Developing a Conceptual Model to Implement the Employee Ecological Behavior in Organisations

  • Juhari Noor FAEZAH University of Malaysia Terengganu, Malaysia
  • Mohd Yusoff YUSLIZA University of Malaysia Terengganu, Malaysia
  • Yusoff Noor AZLINA University of Sains Malaysia
  • Jumadil SAPUTRA University of Malaysia Terengganu, Malaysia
  • Wan Kassim WAN ZULKIFLI University of Malaysia Terengganu, Malaysia


Sustainability is a concern that has been discussed in many global conferences, mainly in the educational domain. Recently, the world has witnessed a growing interest among education organisations in adopting green practices and environmental management. In general, environmental sustainability at the organisation level is greatly dependent on individual‐level ecological behaviour. Based on the social identity theory where the corporate strategy has a psychological influence on the behaviour of employees in an ecological context, the current study aims to analyse the effects of green human resource management (HRM) on the employee ecological behaviours (EEB), coupled with the mediating roles of psychological green climate and organisational identification, via the moderation effect of green consciousness. It is expected that the finding of this research will shed new insights into developing a comprehensive model for the assessment of EEB that can influence the environmental management (EM) initiatives being implemented in the organisations. The research output contributes to the enhancement of knowledge on employee behaviour from an ecological perspective in a workplace.



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How to Cite
FAEZAH, Juhari Noor et al. Developing a Conceptual Model to Implement the Employee Ecological Behavior in Organisations. Journal of Environmental Management and Tourism, [S.l.], v. 13, n. 3, p. 746-755, june 2022. ISSN 2068-7729. Available at: <>. Date accessed: 25 june 2022. doi: