Knowledge Map of Chinese Tourists Travelling to Thailand: Based on the Bibliometric Method
Abstract
Chinese tourists have essential economic and cultural exchange values for Thai tourism. The present research on Chinese tourists traveling to Thailand (CTTT) has made a significant breakthrough, but it rarely observes the research status quo, hot spots, and the future based on bibliometric methods and visualization technology. Based on 710 articles on the Web of Science (WoS), Cite Space visualization technology was used to analyze the publishing trend of CTTT, authors, institutions, countries, keywords, and categories, and build a knowledge map about CTTT. The study found that although the positive trend of published articles indicates excellent future development, the overall number of published articles is not ideal. Moreover, research on this topic has made significant progress and breakthroughs in the healthcare field, meaning that there is still much research space in the business and economic areas. Thai institutions and scientific research institutions and their scholars have significantly contributed to CTTT. They focus more on healthcare, disease, health, sexual safety, and equality in travel. Although there is an increasing focus on consumer behavior, habits, and models, However, the research on CTTT under the background of the digital economy, sharing economy, big data, artificial intelligence, and the COVID-19 pandemic is of great research value. Therefore, this study encourages different countries, institutions, and scholars to do more on this topic. Furthermore, interdisciplinary research is even more critical.
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[15] Hess, J. S. (2019). Thailand: Too popular for its own good. Overtourism, 111-124. DOI:https://doi.org/10.1017/trn.2013.1
[16] Huang, S. S., Shao, Y., Zeng, Y., Liu, X., & Li, Z. 2021. Impacts of COVID-19 on Chinese nationals' tourism preferences. Tourism management perspectives, 40, 100895. DOI:https://doi.org/10.1016/j.tmp.2021.100895
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[18] Jia, R., and Zhao, M. 2021. Data research on chinese tourists to thailand in the digital era. In The Sixth International Conference on Information Management and Technology (pp. 1-6). doi:10.1007/s11069-015-1898-0, https://dl.acm.org/doi/10.1145/3465631.3465905
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[20] Kerdpitak, C., Kerdpitak, N., Pongpeng, T., Pungnirund, B. 2022. Development of Historical and Cultural Tourism Areas for the Competitive Business of U-don Thani Province. International Journal of Health Sciences, (V), 271-285. DOI: https://doi.org/10.53730/ijhs.v6nS5.5226
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Published
2022-12-31
How to Cite
FU, Haiying; SUTUNYARAK, Chonlavit.
Knowledge Map of Chinese Tourists Travelling to Thailand: Based on the Bibliometric Method.
Journal of Environmental Management and Tourism, [S.l.], v. 13, n. 8, p. 2144 - 2160, dec. 2022.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/7493>. Date accessed: 25 apr. 2024.
doi: https://doi.org/10.14505/jemt.v13.8(64).07.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.