Tourist Satisfaction in Lombok Island as the World's Best Halal Tourism Destination
Abstract
The purpose of this research is to demonstrate the connection between destination brand awareness, brand image, brand quality, and brand value in terms of improving visitor satisfaction in Lombok Island as the world’s best halal tourism destination. The researcher presents a new model and discusses the idea of a new brand value destination indicator. From the results of model testing, 250 respondents were selected using the convenience sampling technique and the WarpPLS program. The findings indicated that the study model was accepted, with an R2 of 86.6 percent. The presented model demonstrates that the value of a destination's brand is a predictor of visitor satisfaction. The model also demonstrates that characteristics such as convenience, pricing fairness, enjoyment, and receiving advantages all contribute positively to the brand value of locations. The research's practical implications are that tourism managers should focus on and improve brand image, which currently has little impact on destination brand value, by increasing brand popularity and developing competitive advantages that can be used to convince tourists to visit tourist attractions on Lombok Island.
References
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[43] Zeithaml, V.A. 1988. Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52 (3). DOI: https://doi.org/10.1177/002224298805200302
[2] Aaker, D.A. 1996. Measuring Brand Equity across Products and Markets. California Management Review 38 (3): 102–20. DOI: https://doi.org/10.2307/41165845.
[3] Abbasi, M. and Ahmad Roosta. 2014. Assessment of Factors Affecting Destination Brand Value in Tourism Industry (Shiraz City). International Journal of Scientific Management and Development, 2 (10): 518–28.
[4] Abdel, Fattah al-Azzam. 2013. Analysis of the Antecedents of Customer-Based Brand Equity and Its Application to Multiple Destinations. Interdisciplinary Journal of Contemporary Reserach in Business, 5 (September): 71–91.
[5] Alserhan, B.A. 2010. On Islamic Branding: Brands as Good Deeds. Journal of Islamic Marketing 1 (2). DOI:https://doi.org/10.1108/17590831011055842
[6] Anholt, S. 2006. Competitive Identity: The New Brand Management for Nations, Cities and Regions. Competitive Identity: The New Brand Management for Nations, Cities and Regions. DOI:https://doi.org/10.1057/9780230627727
[7] Battour, M. and Mohd N. I. 2016. Halal Tourism: Concepts, Practises, Challenges and Future. Tourism Management Perspectives, 19(B): 150-154. DOI: https://doi.org/10.1016/j.tmp.2015.12.008
[8] Blain, C., Levy, S. E. and Ritchie, J.R.B. 2005. Destination Branding: Insights and Practices from Destination Management Organizations. Journal of Travel Research, 43(4). DOI:https://doi.org/10.1177/0047287505274646
[9] Botterill, T. D. and Crompton, J.L. 1996. Two Case Studies Exploring the Nature of the Tourist’s Experience. Journal of Leisure Research, 28 (1).
[10] Carboni, M., and Janati, M. I. 2016. Halal Tourism de Facto: A Case from Fez. Tourism Management Perspectives, 19(B): 155-159. DOI: https://doi.org/10.1016/j.tmp.2015.12.007
[11] Dobni, D., and Zinkhan, G. M. 1990. In Search of Brand Image: A Foundation Analysis. Advances in Consumer Research, 17.
[12] Dodds, W. B., Monroe, K. B. and Grewal, D. 1991. Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations. Journal of Marketing Research, 28 (3). DOI: https://doi.org/10.2307/3172866
[13] Mardianto, F.F. et al. 2019. Prediction of the Number of Foreign Tourist Arrival in Indonesia Halal Tourism Entrance Using Simultaneously Fourier Series Estimator. KnE Social Sciences, 3(13): 1093-1104. DOI:https://doi.org/10.18502/kss.v3i13.4270
[14] Halbase. 2015. Halal Tourism. Available at: http://www.halbase.com/articles content=11
[15] Hosany, S., Yuksel E., and Muzaffer Uysal. 2006. Destination Image and Destination Personality: An Application of Branding Theories to Tourism Places. Journal of Business Research, 59 (5): 638-642. DOI:https://doi.org/10.1016/j.jbusres.2006.01.001
[16] Hussein, Ali Al Makrami. 2013. An Investigation into Brand Value Dimensionality and Its Effects on Loyalty: Evidence from the High-Tech Brandscapein Saudi Arabia. Available at: https://bura.brunel.ac.uk/bitstream/2438/13011/1/.pdf
[17] Jafari, Jafar, and Noel Scott. 2014. Muslim World and Its Tourisms. Annals of Tourism Research. DOI:https://doi.org/10.1016/j.annals.2013.08.011
[18] Kapferer, J. 2008. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term Kogan Page Series New Strategic Brand Management: Creating and Sustaining Brand Equity Series. Igarss 2014.
[19] Keller, K.L. 2008. Strategic Brand Management, International Edition: Best Practice Cases in Branding. Pearson Education.
