Shariah-Based Hospitality, Competitive Advantage and Tourists’ Revisiting Interest on Indonesia Tourism
Abstract
Along with the increase in tourist destinations, hotels also increase, ranging from cheap to expensive ones. The promotion of the hotel was well done. However, the low quality of service resulted in the hotel losing guests. Excellence in the hospitality promotion sector is part of the hotel industry's success. For Muslim-majority countries, one of the influential factors in hotel selection is the Halal brand. This study aims to investigate the effect of Sharia-based hospitality hotels on competitive advantage and tourists' revisiting interest. This study uses the method of the Structural Equation Model (SEM). There were 140 respondents consisting of guests, staff, and managers of Shariah hotels in West Java, Indonesia. The sampling technique used in this research was purposive sampling. Hypothetical testing results showed that Shariah-based hospitality hotels significantly affect competitive advantage and tourists' revisiting interest. The competitive advantage significantly affects tourists' revisiting interests. Shariah-based hotel hospitality's creativity and innovation create superior competitiveness and foster interest in staying again. Shariah hotel marketing is not just advertising in digital media but also paying attention to customer feedback.
References
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[14] Darvishmotevali, M., Altinay, L. and Köseoglu, M.A. 2020. The Link between Environmental Uncertainty, Organizational Agility, and Organizational Creativity in the Hotel Industry. International Journal of Hospitality Management, 87 (May): 102499. DOI: https://doi.org/10.1016/j.ijhm.2020.102499
[15] Dhameria, V., Ghozali, I., Hidayat, A. and Aryanto, V.D.W. 2021. Networking Capability, Entrepreneurial Marketing, Competitive Advantage, and Marketing Performance. Uncertain Supply Chain Management, 9 (4): 941–48. DOI: https://doi.org/10.5267/j.uscm.2021.7.007
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[17] Djunaid, I. S. 2018. Analisa Bauran Pemasaran (Marketing Mix) Jasa Penginapan Berbasis Syariah Di Hotel Sofyan Inn Srigunting Bogor. Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services, 1(1). DOI: https://doi.org/10.30813/fame.v1i1.1329
[18] Dwyer, L., et al. 2009. Destination and Enterprise Management for a Tourism Future. Tourism Management 30 (1): 63–74. DOI: https://doi.org/10.1016/j.tourman.2008.04.002
[19] Eid, R., Agag, G. and Shehawy, Y. M. 2021. Understanding Guests’ Intention to Visit Green Hotels. Journal of Hospitality & Tourism Research, 45 (3): 494–528. DOI: https://doi.org/10.1177/1096348020947800
[20] Enke, M., Geigenmüller, A. and Leischnig, A. 2022. Commodity Marketing: An Introduction into Key Concepts and Processes BT - Commodity Marketing: Strategies, Concepts, and Cases. In Management for Professionals, edited by Margit Enke, Anja Geigenmüller, and Alexander Leischnig, 3–20. Cham: Springer International Publishing. DOI: https://doi.org/10.1007/978-3-030-90657-3_1
[21] Fahimi, A., Akadiri, S.S., Seraj, M. and Akadiri, A. C. 2018. Testing the Role of Tourism and Human Capital Development in Economic Growth. A Panel Causality Study of Micro States. Tourism Management Perspectives, 28: 62–70. DOI: https://doi.org/10.1016/j.tmp.2018.08.004
[22] Ghozali, I. 2008. Structural Equation Modeling: Alternative Method with Partial Least Square (Pls). Semarang, Indonesia.
[23] Gudkov, A. 2021. Does the Tourism Industry Help to Fight COVID-19? Journal of Policy Research in Tourism, Leisure and Events, October, 1–6. DOI: https://doi.org/10.1080/19407963.2021.1994580
[24] Hossain, M. S., Kannan, S. N. and Nair, S. K. K. R. 2021. Factors Influencing Sustainable Competitive Advantage in the Hospitality Industry. Journal of Quality Assurance in Hospitality & Tourism, 22 (6): 679–710. DOI: https://doi.org/10.1080/1528008X.2020.1837049
[25] Jeaheng, Y., Al-Ansi, A. and Han, H. 2020. Impacts of Halal-Friendly Services, Facilities, and Food and Beverages on Muslim Travelers’ Perceptions of Service Quality Attributes, Perceived Price, Satisfaction, Trust, and Loyalty. Journal of Hospitality Marketing & Management, 29 (7): 787–811. DOI:https://doi.org/10.1080/19368623.2020.1715317.
[26] Junaidi, J. 2020. Halal-Friendly Tourism and Factors Influencing Halal Tourism. Management Science Letters, 1755–62. DOI: https://doi.org/10.5267/j.msl.2020.1.004
[27] Kamri, Nor’Azzah, et al. 2018. “Management of Sharia Compliant Hotel in Malaysia: The Experiences of Waqf Hotels BT - Proceedings of the 3rd International Halal Conference (INHAC 2016).” In , edited by Nurhidayah Muhammad Hashim, Nur Nafhatun Md Shariff, Siti Fatahiah Mahamood, Hanifah Musa Fathullah Harun, Mohd Solahuddin Shahruddin, and Azri Bhari, 373–83. Singapore: Springer Singapore.
