The Effect of Environmental Issues on Customer’s Environmental Safety Pattern: An Experiential Text Analysis in the Literature
Abstract
Rapid economic growth, especially in some developed and developing countries, has exacerbated the collapse of the environment. At this point, buying green products daily is considered an effective way to solve some of the excessive environmental problems. This study aims to investigate how the consumer's environmental protection purchase behavior affects corporate green marketing policies.
To achieve this goal, current researchers have used qualitative textual analysis and collected data, including the current literature. As we focused on maximal validation, databases were mainly used to collect information from peer-reviewed sources. The result indicates that price sensitivity plays a detrimental role, especially in the correlation between green use objectives and environmental concerns. Also, the results reveal that environmental concern plays a fractional role, especially in environmental liability based on the intent of green use.
The results of this study will be essential, especially how collaboration managers can establish their green marketing strategy with the aim of limiting price sensitivity, especially among customers. Finally, this study concludes that corporates must focus on diverting consumer attention to the price of green products. This can be done by highlighting some unique green products' qualities including environment-friendly, organic and low carbon productivity.
References
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[22] Pudaruth, S., Juwaheer, T. D., and Seewoo, Y. D. 2015. Gender-based differences in understanding the purchasing patterns of eco-friendly cosmetics and beauty care products in Mauritius: A study of female customers. Social Responsibility Journal, 11(1): 179–198. DOI: https://doi.org/10.1108/srj-04-2013-0049
[23] Satam, D.S. 2012. The Impact of Sustainability Initiatives on the Perception of Consumer Value (Doctoral dissertation, North Carolina State University).
[24] Stern, M. J., Powell, R. B., and Ardoin, N. M. 2010. Evaluating a Constructivist and Culturally Responsive Approach to Environmental Education for Diverse Audiences. The Journal of Environmental Education, 42(2): 109 – 122. DOI: https://doi.org/10.1080/00958961003796849
[25] Sung, I. 2021. Interdisciplinary Literature Analysis between Cosmetic Container Design and Customer Purchasing Intention. The Journal of Industrial Distribution & Business, 12(3): 21-29. https://doi.org/10.13106/jidb.2021.vol12.no3.21
[26] Syaekhoni, M., Alfian, G., and Kwon, Y. 2017. Customer Purchasing Behavior Analysis as Alternatives for Supporting In-Store Green Marketing Decision-Making. Sustainability, 9(11), 2008. DOI:https://doi.org/10.3390/su9112008
[27] Woo, E.J., and Kang, E. 2020. Environmental Issues as an Indispensable Aspect of Sustainable Leadership. Sustainability, 12(17), 7014. DOI: https://doi.org/10.3390/su12177014
[2] Attaran, S., and Celik, B.G. 2015. Students’ environmental responsibility and their willingness to pay for green buildings. International Journal of Sustainability in Higher Education, 16(3): 327–340. DOI:https://doi.org/10.1108/ijshe-04-2013-0029
[3] Barbarossa, C., and de Pelsmacker, P. 2014. Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers. Journal of Business Ethics, 134(2): 229–247. DOI: https://doi.org/10.1007/s10551-014-2425-z
[4] Chen, Y.S., and Chang, C.H. 2011. Utilize structural equation modeling (SEM) to explore the influence of corporate environmental ethics: the mediation effect of green human capital. Quality & Quantity, 47(1): 79–95. DOI: https://doi.org/10.1007/s11135-011-9504-3
[5] Chin, J., Jiang, B., Mufidah, I., Persada, S., and Noer, B. 2018. The Investigation of Consumers’ Behavior Intention in Using Green Skincare Products: A Pro-Environmental Behavior Model Approach. Sustainability, 10(11), 3922. DOI: https://doi.org/10.3390/su10113922
[6] Dagher, G., Itani, O., and Kassar, A.N. 2015. The Impact of Environment Concern and Attitude on Green Purchasing Behavior: Gender as The Moderator. Contemporary Management Research, 11(2): 179–206. DOI: https://doi.org/10.7903/cmr.13625
[7] Esmaeilpour, M., and Bahmiary, E. 2017. Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products. Management & Marketing, 12(2): 297–315. DOI: https://doi.org/10.1515/mmcks-2017-0018
[8] Fraj, E., Martínez, E., and Matute, J. 2013. Green marketing in B2B organizations: an empirical analysis from the natural‐resource‐based view of the firm. Journal of Business & Industrial Marketing, 28(5): 396–410. DOI: https://doi.org/10.1108/08858621311330245
