Marketing Strategy and Performance in Tourism Industry: SMART Tourism Development in Madura Island
Abstract
This study aims to determine the growth factors, strategies, and performance of SMART. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-Bound in the form of an effective process for determining and achieving business goals. The research design is a mix of methods to collect, process, and analyze data systematically and directly so that research can be carried out properly. Our findings reveal that the actual condition of the recovery of tourism industry, especially in Bangkalan, Sumenep, and Pamekasan regencies is getting better. The main challenge for the post-pandemic tourism industry is to promote local tourism on the international stage. It can be concluded that the SMART tourism framework can provide opportunities for businesses to determine their goals in facing the challenges of the tourism industry. Also, these findings reveal a lack of critical literature examining the assumptions of smart tourism and questioning its feasibility and positive experiential, economic and social impacts on local communities. This study proposes a research agenda that is far from comprehensive by understanding SMART's tourism potential and possible shortcomings and becomes a recommendation for government policies in the context of restoring the tourism industry in Indonesia.
References
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[2] Bhattacharya, P., and Dash, A.K. 2021. Determinants of blue economy in Asia-Pacific Island countries: A study of tourism and fisheries sectors. Ocean and Coastal Management, 211(December 2020): 105774. DOI:https://doi.org/10.1016/j.ocecoaman.2021.105774
[3] Budhi, M.K.S., Lestari, N.P.N.E., and Suasih, N.N.R. 2022. The Recovery of the Tourism Industry in Bali Province through the Penta-Helix Collaboration Strategy in the New Normal Era. Geojournal of Tourism and Geosites, 40(1): 167–174. DOI: https://doi.org/10.30892/GTG.40120-816
[4] Chuk, T., Afin, R., and Idialis, A.R. 2022. Analysis of Growth and Tourism Clusters in Madura. Jurnal Ekonomi Dan Studi Pembangunan, 14(1): 59–71. DOI:https://doi.org/http://dx.doi.org/10.17977/um002v14i12022p05
[5] Effendi, T., and Windari, R. 2022. Illegal Levies as a Negative Element Contributing to the Decrease of The Tourism Potential on Madura. International Journal of Business, Economics, and Social Development, 3(1): 45–52. DOI: https://doi.org/10.46336/ijbesd.v3i1.172
[6] Gorett, Y.L.L., et al. 2021. Economic Challenges and Opportunities for Asia-Pacific and the Western Hemisphere. In Tourism in the Post-Pandemic World, 9–25pp. International Monetary Fund. DOI:https://doi.org/https://isni.org/isni/0000000404811396
[7] Gretzel, U., Sigala, M., Xiang, Z., and Koo, C. 2015. Smart tourism: foundations and developments. Electronic Markets, 25(3): 179–188. DOI: https://doi.org/10.1007/s12525-015-0196-8
[8] Gu, Y., Onggo, B.S., Kunc, M. H., and Bayer, S. 2022. Small Island Developing States (SIDS) COVID-19 post-pandemic tourism recovery: A system dynamics approach. Current Issues in Tourism, 25(9): 1481–1508. DOI: https://doi.org/10.1080/13683500.2021.1924636
[9] Harrison, C., et al. 2010. Foundations for Smarter Cities. IBM Journal of Research and Development, 54(4): 1–17.DOI: https://doi.org/10.1147/JRD.2010.2048257
[10] Hussain, A., and Fusté-Forné, F. 2021. Post-Pandemic Recovery: A Case of Domestic Tourism in Akaroa (South Island, New Zealand). World, 2(1): 127–138. DOI: https://doi.org/10.3390/world2010009
[11] Jauhari, A., et al. 2020. The Development of Smart Travel Guide Application in Madura Tourism. Proceedings of the 3rd International Conference on Social Sciences (ICSS 2020), 473: 771–776. DOI:https://doi.org/10.2991/assehr.k.201014.16
[12] Jaya, I.G.N.M., and Sunengsih, N. 2022. Forecasting for the Arrival of International Tourists After Two Years of the COVID-19 Pandemic in Indonesia. International Journal of Applied Research in Social Sciences, 4(1): 1–8. DOI: https://doi.org/10.51594/ijarss.v4i1.297
[13] Kilani, Y.M. 2021. Telecommunication Organizations in Jordan. Turkish Journal of Computer and Mathematics Education, 12(6): 4568–4582.
[14] Kramoliš, J., and Kopečková, M. 2013. Product Placement: A Smart Marketing Tool Shifting a Company to the Next Competitive Level. Journal of Competitiveness, 5(4): 98–114. DOI:https://doi.org/10.7441/joc.2013.04.06
[15] McCartney, G., Ung, C.O.L., and Pinto, J.F. 2022. Living with COVID-19 and Sustaining a Tourism Recovery - Adopting a Front-Line Collaborative Response between the Tourism Industry and Community Pharmacists. Tourism and Hospitality, 3(1): 47–68. DOI: https://doi.org/10.3390/tourhosp3010004
[16] Miles, M., and Huberman, A. 1994. Miles and Huberman. In Qualitative Data Analysis: An expanded sourcebook.
[17] Moleong, L.J. 2013. Qualitative Research Methodology Revised Edition. PT Remaja Rosdakarya Offset Publisher.
[18] Mullen, J. 1997. Performance-based corporate philanthropy: How “giving smart” can further corporately goals. Public Relations Quarterly, 42(2): 42–48.
