Product and Service Quality and Growth of Agriculture Firms in Nigeria. Implication for the Environment Management
Abstract
Acknowledging that improved customers’ satisfaction led to growth, organizations in the agricultural sector are thus aiming for improved products and service quality in order to actualize growth-oriented goal.
This paper therefore assessed the impact of product and service quality on the growth of agricultural firms in Nigeria with implication for the environment management. Secondary data of seven (7) agriculture firms were sampled from 2012-2021 and data comprised of revenue growth and market to book-value (proxies for growth) and dummy variable was used as proxy for product and service quality. Multivariate regression results showed that improved product and service quality significantly and positively affect agriculture firms’ growth in Nigeria; the implication of the results is that product and service quality can be used by the environment manager in promoting firms’ growth in Nigeria. Findings call for policy recommendation for the environment managers, government, and researchers alike.
References
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[2] Albaridan S.I. 2018. The influence of product price on consumers’ purchasing decisions. Review of Integrative Business and Economics Research, 7(2): 328-337
[3] Al-Idrus, S., Abdussakir, A., Djakfar, M., and Al-Idrus, S. 2021. The effect of product knowledge and service quality on customer satisfaction. Journal of Asian Finance, Economics and Business, 8(1): 927-938. DOI:https://doi.org/10.13106/JAFEB.2021.VOL8.NO1.927
[4] Awino, B.A., Ondoro, C.O., and Abong’o, B.E. 2018. Effects of service quality management on performance of vernacular radio broadcasting firms in Western Kenya. European Scientific Journal September, 14(25): 216-226. DOI: https://doi.org/10.19044/esj.2018.v14n25p216
[5] Dhanya, A., and Sam, T. 2011. Impact of product quality, service quality and contextual experience on customer perceived value and future buying intentions. European Journal of Business and Management, 3(3): 307-315
[6] Ekwe, M.C. 2013. The relationship between intellectual capitals and growth in revenue of deposit money banks in Nigeria. Research Journal of Finance and Accounting, 4(12): 55-64
[7] Gheorghe, C.M., Purcărea, V.L. and Gheorghe, I.R. 2018. A marketing perspective on consumer perceived competition in private ophthalmology services. Romanian Journal of Ophthalmology, 61(2): 123-134.
[8] Guimarães, J., Severo, E. and Vasconcelos, C. 2017. Sustainable competitive advantage: A survey of companies in Southern Brazil. Brazilian Business Review, 14(3): 352-367
[9] Gure, A.K. and Karugu, J. 2018. Strategic management practices and performance of quantity surveying firms in Nairobi City County, Kenya. International Academic Journal of Human Resource and Business Administration, 2(1): 280-293.
[10] Harryani, S. and Gunadarma, U. 2017. Customer relationship management influences customer value, product quality, and service quality in improving customer satisfaction and its implication. Jurnal Ekonomi Bisnis, 22(2): 160-165.
[11] Herman, H., Hady, H. and Arafah, W. 2018. The influence of market orientation and product innovation on the competitive advantage and its implication toward small and medium enterprises performance. International Journal of Science and Engineering Invention, 4(08): 8-21.
[12] Hosseini, A., Soltani, S. and Mehdizadeh, M. 2018. Competitive advantage and its impact on new product development strategy: Case Study: Toos Nirro technical firm. Journal of Open Innovation: Technology, Market, and Complexity, 4(2): 17.
[13] Hsieh, S., Lu, C. and Lu, Y. 2018. A study on the relationship between brand image, service quality, customer satisfaction, and customer loyalty: Taking ‘the Bao Wei Zhen Catering team as an empirical study. The 2018 International Conference of Organizational Innovation, 1768-1781.