[9] Graneheim, U., and Lundman, B. 2004. Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness. Nurse Education Today, 24(2): 105–112. DOI: https://doi.org/10.1016/j.nedt.2003.10.001
[10] Groening, C., Sarkis, J., and Zhu, Q. 2018. Green marketing consumer-level theory review: A compendium of applied theories and further research directions. Journal of Cleaner Production, 172: 1848–1866. DOI:https://doi.org/10.1016/j.jclepro.2017.12.002
[11] Hsu, C.L., Chang, C.Y., and Yansritakul, C. 2017. Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity. Journal of Retailing and Consumer Services, 34: 145–152. DOI:https://doi.org/10.1016/j.jretconser.2016.10.006
[12] Jin, J., Zhuang, J., and Zhao, Q. 2018. Supervision after Certification: An Evolutionary Game Analysis for Chinese Environmental Labeled Enterprises. Sustainability, 10(5), 1494. DOI:https://doi.org/10.3390/su10051494
[13] Joshi, Y., and Rahman, Z. 2015. Factors Affecting Green Purchase Behaviour and Future Research Directions. International Strategic Management Review, 3(1–2): 128–143. DOI:https://doi.org/10.1016/j.ism.2015.04.001
[14] Juwaheer, T.D., Pudaruth, S., and Noyaux, M.E. 2012. Analyzing the impact of green marketing strategies on consumer purchasing patterns in Mauritius. World Journal of Entrepreneurship, Management and Sustainable Development, 8(1): 36–59. DOI: https://doi.org/10.1108/20425961211221615
[15] Kaiser, F. G., and Scheuthle, H. 2003. Two challenges to a moral extension of the theory of planned behavior: moral norms and just world beliefs in conservationism. Personality and Individual Differences, 35(5): 1033–1048. DOI: https://doi.org/10.1016/s0191-8869(02)00316-1
[16] Khoiruman, M., and Haryanto, A.T. 2017. Green Purchasing Behavior Analysis of Government Policy About Paid Plastic Bags. Indonesian Journal of Sustainability Accounting and Management, 1(1): 31. DOI:https://doi.org/10.28992/ijsam.v1i1.25
[17] Lee, Y-H., and Chen, S-L. 2019. Effect of Green Attributes Transparency on WTA for Green Cosmetics: Mediating Effects of CSR and Green Brand Concepts. Sustainability, 11(19), 5258. DOI:https://doi.org/10.3390/su11195258
[18] Liu, H. T., and Tsaur, R-C. 2020. The Theory of Reasoned Action Applied to Green Smartphones: Moderating Effect of Government Subsidies. Sustainability, 12(15), 5979. DOI: https://doi.org/10.3390/su12155979
[19] Moser, A. K. 2015. Thinking green, buying green? Drivers of pro-environmental purchasing behavior. Journal of Consumer Marketing, 32(3): 167–175. DOI: https://doi.org/10.1108/jcm-10-2014-1179
[20] Naccarato, J. L., and Neuendorf, K. A. 1998. Content analysis as a predictive methodology: Recall, readership, and evaluations of business-to-business print advertising, Journal of Advertising Research, 38: 19-29.
[21] Nadanyiova, M., Gajanova, L., and Majerova, J. 2020. Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification. Sustainability, 12(17), 7118. DOI: https://doi.org/10.3390/su12177118
[22] Pudaruth, S., Juwaheer, T. D., and Seewoo, Y. D. 2015. Gender-based differences in understanding the purchasing patterns of eco-friendly cosmetics and beauty care products in Mauritius: A study of female customers. Social Responsibility Journal, 11(1): 179–198. DOI: https://doi.org/10.1108/srj-04-2013-0049
[23] Satam, D.S. 2012. The Impact of Sustainability Initiatives on the Perception of Consumer Value (Doctoral dissertation, North Carolina State University).
[24] Stern, M. J., Powell, R. B., and Ardoin, N. M. 2010. Evaluating a Constructivist and Culturally Responsive Approach to Environmental Education for Diverse Audiences. The Journal of Environmental Education, 42(2): 109 – 122. DOI: https://doi.org/10.1080/00958961003796849
[25] Sung, I. 2021. Interdisciplinary Literature Analysis between Cosmetic Container Design and Customer Purchasing Intention. The Journal of Industrial Distribution & Business, 12(3): 21-29. https://doi.org/10.13106/jidb.2021.vol12.no3.21
[26] Syaekhoni, M., Alfian, G., and Kwon, Y. 2017. Customer Purchasing Behavior Analysis as Alternatives for Supporting In-Store Green Marketing Decision-Making. Sustainability, 9(11), 2008. DOI:https://doi.org/10.3390/su9112008
[27] Woo, E.J., and Kang, E. 2020. Environmental Issues as an Indispensable Aspect of Sustainable Leadership. Sustainability, 12(17), 7014. DOI: https://doi.org/10.3390/su12177014
Published
2022-09-02
How to Cite
MS, Mahrinasari et al.
The Effect of Environmental Issues on Customer’s Environmental Safety Pattern: An Experiential Text Analysis in the Literature.
Journal of Environmental Management and Tourism, [S.l.], v. 13, n. 5, p. 1311 - 1320, sep. 2022.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/7198>. Date accessed: 23 apr. 2024.
doi: https://doi.org/10.14505/jemt.v13.5(61).09.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.