Evaluation of Walking Street Market and Improvement Plans for Tourism Promotion. A Case Study of Thanon Pha Kram

  • Niyomkar PIM-AMORN Kasetsart University, Thailand
  • Prongmanee NUTTHACHAI Kasetsart University, Thailand


This research evaluated the capacities and limitations of the walking street market named “Thanon Pha Kram” to help develop improvement plans for tourism industry promotion in Sakon Nakhon province. The capacities of the market were evaluated based on collected survey data using an accidental sampling method with 400 participants. The results indicated that overall, the street has sufficient room for good store arrangement, while the street community activities and management are well organized and safe. However, there were some barriers to ongoing tourism development such as parking area management, lack of public space, drainage system problems, and insufficient numbers of toilets and trash bins, as well as inappropriate scenery (installed canopies and overhead electricity poles). Based on the results and discussion, it was proposed that a designed area named “Ming Muang Court” should be developed as a new parking area, to increase the public space around the walking street. The clogged drainage system could be solved by increasing the number of trash bins together with using degradable packaging. This research suggested to use both permanent and temporary toilets to support the various types of tourists and to save on costs. The outcome of this research should be useful as a tool that can utilized for the effective management and evaluation of other walking streets.


[1] Azmi, A., Abdullah, A., Nurhidayati, S.E. and Shaw, G. (2020). Shopping and Tourism: A State-of-the-Art Review. Hamdard Islamicus, 43: 639–655.
[2] Balsas, C.J. (2019). The role of public markets in urban habitability and competitiveness. J. Place Manag. Dev., 13: 30–46.
[3] Brambila, R. and Longo, G. (1977). For pedestrians only: Planning, design and Management of traffic-free zones. New York City: Van Nostrand Reinhold Company.
[4] Calcatinge, A. (2012). The need for a cultural landscape theory: An architect’s approach. Vienna, Austria: LIT Verlag.
[5] Choi, M.J.; Heo, C.Y.; Law, R. (2015). Progress in shopping tourism. J. Travel Tour. Mark, 33, 1–24.
[6] Chukuezi, C.O. (2010). Food Safety and Hygienic Practices of Street Food Vendors in Owerri, Nigeria. Studies in Sociology of Science, 1(1): 50-57.
[7] DePriest, L. R. (2010). Gauging and articulating sense of place in downtown revitalization: The case study of Middletown, Ohio (Unpublished master thesis), Miami University, USA.
[8] Egresi, I. and Polat, D. (2016). Assessing tourists’satisfaction with their shopping experience in Istanbul. Geoj. Tour. Geosites, 10: 172–186.
[9] Fisher, K. D. (2009). Placing social interaction: An integrative approach to analyzing past built environments. Journal of Anthropological Archaeology, 28(4): 439–457.
[10] Francis, T. (1992). Making People-Friendly Towns: Improving the Public Environment in Towns and Cities. Harlow, Essex: Longman.
[11] Gehl, J. (2011). Life between Building: Using Public Space. Washington DC: Island Press.
[12] Gemzoe, L. (1999). Creating livable cities by pedestrianization. Paper presented at the International workshop on Pedestrian Street. Chiang Mai: Chiang Mai University.
[13] Guyano, J. (1998). Level of Service Standards for Pedestrian Facilities in Bangkok: A Case Study. ITE Journal. Chiang Mai: Chiang Mai University.
[14] Horiyangkun, W. (1998). Human Behavior and Environment: A Behavioral Basis for Design and Planning. Bangkok: Chulalongkorn University Press.
[15] Ja’afar, N. H., Sulaiman, A. B., and Shamsuddin, S. (2012). Traditional street activities in Kuala Lumpur City Centre. International Journal of Multidisciplinary Thoughts, 2(1): 93–105.
[16] Jacobs, A. (1993). Great Streets. Cambridge, Massachusetts: The MIT Press.
[17] Jacobs, A.B. (1995): Great Streets. Cambridge, MA: The MIT Press.
[18] Jalaladdini, S. and Oktay, D. (2012). Urban public spaces and vitality: A socio-spatial analysis in the streets of Cypriot towns. Social and Behavioral Sciences, 35: 664–674.