[14] Kartikasari, A.A. 2019. The influence of product quality, service quality and price on customer satisfaction and loyalty. Asian Journal of Entrepreneurship and Family Business, III(1): 49-64
[15] Lekhanya, L.M. and Dlamini, H.L. 2017. Customer’s perception towards product quality of automotive SMEs operating in metropolitan areas and consideration of environmental impact. Environmental Economics, 8(1): 36-45. DOI: http://dx.doi.org/10.21511/ee.08(1).2017.04
[16] Leninkumar, V. 2017. The relationship between customer satisfaction and customer trust in customer loyalty. International Journal of Academic Research in Business and Social Sciences, 7(4): 450-465. DOI:http://dx.doi.org/10.6007/IJARBSS/v7-i4/2821
[17] Mieseigha, E.G. and Adeyemi, A.A. 2021. Audit committee attributes and firm revenue growth in the Nigerian banking industry. Journal of Advanced Research in Management, 12(2): 47-53.
[18] Mose, J.A. and Kibera, F.N. 2016. The influence of service quality management practices on the performance of hotel firms in Kenya. European Scientific Journal, 11(22): 315-332. DOI:https://doi.org/10.14505//jarm.v10.2(20).02
[19] Ntongai, S.J., Ojera, P.B. and Ochieng, I.O .2015. Service quality practices as a critical antecedent to customer satisfaction evidence from Kenya’s mobile phone sector. International Journal of Economics, Commerce and Management, 12: 160-173.
[20] Ohnishi, K. 2021. The environmental effect of ambient charges in mixed triopoly with diverse firm objectives, Journal of Applied Economic Sciences, 3(73): 247-250.
[21] Okoro, E.G. 2014. Augmented Dickey Fuller and Johansen co-integration tests of oil price volatility and stock price in emerging capital market: A case of Nigeria. International Journal of Management and Business Research, 4(4): 265-271.
[22] Okoro, E.G. 2014. Financial leverage behaviour and firm performance: Evidence from publicly quoted companies in Nigeria. Acta Universitatitis Danubius, 10(4): 99-106.
[23] Okoro, G.E. and Jeroh, E. 2016. Effect of environmental and dismantling costs on firm performance among selected oil and gas companies in Nigeria. Sahel Analyst: Journal of Management Sciences, 14(5): 14-26.
[24] Okoro, G.E. and Egberi, K.A. 2019. Peace accounting and its implication on economic growth: An autoregressive conditional heteroskedasticity approach. Journal of Advanced Research in Management, 10(2): 70-74. DOI: https://doi.org/10.14505//jarm.v10.2(20).02
[25] Tchoffo, R.N. 2021. Design of a Covid-19 model for environmental impact: From the partial equilibrium to the computable general equilibrium model. Journal of Applied Economic Sciences, 2(72): 150-167.
[26] Visnjic, I., Wiengarten, F. and Neely, A. 2016. Only the brave: Product innovation, service business model innovation, and their impact on performance. Journal of Product Innovation Management, 33(1): 36-52. DOI:https://doi.org/10.1111/jpim.12254
[27] Voinea, C., Hoogenberg, B., Fratostiteanu, C. and Hashmi, H.B.A. 2020. The relation between environment management systems and environmental and financial performance in emerging economies. Sustainability, 12(13), 5309. DOI: https://doi.org/10.3390/su12135309
[28] Xu, J. and Wang, B. 2018. Intellectual capital, financial performance and companies’ sustainable growth: evidence from the Korean manufacturing industry. Sustainability, 10(12), 4651. DOI: https://doi.org/10.3390/ su10124651
Published
2022-06-03
How to Cite
EGBERI, Kelvin Agbarha; OBOREH, Justina.
Product and Service Quality and Growth of Agriculture Firms in Nigeria. Implication for the Environment Management.
Journal of Environmental Management and Tourism, [S.l.], v. 13, n. 3, p. 649 - 655, june 2022.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/6989>. Date accessed: 21 nov. 2024.
doi: https://doi.org/10.14505/jemt.v13.3(59).05.
Section
Article
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.