[19] Mustari, N., Sari, I., and Rosmita. 2022. Economic Recovery Strategy through Tourism Amid the COVID-19 Pandemic. Journal of Local Government Issues, 5(1): 80–93. DOI:http://ejournal.umm.ac.id/index.php/LOGOS/index
[20] Nasution, D.S., and Rahmawati, N. 2021. Smart Tourism Development Post Earthquake and COVID-19 Pandemic in West Nusa Tenggara. International Journal of Tourism and Hospitality in Asia Pacific, 4(3): 32–47. DOI: https://doi.org/10.32535/ijthap.v4i3.1197
[21] Pramana, S., et al. 2021. Impact of COVID-19 pandemic on tourism in Indonesia. Current Issues in Tourism, 25(15): 1–21. DOI: https://doi.org/10.1080/13683500.2021.1968803
[22] Raki, A., et al. 2021. Tourism recovery strategies during major crises: The role of proactivity. Annals of Tourism Research, 90(1): 1–7. DOI: https://doi.org/10.1016/j.annals.2021.103144
[23] Riadil, I.G. 2020. Tourism Industry Crisis and its Impacts: Investigating the Indonesian Tourism Employees Perspectives in the Pandemic of COVID-19. Jurnal Kepariwisataan: Destinasi, Hospitalitas Dan Perjalanan, 4(2), 98–108. DOI: https://doi.org/10.34013/jk.v4i2.54
[24] Sigala, M., and Marinidis, D. 2012. Web map services in tourism: A framework exploring the organizational transformations and implications on business operations and models. International Journal of Business Information Systems, 9(4): 415–434. DOI: https://doi.org/10.1504/IJBIS.2012.046293
[25] Sthapit, A. 2021. Dissecting COVID-19 Pandenomics: A New Management Discourse. Journal of Business and Social Sciences Research, 5(2): 2020–2021. DOI: https://doi.org/10.3126/jbssr.v5i2.35229
[26] Strielkowski, W. 2020. COVID-19 recovery strategy for tourism industry COVID-19 recovery strategy for tourism industry. Researchgate.Net, March, 1–3. DOI: https://doi.org/10.13140/RG.2.2.19039.82086
[27] Sumenepkab. 2021. During the COVID-19 Pandemic, Tourism Sector PAD Drops. Sumenepkab. Go. Id. Available at: https://www.sumenepkab.go.id/berita/baca/selama-pandemi-covid-19-pad-sektor-pariwisata-turun
[28] Susilo, D., Hidayat, E., and Marta, R.F. 2021. Village public innovations during COVID19 pandemic in rural areas: Phenomena in Madura, Indonesia. Cogent Social Sciences, 7(1): 1–6. DOI:https://doi.org/10.1080/23311886.2021.1905919
[29] Tu, Q., and Liu, A. 2014. Framework of Smart Tourism Research and Related Progress in China. International Conference on Management and Engineering, 140–146.
[30] Woyo, E. 2021. The Sustainability of Using Domestic Tourism as a Post-COVID-19 Recovery Strategy in a Distressed Destination. Information and Communication Technologies in Tourism, 29(1): 476–489. DOI:https://doi.org/https://doi.org/10.1007/978-3-030-65785-7_46
[31] Ye, B. H., Ye, H., and Law, R. 2020. Systematic review of smart tourism research. Sustainability, 12(8): 1–15. DOI: https://doi.org/10.3390/SU12083401
[32] Yeh, S.S. 2021. Tourism recovery strategy against COVID-19 pandemic. Tourism Recreation Research, 46(2): 188–194. DOI: https://doi.org/10.1080/02508281.2020.180593322
[33] Badan Pusat Statistik. 2020. Development of National Tourism and Transportation April 2022. In Official News Statistics, Volume 13, Issue 42. Badan Pusat Statistik RI.
[34] BPS Bangkalan. 2022. Bangka Regency in Figures 2022. In Bangkalan Central Statistics Agency. Available at: https://bangkakab.bps.go.id/publication/download.html?nrbvfeve=NTAyODkzZDNlZGQ1YjY0MTIzNWQ1MGZj&xzmn=aHR0cHM6Ly9iYW5na2FrYWIuYnBzLmdvLmlkL3B1YmxpY2F0aW9uLzIwMjIvMDIvMjUvNTAyODkzZDNlZGQ1YjY0MTIzNWQ1MGZjL2thYnVwYXRlbi1iYW5na2EtZGFsYW0tYW5na2EtMjAyMi5odG1s&t
[35] Citaristi. 2022. World Tourism Organization. in the Europa Directory of International Organizations 2022 Edition 24th (pp. 63–64), Petit, P. (Edition) Routledge, Taylor & Francis Group. DOI:https://doi.org/10.4324/9781315129310-10
[36] Kemlu, Universitas Indonesia, SKSG UI. 2022. Post-Pandemic Indonesian Tourism, Market Recovery, and Cooperation with the Americas: The Need for National Consolidation. 1–60.
[37] UNWTO. 2020. Impact assessment of the COVID-19 outbreak on international tourism. www.unwto.org, March, 151–156. Available at: https://www.unwto.org/impact-assessment-of-the-covid-19-outbreak-on-international-tourism
Published
2022-12-02
How to Cite
SYARIF, Muh..
Marketing Strategy and Performance in Tourism Industry: SMART Tourism Development in Madura Island.
Journal of Environmental Management and Tourism, [S.l.], v. 13, n. 7, p. 2029 - 2047, dec. 2022.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/7410>. Date accessed: 21 nov. 2024.
doi: https://doi.org/10.14505/jemt.v13.7(63).23.
Section
Article
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.