Human Talent and Its Impact on the Quality of Service in the Rural Community-Based Tourism Sector. Analysis and Theoretical Perspectives

  • Magda Francisca CEJAS MARTÍNEZ Universidad Nacional del Chimborazo UNACH and Universidad de las Fuerzas Armadas ESPE, Ecuador
  • Mercedes Carolina NAVARRO CEJAS Universidad Técnica de Manabí, Ecuador
  • Silvia Marieta ALDAZ HERNÁNDEZ Universidad Nacional del Chimborazo UNACH, Ecuador
  • Carlos Alban YÁNEZ Universidad de las Fuerzas Armadas ESPE, Ecuador
  • Derling José MENDOZA VELAZCO Cámara Minera del Perú CAMIPER, Perú

Abstract

Human talent in the tourism sector necessarily incorporates a global vision for quality improvement and sustainable development. Increased competition and the need to improve quality in tourism are closely linked. The objective of this work was to analyse the role of human talent. To analyse its impact on customer care and service quality in the tourism sector. An analysis and theoretical perspectives on the subject were established. Quality management was analysed as a key axis in the development of the tourism sector. Adequate management and the process that identifies the importance of the professional in the area were determined. A qualitative approach methodology was developed. The design was documentary interpretative. Bibliographic information was collected with theoretical and scientific positions. The material and content approached was based on the theories of tourism service quality. The information collected was collected globally on the web. The information was analysed using the triangulation technique. It is concluded that it is necessary to generate suitable mechanisms for tourism service quality. In addition, the work of the professional in the area must be highlighted to obtain significant achievements. These achievements are the satisfaction of the client who demands a tourist service.


 

