Predictors Influencing the Choice of Master’s Programs in the Tourism Industry

  • Madina RAKHIMBERDINOVA D.Serikbayev East Kazakhstan Technical University, Kazakhstan
  • Elvira NUREKENOVA D.Serikbayev East Kazakhstan Technical University, Kazakhstan
  • Ángel DUARTE Universidade de Santiago de Compostela, Spain
  • Saltanat SUIEUBAYEVA D.Serikbayev East Kazakhstan Technical University, Kazakhstan
  • Mainur ORDABAYEVA Sarsen Amanzholov East Kazakhstan University, Kazakhstan


The authors analyzed trends in integration of education, science and business in an industrially developed area. New ways of interaction between universities, research organizations and businesses are proposed especially in the field of tourism industry. The dynamic change in global economic processes entails reform education in this area of study, which from a method of simple reproduction of labor was transformed into a source of growth for economically and socially active population groups capable of acting in a competitive environment. The need to train highly qualified personnel to quickly changing working conditions is a priority for states and organizations, focused on meeting their economic goals. In Kazakhstan, the requirements for university education are increasing. It due to both new conditions on the labor market and the increased role of “lifelong education". The number of people applying for university education is growing. Is growingcompetition between different universities, between universities and other research institutions, between private and public education. Representatives of the business community, in turn, make demands on how they would like to see graduates of Kazakh universities. Business success depends on the ability of employees of firms to quickly restructure their activities in the changing conditions. That is why domestic business is becoming interested in the reform education: it needs specific specialists definitely in tourism area, and it is ready to financially support their training.


[1] Al-Arifi, M. A. 2019. Attitudes of pharmacy students towards scientific research and academic career in Saudi Arabia. Saudi Pharmaceutical Journal, 4(27): 517-520. DOI:
[2] Bach, F.R. 2018. Bolasso: model consistent lasso estimation through the bootstrap. Proceedings of the 25th international conference on Machine learning. ACM, 33-40 pp.
[3] Castro-Rodríguez, Y. 2019. Student scientific production in the Peruvian dental journals during the period 2012 to 2017. Educación Médica, 2(20): 91-99. DOI:
[4] Crescenzi, R., and Gagliardi, L. 2018. Learning mobility grants and skill (mis)matching in the labour market: The case of the 'Master and Back' Programme. Papers in Regional Science, 95(4): 693-707.
[5] Dulatbekov, N.O. 2021. Analysis of Kazakhstan-Japanese relations in the post-war and their influence on the tourism industry and economic development. Journal of environmental management and tourism, 6(54): 1664 - 1675. DOI: 10.14505/jemt.v12.6(54).22
[6] Grant-Kels, J. M. 2019. Does gender impact publication opportunities? International Journal of Women's Dermatology, 2(5): 91-97.
[7] Juaneda C., Raya, J.M., and Sastre, F. 2018. Pricing the time and location of a stay at a hotel or apartment. Tourism economics: the business and finance of tourism and recreation, 7(2): 321-338. DOI:10.5367/te.2011.0044
[8] Kulmaganbetova, A.S., Dubina, I.N., and Rakhmetulina, Zh.B. 2019. A component-by-component assessment of the innovative potential of small and medium-sized businesses: the experience of Kazakhstan. Economics. Profession. Business, 3 (9): 57-61. DOI: 10.14258/epb201934
[9] Nayak, S.G. 2019. Analysis of knowledge achievement of an undergraduate engineering course based on achievement of course outcomes. International Journal of Mechanical Engineering and Technology, 1(7): 248-254.
[10] Nieves, J. and Segarra-Cipres, M. 2018. Management innovation in the hotel industry. Tourism Management, 11(46): 51–58. Available at: DOI: 10.1016/j.tourman.2018.06.002
[11] Omarova, A., et al. 2021. Analysis of the development of innovative activities of the tourism industry in the influence of pandemic. Journal of Environmental Management and Tourism, 12(6): 1442–1453. DOI:10.14505/jemt.v12.6(54).02
[12] Panczyk, M., et al. 2017. Evidence-based selection process to the Master of Public Health program at Medical University. BMC Medical Education, 17(1): 157-162.
[13] Pirogova, A.Yu. 2017. Trends that determine the future of marketing in the hospitality industry. Bulletin of the National Academy of Tourism, 2(42): 29-33.
[14] Roberts, S., and Nowak, G. 2018. Stabilizing the lasso against cross-validation variability. Computational Statistics & Data Analysis, 11(70): 198-211.
[15] Semenova, L.V., and Klimova, T.B. 2018. World hotel industry: modern trends. Research Results. Technology business and service, 4(4): 13-24. DOI: 10.18413/2408-9338-2018-4-4-0-2
[16] Semin, A.A. 2017. State support for research in pharmacology: an analysis of foreign and domestic experience. Research Result: Pharmacology and Clinical Pharmacology, 3(3): 157-168. DOI:10.18413/2313-8971-2017-3-3-157-168
[17] Shumakova, E. V. 2019. Apart-hotel as an innovative from organization of a hotel business. Azimuth of Scientific Research: Economics and Administration, 3(28): 400-402. DOI: 10.26140/anie-2019-0803-0093
[18] Stylos, N., Vassiliadis, C.A., Bellou, V, and Andronikidis, A. 2018. Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination. Tourism Management, 14(53): 40-60.
[19] Tasci, A. D., and Gartner, W.C. 2018. Destination image and its functional relationships. Journal of Travel Research, 45(4): 413-425.
[20] Titova, K. V., and Hashaeva, S.V. 2017. Russian magistracy within the framework of the Bologna process. Scientific Almanas, 4-2(30): 196-200.
[21] Annual report of the Association of Legal Entities "Kazakhstan Association of Hotels and Restaurants in the form of an association of legal entities. 2018. Almaty, 27 p. Available at:
[22] Decree of the Government of the Republic of Kazakhstan. 2019. On approval of the State Program for the Development of the Tourism Industry of the Republic of Kazakhstan for 2019-2025.
[23] Report on the results of marketing research. 2020. Provision of services by hotels in the Republic of Kazakhstan. Almaty, 79 p.
How to Cite
RAKHIMBERDINOVA, Madina et al. Predictors Influencing the Choice of Master’s Programs in the Tourism Industry. Journal of Environmental Management and Tourism, [S.l.], v. 13, n. 4, p. 1161 – 1177, june 2022. ISSN 2068-7729. Available at: <>. Date accessed: 14 aug. 2022. doi: