Antecedents of Tourists’ Intentions to Visit in the Context of Coffee Tourism
Abstract
Coffee plantations have been promoted by owners and local governments as tourism destinations in Indonesia. This study measures factors that influence tourists’ intentions to visit coffee plantations as a tourism destination by employing destination image, novelty seeking, experience, and perceived value as predictors. Data were collected using an online survey. This study was conducted in Jakarta, Indonesia, and participants (N = 235) were selected using a convenient sampling method. Data were analyzed using exploratory factor analysis and structural equation modeling to test the hypotheses. In total, there were eight hypotheses, and six were significant. Tourist experience had an impact on destination image, and tourist experience and novelty seeking affected visit intention. Additionally, destination image and novelty seeking influenced perceived value. This study broadens the understanding of coffee tourism, village tourism, and agrotourism.
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[19] Chatzigeorgiou, C. 2017. Modeling the impact of social media influencers on behavioral intentions of millennials: The case of tourism in rural areas in Greece. Journal of Tourism, Heritage & Services Marketing (JTHSM), 3(2): 25–29.
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[21] Chen, L.-H., Wang, M.-J. S. and Morrison, A. M. 2021. Extending the memorable tourism experience model: A study of coffee tourism in Vietnam. British Food Journal.
[22] Cheng, T.-M. and Lu, C.-C. 2013. Destination image, novelty, hedonics, perceived value, and revisiting behavioral intention for island tourism. Asia Pacific Journal of Tourism Research, 18(7): 766–783.
[23] Drake, J. R., Crawford, A., Deale, C. S. and White, B. J. 2021. Tourism in the sharing economy: How novelty seeking impacts travel intentions. Journal of Electronic Commerce in Organizations (JECO), 19(1): 92–110.
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[25] Eftychiou, E. and Philippou, N. 2010. Coffee-house culture and tourism in Cyprus: A traditionalized experience. Coffee Culture, Destinations and Tourism, 24: 66.
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[32] Herstanti, G., Suhud, U. and Wibowo, S. F. 2014. Three modified models to predict intention of Indonesian tourists to revisit Sydney. European Journal of Business and Management, 6(25): 2222–2839.
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Published
2022-03-31
How to Cite
SUHUD, Usep; ALLAN, Mamoon; GAFFAR, Vanessa.
Antecedents of Tourists’ Intentions to Visit in the Context of Coffee Tourism.
Journal of Environmental Management and Tourism, [S.l.], v. 13, n. 2, p. 324-337, mar. 2022.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/6887>. Date accessed: 23 nov. 2024.
doi: https://doi.org/10.14505/jemt.v13.2(58).03.
Section
Article
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.