References

[1] Abreu-Novais, M., Ruhanen, L. and Arcodia, C. 2018. Destination competitiveness: A phenomenographic study. Tourism Management, 64: 324-334.
[2] Aldáz, H. et al. 2021. Quality and Tourism Supply: A Study of Enterprises Linked to Rural Community-Based Tourism in the Canton of Riobamba. Academic Journal of Interdisciplinary Studies, 10 (4):130. DOI:https://doi.org/10.36941/ajis-2021-0104
[3] Berhanu Esubalew Bayih and Apar Singh. 2020. Modeling domestic tourism: motivations, satisfaction and tourist behavioral intentions. Heliyon, 6(9): e04839. DOI: https://doi.org/10.1016/j.heliyon.2020.e04839
[4] Bertocchi, D., Camatti, N., Salmasi, L. and van der Borg, J. 2021. Assessing the tourism sustainability of EU regions at the NUTS-2 level with a composite and regionalised indicator. Journal of Sustainable Tourism, 1-18.
[5] Canh Phuc Nguyen and Thanh Dinh Su. 2021. Tourism, institutional quality, and environmental sustainability. Sustainable Production and Consumption, 28: 786-801.
[6] Frost, J., and Frost, W. 2021. Ten markers of quality in designing and publishing qualitative tourism research, Journal of Qualitative Research in Tourism, 2(2): 158-167. DOI: https://doi.org/10.4337/jqrt.2021.02.05
[7] Hanafiah, M. H. and Zulkilfly, M.I. 2019. Tourism Destination competitiveness and tourism performance: A secondary data approach. Competitiveness Review: An International Business Journal, 29(5): 592-621.
[8] Hatzithomas, L., Boutsouki, C., Theodorakioglou, F. and Papadopoulou, E. 2021. The Link between Sustainable Destination Image, Brand Globalness and Consumers’ Purchase Intention: A Moderated Mediation Model. Sustainability, 13(17): 9584.
[9] Hopkins, D. 2021. Crises and tourism mobilities. Journal of Sustainable Tourism, 29(9): 1423-1435.
[10] Hossain, S., Kannan, S.N. and Nair, S.K.K.R. 2021. Factors Influencing Sustainable Competitive Advantage in the Hospitality Industry. Journal of Quality Assurance in Hospitality & Tourism, 22(6): 679-710. DOI: 10.1080/1528008X.2020.1837049
[11] Kirilenko, A.P. and Stepchenkova, S. 2018. Tourism research from its inception to present day: Subject area, geography, and gender distributions. PLoS ONE, 13(11): e0206820. DOI: https://doi.org/10.1371/journal.pone.0206820
[12] Kunst, I., and Ivandić, N. 2021. The Viability of the Travel and Tourism Competitiveness Index as a Reliable Measure of Destination Competitiveness: The Case of the Mediterranean Region. European Journal of Tourism Research 27 (March): 2704. Available at: https://ejtr.vumk.eu/index.php/about/article/view/2124
[13] Kwok, S.Y., Jusoh, A. and Khalifah, Z. 2016. The influence of Service Quality on Satisfaction: Does gender really matter? Intangible Capital, 12(2): 444-461.
[14] Luo, Z. and Qu, H. 2016. Guest-Defined Hotel Service Quality and Its Impacts on Guest Loyalty. Journal of Quality Assurance in Hospitality & Tourism, 17(3): 311-332.
[15] Mair, J., Smith, A. 2021. Eventos y sostenibilidad: por qué hacer que los eventos sean más sostenibles no es suficiente. Revista de turismo sostenible, 29(11-12): 1739-1755.
[16] Mandić, J. K. 2021. Smart governance for heritage tourism destinations: Contextual factors and destination management organization perspectives. Tourism Management Perspectives, 39: 100862.
[17] Mendes, J., Guerriero, M. and Matos, N. 2016. Monitoring the Quality of Tourism Experience. Asia Tourism Forum 2016 – The 12th Biennial Conference of Hospitality and Tourism Industry in Asia (ATF-16). Published by Atlantis Press 0295.
[18] Mingzhuo Wang, S. Mostafa Rasoolimanesh, Puvaneswaran Kunasekaran. 2021. A review of social entrepreneurship research in tourism: knowledge map, operational experiences, and roadmaps. Journal of Sustainable Tourism 0:0, 1-22.
[19] Moreno-Izquierdo, L., Ramón-Rodríguez, A. and Such-Devesa, M. J. 2018. The challenge of long-term tourism competitiveness in the age of innovation: Spain as a case study Investigaciones Regionales. Journal of Regional Research, 42: 13-34.
[20] Park, J. and Jeong, E. 2019. Service Quality in Tourism: A Systematic Literature Review and Keyword Network Analysis. Sustainability, 11: 3665. DOI: http://dx.doi.org/10.3390/su11133665
[21] Perez-Aranda, J., Guerreiro, M. and Mendes, J. 2021. Drivers of EWOM Intensity: Differences Between hoteliers’ Perception and Real Reviews. European Journal of Tourism Research, 27 (March): 2708. Available at: https://ejtr.vumk.eu/index.php/about/article/view/2138
[22] Persson-Fischer, U. and Liu, S. 2021. The Impact of a Global Crisis on Areas and Topics of Tourism Research. Sustainability, 13(2): 906.
[23] Ramkissoon, H. 2020. Perceived social impacts of tourism and quality-of-life: a new conceptual model. Journal of Sustainable Tourism, 1(23): 123-134.
[24] Sabiote-Ortiz, C. M., Frías-Jamilena, D. M. and Castañeda-García, J. A. 2016. Overall Perceived Value of a Tourism Service Delivered via Different Media: A Cross-Cultural Perspective. Journal of Travel Research 55(1): 34–51. DOI: https://doi.org/10.1177/0047287514535844
[25] Schweinsberg, S., Fennell, D. and Hassanli, N. 2021. Academic dissent in a post COVID-19 world. Annals of Tourism Research, 91: 103289.
[26] Sigala, M. 2020. Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. J Bus Res., 117: 312-321. DOI: 10.1016/j.jbusres.2020.06.015
[27] Uslu, A. and Akay, B. 2019. Assessing the Effect of International Relations on Tourism Demand in the Context of Turkey-Russia Aircraft Crisis. Journal of Tourism and Services, 10(18): 63-78. DOI:https://doi.org/10.29036/jots.v10i18.84
[28] Wassler, P. and Fan, D.X.F. 2021. A tale of four futures: Tourism academia and COVID-19. Tourism Management Perspectives, 38: 100818.
[29] Werner, K., Griese, K.-M. and Bosse, C. 2021. The role of slow events for sustainable destination development: a conceptual and empirical review. Journal of Sustainable Tourism, 29(11-12): 1913-1931. DOI: 10.1080/09669582.2020.1800021
Published
2022-03-04
How to Cite
CEJAS MARTÍNEZ, Magda Francisca et al. Human Talent and Its Impact on the Quality of Service in the Rural Community-Based Tourism Sector. Analysis and Theoretical Perspectives. Journal of Environmental Management and Tourism, [S.l.], v. 13, n. 1, p. 223-231, mar. 2022. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/6825>. Date accessed: 26 apr. 2024. doi: https://doi.org/10.14505/jemt.v13.1(57).20.