Assessment of the Impact of Regional Characteristics and the Development of Event Tourism on Business Tourism in the Republic of Kazakhstan Based on Clusterization and a Regression Model

Sharafat TRUSHEVA; Gulzhan ABDRAMANOVA; Altynbek ZHAKUPOV; Assylkhan YESSILOV; Marat Asylbekovich BAYANDIN

doi:10.14505/jemt.v13.4(60).07

Sharafat TRUSHEVA L.N. Gumilyov Eurasian National University, Kazakhstan
Gulzhan ABDRAMANOVA L.N. Gumilyov Eurasian National University, Kazakhstan
Altynbek ZHAKUPOV L.N. Gumilyov Eurasian National University, Kazakhstan
Assylkhan YESSILOV Kazakh University of Technology and Business, Kazakhstan
Marat Asylbekovich BAYANDIN Turan-Astana University, Kazakhstan

DOI: https://doi.org/10.14505/jemt.v13.4(60).07

Abstract

Interest in the problem under study is determined, first, by the fact that business tourism is one of the most profitable and diversified types of tourism. Second, business tourism often performs a stimulating function for other sectors of the national economy. The paper demonstrates the significance of business tourism in the contemporary tourism industry and provides an analysis of research studies on business tourism, including those investigating prospects for the development of this sector in Kazakhstan. The study assesses the development of business tourism in 17 regions of Kazakhstan on the following indicators: event infrastructure, programs to promote the region as an event destination, regional policy in the event industry and activities of specialized coordinating bodies, experience in hosting major international events in the region, the tourism potential of the region. The findings suggest that the state and development prospects of business tourism vary in different regions of the Republic of Kazakhstan. The regions demonstrating a low level of development of business tourism require specialized measures for the improvement of the event infrastructure, implementation of programs for the promotion of the region as an event destination, and improvement of the state policy and activities of specialized coordinating bodies in the event industry.

