The Impact of Tourism Management on Firm Performance: Chiang Mai Tourism Industry Perspective
Abstract
Due to the important of tourism industry, the entrepreneurs in tourism supply chain should concern about information sharing in order to increase service quality and the firm performance. However, there is limited study focusing on the impact of information sharing factor toward firm performance especially in tourism sector. This research aims to examined the consistency of structural equation modelling of an impact of information sharing on firm performance for tourism industry. Questionnaires were distributed to 280 participants in tourism industry in Chiang Mai, Thailand. Data were analysed by the analysis of CFA and SEM via LISREL 8.54. The structural equation modelling in information sharing and the performance of tourism industry in Chiang Mai were consistent with empirical data (χ²/df = 2.10, GFI = 0.88, AGFI = 0.98, RMSEA = 0.03, PCLOSE = 0.98, NFI = 0.98, IFI = 0.99 and CFI = 0.97). The SEM results presents that information sharing factor is positively relationship with tourism supply chain, service quality and firm performance variables. Also, Service quality is significant positive impact on Firm performance through information sharing at 0.01. Therefore, tourism supply chain and service quality with considering on information sharing can lead to the increasing of the firm performance.
References
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[12] Golob, T. F. 2003. Structural equation modeling for travel behavior research. Transportation Research Part B: Methodological, 37(1): 1-25. DOI: https://doi.org/10.1016/S0191-2615(01)00046-7
[13] Gunasekaran, A., Patel, C. and McGaughey, R. E. 2004. A framework for supply chain performance measurement. International journal of production economics, 87(3): 333-347. DOI:https://doi.org/10.1016/j.ijpe.2003.08.003
[14] Hair, J. F., Black, W. C. and B. J. Babin. 2010. Multivariate data analysis: A global perspective, Pearson Education Inc, New Jersey.
[15] Handfield, R. B., Ragatz, G.L., Petersen, K.J. and Monczka, R. M. 1999. Involving suppliers in new product development. California management review, 42(1): 59-82. DOI: https://doi.org/10.2307/41166019
[16] Jain, S.K., and Gupta, G. 2004. Measuring service quality: SERVQUAL vs. SERVPERF scales. Vikalpa, 29(2): 25-38. DOI: https://doi.org/10.1177/0256090920040203
[17] Jiang, Qijie, and Ge Ke. 2019. Information sharing and bullwhip effect in smart destination network system. Ad Hoc Networks, 87: 17-25. DOI: 10.1016/j.adhoc.2018.07.006
[18] Kaplan, R.S., and Norton, D.P. 2001. Transforming the balanced scorecard from performance measurement to strategic management: Part II. Accounting horizons, 15(2): 147-160. DOI:https://doi.org/10.2308/acch.2001.15.2.147
[19] Kumar, K., and Van Dissel, H.G. 1996. Sustainable collaboration: managing conflict and cooperation in interorganizational systems. MIS quarterly, 20(3): 279-300. DOI: https://doi.org/10.2307/249657
[20] Lam, R., Cheung, C. and Lugosi, P. 2021. The impacts of cultural and emotional intelligence on hotel guest satisfaction: Asian and non-Asian perceptions of staff capabilities. Journal of China Tourism Research, 17(3): 455-477. DOI: https://doi.org/10.1080/19388160.2020.1771500
[21] Lemmetyinen, A., and Go, F. M. 2010. Building a brand identity in a network of Cruise Baltic's destinations: A multi-authoring approach. Journal of Brand Management, 17(7): 519-531. DOI: 10.1057/bm.2010.5
[22] Lin, L. 2013. The impact of service innovation on firm performance. The Service Industries Journal, 33(15-16): 1599-1632. DOI: 10.1080/02642069.2011.638712
[23] Mahakata, S., Tsokota, T., Mupfiga, P. and Chikuta, O. 2017. A framework for enhancing Information Sharing and Collaboration within the Tourism Industry in Zimbabwe. African Journal of Hospitality, Tourism and Leisure, 6(3): 1-24. Retrieved May 30: 2021. Available at: http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_46_vol_6__3__2017.pdf
[24] McKercher, B. 1999. A chaos approach to tourism. Tourism management, 20(4): 425-434. DOI:10.1016/S0261-5177(99)00008-4
[25] Mentzer, J. T., et al. 2001. Defining supply chain management. Journal of Business logistics, 22(2): 1-25. DOI: 10.1002/j.2158-1592.2001.tb00001.x
[26] Mohamed M., and Majeed, A. 2021. Impact of seasonal variation on travel and tourism sector: A study of the post civil unrest in Arugam Bay in Sri Lanka. (2021). Retrieved March 15: 2021. Available at: http://ir.lib.seu.ac.lk/handle/123456789/5227
[27] Nguyen, L. P., and Nguyen, H. T. 2021. Factors Impacting Tourism Demand: An Analysis of 10 ASEAN Countries. The Journal of Asian Finance, Economics and Business, 8(1): 385-393. DOI:10.13106/jafeb.2021
[28] Nguyen, T.-M., and Malik, A. 2021. Impact of knowledge sharing on employees' service quality: the moderating role of artificial intelligence. International Marketing Review. ahead-of-print(ahead-of-print). DOI:10.1108/IMR-02-2021-0078
[29] Panayides, P. 2013. Coefficient alpha: interpret with caution. Europe’s Journal of Psychology, 9(4). DOI:10.23668/psycharchives.1414
[30] Parasuraman, A., Zeithaml, V. A. and Berry, L. 1988. SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1): 12-40. Retrieved May 25: 2021. Available at: https://psycnet.apa.org/record/1989-10632-001
[31] Parasuraman, A., Zeithaml, V. A. and Berry, L. L. 1985. A conceptual model of service quality and its implications for future research. Journal of marketing, 49(4): 41-50. DOI: 10.1177/002224298504900403
[32] Pham, Cuong Duc, Sen Thi VU, Yen Thi Kim Pham, and Nam Thi Vu. 2020. Evaluating performance of Vietnamese public hospitals based on balanced scorecard. The Journal of Asian Finance, Economics and Business, 7(6): 339-349. DOI:10.13106/jafeb.2020.vol7.no6.339
[33] Pham, H. C., Nguyen, T.-T., Mcdonald, S. and Tran-Kieu, N. Q. 2019. Information sharing in logistics firms: An exploratory study of the vietnamese logistics sector. The Asian Journal of Shipping and Logistics, 35(2): 87-95. DOI: 10.1016/j.ajsl.2019.06.001
[34] Piboonrungroj, P., and Disney, S. M. 2012. Supply chain collaboration, inter-firm trust and logistics performance: Evidence from the tourism sector. Retrieved June, 30: 2021. DOI:http://dx.doi.org/10.2139/ssrn.2050703
[35] Pike, S. 2012. Destination marketing. Routledge.
