The Effect of Service Quality in the Involvement of Participants in Leisure Dance Activity
Abstract
Involving in leisure activities becomes important since it contributes to a better use of leisure time, socialization, entertainment and improvement of the quality of personal life. The aim of this study was to investigate the differentiation of the involvement factors (attractiveness, centrality and self-expression) concerning people who participate in dance activities, after the application of an intervention program on the services provided by the cultural organizations teaching Greek dances. The participants were adults (N = 384), aged 18 to 67 years. The evaluation of the participants' involvement was carried out with the use of a questionnaire by Kyle, Graefe, Manning and Bacon (2003). To carry out the research, two measurements were made before and after the intervention program in order to evaluate the participants’ involvement in relation to the services provided by dance organizations. The results of the study showed that the proposals and activities designed to improve the services provided by the managers of the cultural organizations that participated in the intervention program, increased the involvement factors. In conclusion, the degree of involvement of those who participate in Greek dances activities can increase, when the services provided are of high quality.
References
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[35] Theodorakis, Ν., Tsigilis, Ν. and Alexandris, Κ. 2009. The mediating role of place attachment on the relationship between service quality and loyalty in the context of skiing. Int. J. Sport Management and Marketing, 6(3).
[36] Tsiligiri, S. 2017. Quality of Services, Involvement and Dedication of the participants in Sports Programs for All. Phd diss., Department of Physical Education and Sports Science of the University of Thessaly, Greece.
[37] Vakouftsi, E., Tsami, Ch., Vakouftsi, V. and Theodorakis, N. 2010. Role of demographic factors in the involvement of participants with the activity of mountain hiking (paper at 11th Panhellenic Conference on Sports Management and Sports Tourism, AUTH, Serres, Greece, 2010).
[38] Zaichkowsky, J.L. 1985. Measuring the involvement construct. Journal of Consumer Research, 12: 341-352.
[39] Zournatzi, E. 2016. Involvement, quality of services and customer loyalty of exercise and health centers in Greece: A timeless study. PhD diss., Democritus University of Thrace and the University of Thessaly, Greece.
[40] Ιwasaki, Y. and Ηavitz, M.E. 2004. Examining relationships between leisure involvement, psychological commitment, and loyalty to a recreation agency. Journal of Leisure Research, 36: 45-72.
[2] Alexandris, K., Douka, S., Papadopoulos, P. and Kaltsatou, A. 2008. Testing the role of service quality on the development of brand associations and brand loyalty. Managing Service Quality, 18(3): 239 – 254.
[3] Alexandris, K., Zahariadis, P., Tsorbatzoudis, C. and Grouios, G. 2004. An empirical investigation of the relationships among service quality, customer satisfaction and psychological commitment in a health club context. European Sport Management Quarterly, 4: 36-52.
[4] Angelopoulou, M. 2012. Quality of service and involvement of clients in private gyms’’. PhD diss., Department of Physical Education and Sports Science, University of Thessaly, Greece.
[5] Balaska, P., Douka, St., Alexandris, K. and Tsiftelidou, S. 2011. Measuring the quality of services of a traditional dance festival and exploring its relationship with consumer involvement. Sports & Leisure Administration, 8(1): 1 - 9.
[6] Beleraj, B. and Hasanaj, R. 2016. Gendered Aspects of Leisure Involvement in Sports Consumer Behavior. (paper presented at 4-th ICIS Fourth International Conference on: Interdisciplinary Studies. Tirana-Bialystok, Poland, 2016).
[7] Bloch, P.H. and Bruce, G.D. 1984. Product Involvement as Leisure Behavior”. NA - Advances in Consumer Research, Association for Consumer Research, 11: 197-202.
[8] Bloch, P.H., Sherrell, D.L. and Ridgeway, N.M. 1986. Consumer search: An extended framework. Journal of Consumer Research, 13: 119-126.
[9] Bourganis, A. 2015. The relationship between service quality, satisfaction and dedication to children's mental health when participating in an adventure camp. Phd diss., Department of Physical Education and Sports Science of the University of Thessaly, Greece,
[10] Brandy, M.K. and Cronin, J. 2001. Some new thoughts on conceptualizing perceived service quality: a hierarchical approach. Journal of Marketing, 65(3): 34-49.
[11] Dovoli, A., Balaska, P. and Kaimakamis, D. 2014. Does the degree of involvement of the spectators with a sports activity determine the effectiveness of the sponsorship? The case of Kick Boxing matches. Hellenic Magazine Sports & Leisure Administration, 11 (2): 36– 44.
[12] Gahwiler, P. and Havitz, M.E. 1998. Toward a relational understanding of leisure social worlds, involvement, psychological commitment, and behavioral loyalty. Leisure Sciences, 20: 1-23.
[13] Goulimaris, D., Filippou, F., Kotis, I. and Genti, M. 2008. The inhibitory factors of participation in Greek traditional dances. Dance Science, 2: 16-30.
[14] Havitz, M. E. and Howard, D. R. 1995. How enduring is enduring involvement? A seasonal examination of three recreational activities. Journal of Consumer Psychology, 4: 255-276.
[15] Havitz, M.E. and Dimanche, F. 1997. Leisure involvement revisited: conceptual conundrums and measurement advances. Journal of Leisure Research, 3: 245-78.
[16] Howat, G., Crilley, G. and McGrath, R. 2010. A focused service quality, benefits, overall satisfaction and loyalty model for public aquatic centers. In K. Alexandris (Eds.), Performance Measurement and Leisure Management, London: Routledge, 13: 139-161.
