Exploring Factors Contributing to Satisfaction and Willingness to Recommend in Scuba Diving Tourism

  • Siti Murni MAT ALI Community College of Tangga Batu, Malaysia
  • Kalsitinoor SET SET Universiti Malaysia Terengganu, Malaysia
  • Abdul Hafaz NGAH NGAH Universiti Malaysia Terengganu, Malaysia

Abstract

Satisfaction has become a major concern for the tourism businesses as it contributed to the willingness to recommend. This paper explores factors that contributed to satisfaction and willingness to recommend scuba diving tourism. The purposive sampling method was used to select the respondent for the survey which used questionnaires in Redang Island, Malaysia. By using SmartPLS, the study analysis confirms the importance of services, facilities, and destination image towards satisfaction and willingness to recommend scuba divers. Perceived crowdedness was found to have moderating effects on the proposed relationship. The study also highlights the unsupported relationship between lodging and satisfaction. These findings lead to further discussion on the theoretical and managerial implications for scuba diving tourism.


 

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Published
2022-06-28
How to Cite
MAT ALI, Siti Murni; SET, Kalsitinoor; NGAH, Abdul Hafaz. Exploring Factors Contributing to Satisfaction and Willingness to Recommend in Scuba Diving Tourism. Journal of Environmental Management and Tourism, [S.l.], v. 13, n. 4, p. 1178 - 1191, june 2022. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/7071>. Date accessed: 14 aug. 2022. doi: https://doi.org/10.14505/jemt.v13.4(60).23.