Coastal Tourism: Development Strategy of Loang Baloq Beach in Lombok Island, Indonesia

  • M. Setyo NUGROHO Mataram State Islamic University, Indonesia
  • Riduan MAS’UD Mataram State Islamic University, Indonesia
  • Wahyu KHALIK Mataram State Islamic University, Indonesia
  • Restu FAHDIANSYAH Mataram State Islamic University, Indonesia
  • Rusman AZIZOMA Mataram State Islamic University, Indonesia
  • Mamika Ujianita ROMDHINI Mataram University, Indonesia
  • Muhammad Muhajir AMINY Mataram State Islamic University, Indonesia

Abstract

This research aims to generate a development strategy formulation of tourist attraction Loang Baloq beach in Mataram city. This research is a qualitative study with a survey method and description. Data is collected using observation technique, interview (purposive sampling), questionnaire distribution (acci-dental sampling), and documentation study in the book, articles, and other sources. The data analysis technique uses qualitative description, Likert scale, and SWOT analysis to formulate the appropriate strat-egy for Loang Baloq beach development. This research shows that Loang Baloq beach is in the first quadrant, indicating progressive strategy (grand strategy). It means that Loang Baloq beach is in prime condition. Therefore, it enables maximum achievement for growth and progress. The suggested strategy is the strategy that seizes the opportunity and highlights the strengths. Then, the alternative strategy which is generated is based on S-O strategy, S-T strategy, W-O strategy, and W-T Strategy.


 

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Published
2022-06-28
How to Cite
NUGROHO, M. Setyo et al. Coastal Tourism: Development Strategy of Loang Baloq Beach in Lombok Island, Indonesia. Journal of Environmental Management and Tourism, [S.l.], v. 13, n. 4, p. 949 - 965, june 2022. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/7052>. Date accessed: 29 mar. 2024. doi: https://doi.org/10.14505/jemt.v13.4(60).04.