Coastal Tourism: Development Strategy of Loang Baloq Beach in Lombok Island, Indonesia

  • M. Setyo NUGROHO Mataram State Islamic University, Indonesia
  • Riduan MAS’UD Mataram State Islamic University, Indonesia
  • Wahyu KHALIK Mataram State Islamic University, Indonesia
  • Restu FAHDIANSYAH Mataram State Islamic University, Indonesia
  • Rusman AZIZOMA Mataram State Islamic University, Indonesia
  • Mamika Ujianita ROMDHINI Mataram University, Indonesia
  • Muhammad Muhajir AMINY Mataram State Islamic University, Indonesia

Abstract

This research aims to generate a development strategy formulation of tourist attraction Loang Baloq beach in Mataram city. This research is a qualitative study with a survey method and description. Data is collected using observation technique, interview (purposive sampling), questionnaire distribution (acci-dental sampling), and documentation study in the book, articles, and other sources. The data analysis technique uses qualitative description, Likert scale, and SWOT analysis to formulate the appropriate strat-egy for Loang Baloq beach development. This research shows that Loang Baloq beach is in the first quadrant, indicating progressive strategy (grand strategy). It means that Loang Baloq beach is in prime condition. Therefore, it enables maximum achievement for growth and progress. The suggested strategy is the strategy that seizes the opportunity and highlights the strengths. Then, the alternative strategy which is generated is based on S-O strategy, S-T strategy, W-O strategy, and W-T Strategy.


 

References

[1] Amir, A., Sukarno, T. D., and Rahmawati, F. 2020. Identifikasi Potensi dan Status Pengembangan Desa Wisata di Kabupaten Lombok Tengah, Nusa Tenggara Barat. Journal of Regional and Rural Development Planning, 4(2): 84–98. DOI: https://doi.org/10.29244/jp2wd.2020.4.2.84-98 (in Indonesian)
[2] Cooper, C. 2020. Essentials of Tourism. United Kingdom: Pearson.
[3] Creswell, J. D. 2014. Research Design. Qualitative, Quantitative, and Mixed Methods Approaches. Singapore: Sage Publication.
[4] David A. and Fennell, R. K. D. 2002. Ecotourism Policy and Planning. Wallingford. CABI Publishing. DOI: https://doi.org/10.1079/9781789241488.0339
[5] Ekosafitri, K. H., Rustiadi, E., and Yulianda, F. 2017. Pengembangan Wilayah Pesisir Pantai Utara Jawa Tengah Berdasarkan Infrastruktur Daerah: Studi Kasus Kabupaten Jepara. Journal of Regional and Rural Development Planning, 1(2): 145. DOI: https://doi.org/10.29244/jp2wd.2017.1.2.145-157 (in Indonesian)
[6] Getz, D. 1992. Tourism Planning and Destination Life Cycle. Annals of Tourism Research, 19(4): 752-770. DOI: https://doi.org/10.1016/0160-7383(92)90065-W
[7] Getz, D. 2008. Event tourism : Definition, evolution, and research. Tourism Management, 29(3): 403–428. DOI: https://doi.org/10.1016/j.tourman.2007.07.017
[8] Herdiana, D. 2020. Rekomendasi Kebijakan Pemulihan Pariwisata Pasca Wabah Corona Virus Disease 2019 (Covid-19) di Kota Bandung. Jurnal Master Pariwisata (JUMPA), 7(1): 1-30. DOI:https://doi.org/10.24843/jumpa.2020.v07.i01.p01 (in Indonesian)
[9] Husin Demolingo, R. 2015. Strategi Pengembangan Destinasi Wisata Desa Bongo, Kabupaten Gorontalo. Jurnal Master Pariwisata (JUMPA), 1(2): 67–82. DOI: https://doi.org/10.24843/jumpa.2015.v01.i02.p06
[10] Isdarmanto. 2017. Dasar-Dasar Kepariwisataan dan Pengelolaan Destinasi Pariwisata. Yogyakarta: Gerbang Media Aksara. (in Indonesian)
[11] Khan, A. M. A., et al. 2020. Wisata Kelautan Berkelanjutan Di Labuan Bajo, Masyarakat Kawasan Pesisir. Jurnal Master Pariwisata, 7(1): 52–76. DOI: https://doi.org/10.24843/JUMPA.2020.v07.i01.p03(in Indonesian)
[12] Kim, G. S., Chun, J., Kim, Y., and Kim, C. K. 2021. Coastal tourism spatial planning at the regional unit: Identifying coastal tourism hotspots based on social media data. International Journal of Geo-Information, 10(3). DOI: https://doi.org/10.3390/IJGI10030167
[13] Kostić, M., Lakićević, M., and Milićević, S. 2018. Sustainable tourism development of mountain tourismdestinations in Serbia. Ekonomika Poljoprivrede, 65(2): 843–857. DOI:https://doi.org/10.5937/ekopolj1802843k
[14] Kovari, I., Zimanyi, K., Kovari, I., and Zimanyi, K. 2011. Safety and Security in the Age of Global Tourism (The changing role and conception of Safety and Security in Tourism). APSTRACT: Applied Studies in Agribusiness and Commerce, 05(3–4). DOI: https://doi.org/10.22004/AG.ECON.104672
[15] Landra, I. P. T. C. 2016. Pengaturan Global Kepariwisataan. Denpasar: Udayana University Press.
[16] Lee, T. H. 2009. A Structural Model to Examine How Destination Image, Attitude , and Motivation Affect the Future Behavior of Tourists. Leisure Sciences, 31(3): 215-236. DOI:https://doi.org/10.1080/01490400902837787
[17] Leiper, N. 1990. Tourism Management. RMIT. Victoria: Collingwood.
[18] Lohmann, G., and Netto, A. P. 2016. Tourism Theory Concepts, Models and Systems. London: Cabi Publishing.
[19] Madiun, I. N. 2009. Local Community’s Participation In Developing Nusa Dua Tourist Area (In The Perspective of Cultural Studies). E-Journal of Cultural Study, 3(1): 1–8. Available at: https://ojs.unud.ac.id/index.php/ecs/article/view/3572
[20] Mill, R. C. 2000. The Tourism International Business. Jakarta: Raja Grafika Persada.
[21] Mura, P., and Khoo-Lattimore, C. 2018. Asian Qualitative Research in Tourism: Ontologies, Epistemologies, Methodologies, and Methods. Singapore: Springer. DOI: https://doi.org/10.1007/978-981-10-7491-2
[22] Musaddun. 2013. Bentuk Pengembangan Pariwisata Pesisir Berkelanjutan Di Kabupaten Pekalongan. Jurnal Ruang, 1(2): 261–270. Available at: https://ejournal3.undip.ac.id/index.php/ruang/article/view/5316
[23] Naylor, R. S., Hunt, C. A., Zimmerer, K. S., and Taff, B. D. 2021. Emic views of community resilience and coastal tourism development. Societies, 11(3). DOI: https://doi.org/10.3390/SOC11030094
