Leading Attraction to “Visit of East Kalimantan”. Prospects of Pampang Cultural Village, Samarinda
Abstract
A region needs to promote the attributes of tourism: to be an attraction for tourists and a special symbol so that they easily recognized it. This study seeks to learn about the attributes of tourism products, location, and electronic word of mouth (e-WoM) on consumer decisions. The study focused on those visiting the Pampang Cultural Village in Samarinda City (Indonesia). We concentrate the limitation of the variables on the independent variables (tourism product attributes, location, and e-WoM). Meanwhile, the dependent variable is the visiting decisions. The questionnaire became a research instrument that was distributed to 75 respondents, of whom were visitors in the Pampang Cultural Village. Quantitative methods refer to interpreting survey data through the IBM Statistical Product and Service Solution (SPSS) system version 25. Identification based on the results of the interview presented that the tourism product attributes, location, and e-WoM as a whole had a positive and significant effect on visiting decisions. The Government of East Kalimantan Province has so far labeled “Visit East Kalimantan” as part of the national tourism program, and it is growing booming. Future studies need to pay attention to the sample size, the development of the variables, and the methods applied so that there will be new and more varied findings.
References
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[24] Widiastuti, T., Mihardja, E.J. and Agustini, P.M. (2020). Samarinda City Branding through Tourism Communication of Dayak Village in Pampang. MediaTor, 13(1): 68-78.
[25] Wijaya, A., Kasuma, J., Tasenţe, T. and Darma, D.C. (2021). Labor force and economic growth based on demographic pressures, happiness, and human development: Empirical from Romania. Journal of Eastern European and Central Asian Research, 8(1): 40-50. DOI: https://doi.org/10.15549/jeecar.v8i1.571
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[2] Asih, D., et al. (2020). Predicting green product consumption using theory of planned behavior and reasoned action. Management Science Letters, 10(14): 3367-3374. DOI: https://doi.org/10.5267/j.msl.2020.5.042
[3] Asmoro, A.Y., Bachri, T.B. and Detmuliati, A. (2020). Analisis Potensi Wisata Desa dengan Kerangka 6A Studi Kasus Desa Ngajum, Malang. Media Wisata, 18(2): 231–250. DOI: https://doi.org/10.36276/mws.v18i2.362
[4] Bataineh, A.Q. (2015). The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image. International Journal of Marketing Studies, 7(1): 126–137. DOI:https://doi.org/10.5539/ijms.v7n1p126
[5] Cheung, C.M., Lee, M.K. and Thadani, D.R. (2009). The Impact of Positive Electronic Word-of-Mouth on Consumer Online Purchasing Decision. In: Lytras M.D. et al. (eds) Visioning and Engineering the Knowledge Society. A Web Science Perspective. WSKS 2009. Lecture Notes in Computer Science, vol. 5736. Springer, Berlin, Heidelberg. DOI: https://doi.org/10.1007/978-3-642-04754-1_51
[6] Cong, Y. and Zheng, Y. (2017). A Literature Review of the Influence of Electronic Word-of-Mouth on Consumer Purchase Intention. Open Journal of Business and Management, 05(03): 543–549. DOI:https://doi.org/10.4236/ojbm.2017.53047
[7] Darma, D.C., Maria, S., Kasuma, J. and Lestari, D. (2020). Factors involved in the number of tourist visits in the Muara Badak, Indonesia. Religación. Revista De Ciencias Sociales Y Humanidades, 5(24): 142-151. DOI:https://doi.org/10.46652/rgn.v5i24.623
[8] Darmawanto, A.T. and Zaini, M (2018). Pembangunan Kelurahan Budaya Pampang Sebagai Obyek Wisata di Kota Samarinda. Jurnal Bourneo Humaniora, 1(1): 14-23. DOI:https://doi.org/10.35334/borneo_humaniora.v1i1.864
[9] Djubaedah, S.N. (2019). Strategi Pengembangan Desa Wisata sebagai Modal Pemberdayaan Masyarakat di Desa Budaya Pampang Samarinda Utara. EJournal Administrasi Bisnis, 7(4): 511-524.
[10] Fitzsimmons, S.R. (2013). Multicultural Employees: A Framework for Understanding How They Contribute to Organizations. The Academy of Management Review, 38(4): 525-549. DOI:https://doi.org/10.5465/amr.2011.0234
[11] Hansen, A.H. and Mossberg, L. (2006). Tour guides’ performance and tourists’ immersion: facilitating consumer immersion by performing a guide plus role. Scandinavian Journal of Hospitality and Tourism, 17(3): 1-20. DOI:https://doi.org/10.1080/15022250.2016.1162347
[12] Hapsari, N.R., Lubis, N. and Widiartanto, W. (2014). Pengaruh Atribut Produk Wisata dan Electronic Word of Mouth (E-WoM) terhadap Keputusan Berkunjung pada Obyek Wisata Umbul Sidomukti Kabupaten Semarang. Jurnal Ilmu Administrasi Bisnis, 3(4): 249-259.
