Some Determinants of Green Consumption Behavior: A Study on Green Consumers
Abstract
The usage of environmentally friendly products has been growing in recent years, and many factors affect such usage. The present study explains the influence of some important determinants on green consumption behavior. These factors namely, consumer effectiveness, environmental knowledge, and environmental concern were determined as input variables whereas; green consumption behavior was an output variable. A survey was conducted to green consumers in Istanbul. The results indicated that perceived consumer effectiveness, environmental concern, and environmental knowledge had a significant positive effect on green consumption behavior.
References
[1] Aitken, C, Chapman, R., and McClure J. 2011. Climate change, powerlessness and the commons dilemma: Assessing New Zealanders’ preparedness to act. Global Environmental Change, 21:752–760.
[2] Akehurst, G., Afonso, C., and Gonçalves, H. M. 2012. Re-Examining Green Purchase Behaviour and the Green Consumer Profile: New Evidences. Management Decision, 50(5): 972-988.
[3] Albayrak, T., Caber, M., Moutinho, L., and Herstein, R. 2011. The Influence of Skepticism on Green Purchase Behavior. International Journal of Business and Social Science, 2(13): 189-197.
[4] Almossawi, M. 2014. Promoting green purchase behavıor to the Youth (Case of Bahraın). British Journal of Marketing Studies, 2(5): 1-16.
[5] Aspinall, D. 1993. Green Cleaning, Home Economics and Technology, November.
[6] Ay, C.ve Ecevit, Z. 2005. Çevre bilinçli tüketiciler” Akdeniz İİBF Dergisi, 10: 238-263.
[7] Azizan, S. A. M., and Suki, N. M. 2013. Consumers intention to purchase green product: Insights from Malaysia. World Applied Sciences Journal, 22(8): 1129-1134.
[8] Chan, N. W., and Kotchen, M. J. 2014. A generalized impure public good and linear characteristics model of green consumption. Resource and Energy Economics, 37: 1-16.
[9] Chan, R. Y. 2001. Determinants of Chinese consumers' green purchase behavior. Psychology & Marketing, 18(4): 389-413.
[10] Cho, Y. N., Thyroff, A., Rapert, M. I., Park, S. Y., and Lee, H. J. 2013. To be or not to be green: exploring individualism and collectivism as antecedents of environmental behavior. Journal of Business Research, 66(8): 1052-1059.
[11] D´Souza, C., Taghian, M., and Peretiatko, R. 2007. Green decisions: Demographics and Cosnumer Understanding of Environmental Labels. International Journal of Consumer Studies, 31(4): 371-376.
[12] Daugbjerg, C., and Sønderskov, K. M. 2012. Environmental policy performance revisited: Designing effective policies for green markets. Political Studies, 60(2): 399-418.
[13] Diamantopoulos, A., Schlegelmilch, B. B., Sinkovics, R. R., and Bohlen, G. M. 2003. Can Socio-Demographics Still Play a Role in Profiling Green Consumers? A Review of the Evidence and an Empirical Investigation. Journal of Business Research, 56(6): 465-480.
[14] Ellen, P. S., Wiener, J. L., and Cobb-Walgren, C. 1991. The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors. Journal of Public Policy & Marketing, 10: 102-117.
[15] Gül, M. C. 2013. Long-term Orientation, Perceived Consumer Effectiveness, and Environmentally Conscious Consumer Behavior: The Case of Turkey, International Journal of Marketing Studies, 5(5): 24-30.
[16] Hume, S. 1991. Consumer Doubletalk Makes Companies Wary, Advertising Age, 62 (October 28), GR4.
[17] Kang, J., Liu, C., and Kim, S. H. 2013. Environmentally sustainable textile and apparel consumption: The role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance. International Journal of Consumer Studies, 37(4): 442-452.
[18] Kim, Y. 2002. The Impact of Personal Value Structures on Consumer Pro-environmental Attitudes, Behaviours and Consumerism: A cross-cultural Study. Doctoral Dissertation, College of Communication Arts and Sciences.
[19] Kim, Y. 2011. Understanding green purchase: The influence of collectivism, personal values and environmental attitudes, and the moderating effect of perceived consumer effectiveness, Seoul Journal of Business, 17(1): 65 - 92.
[20] Kim, Y., and Choi, S. 2003. Antecedents of Pro-environmental Behaviours: An Examination of Cultural Values, Self-efficacy, and Environmental Attitudes. International Communication Association, CA
[21] Kim, Y., and Choi, S. M. 2005. Antecedents of green purchase behavior: An examination of collectivism, environmental concern, and PCE. In: Menon, G., Rao, A. R., eds. Advances in Consumer Research, Duluth, MN, Association for Consumer Research, pp. 592-599
[22] Kim, Y., Choi, S.M., and Rifon, N. 2009. A Cross-Cultural Study of Value Structure and Environmental Consumerism: Case of Korean and United States Consumers, Korean Journal of Marketing, 10(4): 35-64.
