Analysis of Tourism Preferences to Tourism Object in North Sumatera: Examining the Environmental Attachment

T. TEVIANA; Dede RUSLAN; Dina Sarah SYAHREZA; Zulkarnain SIREGAR

doi:10.14505//jemt.v12.5(53).23

T. TEVIANA Department of Economics Medan State University, Indonesia
Dede RUSLAN Department of Economics Medan State University, Indonesia
Dina Sarah SYAHREZA Department of Economics Medan State University, Indonesia
Zulkarnain SIREGAR Department of Economics Medan State University, Indonesia

DOI: https://doi.org/10.14505//jemt.v12.5(53).23

Abstract

The purpose of writing this paper is to determine and analyze how tourist perceptions of the service quality of tourist areas, tourism attractiveness of tourist satisfaction with estuary. The objective of the research was to analyze the competitiveness of tourist destinations in the North Sumatra region as an effort to expand theoretical and empirical evidence about the structural relationships among constructs the impact of tourism development, environmental attitudes, place attachment, development preferences about destination attractions as the resources, and support for a comprehensive strategy to improve competitiveness objectives. To identify and analyze the development of competitiveness of North Sumatra tourism based on visitor perspectives that reflect the services expected by the demand side, the method of data collection and data analysis used in the research on is the quantitative method of Structural Equation Modeling (SEM). Based on the results of research and analysis of the tourist preference indicators of tourist objects in North Sumatra, it was found that in empowering tourist areas with the development of the image of tourist areas in North Sumatra Province, it is necessary to prioritize the development of elements of tourism image builders that contribute greatly, namely human resource development, security and safety, hygiene and health, preferences and prices, and marketing strategies. In addition, to increase the competitiveness of tourist areas, a business climate policy and sustainability of protection, facilities and infrastructure are needed as well as increased tourist attraction.

References

[1] Andriyansah, Kusumawardhani, A., and Suharto. 2019. Can consumer image be manifested in product quality and referral behavior? Another evidence from tourism destinations. Quality - Access to Success, 20(169): 102–106.
[2] Budi, S. P. 2015. Structural Model of the Relationship of Accessibility, Promotion, Shopping Tourism Attractions Based on the Perspective of Visitors. Proceedings on National Seminar on Entrepreneurship & Business Innovation V, pp. 399-40. Jakarta: Tarumanagara University.
[3] Crotti, R., and Misrahi, T. 2015.The Travel & Tourism Competitiveness Report 2015-Growth through Shocks. World Economic Forum.
[4] Elida, S.S., Hasyim, Mahmud, and Hanfan, A. 2016. The trends of Indonesian Consumer ethnocentrism as a reference for international marketer. International Business Management, 10(14): 2641–2648.
[5] Ghozali, I., and Fuad, M. 2008. Structural equation modelling: Metode Alternatif dengan Partial Least Square. Semarang: Badan Penerbit Universitas Diponegoro.
[6] Govers, R., Go, F. M., and Kumar, K. 2007. Promoting tourism destination image. Journal of travel research, 46(1): 15-23.
[7] Huh, J. 2006. Destination branding as an informational signal and its influence on satisfaction and loyalty in the leisure tourism market. Doctoral dissertation, Virginia Tech.
[8] Hutomo, P.T.P. 2017. The role of culture and harmonious community in promoting rural tourism development: An ethnographic study in bali. International Journal of Civil Engineering and Technology, 8(12): 1136–1141
[9] Iso-Ahola, S. E. 1982. Toward a social psychological theory of tourism motivation: A rejoinder. Annals of tourism research, 9(2): 256-262.
[10] Jamil, N. 2006. Tourism Destination Image as Perceived by International and Domestic Tourists: Bali, Phuket and Sabah as a Tourism Destination. Thesis, National Cheng Kung University.
[11] Kotler, P., and Keller, K. L. 2012. Marketing Management. Englewood Cliffs: Prantice-Hall.
[12] Kusnendi, M. S. 2008. Model-model Persamaan Struktural Satu dan Multigroup Sample. Bandung: Alfabeta.
[13] Lee, T. H. 2009. A structural model for examining how destination image and interpretation services affect future visitation behavior: a case study of Taiwan's Taomi eco-village. Journal of Sustainable Tourism, 17(6): 727-745.
[14] Mikkelsen, T. F. 2014. Destination Image and The Effect on Destination Choice. Thesis, Aalborg University CCG.
[15] Murphy, P., Pritchard, M. P., and Smith, B. 2000. The destination product and its impact on traveller perceptions. Tourism management, 21(1): 43-52.
[16] Rajesh, R. 2013. Impact of tourist perceptions, destination image and tourist satisfaction on destination loyalty: A conceptual model. PASOS. Revista de Turismo y Patrimonio Cultural, 11(3): 67-78.
[17] Sitinjak, T. J. and Sugiarto. 2006. LISREL. Yogyakarta: Graha Ilmu.
[18] Teviana, T., Ginting, P., Lubis, A.N., and Gultom, P. 2017. Antecedents of tourism destination image and customer satisfaction in tourism industry. European Research Studies Journal, 20(3): 435–445.
[19] Teviana, T., Lubis, A.N., and Siregar, Z. 2018. The influence of marketing mix dimension on the destination image dimension: A case study of Lake Toba, North Sumatera, Indonesia. Pertanika Journal of Social Sciences and Humanities, 26(4): 2809–2824.
[20] Walker, J. R., and Walker, J. T. 2011. Tourism concepts and practices. Pearson Education India.
[21] The World Tourism Organization (UNWTO). Tourism Highlits: 2015 Edition. The World Tourism Organization. Retrieved from https://www.e-unwto.org/doi/pdf/10.18111/9789284416899