[13] Hennig-Thurau, T., Gwinner, K.P., Walsh, G. and Gremler, D.D. (2004). Electronic word of mouth: Motives for and consequences of reading customer articulations on the Internet. International Journal of Electronic Commerce, 8(2): 51-74. DOI: https://doi.org/10.1080/10864415.2003.11044293
[14] Illah, A.N., Sularso, A.A. and Irawan B. (2019). Pengaruh Citra Destinasi dan E-WOM di Media Sosial Instagram serta Persepsi Konsumen Terhadap Keputusan Berkunjung ke Objek Wisata B29 di Kabupaten Lumajang. e-Journal Ekonomi Bisnis dan Akuntansi, 6(2): 164-170. DOI:https://doi.org/10.19184/ejeba.v6i2.11163
[15] Jalilvand, M.R., Esfahani, S.S. and Samiei, N. (2011). Electronic Word-of-Mouth: Challenges and Opportunities. Procedia Computer Science, 3: 42–46. DOI: https://doi.org/10.1016/j.procs.2010.12.008
[16] Lutfie, H. and Marcelino, D. (2020). Tourism visiting decision and intention to Bandung based on effectiveness of tiket.com advertising. PalArch’s Journal of Archeology of Egypt, 17(6): 3821-13840.
[17] Mardiany, M., Kusuma, Z., Rayes, M.L. and Hakim, L. (2020). Indigenous Knowledge-based Agrotourism in the Dayak Kenyah Community in Pampang Village, Samarida, East Kalimantan. Journal of Marine and Island Cultures, 9(1): 117-129. DOI: https://doi.org/10.21463/jmic.2020.09.1.07
[18] Middleton, V. and Clarke, J. (2001). Marketing in Travel and Tourism. 3rd Edition. Elsevier, Oxford.
[19] Nasution, M.N. (2004). Manajemen Transportasi. Ghalia Indonesia, Bogor.
[20] Rahmawati, R., et al. (2021). Is it true that Lombok deserves to be a halal tourist destination in the world? A perception of domestic tourists. GeoJournal of Tourism and Geosites, 34(1): 94–101. DOI:https://doi.org/10.30892/gtg.34113-624
[21] Ramadania, R., Fatih, Y.A., Darma D.C. and Fauziah, F. (2021). Millennials and traveling to domestic destination. GeoJournal of Tourism and Geosites, 35(2): 398–405. DOI: https://doi.org/10.30892/gtg.35218-664
[22] Ratnasari, S., et al. (2020). An experience of tourism development: How is the strategy? Journal of Environmental Management and Tourism, 11(7): 1877-1886. DOI: https://doi.org/10.14505//jemt.v11.7(47).26
[23] Suharto, R.B., Roy, J. and Darma, D.C. (2019). Degree of potential and development strategy of tourism objects. International Journal of Scientific and Technology Research, 8(9): 2343-2347.
[24] Widiastuti, T., Mihardja, E.J. and Agustini, P.M. (2020). Samarinda City Branding through Tourism Communication of Dayak Village in Pampang. MediaTor, 13(1): 68-78.
[25] Wijaya, A., Kasuma, J., Tasenţe, T. and Darma, D.C. (2021). Labor force and economic growth based on demographic pressures, happiness, and human development: Empirical from Romania. Journal of Eastern European and Central Asian Research, 8(1): 40-50. DOI: https://doi.org/10.15549/jeecar.v8i1.571
[26] Yoeti, O.A. (2008). Ekonomi pariwisata: Introduksi, informasi, implementasi. Jakarta: Kompas.
[27] Zarkasyi, M.R., Kurniawan, D.A. and Darma, D.C. (2021). Urgensity of “Halal Tourism”: Religiosity, Awareness, and Interest from Stakeholders. Journal of Environmental Management and Tourism, 4(52): 968-976. DOI:https://doi.org/10.14505/jemt.v12.4(52).11
Published
2021-12-28
How to Cite
ZA, Saida Zainurossalamia et al.
Leading Attraction to “Visit of East Kalimantan”. Prospects of Pampang Cultural Village, Samarinda.
Journal of Environmental Management and Tourism, [S.l.], v. 12, n. 8, p. 2067 - 2073, dec. 2021.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/6650>. Date accessed: 14 nov. 2024.
Section
Article
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.