The Impact of Tourism Management on Firm Performance: Chiang Mai Tourism Industry Perspective
Due to the important of tourism industry, the entrepreneurs in tourism supply chain should concern about information sharing in order to increase service quality and the firm performance. However, there is limited study focusing on the impact of information sharing factor toward firm performance especially in tourism sector. This research aims to examined the consistency of structural equation modelling of an impact of information sharing on firm performance for tourism industry. Questionnaires were distributed to 280 participants in tourism industry in Chiang Mai, Thailand. Data were analysed by the analysis of CFA and SEM via LISREL 8.54. The structural equation modelling in information sharing and the performance of tourism industry in Chiang Mai were consistent with empirical data (χ²/df = 2.10, GFI = 0.88, AGFI = 0.98, RMSEA = 0.03, PCLOSE = 0.98, NFI = 0.98, IFI = 0.99 and CFI = 0.97). The SEM results presents that information sharing factor is positively relationship with tourism supply chain, service quality and firm performance variables. Also, Service quality is significant positive impact on Firm performance through information sharing at 0.01. Therefore, tourism supply chain and service quality with considering on information sharing can lead to the increasing of the firm performance.
 Bai, C., Sarkis, J., and Wei, X. 2010. Addressing key sustainable supply chain management issues using rough set methodology. Management Research Review, 33(12): 1113-1127. DOI:https://doi.org/10.1108/01409171011092176
 Bollen, K. A. 1989. Structural equations with latent variables. Vol. 210. John Wiley & Sons.
 Bramwell, B., and Lane, B. 2003. eds. Tourism collaboration and partnerships: Politics, practice and sustainability. Vol. 2. Channel View Publications.
 Byrne, B. M. 2001. Structural equation modeling with AMOS, EQS, and LISREL: Comparative approaches to testing for the factorial validity of a measuring instrument. International journal of testing, 1(1): 55-86. DOI:https://doi.org/10.1207/S15327574IJT0101_4
 Calderwood, L. U., and Soshkin, M. 2019. The travel and tourism competitiveness report 2019. World Economic Forum. Retrieved May 30: 2021. Available at: https://apo.org.au/node/257631
 Chen, W.-J., and Cheng, H.-Y. 2012. Factors affecting the knowledge sharing attitude of hotel service personnel. International journal of hospitality management, 31(2): 468-476. DOI:https://doi.org/10.1016/j.ijhm.2011.07.005
 Constant, D., Kiesler, S. and Sproull, L. 1994. What's mine is ours, or is it? A study of attitudes about information sharing. Information systems research, 5(4): 400-421. DOI: https://doi.org/10.1287/isre.5.4.400
 Devaraj, S., Krajewski, L. and Wei, J. C. 2007. Impact of eBusiness technologies on operational performance: the role of production information integration in the supply chain. Journal of operations management, 25(6): 1199-1216. DOI: https://doi.org/10.1016/j.jom.2007.01.002
 Dragan, D., Kramberger, T. and Topolšek, D. 2015. Supply chain integration and firm performance in the tourism sector. In Pre-conference proceedings of the 12th International Conference on Logistics & Sustainable Transport. Retrieved May 30, 2021. Available at: https://www.researchgate.net/publication/284139537
 Ellram, L. M. 1991. Supply‐chain management: the industrial organisation perspective. International Journal of Physical Distribution & Logistics Management, 21(1): 13-22. DOI:https://doi.org/10.1108/09600039110137082
 Golob, T. F. 2003. Structural equation modeling for travel behavior research. Transportation Research Part B: Methodological, 37(1): 1-25. DOI: https://doi.org/10.1016/S0191-2615(01)00046-7
 Gunasekaran, A., Patel, C. and McGaughey, R. E. 2004. A framework for supply chain performance measurement. International journal of production economics, 87(3): 333-347. DOI:https://doi.org/10.1016/j.ijpe.2003.08.003
 Hair, J. F., Black, W. C. and B. J. Babin. 2010. Multivariate data analysis: A global perspective, Pearson Education Inc, New Jersey.