[36] Prentice, C., and Nguyen, M. 2020. Engaging and retaining customers with AI and employee service. Journal of Retailing and Consumer Services, 56: 102186. DOI: 10.1016/j.jretconser.2020.102186
[37] Puri, G., and Singh, K. 2018. The role of service quality and customer satisfaction in tourism industry: A review of SERVQUAL Model. International Journal of Research and Analytical Reviews, 5(4). Retrieved May 30: 2021. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3846760
[38] Qi, S., De Haas, R., Ongena, S. and Straetmans, S. 2019. Move a little closer? Information sharing and the spatial clustering of bank branches. Information Sharing and the Spatial Clustering of Bank Branches (April 24, 2019). Swiss Finance Institute Research Paper, 17-74. DOI: 10.1016/j.ijpe.2016.12.028
[39] Schumacker, R. E., and Lomax, R.G. 2004. A beginner's guide to structural equation modeling. Psychology press.
[40] Siguaw, J. A., and Diamantopoulos, A. 2000. Introducing LISREL: A guide for the uninitiated. Sage Publications Ltd. 1-192.
[41] Song, H. (2012) Tourism Supply Chain Management. Routledge, London.
[42] Song, M., and Liao, Y. 2018. Information sharing, operations capabilities, market intelligence responsiveness and firm performance: A moderated mediation model. Baltic Journal of Management, 14(1): 58-78. DOI10.1108/BJM-04-2018-0156
[43] Spasić, V. 2012. Integrating sustainable tourism in tour operators' supply chain." Singidunum Journal of Applied Sciences, 9(1): 60-66. Retrieved May 30: 2021. Available at: https://scindeks-clanci.ceon.rs/data/pdf/2217-8090/2012/2217-80901201060S.pdf
[44] Swink, M., Narasimhan, R. and Wang, C. 2007. Managing beyond the factory walls: effects of four types of strategic integration on manufacturing plant performance. Journal of operations management, 25(1): 148-164. DOI: 10.1016/j.jom.2006.02.006
[45] Tabachnick, B. G., Fidell, L.S. and Ullman, J. B. 2007. Using multivariate statistics. Vol. 5. Boston, MA: pearson.
[46] Tai, Y.‐M., and Ho, C.‐F. 2010. Effects of information sharing on customer relationship intention. Industrial Management & Data Systems, 110(9): 1385-1401. DOI: 10.1108/02635571011087446
[47] Véronneau, S., and Roy, J. 2009. Global service supply chains: An empirical study of current practices and challenges of a cruise line corporation. Tourism Management, 30(1): 128-139. DOI:10.1016/j.tourman.2008.05.008
[48] Wu, L., Chuang, C.-H. and Hsu, C.-H. 2014. Information sharing and collaborative behaviors in enabling supply chain performance: A social exchange perspective. International Journal of Production Economics, 148: 122-132. DOI: 10.1016/j.ijpe.2013.09.016
[49] Yılmaz, Y., and Bititci, U. S. 2006. Performance measurement in tourism: a value chain model. International journal of contemporary hospitality management, 18(4): 341-349. DOI: 10.1108/09596110610665348
[50] Zeithaml, V. A. 1988. Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of marketing, 52(3): 2-22. DOI: 10.1177/002224298805200302
[51] Zhang, X., Song, H. and Huang, G. Q. 2009. Tourism supply chain management: A new research agenda. Tourism management, 30(3): 345-358. DOI: 10.1016/j.tourman.2008.12.010
[52] Zhao, Y. L., and Di Benedetto, C. A. 2013. Designing service quality to survive: Empirical evidence from Chinese new ventures. Journal of Business Research, 66(8): 1098-1107. DOI:10.1016/j.jbusres.2012.03.006
[53] Division of Economy, Tourism, and Sports. 2019. “Tourism Information in Thailand.” Retrieved June 13: 2021. https://secretary.mots.go.th/policy/
[54] Tourism Authority of Thailand. (2019) Tourism Industry in Thailand. Retrieved May 30: 2021. Available at: https://thai.tourismthailand.org/
Published
2022-12-31
How to Cite
JANGKRAJARNG, Varattaya; CHERNBUMROONG, Sainatee; CHERAPANUKORN, Vimolboon.
The Impact of Tourism Management on Firm Performance: Chiang Mai Tourism Industry Perspective.
Journal of Environmental Management and Tourism, [S.l.], v. 13, n. 8, p. 2094 - 2103, dec. 2022.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/7488>. Date accessed: 23 apr. 2024.
doi: https://doi.org/10.14505/jemt.v13.8(64).02.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.