Creating Tourist Loyalty through Destination Branding for an Excellent Tourism Destination

  • Linda SEPTARINA The Institute of Informatics and Business Darmajaya, Indonesia
  • Zuriana ZURIANA The Institute of Informatics and Business Darmajaya, Indonesia
  • Lilyana BESTI The Institute of Informatics and Business Darmajaya, Indonesia

Abstract

The objective of this research was to create the loyalty of tourists toward the excellent destination's branding. Some problems such as lack of facilities and weak characteristics of destination attractions less tourist arrival. The research is causative, using 95.000 samples of the tourist taken from tourists’ arrival in 2018-2020. Using path analysis, we also found relationships between loyalty and excellent tourist destination branding due to some externalities of destination attraction such as accessibility, amenities, and attraction. Those show that the destination has weak characteristics to become an excellent branding. 

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Published
2022-06-28
How to Cite
SEPTARINA, Linda; ZURIANA, Zuriana; BESTI, Lilyana. Creating Tourist Loyalty through Destination Branding for an Excellent Tourism Destination. Journal of Environmental Management and Tourism, [S.l.], v. 13, n. 4, p. 1125 - 1135, june 2022. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/7066>. Date accessed: 14 aug. 2022. doi: https://doi.org/10.14505/jemt.v13.4(60).18.