 Handfield, R. B., Ragatz, G.L., Petersen, K.J. and Monczka, R. M. 1999. Involving suppliers in new product development. California management review, 42(1): 59-82. DOI: https://doi.org/10.2307/41166019
 Jain, S.K., and Gupta, G. 2004. Measuring service quality: SERVQUAL vs. SERVPERF scales. Vikalpa, 29(2): 25-38. DOI: https://doi.org/10.1177/0256090920040203
 Jiang, Qijie, and Ge Ke. 2019. Information sharing and bullwhip effect in smart destination network system. Ad Hoc Networks, 87: 17-25. DOI: 10.1016/j.adhoc.2018.07.006
 Kaplan, R.S., and Norton, D.P. 2001. Transforming the balanced scorecard from performance measurement to strategic management: Part II. Accounting horizons, 15(2): 147-160. DOI:https://doi.org/10.2308/acch.2001.15.2.147
 Kumar, K., and Van Dissel, H.G. 1996. Sustainable collaboration: managing conflict and cooperation in interorganizational systems. MIS quarterly, 20(3): 279-300. DOI: https://doi.org/10.2307/249657
 Lam, R., Cheung, C. and Lugosi, P. 2021. The impacts of cultural and emotional intelligence on hotel guest satisfaction: Asian and non-Asian perceptions of staff capabilities. Journal of China Tourism Research, 17(3): 455-477. DOI: https://doi.org/10.1080/19388160.2020.1771500
 Lemmetyinen, A., and Go, F. M. 2010. Building a brand identity in a network of Cruise Baltic's destinations: A multi-authoring approach. Journal of Brand Management, 17(7): 519-531. DOI: 10.1057/bm.2010.5
 Lin, L. 2013. The impact of service innovation on firm performance. The Service Industries Journal, 33(15-16): 1599-1632. DOI: 10.1080/02642069.2011.638712
 Mahakata, S., Tsokota, T., Mupfiga, P. and Chikuta, O. 2017. A framework for enhancing Information Sharing and Collaboration within the Tourism Industry in Zimbabwe. African Journal of Hospitality, Tourism and Leisure, 6(3): 1-24. Retrieved May 30: 2021. Available at: http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_46_vol_6__3__2017.pdf
 McKercher, B. 1999. A chaos approach to tourism. Tourism management, 20(4): 425-434. DOI:10.1016/S0261-5177(99)00008-4
 Mentzer, J. T., et al. 2001. Defining supply chain management. Journal of Business logistics, 22(2): 1-25. DOI: 10.1002/j.2158-1592.2001.tb00001.x
 Mohamed M., and Majeed, A. 2021. Impact of seasonal variation on travel and tourism sector: A study of the post civil unrest in Arugam Bay in Sri Lanka. (2021). Retrieved March 15: 2021. Available at: http://ir.lib.seu.ac.lk/handle/123456789/5227
 Nguyen, L. P., and Nguyen, H. T. 2021. Factors Impacting Tourism Demand: An Analysis of 10 ASEAN Countries. The Journal of Asian Finance, Economics and Business, 8(1): 385-393. DOI:10.13106/jafeb.2021
 Nguyen, T.-M., and Malik, A. 2021. Impact of knowledge sharing on employees' service quality: the moderating role of artificial intelligence. International Marketing Review. ahead-of-print(ahead-of-print). DOI:10.1108/IMR-02-2021-0078
 Panayides, P. 2013. Coefficient alpha: interpret with caution. Europe’s Journal of Psychology, 9(4). DOI:10.23668/psycharchives.1414
 Parasuraman, A., Zeithaml, V. A. and Berry, L. 1988. SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1): 12-40. Retrieved May 25: 2021. Available at: https://psycnet.apa.org/record/1989-10632-001
 Parasuraman, A., Zeithaml, V. A. and Berry, L. L. 1985. A conceptual model of service quality and its implications for future research. Journal of marketing, 49(4): 41-50. DOI: 10.1177/002224298504900403
 Pham, Cuong Duc, Sen Thi VU, Yen Thi Kim Pham, and Nam Thi Vu. 2020. Evaluating performance of Vietnamese public hospitals based on balanced scorecard. The Journal of Asian Finance, Economics and Business, 7(6): 339-349. DOI:10.13106/jafeb.2020.vol7.no6.339
 Pham, H. C., Nguyen, T.-T., Mcdonald, S. and Tran-Kieu, N. Q. 2019. Information sharing in logistics firms: An exploratory study of the vietnamese logistics sector. The Asian Journal of Shipping and Logistics, 35(2): 87-95. DOI: 10.1016/j.ajsl.2019.06.001
 Piboonrungroj, P., and Disney, S. M. 2012. Supply chain collaboration, inter-firm trust and logistics performance: Evidence from the tourism sector. Retrieved June, 30: 2021. DOI:http://dx.doi.org/10.2139/ssrn.2050703
 Pike, S. 2012. Destination marketing. Routledge.
 Prentice, C., and Nguyen, M. 2020. Engaging and retaining customers with AI and employee service. Journal of Retailing and Consumer Services, 56: 102186. DOI: 10.1016/j.jretconser.2020.102186
 Puri, G., and Singh, K. 2018. The role of service quality and customer satisfaction in tourism industry: A review of SERVQUAL Model. International Journal of Research and Analytical Reviews, 5(4). Retrieved May 30: 2021. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3846760
 Qi, S., De Haas, R., Ongena, S. and Straetmans, S. 2019. Move a little closer? Information sharing and the spatial clustering of bank branches. Information Sharing and the Spatial Clustering of Bank Branches (April 24, 2019). Swiss Finance Institute Research Paper, 17-74. DOI: 10.1016/j.ijpe.2016.12.028
 Schumacker, R. E., and Lomax, R.G. 2004. A beginner's guide to structural equation modeling. Psychology press.