References

[1] Aburumman, A.A. 2020. COVID-19 impact and survival strategy in business tourism market: the example of the UAE MICE industry. Humanities and social science communication, 7: 141. DOI:https://doi.org/10.1057/s41599-020-00630-8
[2] Banсerova, O.L., and Kasimova, A.R. 2018. Formation of ethnocultural tourism clusters in Russia-Kazakhstan borderline territory. Journal of Environmental Management and Tourism, 9(4): 771–776.
[3] Bezpalov, V.V., et al. 2020. PR support in strategic investor relations at retail companies. Journal of Advanced Pharmacy Education and Research, 10(2): 84–90.
[4] Chebli, A., and Ben Said, F. 2020. The impact of COVID-19 on tourist consumption behavior: A perspective article. Journal of Tourism Management Research, 2: 196–207.
[5] Cheer, J.M. 2020. Human flourishing, tourism transformation and COVID-19: A conceptual touchstone. Tourism Geographies, 22(3): 514–524.
[6] Dracheva, E.A., Zabaev, Yu.V. and Ismaev, D.K. 2010. Ekonomika i organizatsiya turizma: mezhdunarodnyy turizm, 4th edition, revised and extended. Moscow: KNORUS, 388 p. (in Russian)
[7] Dwyer, L., and Forsyth, P. 1997. Impacts and benefits of MICE tourism: A framework for analysis. Tourism Economics, 3(1): 21–38.
[8] Frolova, V.B., et al. 2019. Digital economy in the management system of tourism enterprises. Journal of Environmental Management and Tourism, 10(6): 1345–135.
[9] Gasiev, M. 2004. Fundamentals of business tourism and the MICE industry in Russia and abroad: Comparison and trends. Moscow: Marketing, 145 p. (in Russian)
[10] Gulyaev, V.G. 2009. Business tourism and the MICE industry in Russia and abroad: Basics, concepts and trends. Moscow: Imprint, 219 p. (in Russian)
[11] Hall, C.M., Scott, D. and Gössling, S. 2020. Pandemics, transformations and tourism: Be careful what you wish for. Tourism Geographies, 22(3): 577–598.
[12] Hankinson, G. 2005. Destination brand images: A business tourism perspective. Journal of Services Marketing, 19(1): 24–32.
[13] Haven-Tang, C., Jones, E. and Webb, C. 2007. Critical success factors for business tourism destinations: Exploiting Cardiff’s national capital city status and shaping its business tourism offer. Journal of Travel and Tourism Marketing, 22(3-4): 109–120.
[14] Ho, J.M., Kee, J. and Sia, M. 2020. Embracing an uncertain future: COVID-19 and MICE in Malaysia. Local Development & Society, 1(2): 190–204.
[15] Hoque, A., et al. 2020. The effect of Coronavirus (COVID-19) in the tourism industry in China. Asian Journal of Multidisciplinary Studies, 3(1): 52–58.
[16] Kim, K., and Ko, D.2020. How to build a sustainable MICE environment based on social identity theory. Sustainability, 12(17): 7166. DOI: https://doi.org/10.3390/su12177166
[17] Kumar, J., and Hussain, K. 2014. Evaluating tourism’s economic effects: Comparison of different approaches. Procedia—Social and Behavioral Sciences, 144: 360–365.
[18] Nicula V., Popsa R.E. 2014. Business tourism market developments. Procedia Economics and Finance, 16: 703–712.
[19] Nimatulaev, M.M., et al. 2021. Digital technologies as a factor in increasing services sales in tourism industry. Journal of Environmental Management and Tourism, 12(4): 916–921.
[20] Petrenko, E.S., Dauletova, A.M., Mazhitova, S.K. and Shabaltina, L.V. 2019. Analysis of state support measures for tourism development in the Republic of Kazakhstan. Ekonomicheskiye otnosheniya, 9(4): 2677–2692. (in Russian)
[21] Ponkratova, L.A., et al. 2021. Tourism development prospects in the context of global socio-economic trends. Journal of Environmental Management and Tourism, 11(8): 1988–1993.
[22] Rakhmetulina, Zh.B., and Karipova, A.T. 2019a. Cooperation prospects between Kazakhstan and China in development of Eurasia transport corridor. Ekonomicheskiye otnosheniya, 3: 1615–1628. (in Russian)
[23] Rakhmetulina, Zh.B., and Karipova, A.T. 2019b. Development of tourism potential of Kazakhstan. Vestnik universiteta “Turan”, 2: 175–179. (in Russian)
[24] Rakhmetullina, S.Z., et al. 2017. The Ecological Component of Tourism Development in the Region. Journal of Environmental Management and Tourism, 8(2): 417-426
[25] Reitsamer, B., and Brunner‐Sperdin, A. 2017. Tourist destination perception and well-being. Journal of Vacation Marketing, 23(1): 55–72.
[26] Rudskaya, E.N., and Skabarova, A.A. 2015. Business tourism: Problems, trends, prospects. Molodoy uchenyy, 8: 639–645. (in Russian)
[27] Sánchez-Cañizares, S.M., Cabeza-Ramírez, L.J. Muñoz-Fernández, G. and Fuentes-García, F.J.2021. Impact of the perceived risk from Covid-19 on intention to travel. Current Issues in Tourism, 24(7): 970–984.
[28] Savin, D.A., and Melnikova, I.G. 2019. Business tourism: Textbook. Yaroslavl: Yaroslavl State University, 48 p. (in Russian)
[29] Sikhimbayeva, D., et al. 2021. Analysis of Factors Affecting to the Development of Sub-Production Industry of the Republic of Kazakhstan. Montenegrin Journal of Economics, 17(3): 41-57.
[30] Sokolova, A.P., et al. 2021. Prospects for the development of domestic gastronomic tourism in conditions of restrictions caused by the COVID-19 pandemic. Journal of Environmental Management and Tourism, 12(8): 2121–2128.
[31] Swarbrooke, J., and Horner, S. 2001. Business travel and tourism. Oxford: Butterworth Hienemann, 422 p.
[32] Ukhina, T.V., et al. 2021. Tourism after lockdown: Will business travel maintain popularity? Journal of Environmental Management and Tourism, 12(8): 2217–2223.
[33] Vedernikov, V.P. 2012. Business tourism and development of corporate events: Towards a statement of the question. Ekonomika. Pravo. Pechat'. Vestnik KSEI, 1–2: 219–221. (in Russian).