[28] Karim, Rashed Al, and Md Karim Rabiul. 2022. The Relationships of Corporate Sustainability, Customer Loyalty, and Word of Mouth: The Mediating Role of Corporate Image and Customer Satisfaction. Journal of Quality Assurance in Hospitality & Tourism, October, 1–21. DOI:https://doi.org/10.1080/1528008X.2022.2135054
[29] Kimpakorn, N., and Tocquer, G. 2010. Service Brand Equity and Employee Brand Commitment. Journal of Services Marketing, 24 (5): 378–88. DOI: https://doi.org/10.1108/08876041011060486
[30] Kuncoro, W., and Suriani, W. O. 2018. Achieving Sustainable Competitive Advantage through Product Innovation and Market Driving. Asia Pacific Management Review, 23 (3): 186–92. DOI:https://doi.org/10.1016/j.apmrv.2017.07.006
[31] Kwarteng, A., Dadzie, S.A. and Famiyeh, S. 2016. Sustainability and Competitive Advantage from a Developing Economy. Journal of Global Responsibility, 7 (1): 110–25. DOI: https://doi.org/10.1108/JGR-02-2016-0003
[32] Lagatama, P., and Putra, N. D. 2020. Aktivitas Yoga Sebagai Produk Pemasaran Jasa Wisata Spiritual. PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA, 5 (1): 30–34. (in Indonesian)
[33] Li, Xiang (Robert), et al. 2011. When East Meets West: An Exploratory Study on Chinese Outbound Tourists’ Travel Expectations. Tourism Management 32 (4): 741–49. DOI:https://doi.org/https://doi.org/10.1016/j.tourman.2010.06.009
[34] Lockwood, A., and Pyun, K. 2019. How Do Customers Respond to the Hotel Servicescape?” International Journal of Hospitality Management, 82 (September): 231–41. DOI: https://doi.org/10.1016/j.ijhm.2019.04.016
[35] Masly, D., and Wardi, Y. 2021. “The Effect of Competitive Advantage, The Role of Information Technology on Revisit Intention in Nagari Tuo Pariangan: Tourist Satisfaction as an Intervening Variable.” In Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020), 598–605. Atlantis Press.
[36] Nair, G. K. 2019. Dynamics of Pricing and Non-Pricing Strategies, Revenue Management Performance and Competitive Advantage in Hotel Industry. International Journal of Hospitality Management, 82 (September): 287–97. DOI: https://doi.org/10.1016/j.ijhm.2018.10.007
[37] Nelson, K. M., et al. 2021. Tourist Willingness to Pay for Local Green Hotel Certification. Edited by Yueming Qiu. PLOS ONE, 16 (2): e0245953. DOI: https://doi.org/10.1371/journal.pone.0245953
[38] Okoroh, M.I., Jones, C. and Ilozor, B.D. 2002. FM Application in the Hospitality Sector. Facilities, 20 (7/8): 239–50. DOI: https://doi.org/10.1108/02632770210435152
[39] Park, E., Kang, J., Choi, D. and Han, J. 2020. Understanding Customers’ Hotel Revisiting Behaviour: A Sentiment Analysis of Online Feedback Reviews. Current Issues in Tourism, 23 (5): 605–11. DOI:https://doi.org/10.1080/13683500.2018.1549025
[40] Rachmiatie, A., Rahmafitria, F., Suryadi, K. and Larasati, A. R. 2022. Classification of Halal Hotels Based on Industrial Perceived Value: A Study of Indonesia and Thailand. International Journal of Tourism Cities, 8 (1): 244–59. DOI: https://doi.org/10.1108/IJTC-04-2021-0063
[41] Rafiki, A. 2019. Impact, Perception and Challenges Due to Halal Certification: The Case of Zulaikha Shop BT - Management of Shari’ah Compliant Businesses: Case Studies on Creation of Sustainable Value. In , edited by Ezlika M Ghazali, Dilip S Mutum, Mamunur Rashid, and Jashim U Ahmed, 139–53. Cham: Springer International Publishing. DOI: https://doi.org/10.1007/978-3-030-10907-3_12
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Published
2022-12-31
How to Cite
NASIR, Abdul et al.
Shariah-Based Hospitality, Competitive Advantage and Tourists’ Revisiting Interest on Indonesia Tourism.
Journal of Environmental Management and Tourism, [S.l.], v. 13, n. 8, p. 2134 - 2143, dec. 2022.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/7492>. Date accessed: 20 apr. 2024.
doi: https://doi.org/10.14505/jemt.v13.8(64).06.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.