[23] Koçer, L. L., and Delice, T. 2016. The effect of attitudes towards green ads on environmental sensitivity: The mediation role of green concern. Humanities Sciences, 11(2): 112-139.
[24] Laroche, M., Bergeron, J., and Barbaro-Forleo, G. 2001. Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18(6): 503-520.
[25] Lee, Y. K., Kim, S., Kim, M. S., and Choi, J. G. 2014. Antecedents and interrelationships of three types of pro-environmental behavior. Journal of Business Research, 67(10): 2052 – 2240. DOI: 10.1016/j.jbusres.2014.04.018
[26] Lu, C. J. 2013. An Empirical Study on the Antecedents of Socially Responsible Consumption Behavior, Complex, Intelligent, and Software Intensive Systems (CISIS), 654-660.
[27] Mainieri, T., Barnett, E. G., Valdero, T. R., Unipan, J. B., and Oskamp, S. 1997. Green buying: The influence of environmental concern on consumer behavior. The Journal of Social Psychology, 137(2): 189-204.
[28] Marques, C. P., and Almeida, D. 2013. A path model of attitudinal antecedents of green purchase behaviour. Economics & Sociology, 6(2): 135 - 145.
[29] Mida, S. 2009. Factors contributing in the formation of consumer's environmental conciousness and shaping green purchasing decision. Paper presented at the 2009 Symposium on Computers & Industrial Engineering, Moncton. Retrieved March 20, 2012 from IEEE, 957-962.
[30] Milfont, T. L. 2012. The interplay between knowledge, perceived efficacy, and concern about global warming and climate change: a one‐year longitudinal study. Risk Analysis, 32(6): 1003-1020.
[31] Mostafa, M. M. 2007. A hierarchical analysis of the green consciousness of the Egyptian consumer. Psychology & Marketing, 24(5): 445-473.
[32] Norusis, M. J., 1993. SPSS® for Windows TM, Professional Statistics TM. Release 6.0. SPSS Inc. Chicago.
[33] Pagiaslis, A., and Krontalis, A. K. 2014. Green consumption behavior antecedents: Environmental concern, knowledge, and beliefs. Psychology & Marketing, 31(5): 335-348.
[34] Pickett-Baker, J., and Ozaki, R. 2008. Pro-environmental products: marketing influence on consumer purchase decision. Journal of Consumer Marketing, 25(5): 281-293.
[35] Roberts, J. A. 1996. Green Consumers in the 1990s: Profile and Implications for Advertising, Journal of Business Research, 36 (6), 217- 325.
[36] Straughan, R. D., and Roberts, J. A. 1999. Environmental segmentation alternatives: A look at green consumer behavior in the new millennium, Journal of Consumer Marketing, 16 (6): 558-575.
[37] Sundström, A., and McCright, A. M. 2014. Gender differences in environmental concern among Swedish citizens and politicians. Environmental Politics, 23(6): 1082-1095.
[38] Synodinos, C., Bevan-Dye, A.L., and De Klerk, N. 2013. Black Generation Y students environmental concerns, attitudes towards green advertising and environmental behaviour. Vanderbijlpark: NWU. (Dissertation M).
[39] Tan, B. C. 2011. The roles of knowledge, threat, and PCE on green purchase behaviour. International Journal of Business and Management, 6(12): 14 - 24.
[40] Tanrıkulu, C. 2015. Çevresel Kaygı, Algılanan Tüketici Etkinliği Ve Kollektivismin, Tüketicilerin Yeşil Satın Alma Davranışlarındaki Rolü Üzerine Bir İnceleme. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 29(1).
[41] Verhoef, P. C. 2005. Explaining Purchases of Organic Meat by Dutch Consumers. European Review of Agricultural Economics, 32 (2): 245- 267.
[42] Vermeir, I., and Verbeke, W. 2006. Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap. Journal of Agricultural and Environmental Ethics, 19: 169-194.
[43] Vicente-Molina, M. A., Fernández-Sáinz, A.ve, and Izagirre-Olaizola, J. 2013. Environmental Knowledge and other Variables Affecting Pro-Environmental Behaviour: Comparison of University Students from Emerging and Advanced Countries. Journal of Cleaner Production, 61: 130-138.
[44] Xiao, C., and Hong, D. 2010. Gender differences in environmental behaviors in China. Journal of Popul Environ, 32(1): 88–104.
[45] Xiao, C., and McCright, A. M. 2013. Gender differences in environmental concern: revisiting the institutional trust hypothesis in USA. Environment and Behavior, 1(1): 1-21.
