The Mediating Role of Service Quality, Tourists’ Satisfaction and Destination Trust in the Relationship between Destination Image and Tourist Revisiting Intention
Abstract
Tourism industry turns out to be a large international industry with enormous growth potential. Based on previous studies, Islamic tourism is popular among Muslim tourists. Thus, satisfying Muslim tourists with the image of a religious destination can encourage them to travel and revisit the destination in the future. The aim of this study was to determine the effect of destination image on intention of tourist to revisit the destination mediated by service quality, tourists’ satisfaction and destination trust in Shariah tourism destinations in Aceh. This study was conducted on 420 domestic and foreign tourist that come to visit Aceh. This study is included in the type of descriptive-quantitative research using survey method. The sample taken by using purposive sampling technique and the sample data were statistically analyzed using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) with second order method and Multiple Group Analysis for gender. The results showed that the destination image directly had a significant effect on service quality, tourist satisfaction, destination trust and revisit intention, and indirectly the destination's image has an influence on the revisit intention through the service quality and destination trust, but not through tourists’ satisfaction. Whereas, according to gender of male, there is no influence was found between tourists’ satisfaction and destination trust to revisit intention.
References
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[23] Chang, L. L., Backman, K. F., & Huang, Y. C. (2014). Creative tourism: a preliminary examination of creative tourists’ motivation, experience, perceived value and revisit intention. International Journal of Culture, Tourism and Hospitality Research, 8(4): 401–419. DOI: https://doi.org/10.1108/IJCTHR-04-2014-0032
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[27] Chen, N., & Funk, D. C. (2010). Exploring destination image, experience and revisit intention: A comparison of sport and non-sport tourist perceptions. Journal of Sport & Tourism, 15(3): 239–259.
[28] Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4): 624–636. DOI:https://doi.org/10.1016/j.tourman.2007.06.007
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[32] Devesa, M., Laguna, M., & Palacios, A. (2010). The role of motivation in visitor satisfaction: Empirical evidence in rural tourism. Tourism Management, 31(4): 547–552.
[33] Fakeye, P. C., & Crompton, J. L. (1991). Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley. Journal of Travel Research, 30(2): 10–16.
[34] Font, X. (1997). Managing the tourist destinations image. Journal of Vacation Marketing, 3(2): 123–131.
[35] Foster, B., Saputra, J., & Grabowska, M. (2020). Communication strategy planning in influencing the intention to visit: An implication to marketing management. Polish Journal of Management Studies, 22.
[36] Ginanjar, I. R., Hurriyati, R., Adiwibowo, L., Gaffar, V., & Saputra, J. (2019). The Role of Supply Chain Management Consumer Attitude as Intervening between Brand Images, Perceived Value and Revisiting Intention. Int. J Sup. Chain. Mgt, 8(4): 901.
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[38] Haque, A., Chowdhury, N. A., Yasmin, F., & Tarofder, A. K. (2018). Factors Impacting Purchase Intention toward Shariah Compliant Hotels : An Empirical Investigation on Muslim Consumers ’ Hotel Patronizing Behaviour. 15th International Conference on Business Management, 743–760.
[39] Hsu, C., & Cai, L. A. (2009). Brand Knowledge, Trust and Loyalty-A Conceptual Model of Destination Branding. International CHRIE Conference-Refereed Track-Year 2009, 1–8. DOI:https://doi.org/10.1111/1468-5884.00177
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Published
2021-09-30
How to Cite
SIREGAR, M. Ridha et al.
The Mediating Role of Service Quality, Tourists’ Satisfaction and Destination Trust in the Relationship between Destination Image and Tourist Revisiting Intention.
Journal of Environmental Management and Tourism, [S.l.], v. 12, n. 6, p. 1603-1616, sep. 2021.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/6439>. Date accessed: 03 july 2024.
doi: https://doi.org/10.14505//jemt.12.6(54).16.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.