A Study Architectural and Intangible Environment Affecting Occupancy Rate of Five Stars Business Hotel in Amman
The main objective of the research is to justify the large discrepancy in the occupancy rate among the five-star business hotels in Amman. The study was based on analysing two aspects, namely the service quality and the architectural characteristic as basic determinants for a single category. Descriptive statistics and one way analysis of variance (ANOVA) was used using SPSS to Analyse the impact of service quality on hotel occupancy rates. The analysis of variance for the 18 hotels showed that there is not any significant difference in service quality among five stars hotels in Amman. Three hotel buildings representing the 18 hotels were selected to analyse the impact of architectural characteristics on hotel occupancy rates, interviews and surveys were conducted with the managers and staff, to collect data about the hotel's architectural characteristic Data was distributed and divided into four dimensions to facilitate the process of architectural analysis, then projected through architectural drawings for comparisons between them; they are narrative design, zoning and privacy in guest rooms, functional hotel components and the architectural composition planning, which has been proven in this research to have a significant impact on occupancy rate, customer satisfaction and loyalty.
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