Creating Tourist Loyalty through Destination Branding for an Excellent Tourism Destination
Abstract
The objective of this research was to create the loyalty of tourists toward the excellent destination's branding. Some problems such as lack of facilities and weak characteristics of destination attractions less tourist arrival. The research is causative, using 95.000 samples of the tourist taken from tourists’ arrival in 2018-2020. Using path analysis, we also found relationships between loyalty and excellent tourist destination branding due to some externalities of destination attraction such as accessibility, amenities, and attraction. Those show that the destination has weak characteristics to become an excellent branding.
References
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[2] Bose, S., Pradhan, S., Bashir, M., and Roy, S.K. 2021. Customer-Based Place Brand Equity and Tourism: A Regional Identity Perspective. Journal of Travel Research, 61(3): 511–527. DOI:https://doi.org/10.1177/0047287521999465
[3] Buhalis, D. 2000. Marketing the competitive destination of the future. Tourism Management, 21(1): 97–116. DOI: https://doi.org/10.1016/S0261-5177(99)00095-3
[4] Chen, C.-F., Chen, F.-S. 2010. Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1): 29–35. DOI: https://doi.org/10.1016/j.tourman. 2009.02.008
[5] Chi, G. 2005. A study of developing destination loyalty model. In ProQuest Dissertations and Theses (Issue July). Oklahoma State University. Available at: http://search.proquest.com/docview/305366467?
[6] Choi, S., Kim, J.-N., and Cai, L.A. 2012. Tourism Loyalty: An Extended Communicative Action Model. Purdue Tourism and Hospitality Research Center. Available at: https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1194&context=gradconf_hospitality
[7] Choi, S.H., Cai, L.A. (2010). Tourist attribution and the moderating role of loyalty. Tourism Analysis, 15(6): 729–734. DOI: https://doi.org/10.3727/108354210X12904412050099
[8] Hosany, S., Ekinci, Y., and Uysal, M. 2006. Destination image and destination personality: An application of branding theories to tourism places. Journal of Business Research, 59(5): 638–642. DOI:https://doi.org/10.1016/j.jbusres.2006.01.001
[9] Hunt, J. D. 1982. Image as a factor in tourism development. Tourism Recreation Research, 7(1): 1–6. DOI:https://doi.org/10.1080/02508281.1982.11015054
[10] Iliachenko, E. 2005. Exploring culture, history and nature as tourist destination branding constructs: The case of a peripheral region in Sweden. The VIII Nordic-Scottish Conference on Rural and Regional Development in association with the 14th Nordic Symposium in Tourism and Hospitality Research Conference theme: Policy and marketing/Destination image and marketing Akureyri, Iceland, Sept. 22-25, 2005. Available at: http://www.diva-portal.org/smash/get/diva2:1008712/FULLTEXT01.pdf
[11] Im, H.H., Kim, S.S., Elliot, S., and Han, H. 2012. Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective. Journal of Travel & Tourism Marketing, 29(4): 385–403. DOI:https://doi.org/10.1080/10548408.2012.674884
[12] Kladou, S., Kehagias, J. 2014. Assessing destination brand equity: An integrated approach. Journal of Destination Marketing & Management, 3(1): 2–10. DOI: https://doi.org/10.1016/j.jdmm.2013.11.002
[13] Medlik, S. 2016. Managing Tourism. 1st Edition, Elsevier, eBook ISBN: 9781483103723, 358p.
[14] Morgan, N. J., Pritchard, A., and Piggott, R. 2003. Destination branding and the role of the stakeholders: The case of New Zealand. Journal of Vacation Marketing, 9(3): 285–299.
[15] Mosca, F., Ben Youssef, K., and Majd, T. 2020. Online Communication and Italian Tourism. Symphony. Emerging Issues in Management, 2: 31–45. DOI: https://doi.org/10.4468/2016.2.05mosca.benyoussef.majd
[16] Pike, S. 2002. Destination image analysis - a review of 142 papers from 1973 to 2000. Tourism Management, 23(5): 541–549. DOI: https://doi.org/10.1016/S0261-5177(02)00005-5
[17] Ryan, R.M. 1993. Autonomy, and the Self in Psychological Development. Developmental Perspectives on Motivation, 40, 1.
[18] Singagerda, F.S., Septarina, L. 2016. The economy of tourism and its impact to other sectors in Lampung Province. Journal of Indonesian Tourism and Development Studies, 4(3), 129.
[19] Som, A.P.M., Badarneh, M.B. 2011. Tourist satisfaction and repeat visitation toward a new comprehensive model. World Academy of Science, Engineering and Technology, 50(1): 1106–1113.
[20] Utama, I.G.B.R. 2016. Destination image of Bali based on the push motivational factors, identity and destination creations in the perspective of foreign senior tourists. Jurnal Manajemen Dan Kewirausahaan, 18(1): 16–24.
[21] Wagner, O., Peters, M. 2009. Can association methods reveal the effects of internal branding on tourism destination stakeholders? Journal of Place Management and Development, 2(1): 52–69. DOI:https://doi.org/10.1108/17538330910942807
Published
2022-06-28
How to Cite
SEPTARINA, Linda; ZURIANA, Zuriana; BESTI, Lilyana.
Creating Tourist Loyalty through Destination Branding for an Excellent Tourism Destination.
Journal of Environmental Management and Tourism, [S.l.], v. 13, n. 4, p. 1125 - 1135, june 2022.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/7066>. Date accessed: 19 apr. 2024.
doi: https://doi.org/10.14505/jemt.v13.4(60).18.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.