The Effectiveness of Attractions in Increasing the Visits of Tourists in Samosir, North Sumatera
Abstract
This research aims to analyse the effectiveness of attractions in increasing the visits of tourists. This research used quantitative. The research population was the communities of tourist villages, and the tourists who came to visit Samosir, North Sumatera, while the research samples were 50 people taken by random sampling technique. The techniques of research data collection were documentation studies, questionnaires, observations and interviews. The data analysis technique used is simple linear regression. The results of the study conclude that there was a positive and significant contribution between the effectiveness of attractions on the visits of tourists in the tourism village of Samosir, North Sumatera. Suggestions for this research need to increase the quantity and quality of attractions based on Batak culture periodically and continuously such as festivals of songs, dances and Batak cultural arts so that they attract tourists to visit in Samosir, North Sumatera.
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[2] Becken, S. and Simmons, D.G. 2002. Understanding energy consumption patterns of tourist attractions and activities in New Zealand. Tourism Management, 23 (2002): 343–354. DOI: 10.1016/50261-5177(01)00091-7
[3] Chou, M. C. 2013. Does Tourism Development Promote Economic Growth in Transition Countries? A Panel Data Analysis. Economic Modelling, 33: 226-32. DOI: 10.1016/j.econmod.2013.04.024
[4] Damanik, J. and Yusuf, M. 2021. Effects of perceived value, expectation, visitor management, and visitor satisfaction on revisit intention to Borobudur Temple, Indonesia. Journal of Heritage Tourism, pp.1-16. DOI:10.1080/1743873X.2021.1950164
[5] Darnell, A.C. and Johnson, P.S. 2001. Repeat visits to attractions: a preliminary economic analysis. Tourism management, 22(2): 119-126. DOI: 10.1016/50261-5177(00)00036-4
[6] Feigenbaum, A.V. 1986. Total Quality Service. Singapore: McGraw Hill Book Co.
[7] Fritz, F., Susperregui, A. and Linaza, M.T. 2005. Enhancing cultural tourism experiences with augmented reality technologies. 6th International Symposium on Virtual Reality, Archaeology and Cultural Heritage (VAST). DOI: 10.5772/51644
[8] Garvin, David A. 1988. Managing Quality: The Strategic and Competitive Edge. New York: The Free Press.
[9] Gibson, J.L., Ivancevich, J.M. and Donnelly Jr, J.H. 1991. Organisations: Behaviour, Structure, Processes. Homewood, I1: Richard D. Irwin.
[10] Gilmore, A and Rentscheler, R. 2002. Changes in museum management: From a custodial emphasis to a marketing emphasis. Journal of Management Development, 21(10): 745-760. DOI:10.1108/02621710210448020
[11] Gretzel, U., Mitsche, N., Hwang, Y.H. and Fesenmaier, D.R. 2004. Tell me who you are and I will tell you where to go: Use of travel personalities in destination recommendation systems. Information Technology & Tourism, 7(1): 3-12. DOI: 10.3727/1098305042781129
[12] Haekase, Y.E., Nursalam, N. and Toda, H. 2020. The effective Village-Owned Enterprises (BUMDes) Sehati in Nekmese Village Amarasi Sub-District, South Kupang Regency. Journal of Sustainable Tourism and Entrepreneurship, 1(3): 217-230. DOI: 10.35912/joste.v1i3.277
[13] Hansemark, O.C. and Albinsson, M. 2004. Customer satisfaction and retention: the experiences of individual employees. Managing Service Quality: An International Journal, 14(1): 40-57. DOI:10.1108/09604520410513668
[14] Hidayat. 1986. Theory of Effectiveness in Employee Performance. Yogyakarta: Gajah Mada University Press.
[15] Hill, N., Brierley, J. and MacDougall, R. 2017. How to measure customer satisfaction. Routledge.
[16] Komariah, N., Saepudin, E. and Rodiah, S. 2018. Development of tourist villages based on local wisdom. Journal of Environmental Management & Tourism, 6 (30): 1172-1177. DOI: 10.14505/jemt.v9.6(30).05
[17] Morozov, M.A. and Morozova, N.S. 2016. Attractive tourist destinations as a factor of its development. Journal of Environmental Management and Tourism, 7(1): 13. DOI: 10.14505/jemt.v7.1(13).00
[18] Nainggolan, F.M, et al. 2020. Tourism Development Strategy for the Lake Toba Area. Proceedings of The International Conference on Culture Heritage. Sustainable Tourism and Innovation Technologies (CESIT).
[19] Revida, E. and Munthe, H.M. 2020. Implementation Model of Tourism Village Policy to Enhance Community Participation at Meat Tourism Village Toba Samosir North Sumatera. International Journal of Innovation, Creativity and Change, 11(10): 430-444.
[20] Revida, E. and Purba, S. 2018. Community participation based on social capital to enhance tourist visit at Lake Toba Parapat North Sumatera. CSSPO International Conference 2018: Towards Inclusive & Sustainable Agriculture–Harmonising Environmental, Social and Economic Dimensions: Is it Possible? 52, 00015. DOI: 10.1051/e3sconf/20185200015
[21] Revida, E., Siahaan, A.Y.S. and Purba, S. 2018. The influence of social capital towards the quality of community tourism services in Lake Toba Parapat North Sumatera. IOP Conference Series: Earth and Environmental Science. DOI: 10.1088/1755-1315/126/1/012087
[22] Revida, E., Trimurni, F, and Purba, S. 2021. The innovation of tourist villages to enhance tourist visits in Samosir, North Sumatera. Review of International Geographical Education Online, 11(5): 2526–2533. DOI:10.48047/rigeo.11.05.150
[23] Richards, G. and Wilson, J. 2006. Developing creativity in tourist experiences: A solution to the serial reproduction of culture? Tourism management, 27(6):1209-1223. DOI: 10.1016/j.tourman.2005.06.002
[24] Robbins, S.P. 2010. Essentials of Organisational Behaviour. 8th Edition, Pearson Education, Inc., Prentice Hall.
[25] Yoeti, O.A. 2003. Tours and Travel Marketing. Jakarta: Pradnya Paramitha.
Published
2022-12-31
How to Cite
REVIDA, Erika et al.
The Effectiveness of Attractions in Increasing the Visits of Tourists in Samosir, North Sumatera.
Journal of Environmental Management and Tourism, [S.l.], v. 13, n. 8, p. 2240 - 2247, dec. 2022.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/7502>. Date accessed: 05 july 2025.
doi: https://doi.org/10.14505/jemt.13.8(64).16.
Section
Article
Copyright© 2025 The Author(s). Published by ASERS Publishing 2025. This is an open access article distributed under the terms of CC-BY 4.0 license.