The Nature-Based Tourism Package. Travel Agent Perspectives
Abstract
Travel agent plays a significant role in promoting of tourism and attraction in the country. They will assist the tourists to propose, choose and organize their holiday. They also design the itinerary and provide consultation for the finest suggestion to them. Therefore, this study aims to understand the vacation packages based on the natural area around travel agents in Petaling Jaya, Selangor, Malaysia. The objectives of this study are: i) to identify the factor that influences nature-based tourism package by the travel agent, ii) to determine the characteristic preferred by travel agent toward nature-based tourism package. This study is using a convenient sampling method thru questionnaires as a tool to distributed concerning the travel agent that provides nature-based tourism at the study area. The result shows that most of the travel agents provided a nature-based tourism package to fulfill the demand in the nature-based tourism area. This study may encourage the travel agent to expand their service as a nature-based tourism area provider to realize the demand of their customer.
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[2] Anuar, A.N.A., Ahmad C.B., Nasir, R.A. & Zainuddin Z.M.N. 2016. The Development of Friendly Public Park Benchmarking: A Qualitative Study”, The Social Sciences, 11 (20): 4970-4976. DOI: https://medwelljournals.com/abstract/?doi=sscience.2016.4970.4976
[3] Boo, E. 1990. Ecotourism: The Potentials and Pitfalls. Vol. 1. World Wildlife Fund, Washington, D.C.
[4] Brandon, K. 1996. Basic Steps Toward Encouraging Local Participation in Nature Tourism Projects. In Kreg Lindberg and Donald Hawkins (Eds.) Ecotourism: a guide for planners and managers. Bennington: Ecotourism Society.
[5] Burkart, A.J. & Medlik, S. 1981. Tourism: past present and future. 2nd ed. London: Heinemann.
[6] Dodds, R. & Butler, R. 2010. Barriers to implementing sustainable tourism policy in mass tourism destinations. Tourismos, 5(1): 35-54. Available at: https://mpra.ub.uni-muenchen.de/25162/
[7] Eagles, P.F. & Cascagnette, J.W. 1995. Canadian ecotourists: who are they? Tourism Recreation Research, 20(1): 22-28. DOI: https://www.tandfonline.com/doi/abs/10.1080/02508281.1995.11014729
[8] Ebi, K.L., et al. 2007. Regional Impacts of Climate Change – Four Case Studies in the United States. Arlington, VA: Pew Center on Global Climate Change, Available at: https://hero.epa.gov/hero/index.cfm/reference/details/reference_id/3230437
[9] Edwards, F. 1988. Environmentally Sound Tourism in the Caribbean, The University of Calgary Press: Calgary.
[10] Filion, F. 1993. The Importance of Wildlife to Canadians: Highlights of the 1991 Survey. Environment Canada, Canadian Wildlife Services, Environment Canada.
[11] Fredman, P. 2008. Determinants of Visitor Expenditures in Mountain Tourism. Tourism Economics 14 (2): 297–311. DOI: https://journals.sagepub.com/doi/abs/10.5367/000000008784460418
[12] Fuller, G. 1994. Travel agency management. Ohio: South-Western.
[13] Goeldner, C.R., & Ritchie, J.R.B. 2006. Tourism: Principles, Practices, Philosophies. New Jersey: John Wiley & Sons, Inc.
[14] Hodgson, A. ed., 1987. The travel and tourism industry: strategies for the future. Oxford; Pergamon.
[15] Holden. A. & Sparrowhawk, J. 2002. Understanding the motivations of ecotourists: the case of trekkers in Annapurna, Nepal”, International Journal of Tourism Research, 4(6): 435-446. DOI: https://onlinelibrary.wiley.com/doi/10.1002/jtr.402
[16] Hooper, P. 1995. Evaluation strategies for packaging travel”, Journal of Travel and Tourism Marketing, 4(2): 65 – 82. DOI: https://www.tandfonline.com/doi/abs/10.1300/J073v04n02_05
[17] Jagmohan, Negi. 2005. Travel Agency Operation, Concepts and Principles. Kanishka Publication, New Delhi.