[46] Zhu, Q., Li, Y., Geng, Y., and Qi, Y. 2013. Green food consumption intention, behaviors and influencing factors among Chinese consumers. Food Quality and Preference, 28(1): 279-286.
[2] Akehurst, G., Afonso, C., and Gonçalves, H. M. 2012. Re-Examining Green Purchase Behaviour and the Green Consumer Profile: New Evidences. Management Decision, 50(5): 972-988.
[3] Albayrak, T., Caber, M., Moutinho, L., and Herstein, R. 2011. The Influence of Skepticism on Green Purchase Behavior. International Journal of Business and Social Science, 2(13): 189-197.
[4] Almossawi, M. 2014. Promoting green purchase behavıor to the Youth (Case of Bahraın). British Journal of Marketing Studies, 2(5): 1-16.
[5] Aspinall, D. 1993. Green Cleaning, Home Economics and Technology, November.
[6] Ay, C.ve Ecevit, Z. 2005. Çevre bilinçli tüketiciler” Akdeniz İİBF Dergisi, 10: 238-263.
[7] Azizan, S. A. M., and Suki, N. M. 2013. Consumers intention to purchase green product: Insights from Malaysia. World Applied Sciences Journal, 22(8): 1129-1134.
[8] Chan, N. W., and Kotchen, M. J. 2014. A generalized impure public good and linear characteristics model of green consumption. Resource and Energy Economics, 37: 1-16.
[9] Chan, R. Y. 2001. Determinants of Chinese consumers' green purchase behavior. Psychology & Marketing, 18(4): 389-413.
[10] Cho, Y. N., Thyroff, A., Rapert, M. I., Park, S. Y., and Lee, H. J. 2013. To be or not to be green: exploring individualism and collectivism as antecedents of environmental behavior. Journal of Business Research, 66(8): 1052-1059.
[11] D´Souza, C., Taghian, M., and Peretiatko, R. 2007. Green decisions: Demographics and Cosnumer Understanding of Environmental Labels. International Journal of Consumer Studies, 31(4): 371-376.
[12] Daugbjerg, C., and Sønderskov, K. M. 2012. Environmental policy performance revisited: Designing effective policies for green markets. Political Studies, 60(2): 399-418.
[13] Diamantopoulos, A., Schlegelmilch, B. B., Sinkovics, R. R., and Bohlen, G. M. 2003. Can Socio-Demographics Still Play a Role in Profiling Green Consumers? A Review of the Evidence and an Empirical Investigation. Journal of Business Research, 56(6): 465-480.
[14] Ellen, P. S., Wiener, J. L., and Cobb-Walgren, C. 1991. The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors. Journal of Public Policy & Marketing, 10: 102-117.
[15] Gül, M. C. 2013. Long-term Orientation, Perceived Consumer Effectiveness, and Environmentally Conscious Consumer Behavior: The Case of Turkey, International Journal of Marketing Studies, 5(5): 24-30.
[16] Hume, S. 1991. Consumer Doubletalk Makes Companies Wary, Advertising Age, 62 (October 28), GR4.
[17] Kang, J., Liu, C., and Kim, S. H. 2013. Environmentally sustainable textile and apparel consumption: The role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance. International Journal of Consumer Studies, 37(4): 442-452.
[18] Kim, Y. 2002. The Impact of Personal Value Structures on Consumer Pro-environmental Attitudes, Behaviours and Consumerism: A cross-cultural Study. Doctoral Dissertation, College of Communication Arts and Sciences.
[19] Kim, Y. 2011. Understanding green purchase: The influence of collectivism, personal values and environmental attitudes, and the moderating effect of perceived consumer effectiveness, Seoul Journal of Business, 17(1): 65 - 92.
[20] Kim, Y., and Choi, S. 2003. Antecedents of Pro-environmental Behaviours: An Examination of Cultural Values, Self-efficacy, and Environmental Attitudes. International Communication Association, CA
[21] Kim, Y., and Choi, S. M. 2005. Antecedents of green purchase behavior: An examination of collectivism, environmental concern, and PCE. In: Menon, G., Rao, A. R., eds. Advances in Consumer Research, Duluth, MN, Association for Consumer Research, pp. 592-599
[22] Kim, Y., Choi, S.M., and Rifon, N. 2009. A Cross-Cultural Study of Value Structure and Environmental Consumerism: Case of Korean and United States Consumers, Korean Journal of Marketing, 10(4): 35-64.
[23] Koçer, L. L., and Delice, T. 2016. The effect of attitudes towards green ads on environmental sensitivity: The mediation role of green concern. Humanities Sciences, 11(2): 112-139.
[24] Laroche, M., Bergeron, J., and Barbaro-Forleo, G. 2001. Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18(6): 503-520.
