The Cerro Azul Fisherman's Wharf, Peru: Revaluation and Tourism Promotion

  • Kerby Gilberto WONG ORMEÑO National University of Cañete, Peru
  • Nestor CUBA CARBAJAL National University of Cañete, Peru
  • Manuel Enrique CHENET ZUTA National Autonomous High Andean University of Tarma, Peru
  • Enaidy REYNOSA NAVARRO Enaidy REYNOSA NAVARRO Cesar Vallejo University, Peru
  • Judith Soledad YANGALI VICENTE National University of Cañete Norbert Wiener Private University, Peru

Abstract

The Cerro Azul sinners dock, located in the Cerro Azul district, Cañete province in Lima, Peru, is a historical resource that is currently not valued. The objective of this study was to establish the potential relationship between the tourist appreciation of the fishing pier and the tourist promotion in the Cerro Azul-Cañete district. The research was of a non-experimental design, correlational descriptive level, with a quantitative approach. The questionnaire was applied as a data collection instrument. The sample consisted of 800 inhabitants of the Cerro Azul district, Cañete province in Lima, Peru. The results confirm the existence of a significant moderate correlation between the revaluation of the fishing pier and tourism promotion; accepting the alternative hypothesis, therefore, the reassessment of the resource with adequate tourist promotion would increase the tourist influx and the social, economic, and environmental development of the place.

References

[1] Carlos, J., et al. 2017. Tourism Marketing: Measuring Tourist Satisfaction. Journal of Service Science and Management, 10 (03): 280–308. DOI: https://doi.org/10.4236/jssm.2017.103023
[2] Carvajal, G. V., and Lemoine, F. A.. 2018. Analysis of the Tourist Attractions and Resources of Cantón San Vicente. El Periplo Sustentable, 34: 164–84. Available at: http://www.scielo.org.mx/scielo.php?script=sci_arttext&pid=S1870-90362018000100164
[3] Cueva, J. 2019. Enhancement of the Natural Attractiveness of the La Grinding Resort of the Yantzaza Canton, Province of Zamora Chinchipe. Arizona State University. Available at: https://repositorio.uide.edu.ec/handle/37000/3818
[4] Cusi Acuña, C. E. 2018. Sales Promotion and Customer Loyalty of the Company Proserlim SRL, San Martin de Porres, 2018. Universidad César Vallejo. Available at: https://hdl.handle.net/20.500.12692/19445

[5] Evrett Arias, R. S. 2018. Revaluation of Heritage: A Path towards the Development of Tourism Activity. Universidad Nacional de La Plata. Available at: http://sedici.unlp.edu.ar/handle/10915/69307
[6] Felcman, I., and Blutman, G. 2018. Participative Strategic Planning: Concepts and Tools for New Schemes of Public Management. Revista Perspectivas de Políticas Públicas, 7 (14): 415–47. DOI:https://doi.org/10.18294/RPPP.2017.1920
[7] Garcia G. et al. 2017. Strategic Planning Process: Stages Carried out in Small and Medium-Sized Enterprises to Optimize Competitiveness. Espacios, 38 (52). Available at: https://www.revistaespacios.com/a17v38n52/a17v38n52p16.pdf
[8] Gómez, C. M. 2015. Tourist Revaluation and Reuse of the Northern Sector of the Villarino District. Universidad Nacional de La Plata. Available at: http://sedici.unlp.edu.ar/handle/10915/60544
[9] Gurria, M. 1997. Introducción Al TURISMO. Trillas. Segunda Ed. Vol. II. México: Editorial Trillas.
[10] Hernández, R., Batista, P. and Fernández, C. 2014. Metodologia de La Investigación. 6 edit. México D. F.: McGraw-Hill / Interamericana Editores, S.A. de C.V.
[11] Mallon, W. T. 2019. Does Strategic Planning Matter? Academic Medicine, 94 (10): 1408–11. DOI:https://doi.org/10.1097/ACM.0000000000002848
[12] Olguín T. et al. 2020. Marketing Turístico Como Estrategias Para Promover El Turismo En La Ciudad de Bahía de Caráquez. ULEAM Bahía Magazine, 1 (1): 24–30.
[13] Otzen, T., and Manterola, C. 2017. Técnicas de Muestreo Sobre Una Población a Estudio. International Journal of Morphology, 35 (1): 227–32. DOI: https://doi.org/10.4067/S0717-95022017000100037
[14] Pappas, N. 2016. Marketing Strategies, Perceived Risks, and Consumer Trust in Online Buying Behaviour. Journal of Retailing and Consumer Services, 29: 92–103. DOI: https://doi.org/10.1016/j.jretconser.2015.11.007
[15] Salazar, S. L., Tierra, N. P. and Salas, E. M. 2020. Inventario de Atractivos Turísticos Naturales y Culturales de La Comunidad Capirona En La Parroquia de Puerto Napo, Cantón Tena, Provincia de Napo. ConcienciaDigital, 3 (3.1): 168–88. DOI: https://doi.org/10.33262/concienciadigital.v3i3.1.1379
[16] Santos-Roldán, L., Ma Castillo Canalejo, A., Berbel-Pineda, J. M. and Palacios-Florencio, B. 2020. Sustainable Tourism as a Source of Healthy Tourism. International Journal of Environmental Research and Public Health, 17 (15): 1–15. DOI: https://doi.org/10.3390/ijerph17155353
[17] Such Climent, M. P., and Riquelme Quiñonero, M.T. 2020. “El Turismo Cultural y La Revalorización Social de La Historia: La Guerra de La Independencia En La Ciudad de Alicante (España) = Cultural Tourism and the Social Revaluation of History: The War of Independence in the City of Alicante (Spain).” HISPANIA NOVA. Primera Revista de Historia Contemporánea on-Line En Castellano. Segunda Época, May, 114. DOI:https://doi.org/10.20318/hn.2020.5368
[18] Torres Vásquez, L. L. 2017. The Relationship between Advertising and the Purchase Decision of Plaza Vea Nuevo Chimbote Consumers - 2017. Universidad César Vallejo. Available at: https://repositorio.ucv.edu.pe/handle/20.500.12692/12131
[19] Valdez Castillo, D. S. 2019. The Promotion of the Máncora Spa and Its Relationship with the Tourist Influx, 2019. Repositorio Académico USMP. Universidad de San Martín de Porres. Available at: https://repositorio.usmp.edu.pe/handle/20.500.12727/5891
[20] World Medical Association Declaration of Helsinki. 2013. Ethical Principles for Medical Research Involving Human SubjectsClinical Review & Education, 310 (20): 2191–94. Available at: https://www.wma.net/wp-content/uploads/2016/11/DoH-Oct2013-JAMA.pdf
[21] Carranza, M. 2017. Reflections on a Forgotten Heritage: Valdivia Museum. Strategies for Its Revaluation as a Cultural Tourist Attraction, Santa Elena Province, 2017. Tesis de grado, Universidad de Guayaquil. Available at: http://repositorio.ug.edu.ec/handle/redug/22603
Published
2021-12-28
How to Cite
WONG ORMEÑO, Kerby Gilberto et al. The Cerro Azul Fisherman's Wharf, Peru: Revaluation and Tourism Promotion. Journal of Environmental Management and Tourism, [S.l.], v. 12, n. 8, p. 2031-2037, dec. 2021. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/6646>. Date accessed: 25 june 2022.