Designing an Adventure Tourism Package from the Preferences of the Visitors
Abstract
Analyzing the preferences for adventure tourism in a destination serves to design an adventure tourism package, helping to improve the offer of products in places that have natural resources for the development of this type of tourism. The present study was based on a questionnaire that was distributed to people who had practiced adventure tourism in the province of Santa Elena in Ecuador. The techniques used were variant and bivariate. The results show that visitors to this destination mainly prefer diving and snorkeling, followed by paragliding. Then they continue water skiing, canopy and paragliding. The stay is mostly three days and two nights. The results will contribute to creating products according to the demand of adventure tourism.
References
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[2] Beckman, E., Whaley, J. E. and Kim, Y. K. 2017. Motivations and experiences of whitewater rafting tourists on the Ocoee River, USA. International Journal of Tourism Research, 19(2): 257-267. DOI:https://doi.org/10.1002/jtr.2109
[3] Buckley, R. 2006. Adventure tourism research: a guide to the literature. Tourism Recreation Research, 31(2), 75-83. DOI: https://doi.org/10.1080/02508281.2006.11081265
[4] Buckley, R. 2007. Adventure tourism products: Price, duration, size, skill, remoteness. Tourism Management, 28(6): 1428 – 1433. DOI: 10.1016/j.tourman.2006.12.003
[5] Carrascosa-López, C., Carvache-Franco, M. and Carvache-Franco, W. 2021. Perceived Value and Its Predictive Relationship with Satisfaction and Loyalty in Ecotourism: A Study in the Posets-Maladeta Natural Park in Spain. Sustainability, 13(14): 7860. DOI: https://doi.org/10.3390/su13147860
[6] Carvache-Franco, M., Carvache-Franco, O., Víquez-Paniagua, A. G., Carvache-Franco, W., and Perez-Orozco, A. 2021. Sociodemographic aspects and their relationship with motivations, satisfaction and loyalty in ecotourism: a study in Costa Rica. Journal of Cultural Heritage Management and Sustainable Development. DOI: https://doi.org/10.1108/JCHMSD-12-2020-0184
[7] Carvache-Franco, M., Carvache-Franco, W., Carvache-Franco, O. and Borja-Morán, J. 2022. Motivations as a predictor of satisfaction and loyalty in ecotourism. Journal of Outdoor Recreation and Tourism, 37: 100478. DOI: https://doi.org/10.1016/j.jort.2021.100478
[8] Cheng, M., Edwards, D., Darcy, S. and Redfern, K. 2018. A tri-method approach to a review of adventure tourism literature: Bibliometric analysis, content analysis, and a quantitative systematic literature review. Journal of Hospitality & Tourism Research, 42(6): 997–1020. DOI:https://doi.org/10.1177/1096348016640588
[9] Cole, Z. 2016. Identifying adventure tourism product signatures: A case analysis of guided mountain bike tours. E-review of Tourism Research, 13(3/4): 490-500.
[10] Corcoran, L. M., Gillmor, D. A. and Killen, J. E. 1996. An analysis of summer sun tourists–outbound package holidays from Dublin Airport. Irish Geography, 29(2): 106-115. DOI:https://doi.org/10.1080/00750779609478653
[11] Ewert, A., and Yoshino, A. 2011. The Influence of Short-Term Adventure-Based Experiences on Levels of Resilience. Journal of Adventure Education and Outdoor Learning, 11 (1): 35–50. DOI:https://doi.org/10.1080/14729679.2010.532986
[12] Fletcher, R. 2010. The emperor’s new adventure: Public secrecy and the paradox of adventure tourism. Journal of contemporary ethnography, 39(1): 6-33. DOI: https://doi.org/10.1177/0891241609342179
[13] Gross, S. and Sand, M. 2020. Adventure tourism: a perspective paper. Tourism Review, 75(1): 53-157. DOI:https://doi.org/10.1108/TR-06-2019-0211
[14] Janowski, I., Gardiner, S. and Kwek, A. 2021. Dimensions of adventure tourism. Tourism Management Perspectives, 37: 100776. DOI: https://doi.org/10.1016/j.tmp.2020.100776
[15] Jin, X., Xiang, Y., Weber, K. and Liu, Y. 2019. Motivation and involvement in adventure tourism activities: A Chinese tourists' perspective. Asia Pacific Journal of Tourism Research, 24(11): 1066-1078. DOI:https://doi.org/10.1080/10941665.2019.1666152
[16] Jirásek, I. and Hanuš, M. 2020. “General frost”: A nature-based solution and adventure tourism: A case study of snowshoeing in Siberia. Journal of Hospitality & Tourism Research, 46(3). DOI:https://doi.org/10.1177/1096348020934530
[17] Peacock, S., Brymer, E., Davids, K. and Dillon, M. 2017. An ecological dynamics perspective on adventure tourism. Tourism Review International, 21(3): 307-316. DOI:https://doi.org/10.3727/154427217X15022104437756
[18] Rantala, O., Rokenes, A., and Valkonen, J. 2018. Is adventure tourism a coherent concept? A review of research approaches on adventure tourism. Annals of Leisure Research, 21(5): 539-552. DOI:https://doi.org/10.1080/11745398.2016.1250647
[19] Rojo-Ramos, J., et al. 2021. Adventure Tourism in the Spanish Population: Sociodemographic Analysis to Improve Sustainability. Sustainability, 13(4): 1706. DOI: https://doi.org/10.3390/su13041706
[20] Wong, C. K. S. and Kwong, W. Y. Y. 2004. Outbound tourists’ selection criteria for choosing all-inclusive package tours. Tourism management, 25(5): 581-592. DOI: https://doi.org/10.1016/j.tourman.2003.06.002
[21] Wu, C. H. J. and Liang, R. D. 2011. The relationship between whitewater rafting experience training and client reaction: a flow theory perspective. Tourism Management, 32 (2): 317-325. DOI:https://doi.org/10.1016/j.tourman.2010.03.001
[22] Adventure Travel Trade Association ATTA. 2020. Adventure Travel Trade Association. Retrieved from: https://www.adventuretravelnews.com/overview-of-attas-2020-adventure-travel-trends-snapshot-report
[23] Adventure Travel Trade Association. 2013. ATTA VALUES STATEMENT. Retrieved from: https://cdn.adventuretravel.biz/wp-content/uploads/2013/02/Value-Statement-Consumer-English.pdf
[24] World Tourism Organization, UNWTO. 2019. Tourism Definitions. DOI:https://doi.org/10.18111/9789284420858
Published
2022-03-31
How to Cite
CARVACHE-FRANCO, Mauricio et al.
Designing an Adventure Tourism Package from the Preferences of the Visitors.
Journal of Environmental Management and Tourism, [S.l.], v. 13, n. 2, p. 305-312, mar. 2022.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/6885>. Date accessed: 19 apr. 2024.
doi: https://doi.org/10.14505/jemt.v13.2(58).01.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.