The Nature-Based Tourism Package. Travel Agent Perspectives

  • Ahmad Nazrin Aris ANUAR Universiti Teknologi MARA, Malaysia
  • Nurul Natasha Syahira SAPARI Universiti Teknologi MARA, Malaysia
  • Firdaus Chek SULAIMAN Universiti Teknologi MARA, Malaysia
  • Nur Idzhainee HASHİM Universiti Teknologi MARA, Malaysia
  • Norajlin JAİNİ Universiti Teknologi MARA, Malaysia

Abstract

Travel agent plays a significant role in promoting of tourism and attraction in the country. They will assist the tourists to propose, choose and organize their holiday. They also design the itinerary and provide consultation for the finest suggestion to them. Therefore, this study aims to understand the vacation packages based on the natural area around travel agents in Petaling Jaya, Selangor, Malaysia. The objectives of this study are: i) to identify the factor that influences nature-based tourism package by the travel agent, ii) to determine the characteristic preferred by travel agent toward nature-based tourism package. This study is using a convenient sampling method thru questionnaires as a tool to distributed concerning the travel agent that provides nature-based tourism at the study area. The result shows that most of the travel agents provided a nature-based tourism package to fulfill the demand in the nature-based tourism area. This study may encourage the travel agent to expand their service as a nature-based tourism area provider to realize the demand of their customer.

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Published
2021-09-30
How to Cite
ANUAR, Ahmad Nazrin Aris et al. The Nature-Based Tourism Package. Travel Agent Perspectives. Journal of Environmental Management and Tourism, [S.l.], v. 12, n. 6, p. 1550-1561, sep. 2021. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/6434>. Date accessed: 18 oct. 2021. doi: https://doi.org/10.14505//jemt.12.6(54).11.