[19] Khirfan, L. (2010). Traditional urban landscapes in Jordan: Between cultural intimacy and mass mediation. Traditional Dwellings and Settlements Review, 22(1): 76-76.
[20] Kozak, M. (2015). Bargaining behavior and the shopping experiences of British tourists on vacation. J. Travel Tour. Mark., 33: 1–13.
[21] Litman, T. (1999). Quantifying the Benefits of Nonmotorized Transport, VTPI.
[22] Liu, Z., Zhang, G., and Zhang, X. (2014). Urban street foods in Shijiazhuang city, China, Current status,safety practices and risk mitigating strategies. Food Control, 41: 212-218.
[23] Lynch, K. (1960). The Image of the city. Massachusetts, USA: MIT Press.
[24] Lynch, K. (1981). Good City Form. Massachusetts, England: MIT press.
[25] Martin, Y. (2012). Visual impact assessment for the proposed solar photovoltaic installation at the grootvlei power station. Mpumalanga Province, South Africa: Newtown Landscape Architects cc.
[26] Moscardo, G., Benckendorff, P. and Murphy, L. (2011). Exploring patterns of satisfaction and shopping motivation in a tourist shopping village. In Proceedings of the TTRA 2011: 42nd Annual Travel and Tourism Research Conference, London, UK, 19–21 June 2011.
[27] Rapoport, A. (1987). Pedestrian Street Use: Culture and Perception Public Street of Public Use. New York: Van Nostrand Reinhold.
[28] Richard, B. (1990). Transport in Cities. London: The Bath Press.
[29] Rubenstein, H. (1992). Pedestrian Mall Street Scape and Urban Scapes. New York City: John Wiley & Son Inc.
[30] Shamsuddin, S. (1997). Identity of place: A case study of Kuantan Town Centre, Malaysia (Unpublished doctoral thesis), University of Nottingham, UK.
[31] Shinbira, I. A., and Sulaiman, A. B. (2010). Physical qualities and activities patterns associated with street’s identity, a case study Jalan Tuanku Abdul Rahman-Kuala Lumpur, Malaysia. In Issues Onglobal Energy Crisis and Its Impact on Design: Proceedings of 1st International Conference on Sustainable Architecture and Urban Design 2010 (pp. 390-399).
[32] Søholt, H. (2003). Life, Spaces and Buildings: Quality Criteria for Good Public Spaces and the Working Methods Dealing with Public Life. Seattle: Design Interdisciplinary Master Studio, University of Washington.
[33] Som, A.P.M., Mohammad, B.A.A. and Ibrahim, H.M.H. (2010). Shopping motivation factors at tourist night markets. J. Tour., 11: 69–78.
[34] Swanson, K.K. and Horridge, P.E. (2006). Travel motivations as souvenir purchase indicators. Tour. Manag., 27: 671–683.
[35] Thomson, I. (2014). Bonjour Blanc, a journey through Haiti. London: Vintage
[36] Tibbalds, F. (1992). Making People-Friendly Towns: Improving the Public Environment in Towns and Cities. London: Spon press. International Conference on Sustainable Architecture and Urban Design 2010, (pp. 390–399)
[37] Ujang, N. (2008). Place attachment towards shopping district in Kuala Lumpur City Centre (Unpublished doctoral thesis), University Putra Malaysia, Malaysia
[38] Vichiensan, V. and Nakamura, K. (2021). Walkability perception in Asian cities: A comparative study in Bangkok and Nagoya. Sustainability, 13(12): 6825.
[39] Wagner, L. (2015) Hold tight, don't let go, New York: Amulet Books
[40] Wang, Peng, Wenjuan Yang, Dengju Wang, and Youjun He. (2021). "Insights into Public Visual Behaviors through Eye-Tracking Tests: A Study Based on National Park System Pilot Area Landscapes" Land, 10(5): 497.
[41] Whyte, W. H. (1980). The social life of small urban space. Washington DC: The Conservation Foundation.
[42] Zhao, J. et al. (2020). Remarks about landsenses ecology and ecosystem services. Int. J. Sustain. Dev. World Ecol., 27(3): 196-201.
How to Cite
PIM-AMORN, Niyomkar; NUTTHACHAI, Prongmanee. Evaluation of Walking Street Market and Improvement Plans for Tourism Promotion. A Case Study of Thanon Pha Kram. Journal of Environmental Management and Tourism, [S.l.], v. 12, n. 8, p. 2045 - 2058, dec. 2021. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/6648>. Date accessed: 16 aug. 2022.