The Effect of Environmental Issues on Customer’s Environmental Safety Pattern: An Experiential Text Analysis in the Literature
Rapid economic growth, especially in some developed and developing countries, has exacerbated the collapse of the environment. At this point, buying green products daily is considered an effective way to solve some of the excessive environmental problems. This study aims to investigate how the consumer's environmental protection purchase behavior affects corporate green marketing policies.
To achieve this goal, current researchers have used qualitative textual analysis and collected data, including the current literature. As we focused on maximal validation, databases were mainly used to collect information from peer-reviewed sources. The result indicates that price sensitivity plays a detrimental role, especially in the correlation between green use objectives and environmental concerns. Also, the results reveal that environmental concern plays a fractional role, especially in environmental liability based on the intent of green use.
The results of this study will be essential, especially how collaboration managers can establish their green marketing strategy with the aim of limiting price sensitivity, especially among customers. Finally, this study concludes that corporates must focus on diverting consumer attention to the price of green products. This can be done by highlighting some unique green products' qualities including environment-friendly, organic and low carbon productivity.
 Attaran, S., and Celik, B.G. 2015. Students’ environmental responsibility and their willingness to pay for green buildings. International Journal of Sustainability in Higher Education, 16(3): 327–340. DOI:https://doi.org/10.1108/ijshe-04-2013-0029
 Barbarossa, C., and de Pelsmacker, P. 2014. Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers. Journal of Business Ethics, 134(2): 229–247. DOI: https://doi.org/10.1007/s10551-014-2425-z
 Chen, Y.S., and Chang, C.H. 2011. Utilize structural equation modeling (SEM) to explore the influence of corporate environmental ethics: the mediation effect of green human capital. Quality & Quantity, 47(1): 79–95. DOI: https://doi.org/10.1007/s11135-011-9504-3
 Chin, J., Jiang, B., Mufidah, I., Persada, S., and Noer, B. 2018. The Investigation of Consumers’ Behavior Intention in Using Green Skincare Products: A Pro-Environmental Behavior Model Approach. Sustainability, 10(11), 3922. DOI: https://doi.org/10.3390/su10113922
 Dagher, G., Itani, O., and Kassar, A.N. 2015. The Impact of Environment Concern and Attitude on Green Purchasing Behavior: Gender as The Moderator. Contemporary Management Research, 11(2): 179–206. DOI: https://doi.org/10.7903/cmr.13625
 Esmaeilpour, M., and Bahmiary, E. 2017. Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products. Management & Marketing, 12(2): 297–315. DOI: https://doi.org/10.1515/mmcks-2017-0018
 Fraj, E., Martínez, E., and Matute, J. 2013. Green marketing in B2B organizations: an empirical analysis from the natural‐resource‐based view of the firm. Journal of Business & Industrial Marketing, 28(5): 396–410. DOI: https://doi.org/10.1108/08858621311330245
 Graneheim, U., and Lundman, B. 2004. Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness. Nurse Education Today, 24(2): 105–112. DOI: https://doi.org/10.1016/j.nedt.2003.10.001
 Groening, C., Sarkis, J., and Zhu, Q. 2018. Green marketing consumer-level theory review: A compendium of applied theories and further research directions. Journal of Cleaner Production, 172: 1848–1866. DOI:https://doi.org/10.1016/j.jclepro.2017.12.002
 Hsu, C.L., Chang, C.Y., and Yansritakul, C. 2017. Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity. Journal of Retailing and Consumer Services, 34: 145–152. DOI:https://doi.org/10.1016/j.jretconser.2016.10.006
 Jin, J., Zhuang, J., and Zhao, Q. 2018. Supervision after Certification: An Evolutionary Game Analysis for Chinese Environmental Labeled Enterprises. Sustainability, 10(5), 1494. DOI:https://doi.org/10.3390/su10051494
 Joshi, Y., and Rahman, Z. 2015. Factors Affecting Green Purchase Behaviour and Future Research Directions. International Strategic Management Review, 3(1–2): 128–143. DOI:https://doi.org/10.1016/j.ism.2015.04.001
 Juwaheer, T.D., Pudaruth, S., and Noyaux, M.E. 2012. Analyzing the impact of green marketing strategies on consumer purchasing patterns in Mauritius. World Journal of Entrepreneurship, Management and Sustainable Development, 8(1): 36–59. DOI: https://doi.org/10.1108/20425961211221615
 Kaiser, F. G., and Scheuthle, H. 2003. Two challenges to a moral extension of the theory of planned behavior: moral norms and just world beliefs in conservationism. Personality and Individual Differences, 35(5): 1033–1048. DOI: https://doi.org/10.1016/s0191-8869(02)00316-1
 Khoiruman, M., and Haryanto, A.T. 2017. Green Purchasing Behavior Analysis of Government Policy About Paid Plastic Bags. Indonesian Journal of Sustainability Accounting and Management, 1(1): 31. DOI:https://doi.org/10.28992/ijsam.v1i1.25
 Lee, Y-H., and Chen, S-L. 2019. Effect of Green Attributes Transparency on WTA for Green Cosmetics: Mediating Effects of CSR and Green Brand Concepts. Sustainability, 11(19), 5258. DOI:https://doi.org/10.3390/su11195258
 Liu, H. T., and Tsaur, R-C. 2020. The Theory of Reasoned Action Applied to Green Smartphones: Moderating Effect of Government Subsidies. Sustainability, 12(15), 5979. DOI: https://doi.org/10.3390/su12155979
 Moser, A. K. 2015. Thinking green, buying green? Drivers of pro-environmental purchasing behavior. Journal of Consumer Marketing, 32(3): 167–175. DOI: https://doi.org/10.1108/jcm-10-2014-1179
 Naccarato, J. L., and Neuendorf, K. A. 1998. Content analysis as a predictive methodology: Recall, readership, and evaluations of business-to-business print advertising, Journal of Advertising Research, 38: 19-29.
 Nadanyiova, M., Gajanova, L., and Majerova, J. 2020. Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification. Sustainability, 12(17), 7118. DOI: https://doi.org/10.3390/su12177118
 Pudaruth, S., Juwaheer, T. D., and Seewoo, Y. D. 2015. Gender-based differences in understanding the purchasing patterns of eco-friendly cosmetics and beauty care products in Mauritius: A study of female customers. Social Responsibility Journal, 11(1): 179–198. DOI: https://doi.org/10.1108/srj-04-2013-0049
 Satam, D.S. 2012. The Impact of Sustainability Initiatives on the Perception of Consumer Value (Doctoral dissertation, North Carolina State University).
 Stern, M. J., Powell, R. B., and Ardoin, N. M. 2010. Evaluating a Constructivist and Culturally Responsive Approach to Environmental Education for Diverse Audiences. The Journal of Environmental Education, 42(2): 109 – 122. DOI: https://doi.org/10.1080/00958961003796849
 Sung, I. 2021. Interdisciplinary Literature Analysis between Cosmetic Container Design and Customer Purchasing Intention. The Journal of Industrial Distribution & Business, 12(3): 21-29. https://doi.org/10.13106/jidb.2021.vol12.no3.21
 Syaekhoni, M., Alfian, G., and Kwon, Y. 2017. Customer Purchasing Behavior Analysis as Alternatives for Supporting In-Store Green Marketing Decision-Making. Sustainability, 9(11), 2008. DOI:https://doi.org/10.3390/su9112008
 Woo, E.J., and Kang, E. 2020. Environmental Issues as an Indispensable Aspect of Sustainable Leadership. Sustainability, 12(17), 7014. DOI: https://doi.org/10.3390/su12177014
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.