[24] Nigg, J. J., Eichelberger, S., Albrecht, J. N., and Haid, M. 2021. Sustainable Product Development for Accessible Tourism: Case Studies Demonstrating the Need for Stakeholder Collaboration. DOI:https://doi.org/10.3390/su132011142
[25] Nugroho, M. S. 2019. Identifikasi Komponen Pendukung Daya Tarik Wisata Loang Baloq Sebagai Wisata Pesisir Di Kota Mataram. Media Bina Ilmiah, 13(9): 1619–1626. DOI: https://doi.org/10.33758/mbi.v13i9
[26] Pitana, I. G. 2009. Pengantar Ilmu Pariwisata. Yogyakarta: Andi. (in Indonesian)
[27] Post, L. 2021. Event Belum Bisa Dongkrak Kunjungan Wisatawan. Available at: https://lombokpost.jawapos.com/ekonomi-bisnis/07/09/2021/event-belum-bisa-dongkrak-kunjungan wisatawan/ (in Indonesian)
[28] Rahmiati, F. 2020. Destination Marketing To Improve Domestic Tourists’ Return Intention. International Journal of Applied Sciences in Tourism and Events, 4(2): 86–94. DOI:https://doi.org/10.31940/ijaste.v4i2.1979
[29] Ridha, N. 2020. Proses Penelitian, Masalah, Variabel dan Paradigma Penelitian. Hikmah, 14(1): 62-70. Available at: http://e-jurnal.staisumatera-medan.ac.id/index.php/hikmah/article/view/18 (in Indonesian)
[30] Rif’an, A. A. 2018. Daya Tarik Wisata Pantai Wediombo Sebagai Alternatif Wisata Bahari Di Daerah Istimewa Yogyakarta. Jurnal Geografi, 10(1): 63. DOI: https://doi.org/10.24114/jg.v10i1.7955 (in Indonesian)
[31] Risfandini, A. 2019. Kajian Pengembangan Potensi Pariwisata Kawasan Pesisir Pantai Kabupaten Aceh Timur. Jurnal Pariwisata Pesona, 4(1): 50–59. DOI: https://doi.org/10.26905/jpp.v4i1.2819 (in Indonesian)
[32] Rohim, A. 2008. Analisis strategi pemasaran melalui pendekatan SWOT (Studi pada PT Pujangga Luhur Jombang). Jurnal Ekonomi, Manajemen dan Bisnis (EMAS), 2(1): 85-96. Available at: https://library.unej.ac.id/index.php?author=%22ROHIM%2C+Abd%22&search=Search (in Indonesian)
[33] Soeswoyo, D. M. et al. 2021. Tourism Potential and Strategy to Develop Competitive Rural Tourism in Indonesia. International Journal of Applied Sciences in Tourism and Events, 5(2): 131–141. DOI:https://doi.org/10.31940/ijaste.v5i2.131-141
[34] Subramoniam, S. 2010. SWOT Analysis on Oman Tourism: A Case Study. Journal of Economic Development, Management, IT, Finance and Marketing, 2(2): 1-22.
[35] Sugiyono. 2011. Metode Penelitian Kuantitatif & Kualitatif. Bandung: Alfabeta. (in Indonesian)
[36] Sukmayadi, Y., and Masunah, J. 2020. Organizing Bandung Isola Performing Arts Festival (BIPAF) As A Market of Innovative Performing Arts in Indonesia. Harmonia: Journal of Arts Research and Education, 20(1): 47–57. DOI: https://doi.org/10.15294/harmonia.v20i1.24380
[37] Sunaryo, B. 2013. Tourism Destination Development Policy: Concept and Application in Indonesia. Yogyakarta: Gava Media.
[38] Suwena, I. K. and Widyatmaja, I.G.N. 2017. Basic Knowledge of Tourism. Bali: Pustaka Larasan.
[39] Tatali, A. A., Lasabuda, R., Andaki, J. A. and Lagarense, B. E. S. 2018. Strategi Pengembangan Pariwisata Pesisir Di Desa Bentung Kabupaten Kepulauan Sangihe Provinsi Sulawesi Utara. Jurnal Kebijakan Sosial Ekonomi Kelautan Dan Perikanan, 8(1): 53-62. DOI: https://doi.org/10.15578/jksekp.v8i1.6703
[40] Veal, A. 2018. Research Methods for Leisure and Tourism. United Kingdom: Pearson
[41] Disbudpar.ntbprov.go.id. 2021. Angka Kunjungan Wisatawam Ke NTB – Dinas Pariwisata Provinsi NTB. Available at: http://www.disbudpar.ntbprov.go.id/angka-kunjungan-wisatawan-ke-ntb/ (in Indonesian)
[42] Mastercard and CrescentRating. 2019. Global Muslim Travel Index. Available at: https://www.crescentrating.com/reports/global-muslim-travel-index-2019.html
[43] Peraturan Daerah Provinsi Nusa Tenggara Barat No. 7 Tahun 2013. Available at: https://jdih.ntbprov.go.id/content/perda-no7-tahun-2013 (in Indonesian)
[44] Peraturan Daerah Provinsi Nusa Tenggara Barat Nomor 4 Tahun 2016. Available at: https://jdih.ntbprov.go.id/sites/default/files/produk_hukum/LD Perda 7 Th 2015.pdf (in Indonesian)
[45] Undang-Undang Republik Indonesia Nomor 10 tahun 2009 Tentang Kepariwisataan. (in Indonesian)
Published
2022-06-28
How to Cite
NUGROHO, M. Setyo et al. Coastal Tourism: Development Strategy of Loang Baloq Beach in Lombok Island, Indonesia. Journal of Environmental Management and Tourism, [S.l.], v. 13, n. 4, p. 949 - 965, june 2022. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/7052>. Date accessed: 14 aug. 2022. doi: https://doi.org/10.14505/jemt.v13.4(60).04.