[18] Kutay, K. 1989. The new ethic in adventure travel. Buzzworm: the environmental journal, 1(4): 31-6.
[19] Middleton, V. and Clarke, J. 2001. Marketing in Travel and Tourism, Third Edition. Elsevier Butterworth- Heinemann, Great Britain.
[20] Mowford, M. and Munt, I. 1998. Tourism and sustainability: new tourism in the Third World. Routledge, London, UK, 363.
[21] Parsons, P.R., Plantinga, A.J. & Boyle, K.J. 2000. Narrow Choice Sets in a Random Utility Model of Recreation Demand. Land Economics, 76: 86–99. Available at: https://www.jstor.org/stable/3147259
[22] Powell, R. B. & Ham, S. H. 2008. Can Ecotourism Interpretation Really Lead to Pro-conservation Knowledge, Attitudes and Behaviour? Evidence from the Galapagos Islands”, Journal of Sustainable Tourism 16 (4): 467–89. Available at: https://www.tandfonline.com/doi/abs/10.1080/09669580802154223
[23] Priskin J. 2001. Assessment of natural resources for nature-based tourism: The case of the Central Coast Region of Western Australia. Tourism Management, 22: 637-48. DOI: https://doi.org/10.1016/S0261-5177(01)00039-5
[24] Rinaldi, G. 2011. Sport tourism: An exploration of the motivations and tourism experiences of Australian Football League interstate sport tourist travelling to Western Australian. Available at: https://ro.ecu.edu.au/theses_hons/34
[25] Roberts, R. 1982. Tourism and New Zealand--a strategic analysis. An economic analysis of New Zealand tourism. Tourism and New Zealand--a strategic analysis. An economic analysis of New Zealand tourism. (81/6). Available at: https://www.cabdirect.org/cabdirect/abstract/19831803823
[26] Sekaran, U. 2003. Research Methods for Business. A Skill Building Approach. (5th ed.). New York: John Wiley
[27] Stone, P. B. 1992. State of the world's mountains. Zed.
[28] Supernaw, S. 1985. Battle for the gray market. In Proceedings of the sixteenth annual conference of the travel and tourism research association (pp. 287-290). TTRA Salt Lake City UT.
[29] Swarbrooke John & Horner Susan, 2001, Business travel and tourism, Butterworth-Heinemann, Oxford
[30] The International Ecotourism Society (TIES) (2005). Global Ecotourism Fact Sheet: http://www.ecotourism.org/
[31] Tribe John, 2005. The economics of recreation, leisure and tourism, Third edition, Elsevier, Great Britain.
[32] United Nations World Tourism Organisation. (2008). Youth travels important for tourism industry’s growth. Available at: http://www.victoo.com/youth-travel-important-for-tourism-industry-s-growth-says-unwto.html
[33] United Nations World Tourism Organisation. (2011). The power of youth travel. Available at: http://www2.unwto.org/en/publication/am-reports-volume-2-power-youth-travel
[34] Wang, Y., & Sheldon, P. J. 1995. The sleeping dragon awakes: The outbound Chinese travel market. Journal of Travel and Tourism Marketing, 4(4): 41 – 54. DOI: https://doi.org/10.1300/J073v04n04_03
[35] Weston, L.M. 2005. What helps and what hinders the independent travel of non-driving teens. PhD. diss., University of Texas at Austin.
[36] Wight, P.A. 2001. Ecotourists: not a homogeneous market segment, The Encyclopedia of Ecotourism, Weaver, D.B. (ed.), CAB International, Wallingford.
Published
2021-09-30
How to Cite
ANUAR, Ahmad Nazrin Aris et al.
The Nature-Based Tourism Package. Travel Agent Perspectives.
Journal of Environmental Management and Tourism, [S.l.], v. 12, n. 6, p. 1550-1561, sep. 2021.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/6434>. Date accessed: 19 apr. 2024.
doi: https://doi.org/10.14505//jemt.12.6(54).11.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.