[20] Keller, K L. 1993. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57 (1). DOI: https://doi.org/10.1177/002224299305700101
[21] Kim, S. H., et al. 2009. Structural Relationships among Involvement, Destination Brand Equity, Satisfaction and Destination Visit Intentions: The Case of Japanese Outbound Travelers. Journal of Vacation Marketing, 15 (4). DOI: https://doi.org/10.1177/1356766709335835
[22] Konecnik, K. and Gartner, G. 2007. Customer-Based Brand Equity for a Destination. Journal of Annals of Tourism Research, 34 (2): 400–421.
[23] Kotler, P, and Keller, K. L. 2016. Marketing Management, 15e Édition. New Jersy: Pearson Education.
[24] Kwun, J. W., and Haemoon Oh. 2004. Effects of Brand, Price, and Risk on Customers’ Value Perceptions and Behavioral Intentions in the Restaurant Industry. Journal of Hospitality and Leisure Marketing, 11 (1). DOI: https://doi.org/10.1300/J150v11n01_03
[25] Li, X., Petrick, J.F. and Zhou, Y. 2007. Towards a Conceptual Framework of Tourists’ Destination Knowledge and Loyalty. Journal of Quality Assurance in Hospitality and Tourism, 8 (3). DOI:https://doi.org/10.1080/15280080802080474
[26] Midleton, V. 2001. Marketing in Travel and Tourism. Sage Publications.
[27] Milman, A., and Pizam, A. 1995. The Role of Awareness and Familiarity with a Destination: The Central Florida Case. Journal of Travel Research, 33 (3). DOI: https://doi.org/10.1177/004728759503300304
[28] Murphy, P., Pritchard, M.P. and Smith, B. 2000. The Destination Product and Its Impact on Traveller Perceptions. Tourism Management, 21 (1). DOI: https://doi.org/10.1016/S0261-5177(99)00080-1
[29] O’Guinn, T.C, Allen, C.T. and Semenik, R.J. 2009. Advertising and Integrated Brand Promotion. Thomson South Western.
[30] O’Neill, J.W., and Mattila, A.S. 2004. Hotel Branding Strategy: Its Relationship to Guest Satisfaction and Room Revenue. Journal of Hospitality and Tourism Research, 28 (2). DOI:https://doi.org/10.1177/1096348004264081
[31] Petrick, P., Pritritchrd, M.P. and Smith, B. 2002. The Roles of Quality, Value, and Satisfaction in Predicting Cruise Passengers’ Behavioral Intentions. Journal of Leisure Research, 34 (2).
[32] Radisic, B., and Mihelic, B. 2006. The Tourist Destination Brand. Tourism and Hospitality Management, 12 (2): 183–89.
[33] Rahmiati, F., Othman, N.A. and Sunanti, M.A.P. 2019. Muslim Tourist Satisfaction of Halal Tourism in Lombok. Jurnal Syarikah : Jurnal Ekonomi Islam, 4 (2). DOI: https://doi.org/10.30997/jsei.v4i2.1501
[34] Rangkuti, F. 2014. Manajemen Persediaan Aplikasi Di Bidang Bisnis. Jakarta: PT. Raja Grafindo Persada.
[35] Setiadi, N.J. 2013. Perilaku Konsumen. Jakarta: Kencana.
[36] Shafaei, F. and Mohamed, B. 2015. A Stage-Based Model Development Study on Tourism Social Impact Assessment. International Journal of Scientific and Research Publications, 5 (3).
[37] Shakiry, A.S. 2006. The ‘Academy of Islamic Tourism’ Project. Islamic Tourism Prospect.
[38] Sweeney, J. C., and Wyber, F. 2002. The Role of Cognitions and Emotions in the Music-Approach-Avoidance Behavior Relationship. Journal of Services Marketing, 16 (1). DOI:https://doi.org/10.1108/08876040210419415
[39] Tasci, A.D.A., Gartner, W.C. and Cavusgil, S. T. 2007. Measurement of Destination Brand Bias Using a Quasi-Experimental Design. Tourism Management, 28 (6). DOI:https://doi.org/10.1016/j.tourman.2007.02.009
[40] Tjiptono, F. 2014. Pemasaran Jasa: Prinsip, Penerapan, Dan Penelitian. Yogyakarta: Andi Offset.
[41] Valentina, D.C., Mauro, S., Clelia, C. and Giovanna, D.G. 2015. Customer Satisfaction in Tourist Destination: The Case Oftourism Offer in the City of Naples. Journal of Investment and Management, 4 (1): 39–50.
[42] Vinh, Tran Trung, and Le Van Huy. 2016. The Relationships among Brand Equity, Brand Preference, and Purchase Intention: Empirical Evidence from the Motorbike Market in Vietnam. International Journal of Economics and Finance 8 (3). DOI: https://doi.org/10.5539/ijef.v8n3p75
[43] Zeithaml, V.A. 1988. Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52 (3). DOI: https://doi.org/10.1177/002224298805200302
Published
2022-03-04
How to Cite
MAS’UD, Riduan et al.
Tourist Satisfaction in Lombok Island as the World's Best Halal Tourism Destination.
Journal of Environmental Management and Tourism, [S.l.], v. 13, n. 1, p. 252-263, mar. 2022.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/6828>. Date accessed: 23 apr. 2024.
doi: https://doi.org/10.14505/jemt.v13.1(57).23.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.