[25] Lee, Y. K., Kim, S., Kim, M. S., and Choi, J. G. 2014. Antecedents and interrelationships of three types of pro-environmental behavior. Journal of Business Research, 67(10): 2052 – 2240. DOI: 10.1016/j.jbusres.2014.04.018
[26] Lu, C. J. 2013. An Empirical Study on the Antecedents of Socially Responsible Consumption Behavior, Complex, Intelligent, and Software Intensive Systems (CISIS), 654-660.
[27] Mainieri, T., Barnett, E. G., Valdero, T. R., Unipan, J. B., and Oskamp, S. 1997. Green buying: The influence of environmental concern on consumer behavior. The Journal of Social Psychology, 137(2): 189-204.
[28] Marques, C. P., and Almeida, D. 2013. A path model of attitudinal antecedents of green purchase behaviour. Economics & Sociology, 6(2): 135 - 145.
[29] Mida, S. 2009. Factors contributing in the formation of consumer's environmental conciousness and shaping green purchasing decision. Paper presented at the 2009 Symposium on Computers & Industrial Engineering, Moncton. Retrieved March 20, 2012 from IEEE, 957-962.
[30] Milfont, T. L. 2012. The interplay between knowledge, perceived efficacy, and concern about global warming and climate change: a one‐year longitudinal study. Risk Analysis, 32(6): 1003-1020.
[31] Mostafa, M. M. 2007. A hierarchical analysis of the green consciousness of the Egyptian consumer. Psychology & Marketing, 24(5): 445-473.
[32] Norusis, M. J., 1993. SPSS® for Windows TM, Professional Statistics TM. Release 6.0. SPSS Inc. Chicago.
[33] Pagiaslis, A., and Krontalis, A. K. 2014. Green consumption behavior antecedents: Environmental concern, knowledge, and beliefs. Psychology & Marketing, 31(5): 335-348.
[34] Pickett-Baker, J., and Ozaki, R. 2008. Pro-environmental products: marketing influence on consumer purchase decision. Journal of Consumer Marketing, 25(5): 281-293.
[35] Roberts, J. A. 1996. Green Consumers in the 1990s: Profile and Implications for Advertising, Journal of Business Research, 36 (6), 217- 325.
[36] Straughan, R. D., and Roberts, J. A. 1999. Environmental segmentation alternatives: A look at green consumer behavior in the new millennium, Journal of Consumer Marketing, 16 (6): 558-575.
[37] Sundström, A., and McCright, A. M. 2014. Gender differences in environmental concern among Swedish citizens and politicians. Environmental Politics, 23(6): 1082-1095.
[38] Synodinos, C., Bevan-Dye, A.L., and De Klerk, N. 2013. Black Generation Y students environmental concerns, attitudes towards green advertising and environmental behaviour. Vanderbijlpark: NWU. (Dissertation M).
[39] Tan, B. C. 2011. The roles of knowledge, threat, and PCE on green purchase behaviour. International Journal of Business and Management, 6(12): 14 - 24.
[40] Tanrıkulu, C. 2015. Çevresel Kaygı, Algılanan Tüketici Etkinliği Ve Kollektivismin, Tüketicilerin Yeşil Satın Alma Davranışlarındaki Rolü Üzerine Bir İnceleme. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 29(1).
[41] Verhoef, P. C. 2005. Explaining Purchases of Organic Meat by Dutch Consumers. European Review of Agricultural Economics, 32 (2): 245- 267.
[42] Vermeir, I., and Verbeke, W. 2006. Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap. Journal of Agricultural and Environmental Ethics, 19: 169-194.
[43] Vicente-Molina, M. A., Fernández-Sáinz, A.ve, and Izagirre-Olaizola, J. 2013. Environmental Knowledge and other Variables Affecting Pro-Environmental Behaviour: Comparison of University Students from Emerging and Advanced Countries. Journal of Cleaner Production, 61: 130-138.
[44] Xiao, C., and Hong, D. 2010. Gender differences in environmental behaviors in China. Journal of Popul Environ, 32(1): 88–104.
[45] Xiao, C., and McCright, A. M. 2013. Gender differences in environmental concern: revisiting the institutional trust hypothesis in USA. Environment and Behavior, 1(1): 1-21.
[46] Zhu, Q., Li, Y., Geng, Y., and Qi, Y. 2013. Green food consumption intention, behaviors and influencing factors among Chinese consumers. Food Quality and Preference, 28(1): 279-286.
Published
2017-02-27
How to Cite
AYDIN, Hatice.
Some Determinants of Green Consumption Behavior: A Study on Green Consumers.
Journal of Environmental Management and Tourism, [S.l.], v. 7, n. 4, p. 609-618, feb. 2017.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/713>. Date accessed: 19 apr. 2024.
doi: https://doi.org/10.14505//jemt.v7.4(16).07.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.