications in Tourism: Examining the Determinants of Intention to Use. International Journal of Technology and Human Interaction (IJTHI) 18(1): 1 - 13.
[33] Hua, L. Y., Ramayah, T., Ping, T. A. and Jun-Hwa, C. 2017. Social media as a tool to help select tourism destinations: The case of Malaysia. Information Systems Management 34(3): 265 - 79.
[34] Huang, Y.-C., Chang, L. L., Yu, C.-P. and Chen, J. 2019. Examining an extended technology acceptance model with experience construct on hotel consumers’ adoption of mobile applications. Journal of Hospitality Marketing & Management, 28(8): 957 - 80.
[35] Ismail, M.N. I., et al. 2020. Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): an exploratory factor analysis. Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 12(1): 1- 17.
[36] Ives, B., and Olson, M. H. 1984. User involvement and MIS success: A review of research. Management science 30(5): 586 - 603.
[37] Khalilzadeh, J., Ozturk, A. B. and Bilgihan, A. 2017. Security-Related Factors in Extended UTAUT Model for NFC Based Mobile Payment in the Restaurant Industry. Computers in Human Behavior 70: 460 - 74. DOI:https://doi.org/10.1016/j.chb.2017.01.001
[38] Kim, M. J., and Hall, C.M. 2020. What drives visitor economy crowdfunding? The effect of digital storytelling on unified theory of acceptance and use of technology. Tourism Management Perspectives, 34: 100638.
[39] Kuo, T.-S., et al. 2019. Adoption of Mobile Applications for Identifying Tourism Destinations by Travellers: An Integrative Approach. Journal of Business Economics and Management 20(5): 860 - 77. DOI:https://doi.org/10.3846/jbem.2019.10448
[40] Le Thi, P. A., et al. 2022. Stakeholders’participation intention towards a sustainable destination management system. Journal of Sustainability Science and Management, 17(1): 66 - 83.
[41] Lin, S.-Y., Juan, P.-J. and Lin, S.-W. 2020. A tam framework to evaluate the effect of smartphone application on tourism information search behavior of foreign independent travelers. Sustainability 12(22): 9366.
[42] Lu, Y., Colak, A. and Zhang, J. 2022. What Motivates Tourists’ Responsible Behavior? An Investigation Based on the Extensive Socialized Model of UTAUT. Mathematical Problems in Engineering 2022.
[43] Madila, S. S., Marwa, J., Dida, M. A. and Kaijage, S. 2022. Tourism SMEs usage of Social Media Analytics as their Business Intelligence Tool.
[44] Matikiti, R., Mpinganjira, M. and Roberts-Lombard, M. 2018. Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to Examine Social Media Marketing Use in the South African Tourism Industry. SA Journal of Information Management 20(1): 12. DOI:https://doi.org/10.4102/sajim.v20i1.790
[45] Melián-González, S., Gutiérrez-Taño, D. and Bulchand-Gidumal, J. 2021. Predicting the intentions to use chatbots for travel and tourism. Current Issues in Tourism, 24(2): 192 - 210.
[46] Min, S., So, K. K. F. and Jeong, M. 2019. Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model. Journal of Travel & Tourism Marketing, 36(7): 770 - 83. DOI: https://doi.org/10.1080/10548408.2018.1507866
[47] Mizanur, R. M., and Sloan. T. R. 2017. User adoption of mobile commerce in Bangladesh: Integrating perceived risk, perceived cost and personal awareness with TAM. International Technology Management Review, 103 - 24.
[48] Nizar, N. N.M., and Rahmat, M. K. 2018. Examining the museum visitors’ use of mobile technology through technology acceptance model (TAM). Journal of Tourism, Hospitality, and Event Management, 3(11): 14 -24.
[49] Novotny, Á., Dávid, L., and Csáfor, H. 2015. Applying RFID technology in the retail industry–benefits and concerns from the consumer’s perspective. Amfiteatru Economic Journal, 17(39): 615 - 631.
[50] Nuryyev, G., et al. 2020. Blockchain Technology Adoption Behavior and Sustainability of the Business in Tourism and Hospitality SMEs: An Empirical Study. Sustainability, 12(3): 1256. DOI:https://doi.org/10.3390/su12031256
[51] Okumus, B., Ali, F., Bilgihan, A. and Ozturk A. B. 2018. Psychological factors influencing customers’ acceptance of smartphone diet apps when ordering food at restaurants. International Journal of Hospitality Management, 72: 67 - 77.
[52] Oncioiu, I., and Priescu, I. 2022. The Use of Virtual Reality in Tourism Destinations as a Tool to Develop Tourist Behavior Perspective. Sustainability, 14(7): 4191.
[53] Ong, C.-S., Lai, J.-Y. and Wang, Y.-S. 2004Factors affecting engineers’ acceptance of asynchronous e-learning systems in high-tech companies. Information & management 41(6): 795 - 804.
[54] Palau-Saumell, R., Forgas-Coll, S., Sánchez-García, J. and Robres, E. 2019. User acceptance of mobile apps for restaurants: An expanded and extended UTAUT-2. Sustainability 11(4): 1210.
[55] Paulo, M. M., Rita, P., Oliveira, T. and Moro, S. 2018. Understanding mobile augmented reality adoption in a consumer context. Journal of Hospitality and Tourism Technology, 9(2): 142 - 57.
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Published
2023-03-31
How to Cite
EL ARCHI, Youssef; BENBBA, Brahim.
The Applications of Technology Acceptance Models in Tourism and Hospitality Research: A Systematic Literature Review.
Journal of Environmental Management and Tourism, [S.l.], v. 14, n. 2, p. 379 - 391, mar. 2023.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/7687>. Date accessed: 25 apr. 2024.
doi: https://doi.org/10.14505/jemt.v14.2(66).08.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.