[17] Humpel, N., Owen, N. and Leslie, E. 2002. Environmental factors associated with adults’ participation in physical activity: a review. American Journal of Preventive Medicine, 22: 188-199.
[18] Kallick, M., Nearby, J. and Shaffer, J. 1974. The Dimensions of Brand Consistent Behavior, Proceedings. Advances in Consumer Research, Association for Consumer Research, 460-462.
[19] Kyle, G. T., Graefe, A. R., Manning, R.E. and Bacon, J. 2003. An examination of the relationship between leisure activity involvement and place attachment among hikers along the Appalachian Trail. Journal of Leisure Research, 35: 249-273.
[20] Kyle, G., Absher, J. and Hammitt, W. 2006. An examination of the motivation— involvement relationship. Leisure Sciences, 28: 467–485.
[21] Kyle, G., Graefe, A., Manning, R. and Bacon, J. 2004a. Predictors of behavioral loyalty among hikers along the Appalachian Trail. Leisure Sciences, 26: 99–118.
[22] Kyle, G.T., Graefe, A.R., Manning, R.E. and Bacon, J. 2004b. Effect of activity involvement and place attachment on recreationists’ perceptions of setting density. Journal of Leisure Research, 36: 209-231.
[23] Laurent, G. and Kapferer, J.N. 1985. Measuring consumer involvement profiles. Journal of marketing research, 22(1): 41-53.
[24] Leventis, Ch. and Goulimaris, D. 2020. Perceived quality of services provided and involvement of participants in the Greek traditional dance (paper presented at 1st Scientific Conference, Leisure activities and dance practices, Postgraduate Program, DUTH, Komotini, Greece, 2020).
[25] McIntyre, N. and Pigram, J.J. 1992. Recreation specialization reexamined: the case of vehicle-based campers. Leisure Research, 14: 3–15.
[26] Mitchell, A. 1979. Involvement: a Potentially important Mediator of Consumer Behavior. Advances in Consumer Research. Association for Consumer Research, 191-196.
[27] Nassis, P. and Theodorakis, N. 2008. The Role of Involvement in Fan Behavior in Professional Sports. Searches in Physical Education & Sports, 6(3): 319 - 328.
[28] Nikolaou, M. 2018. Quality of services, involvement and dedication of inexperienced and experienced athletes in private gyms. PhD diss, University of Thessaly, Greece
[29] Polatidou, P., Alexandris K. Balaska P. and Polatidou, G. 2016. Differences in the Perception of the Quality of Services, the Degree of Satisfaction and its Development from Mouth to Mouth Communication of Participants in Mountain Run Events Based on their Level of Mixing with Mountain Run. Hellenic Magazine Sports & Leisure Administration, 13(1): 50 - 66.
[30] Rothschild, M.L. 1984. Perspectives on Involvement: Current Problems and Future Directions. NA - Advances in Consumer Research UT: Association for Consumer Research, 11: 216-217.
[31] Savvidou, K. 2014. The involvement of participants in Greek traditional dances and the recording of their injuries”. PhD diss., Department of Science and Physical Education, Democritus University of Thrace, Komotini, Greece.
[32] Schuett, M.A. 1993. Refining measures of adventure recreation involvement. Leisure Sciences, 15: 205–216.
[33] Theodorakis, N., Alexandris, K., Panopoulou, K. and Vlachopoulos, S. 2008. Factors that inhibit the involvement in traditional dance activities. Searches in Physical Education & Sports, 6: 212-221.
[34] Theodorakis, N., Panopoulou, K. and Vlachopoulos, S. 2007. Factorial Structure and Predictability of the Leisure Involvement Scale. Searches in Physical Education & Sports, 5(3): 405 - 413.
[35] Theodorakis, Ν., Tsigilis, Ν. and Alexandris, Κ. 2009. The mediating role of place attachment on the relationship between service quality and loyalty in the context of skiing. Int. J. Sport Management and Marketing, 6(3).
[36] Tsiligiri, S. 2017. Quality of Services, Involvement and Dedication of the participants in Sports Programs for All. Phd diss., Department of Physical Education and Sports Science of the University of Thessaly, Greece.
[37] Vakouftsi, E., Tsami, Ch., Vakouftsi, V. and Theodorakis, N. 2010. Role of demographic factors in the involvement of participants with the activity of mountain hiking (paper at 11th Panhellenic Conference on Sports Management and Sports Tourism, AUTH, Serres, Greece, 2010).
[38] Zaichkowsky, J.L. 1985. Measuring the involvement construct. Journal of Consumer Research, 12: 341-352.
[39] Zournatzi, E. 2016. Involvement, quality of services and customer loyalty of exercise and health centers in Greece: A timeless study. PhD diss., Democritus University of Thrace and the University of Thessaly, Greece.
[40] Ιwasaki, Y. and Ηavitz, M.E. 2004. Examining relationships between leisure involvement, psychological commitment, and loyalty to a recreation agency. Journal of Leisure Research, 36: 45-72.
Published
2021-12-28
How to Cite
SAVVIDOU, Kyriaki et al.
The Effect of Service Quality in the Involvement of Participants in Leisure Dance Activity.
Journal of Environmental Management and Tourism, [S.l.], v. 12, n. 8, p. 2059 - 2066, dec. 2021.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/6649>. Date accessed: 26 apr. 2024.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.