 Siguaw, J. A., and Diamantopoulos, A. 2000. Introducing LISREL: A guide for the uninitiated. Sage Publications Ltd. 1-192.
 Song, H. (2012) Tourism Supply Chain Management. Routledge, London.
 Song, M., and Liao, Y. 2018. Information sharing, operations capabilities, market intelligence responsiveness and firm performance: A moderated mediation model. Baltic Journal of Management, 14(1): 58-78. DOI10.1108/BJM-04-2018-0156
 Spasić, V. 2012. Integrating sustainable tourism in tour operators' supply chain." Singidunum Journal of Applied Sciences, 9(1): 60-66. Retrieved May 30: 2021. Available at: https://scindeks-clanci.ceon.rs/data/pdf/2217-8090/2012/2217-80901201060S.pdf
 Swink, M., Narasimhan, R. and Wang, C. 2007. Managing beyond the factory walls: effects of four types of strategic integration on manufacturing plant performance. Journal of operations management, 25(1): 148-164. DOI: 10.1016/j.jom.2006.02.006
 Tabachnick, B. G., Fidell, L.S. and Ullman, J. B. 2007. Using multivariate statistics. Vol. 5. Boston, MA: pearson.
 Tai, Y.‐M., and Ho, C.‐F. 2010. Effects of information sharing on customer relationship intention. Industrial Management & Data Systems, 110(9): 1385-1401. DOI: 10.1108/02635571011087446
 Véronneau, S., and Roy, J. 2009. Global service supply chains: An empirical study of current practices and challenges of a cruise line corporation. Tourism Management, 30(1): 128-139. DOI:10.1016/j.tourman.2008.05.008
 Wu, L., Chuang, C.-H. and Hsu, C.-H. 2014. Information sharing and collaborative behaviors in enabling supply chain performance: A social exchange perspective. International Journal of Production Economics, 148: 122-132. DOI: 10.1016/j.ijpe.2013.09.016
 Yılmaz, Y., and Bititci, U. S. 2006. Performance measurement in tourism: a value chain model. International journal of contemporary hospitality management, 18(4): 341-349. DOI: 10.1108/09596110610665348
 Zeithaml, V. A. 1988. Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of marketing, 52(3): 2-22. DOI: 10.1177/002224298805200302
 Zhang, X., Song, H. and Huang, G. Q. 2009. Tourism supply chain management: A new research agenda. Tourism management, 30(3): 345-358. DOI: 10.1016/j.tourman.2008.12.010
 Zhao, Y. L., and Di Benedetto, C. A. 2013. Designing service quality to survive: Empirical evidence from Chinese new ventures. Journal of Business Research, 66(8): 1098-1107. DOI:10.1016/j.jbusres.2012.03.006
 Division of Economy, Tourism, and Sports. 2019. “Tourism Information in Thailand.” Retrieved June 13: 2021. https://secretary.mots.go.th/policy/
 Tourism Authority of Thailand. (2019) Tourism Industry in Thailand. Retrieved May 30: 2021. Available at: https://thai.tourismthailand.org/
The Copyright Transfer Form to ASERS Publishing (The Publisher)
This form refers to the manuscript, which an author(s) was accepted for publication and was signed by all the authors.
The undersigned Author(s) of the above-mentioned Paper here transfer any and all copyright-rights in and to The Paper to The Publisher. The Author(s) warrants that The Paper is based on their original work and that the undersigned has the power and authority to make and execute this assignment. It is the author's responsibility to obtain written permission to quote material that has been previously published in any form. The Publisher recognizes the retained rights noted below and grants to the above authors and employers for whom the work performed royalty-free permission to reuse their materials below. Authors may reuse all or portions of the above Paper in other works, excepting the publication of the paper in the same form. Authors may reproduce or authorize others to reproduce the above Paper for the Author's personal use or for internal company use, provided that the source and The Publisher copyright notice are mentioned, that the copies are not used in any way that implies The Publisher endorsement of a product or service of an employer, and that the copies are not offered for sale as such. Authors are permitted to grant third party requests for reprinting, republishing or other types of reuse. The Authors may make limited distribution of all or portions of the above Paper prior to publication if they inform The Publisher of the nature and extent of such limited distribution prior there to. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in The Paper. This agreement becomes null and void if and only if the above paper is not accepted and published by The Publisher, or is with drawn by the author(s) before acceptance by the Publisher.